ArtVersion

BACKGROUND

Please describe your company and position.

I am the Director of Marketing and Business Development of a design company

Describe what your company does in a single sentence.

We are an architecture firm.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ArtVersion to accomplish?

• Update our website to reflect a more modern iteration of our brand/firm.
• Give users a positive experience when visiting our website.
• Increase sales.
• Reach potential employees.

SOLUTION

How did you find ArtVersion?

Online Search

Why did you select ArtVersion over others?

• High ratings
• Great culture fit
• Company values aligned
• team chemistry

How many teammates from ArtVersion were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged ArtVersion to help us with a rehaul of our website and a brand refresh of our logo and collateral materials, as well as helping with branding standards and guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

So far - employee excitement about the website, increased website traffic, increased interest in job openings. We launched 3 weeks ago so time will tell.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management was good. At times there were less senior people managing the project who were not as strong and I think leadership quickly identified that a more senior PM might be needed and made the change.

What was your primary form of communication with ArtVersion?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They are extremely talented designers and experts. They create a user interface that gives site users meaningful experiences and a digestible roadmap on the website.

Are there any areas for improvement or something ArtVersion could have done differently?

I would not change anything.

BACKGROUND

Please describe your company and position.

I am the CEO of Quince

Describe what your company does in a single sentence.

We are an affordable luxury brand that sells high-quality fashion and home goods at radically low prices direct from the factory floor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ArtVersion to accomplish?

• web design

SOLUTION

How did you find ArtVersion?

Online Search

Why did you select ArtVersion over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from ArtVersion were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work with ArtVersion included a website redesign and brand refresh. The key deliverables involved revamping the design and user experience of our existing website, integrating our ERP system through API, and creating a new brand identity. This encompassed tasks such as developing an enterprise-ready WordPress website, implementing seamless ERP integration, and refreshing the brand's look and feel. 

The primary goal was to exceed our expectations by delivering a visually appealing, user-friendly website that accurately represented our updated brand image while ensuring smooth data synchronization and improved operational efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project with ArtVersion yielded several measurable outcomes that clearly demonstrated progress and success. Firstly, we experienced a significant increase in website traffic and user engagement. Secondly, there was a notable improvement in our brand recognition and perception. 

Additionally, we observed tangible business results such as an increase in leads, conversions, and overall customer satisfaction. Overall, the project's measurable outcomes, including increased website traffic, improved brand recognition, and positive business results, provided clear evidence of progress and success resulting from our collaboration with ArtVersion.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on schedule.

What was your primary form of communication with ArtVersion?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about ArtVersion was their exceptional level of creativity and attention to detail. They had a remarkable ability to understand our company's values and goals, translating them into a visually stunning and cohesive design. Their innovative approach and unique solutions set them apart from others in the industry.

Are there any areas for improvement or something ArtVersion could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Director of Privacy Technology

Describe what your company does in a single sentence.

Basically we are into Technology and Consultancy.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ArtVersion to accomplish?

• We hired ArtVersion to develop and design an enterprise-level web presence using WordPress as the backend platform and and deployment on WP VIP.

SOLUTION

How did you find ArtVersion?

Referral

Why did you select ArtVersion over others?

• Good value for cost
• Company values aligned

How many teammates from ArtVersion were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project involved various stages, starting with persona development, user flows, and low-fidelity wireframes. ArtVersion provided us with multiple design concepts that aligned with our existing brand standards. Over several weeks, we engaged in an iterative feedback process to refine the design until it met our requirements and expectations. Some of the key deliverables included a user-friendly interface, responsive user experience, and management tools. 

The final stages of the project focused on quality assurance, testing, and fine-tuning. Compared to my past experience with website redesigns, ArtVersion's process stood out due to their level of organization and timely deliveries.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The website created by ArtVersion has received positive feedback and has been well-received within our organization. It delivers an enhanced user experience and effectively showcases our firm's capabilities and services. We have already witnessed increased user engagement and are experiencing higher conversion rates and more qualified leads since the website's launch.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management and time management abilities were great right from the start. They had a clear plan and timeline from the outset and they were able to stick to it throughout the project. Their team implemented clean and well-structured code aligned with understanding of our existing brand standards, they were able to deliver on time, a high-quality WordPress-based website.

