Armeanu Creative Studio

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Omega House, a co-work/co-living space company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Armeanu Creative Studio?

We needed help with branding and web design.

SOLUTION

What was the scope of their involvement?

Armeanu Creative Studio provided branding and web design services for us. They created our entire website. Then, they helped us with the overall design for all our marketing materials. Their team created templates for us to use in the future. They did many other things related to the website and marketing.

We told them exactly what our needs were, what we wanted to do with the company, and what we wanted to build. Armeanu Creative Studio came with ideas about how to communicate that through the design and all the functionalities of our website. We needed reservations and implementation with booking engines.

When we were trying to put together our branding, they participated in two meetings. Our whole team met with the architect and the designers. At each meeting, there were 12 people each time. They did a lot of brainstorming with us about how we can put all the pieces together.

What is the team composition?

We worked with a programmer and a designer from Armeanu Creative Studio.

How did you come to work with Armeanu Creative Studio?

Due to their openness, I was convinced to work with them. I don’t regret it.

How much have you invested with them?

We have invested about $25,000.

What is the status of this engagement?

Our engagement ran from March – August 2017. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

A lot of times, they not only come with a design but they come with the ideas. That was very worth the money for us. That’s why we continue the collaboration with them.

How did Armeanu Creative Studio perform from a project management standpoint?

Armeanu Creative Studio is cool. I really recommend them. They’re very communicative. They responded every time we had any questions or issues. We met with them on several occasions. Their team participated in our inauguration when we started the whole thing. It was a really nice collaboration. They worked amazingly with our staff.

Their team was happy to help when anyone needed them. We communicate via email. They made a platform for us as part of the website as a way for us to update information and work on our website without having to call or write them. They have good communication skills.

What did you find most impressive about them?

Armeanu Creative Studio is cool, friendly, and warm. At the same time, they are are so empathetic to our needs. They come with an idea to resolve whatever we have to resolve. They are open.  

Are there any areas they could improve?

Nothing comes to my mind for them to improve.

Do you have any advice for potential customers?

Have a call with them to understand what kind of people they are.

BACKGROUND

Please describe your company and your position there.

NOI Cash&Carry represents a romanian wholeseller, providing to its clients a wide range of household and cleaning products. The representative submiting the review takes the position of assistent manager, being in charge of the coordination and monitorization of the teams and their collaboration.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Armeanu Creative Studio?

The company needed support in the creation and implementation of the brand's image through all communication channels, being them online or offline. The identified necessity came from the desire of having a powerfull image and message towards actual and potential customers.

What were your goals for this project?

For the wholeseller store the goals were to accquire a clear and easy to be implemented brand book through which to create the leverage of expansion at a national level.

SOLUTION

How did you select Armeanu Creative Studio?

The representatives of the company based their decision on given recommendations regarding Armeanu Creative Studio profesionalism and efficiency. Besides this, introductory discussions have proven that this solution has high chances of accomplising the aforeset goals of the brand and company itself. The presented portofolio was impressive and adequate for the company's needs.

Describe the scope of their work in detail.

We have stared with brainstorming meetings during which the design of the logo was established. Several workshops with collective participation lead to the creation of the brand book, as well as the identification of the user persona, business goals and employees needs. The identified focus points were later discussed in 3 hours workshops, when details were brougth into attenton, decisions were taken and a common ground was set for further business model development.

What was the team composition?

The composition of the team when the collaboration started was as follows: the CEO and his assistant manager, a marketing department being responsible of both offline and online communication, the acquisition team, as well as the store managers (2 people).

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The store has not only opened its doors at the aforeset date, but all the employees understood the attitude they are expected to transmit to customers. In parallel, the collaboration with Armeanu Cretive Studio lead to the implementation of two offline campaigns, for which flyers' designs were established. Worth mentioning at this point may also be the UX of the online store.

How effective was the workflow between your team and theirs?

The communication was efficient and clear for all involved parties, even though it took place throughtout both oflfine and online manners.

What did you find most impressive about this company?

The creativity expressed by Armeanu Creative Studio in all meetings and implemented processes represents its competitive advantage on the market in comparisson with other players.

Are there any areas for improvement?

There will always be place for things to be improved, yet no blocking point was identified during the collaboration. We highly recommend the services provided by Armeanu Creative Studio.

BACKGROUND

Please describe your company and your position there.

I am the manager of a medium-sized restaurant based in Wismar. I oversee our marketing efforts as a company, including our social media, messaging and branding.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Armeanu Creative Studio?

