What evidence can you share that demonstrates the impact of the engagement?
Users have said that our website looks a lot cleaner and more professional. We'd been somewhat set in our market for a couple of years, but ArtVersion helped us graduate from that level and evolve into the company we are today. Thanks to their work, we're now reaching markets in India and multiple countries in the Asia-Pacific region.
How did ArtVersion perform from a project management standpoint?
They've been very responsive, even when I want things turned around quickly, and they're flexible about getting the work done whenever we need it. They're based in Chicago and I'm in Barcelona, but they always respond within the same day and there isn't really a lag. They tried to set me up on Slack, but since we use it internally, it was too difficult for me to manage both accounts. We ended up communicating primarily by email, which has worked out just as well.
In terms of the creative elements of the project, I'm very particular about our brand, and sometimes that means I’ll ask them to make a lot of revisions. Their art director, Petra Tomekova, did a phenomenal job of visualizing our ideas. She's very patient and very talented.
What did you find most impressive about them?
They translate your vision well, and they're also good at handling criticism. Sometimes you run into designers who are hesitant to make changes because of how much effort they've put in, even though you as the client may not like the final product. ArtVersion's team has the capability to accept that feedback and use it to make corrections or enhancements to their work. It's been a great partnership.
Are there any areas they could improve?
We don't have this problem any longer, but I think they could have devoted more time to understanding our brand at the outset of the project. I understand that there aren't many companies in the world that do what we do, so deciphering our business isn't always easy, but a bit more research or questioning might have helped us find our rhythm sooner.
Do you have any advice for potential customers?
Understand who your main points of contact are. Be very direct, because they respond well to that, and don't be afraid to disagree if the product is not what you want it to be. They're ultimately trying to make your vision come true, so be honest, and they'll work until it's perfect for you.