What was your primary form of communication with ArtVersion?

Email or Messaging App

What did you find most impressive or unique about this company?

ArtVersion's ability to creatively design our site while staying true to our existing brand standards was impressive. They utilized the same fonts, colors, and elements but packaged them in a way that looked significantly better and fresher. Their innovative approach injected a fresh energy into our web design, setting it apart from our previous design language. 

ArtVersion demonstrated exceptional technical knowledge and expertise in web development, specifically in WordPress. Throughout the project, they showcased a deep understanding of WordPress as a platform and utilized best practices in their development approach. They leveraged the robust features and functionalities of WordPress to create a scalable and efficient enterprise-level web presence. 

Their team implemented clean and well-structured code, ensuring the website's performance and security. ArtVersion's understanding of responsive design resulted in a seamlessly integrated user experience across different devices and screen sizes. They adhered to industry standards and followed WordPress coding standards, ensuring the website's compatibility, maintainability, and future scalability. Their proficiency in WordPress plugins and customizations allowed for tailored solutions that met our specific requirements. 

Overall, ArtVersion's technical knowledge and adherence to best practices in web development played a crucial role in delivering a high-quality WordPress-based website for our organization.

Are there any areas for improvement or something ArtVersion could have done differently?

Overall, we are highly satisfied with ArtVersion's work, and we can't think of any areas for improvement or things they could have done differently.

BACKGROUND

Please describe your company and position.

I am the Project Manager of a non-profit company

Describe what your company does in a single sentence.

non-profit company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire ArtVersion to accomplish?

• Create a website to Inform stakeholders

SOLUTION

How did you find ArtVersion?

Previous experience with ArtVersion

Why did you select ArtVersion over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from ArtVersion were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

ArtVersion created a website for our organization. It started out as a straightforward model, but then got increasingly complex as we wanted to use new graphics, design elements, pull downs and so forth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• They have created a stunning website that conveys the messages our organization was eager to share and deliver. It is an engaging platform that invites visitors in and gives them many avenues of exploration.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were incredibly creative, patient and thoughtful. Everything was on time or early. They responded to all emails immediately. They spent long hours with us and our team on Zoom and are still answering our many questions as we enter the next phase of launching.

What was your primary form of communication with ArtVersion?

Virtual Meeting

What did you find most impressive or unique about this company?

They were very understanding and helpful. Sometimes with design projects, the client's version isn't always what comes out. ArtVersion really listened to our needs and wants and then made suggestions that accommodated them. If they felt something was not such a great choice for us, however, then they shared that in a very helpful way and we always ended up with something that was better in the end.

Are there any areas for improvement or something ArtVersion could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the Communications & Marketing Specialist for a nonprofit organization, which specializes in research and awareness about extremism across the ideological spectrum.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ArtVersion?

ArtVersion was hired to design and create a PDF for our extremist crowdfunding report, which detailed how extremists raise millions of dollars using online crowdfunding services.

SOLUTION

How did you select this vendor and what were the deciding factors?

Although we have an in-house design team, at the time we were planning to design this report, they were very busy with other projects, so we decided to look for outside vendors. ArtVersion came to us on a recommendation from our colleagues in another department who had worked with them in the past.

Describe the project in detail and walk through the stages of the project.

ArtVersion essentially conceptualized, designed and created the visual identity for this report from start to finish. They sent us multiple different design concepts based on our current brand standards, and we went through multiple rounds of back and forth with feedback and changes over the course of several weeks while the report was finalized.

How many resources from the vendor's team worked with you, and what were their positions?

I believe we worked with four people: one was the art director, one was an experience coordinator and two were graphic designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The report received multiple media hits and within the agency was considered one of the best looking PDFs we've released in a while.

How effective was the workflow between your team and theirs?

Very effective. The ArtVersion team was very responsive to edits and implemented them effectively and immediately. They were also available after work hours the night before release for small changes.

What did you find most impressive or unique about this company?

My team really liked the fact that ArtVersion was able to take our existing brand standards and design them in new, exciting and very colorful ways. It was a nice change of pace from ADL's normal design philosophy.

Are there any areas for improvement or something they could have done differently?