We relocated our Restaurant after 22 years in a brand new building and we needed help with our rebranding. I began looking for an external provider who could help us take our brand to the next level.

What were your goals for this project?

We are widely known in our area , we already have numerous regular customers. We wanted to present ourselves in a new way and adapt our brand to the new location.

SOLUTION

How did you select Armeanu Creative Studio?

I searched for branding agencies on Google. I looked at different companies, taking into consideration their websit, portfolio and past clients. I endet up chooding Armeanu Creative Studio because i liked their website the most.

Describe the scope of their work in detail.

They have already researched before the first meeting and they came well prepared to the appointment. They created an entire brand pacage for us including a new logo and messaging materials. They also created a new website for us thad displays our new brand image.

What was the team composition?

I worked directly with Mr. and Mrs. Armeanu. They are very creative and professional.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have had very good successes, especially through our website.

How effective was the workflow between your team and theirs?

We mainly communicated via e-mail. That worked very well and quickly.

What did you find most impressive about this company?

I was most impressed by their commitment to really learn about and understand our company before creating the brand package.

Are there any areas for improvement?

There is always room for improvement. They are a very young company, so i am looking forward to watching them grow. I will definitely use them for any future branding projects we have.

BACKGROUND

Please describe your company and your position there.

I am the business development manager for our company which at this moment operates a meat factory with connections with key retailers in Romania (Delhaize, Carrefour and Rewe) and also a chain of three restaurants located in one of Romania's largest cities, Brasov.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Armeanu Creative Studio?

We needed a professional who could develop the brand and brand strategy for 2 areas in which we intend to expand: a chain of fast foods in mobile locations (containers) and also a gelato business.

What were your goals for this project?

For the fast food business the goals were to be able to create a brand that will be able to expand fast at a national level, with small mobile locations (RV's and containers). The main objective was to try and adapt one of our old a la carte restaurant (beer house) customer experience. For gelato business the work was harder, as we only had the products developed and didn't really know what to do with them :)

SOLUTION

How did you select this vendor?

After past experiences with companies like DDB, we tried to find someone who related more to us, that understands better our needs and philosophy and less trying to impose their way of thinking and doing things. I've considered 4 companies of which I've selected Armeanu Creative after a 2h meeting.

Their portfolio was impressive and adequate for our needs. Their way of understanding and prospecting our needs were in my opinion out of the box and quite playful. Both the business owner and I were involved in the selection process.

Describe the scope of their work in detail.

We've started with a workshop that lasted for about 3 hours for each of the projects and as I was telling in the previous answer was cozy, fun but exhaustive at the same time.

We left the meeting with a better understanding of what we want, how we need to do it, and with a nice perspective of what will follow. Armeanu Creative developed for us everything starting from the new brands, strategy, communication strategy, logos, packaging, and so on. So, it was something like an all-inclusive work for future businesses.

What was the team composition?

My business owner and I worked directly with Catalin & Ana for these projects and it was the best experience in a long time.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, the present pandemic situation forced us to postpone implementation of the projects, but we've established a regular collaboration with Armeanu Creative for the restaurants business. We estimate that next year will launch in full force both the fast food and gelato areas of activity.

How effective was the workflow between your team and theirs?

The entire project development was done through workshops both at their location and in our restaurants to better understand our current business and the way of doing things.

What did you find most impressive about this company?

I was most impressed in their warm way of doing things, they managed to make this process playful and creative. After the experience with other brand & advertising companies in the past, i can really say that Armeanu Creative was by far the best choice.

Are there any areas for improvement?

There is always work to do and improvement to make, but i strongly feel that they are the best choice to make if you need brand development and brand strategy!

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of ML2Grow. We provide IT services, specifically AI.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Armeanu Creative Studio?

We were looking for a new brand image for our company. We noticed we didn’t stick out in our market, nor did we have any consistent style that we were using within the company.

SOLUTION

What was the scope of their involvement?

In our initial meeting, we had a phone call with the team wherein we discussed the issues we were having. Given that information, the team came up with a trajectory, which consisted of another call that was basically a branding workshop. After Armeanu Creative Studio gathered all of the information, they distilled the most important aspects of our company’s values and identity to propose three different stylescapes. 

We refined this iteration a few times, with Armeanu Creative Studio continuing to come up with new designs until we landed on exactly what we wanted. We gave the team documentation and a list of all the graphic arts we needed, which they then delivered on. 