My only suggestion would be to have some team members operate on East Coast time, if that's not practice already. Planning around the time difference was slightly difficult, but not overly so, and we managed to make it work.

BACKGROUND

Please describe your company and your position there.

I am the Director of Marketing at Evention, a cloud-based SAS company that creates accounting automation software. I hired and brought in ArtVersion to help with our overall Brand refresh.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ArtVersion?

Our word press site had been created over 15 years ago with multiple updates that did not follow a cohesive form. ArtVersion was hired to not only create a dynamic website with mobile optimization but to update our company logo, create complete iconography for us, and to help give us a total Brand refresh.

SOLUTION

How did you select this vendor and what were the deciding factors?

The work. Artversion has a stable of good clients and they have created great work for them. I reviewed and got submittals from 8 firms. They were not the cheapest or the most expensive, they were not the largest or the smallest, but they stood out with the design flow that I saw in their work. My largest criteria for selection was functionality and usability. I had to feel that the final product would be not only modern and have a great look, but that it would work the way we need it to and be saleable for future updates.

Describe the project in detail and walk through the stages of the project.

I was very impressed with the organization of the project. I kept adding to the needs and requirements and it was all absorbed without pain. After our awarding of the project and our initial briefing, they went to work on not creating an answer, but in creating the personality of our company and who we wanted to become. We gave them both our current and aspirational view of ourselves, and they created a vision that incorporated both views. After a couple of rounds of look and feels, we got to our winning design.

From there, they update logos for our solutions, modified our corporate logo, and helped us achieve the personality we were looking to portray. Being a full service partner, they even created the content for the site and helped us envision what was possible. An initial timeline was created and built and even with "client inputs", we met our deadline for launch. Quite impressive.

How many resources from the vendor's team worked with you, and what were their positions?

We were very fortunate to have all top level involvement. From the principal of the firm, to the executive designer to multiple designers and programmers. They even supplier a content developer and project manager. In all the team touching our product was massive...over a dozen people. But through it all, we had a constant primary contact, the executive design lead who was with us each step. And the involvement and leadership of Goran P., principal, was paramount.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Aside from winning awards for the design and usability of the site, which we are very proud of, we also used this as the lynch pin in our corporate Brand refresh. This involved our new style guide, which ArtVersion created, the new solution logos and the new positioning for the company. It is much easier to enact a new positioning if you can visualize it to the company.

The site that ArtVersion designed for us was a perfect mirror of what we strived to become. This all resulted in a re-invigorated company that saw us as not what we were, but what we have become. And although I cannot directly attribute sales to this, since the launch and refresh, we have been increasing the close rate on multiple larger deals.

How effective was the workflow between your team and theirs?

The Evention team and the ArtVersion team worked very well together because of constant communication. They were available for frequent, usually quick turn-around meetings and updates. We were fortunate to have constant access to both our project manager and the Executive Design lead for this project. Being a former agency owner myself, I was impressed with their responsiveness and ability to pivot when required.

What did you find most impressive or unique about this company?

We came to ArtVersion with a vision and some ideas on where we wanted to go. They processed that and made it come to life without many hitches along the way. Their technological knowledge and leadership was truly required and appreciated. My mantra was that we wanted best practices, not necessarily cutting edge. They delivered a product that was a perfect blend. When a company takes the time to listen to a client, not only the words, but the intent of the words, that is a partner you want and want to stay with.

Are there any areas for improvement or something they could have done differently?

All projects of this magnitude have bumps in the road. The definer is how everyone handles the pivots. We had open discussions on many design details and they involved shared opinions. That is great....I love that. Overall, the flow was wonderful. The only thing I would have changed is that they held me more accountable for meeting my deadlines. It would have made the final weeks a bit easier. So...a little less nice ArtVersion!

BACKGROUND

Please describe your company and your position there.

I'm the owner of a preventive health company that provides travel health counseling, travel vaccinations and vaccine services to individual & corporate travel as well as large corporate on-site vaccine events.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ArtVersion, and what were your goals?

We needed help in developing a preventive health website and creation of a digital infographic to assist with patient counseling. We hired ArtVersion to complete both of these projects with the goal of creating a descriptive, professional website that would attract new clients and to create an attractive digital interface that would enhance the health services we were offering our clients, specifically in the area of patient education.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were looking for a local vendor that provided a personalized service to a firm our size and who had similar experience providing the type of solutions we were looking for. We were particularly interested in finding a firm that valued customer service to include face to face meetings and a genuine collaborative relationship. We read reviews of Artversion and it seemed that other clients felt that Artversion provided such personalized service.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

We had several kick-off meetings to discuss the project. Ideas around the website were quickly and easily discovered and the Artversion team go to work on that quickly and, after several iterations, we were happy of the product and posted this site within 6 months. The digital infographic required more work for the IT team to appreciate the needs we had at the "bed side". The Artversion team spent a lot of time with us to understand the exact UI we were looking for and to ensure the finished product would be usable and functional in our environment.

After this was agreed upon, their team got to work and we had multiple follow-up meetings to help guide this process. The entire ArtVersion organization was a pleasure to work with and were responsive and capable.

How many people from the vendor's team worked with you, and what were their positions?

We worked with the owner, the local lead producer, a project manager and, at times, the actual coders or people doing the digital work. Artversion was happy to include any team member they felt necessary to ensure our project was completed to our satisfaction.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We developed a very attractive website that helped guide us through the Pandemic years. We received very positive feedback about this site. The digital infographic was immediately well received by our local healthcare staff. This product was presented to our national parent and is now being rolled out to over 300 clinics nationwide ... so it was a resounding success. Most importantly, the product has enhanced patient education and our ability to prepare travelers for safe, international travel.

Describe their project management style, including communication tools and timeliness.

The Artversion team was available and responsive to us in between regularly scheduled appointments. The team created an initial timeline for the project and stuck to it. We primarily met them in person, as one of their offices is close to our office.

What did you find most impressive or unique about this company?

We were most impressed by the people we worked with, their genuine interest and passion in our project and their "can do" attitude in getting it done. To be honest, I did not expect that attitude from an IT company, I was expecting something more "stand offish" - but that was not our experience. The team's executive and project management staff were outstanding, and I would not hesitate to work with them again.

Are there any areas for improvement or something they could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and your position there.

I am the Director of Technology at a company that is a leading provider of safety benefits management solutions for the workplace. We uniquely solve companies’ PPE benefits management challenges by consolidating procurement and delivery of safety equipment (PPE) for employees under one unified platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ArtVersion, and what were your goals?

We have a platform that has been very successful for our clients, but we wanted to take it to the next level. We offer a very unique service that is in high demand, and we were looking for a firm that could deliver on an updated design while also providing insight and solutions that were unique to our product.

SOLUTION

How did you select this vendor and what were the deciding factors?

After meeting with this team and seeing examples of their past projects, we decided on ArtVersion due to their skills, costs, responsiveness, and enthusiasm.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

Once we decided to work with ArtVersion, we met with them on a weekly basis for the first half of the project. The first goal was to come up with a redesigned UI/UX layout and wireframe.

We spent a great deal of time with their team so that they could fully understand the needs of our clients. Then ArtVersion provided us with artwork, user flows, branding, and solutions to areas on our site that we have struggled with.

The remainder of the project was focused on providing us a responsive website built upon an Angular framework.

How many people from the vendor's team worked with you, and what were their positions?

The Executive Director of Design was our main point of contact, but each meeting was also supported by their Art Director and UX Designer. On many occasions, their Creative Director also provided support. Toward the end of the project, we also engaged with a Full Stack Developer and a Brand Strategist. Behind the scenes there were additional designers and web developers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

It is too early to report on some aspects of these changes, but one thing that has come to fruition is the realization of a unique concept that we had envisioned many years ago that we now can provide for our clients.

Describe their project management style, including communication tools and timeliness.

We had weekly meetings via Zoom, but the team was very responsive via email and accommodating when additional face to face time was needed. Meetings were structured and timely, but also flexible enough to address new ideas that came up.

What did you find most impressive or unique about this company?

While they delivered us a great product and their skills are great, I feel what makes them stand out most is the team's enthusiasm to learn about our company and help us find solutions. Every team member always came to the table prepared and with ideas to share.

Are there any areas for improvement or something they could have done differently?

For this project everything went as planned. There was one misunderstanding regarding a design that we thought was in scope of the plan that wasn't, but they helped us understand and work towards a solution for it.

BACKGROUND

Please describe your company and your position there.

The Virginia A. Groot Foundation promotes 3-dimensional art by giving award grants to sculptors, institutions and curators. The awards allow for the development of new work, art residencies, visiting artist positions and curated presentations and publications. I am the President of the Groot Foundation.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ArtVersion?

We reached out to ArtVersion for a website redesign as our website was outdated and we could not market the exciting partnerships and grants properly.

SOLUTION

How did you select this vendor and what were the deciding factors?

They came highly recommended on the Lake Forest Services page on Facebook. When we met with them we were impressed with their professionalism, their ideas, and their excitement to be working on this project.

They really took the time to research the Foundation, get to know our Board, the legacy of our Founder and research the grant recipients and their work. The fact that they took the time to get to know us and their excitement to work on this redesign was a deciding factor.

Describe the project in detail and walk through the stages of the project.

1. Phone call to discuss the Foundation, who we are and what we were looking for.
2. In-person meetings to learn more details of what we were looking for and who we are and who our founder was.
3. Updated wireframes of the redesign shared as it developed.
4. Going through the details of the web redesign
5. Soft launch on Friday before a holiday weekend - the ArtVersion team worked late that day to work out any issues. So amazing of them!
6. Launched!

How many resources from the vendor's team worked with you, and what were their positions?

In total, we worked with 5 team members and I know that more were involved behind the scenes. Principal of ArtVersion Art Director Executive Director of Art Director of Web Development Content Strategist Brand and Communications Strategist

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website redesign was absolutely AMAZING! What they created elevated how the Foundation is represented online. We received a comment from a user that said "the new website is a sculpture in and of itself!" The Groot Foundation focuses on 3-D art and the ArtVersion team created a website so fitting for our niche - I think the user comment sums it up perfectly!

How effective was the workflow between your team and theirs?

The ArtVersion team has some of the best communication practices of any company I have worked with in the past. They should take pride in that! Emails and scheduling were professional with many options for meeting times.

What did you find most impressive or unique about this company?

Where to start? The time they took to get to know the Foundation, the Board, our founder (deceased) and our artists was beyond what we expected or have experienced in the past. The product that they produced was an outstanding digital representation of our foundation. Their excitement to work with us!

Are there any areas for improvement or something they could have done differently?

No - we were very pleased with the entire experience and continue to work with them on various marketing needs.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing at a multi-industry global trading and investment company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with ArtVersion?

We needed a separate website to promote the raw materials we were selling across our target markets.

SOLUTION

What was the scope of their involvement?

ArtVersion initially devised wireframes and web layouts and sought our team’s assistance in procuring content. Their team then secured our domain name and kicked off the deployment process, incorporating features that gave users access to our brand information and the industry-specific technologies we used to execute our services. Additionally, ArtVersion designed our landing page based on our vision and structural preferences.

What is the team composition?

We worked with Goran (Principal), Erin (Executive Director of Design), Petra (Art Director), and Anna (Graphic Designer).

How did you come to work with ArtVersion?

We asked our internal department for recommendations, and ArtVersion was one of the three referrals they came up with. Their team stood out because of their confidence, proposed timelines, and skill set.

How much have you invested with them?

We spent about $35,000.

What is the status of this engagement?

The project ran from September–November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

ArtVersion built an astounding website that mirrored our company’s mission and vision and promoted the core of our brand identity. Their outstanding work spoke for itself and exceeded our expectations.

How did ArtVersion perform from a project management standpoint?

We communicated via email and Microsoft Teams. ArtVersion’s was a proactive team with efficient project management skills — they delivered what we needed and more when we needed them.

What did you find most impressive about them?

ArtVersion’s confidence and collectedness effectively took away any pressure or tension from our end, which made for a smooth-sailing partnership. The cherry on top was their capacity to deliver quality results within impressively quick turnaround times.

Are there any areas they could improve?

We had zero complaints about ArtVersion’s work.

Do you have any advice for potential customers?

Come up with a clear vision and identify your target audience to help ArtVersion generate tailored solutions for your goals.