Ultimately, the team provided several materials, including a logo, business cards, letterheads, email signatures, and more. There were also new website templates and templates for PowerPoints — essentially, everything we used for internal and external communication. They also created a manual outlining how to incorporate the brand identity within the company. 

What is the team composition?

We worked with two people from the team.

How did you come to work with Armeanu Creative Studio?

We came up with a shortlist of companies that could assist us with our project. One of our clients had worked with Armeanu Creative Studio in the past, and they were pleased with their services. We set up a meeting with the team, and after discussing our challenges, they delivered us a proposal. Compared to other proposals we received, we decided Armeanu Creative Studio would be the best fit for us.

How much have you invested with them?

We spent about €5,000 (approximately $5,500 USD) on this project.

What is the status of this engagement?

The project took place from July–September 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It’s difficult to pinpoint what the exact impact was, but we definitely think it was positive. We’ve received positive feedback from our clients about the new style; most people agree the rebranding was very nice. 

The style Armeanu Creative Studio came up with fits our company very well. Internally, we’re all pleased with it. It’s helped a lot to increase the professional identity of our brand, which was something we really needed.

Overall, we’re very happy with our cooperation.

How did Armeanu Creative Studio perform from a project management standpoint?

The team was very timely in their responses to us, always getting back to us within the day. They were great at establishing and sticking to a plan, so we always knew where we were in the project. In terms of communication, we kept in touch with video calls.

What did you find most impressive about them?

Armeanu Creative Studio has a very confident but calm style. They listened closely to us and our feedback, even as we provided different opinions across the group. The team absorbed all of the information and distilled the most important aspects from it. 

Even though they come across as more relaxed than other companies, they don’t deliver less quality. It was pleasant working with them — it felt like we knew them for longer than we did. 

Are there any areas they could improve?

The engagement could’ve moved faster, but it was during the summer, so it was to be expected. Also, if the team had had a little more domain knowledge about what we do, the timeline might not have been delayed as well. Ultimately, it didn’t have any impact on the final results, though. 

Do you have any advice for potential customers?

Come well-prepared to the engagement. Provide Armeanu Creative Studio with all the information they need — it will speed up the process. Also, take their advice and remember they’re the experts.

BACKGROUND

Please describe your company and position.

I am the General Manager of NOVOS

Describe what your company does in a single sentence.

Multi brand eCommerce company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Brand Identity
• Brand Strategy

SOLUTION

How did you find Armeanu Creative Studio?

Online Search

Why did you select Armeanu Creative Studio over others?

• Great culture fit
• Company values aligned

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a collaboration with ARMEANU studio for branding services for a laundry detergent project. Some of the key delivereables included:

• market research
• brand naming
• brand identity
• brand strategy
• market positioning & messaging

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

ARMEANU delivered a full stack branding package. Based on their delivereables we were able to save lot of time and bring the products on the market faster.

• Complete brand identity manual
• Product label design
• Logos / visual elements
• Website layout

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The work was delivered on time and some subsets were delivered even before the deadline. They were receptive to our feedback and revisions.

What was your primary form of communication with Armeanu Creative Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive & unique part about ARMEANU creative studio is their expertise and the framework they have developed in order to deliver quality work.

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

It would be great if they would also offer adjacent services to branding.

BACKGROUND

Please describe your company and position.

I am the Project Manager of a healthcare company 

Describe what your company does in a single sentence.

We're a pediatric clinic specialized in complete treatment and recovery services for children.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Rebranding
• Logo design

SOLUTION

How did you find Armeanu Creative Studio?

Online Search

Why did you select Armeanu Creative Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Good communication

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work included a comprehensive rebranding to reflect the updated vision and values of the company, as well as conceptualization, design, and delivery of a new company logo that aligns with the refreshed brand identity.

Key deliverables:
Rebranding assets, including logo files in various formats (for web, print, etc.) and associated design guidelines.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Positive feedback and timely project delivery

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was delivered in the timeline agreed and there was a permanent communication with the team.

What was your primary form of communication with Armeanu Creative Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their understanding of the project requirements and our company culture and vision was impressive.

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Operational Director of Carmen's Artisanal Foods

Describe what your company does in a single sentence.

We are a chain of restaurants and a meat factory.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Brand Development
• Graphic Creation
• Branding concepts

SOLUTION

How did you find Armeanu Creative Studio?

Recomandation

Why did you select Armeanu Creative Studio over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

He transformed a brand from '93 into a fresh one. He started from scratch with everything that a brand needs, like messaging, branding and everything that we need.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

He figure everything out from his first try, because he pays a huge amount of attention to the details. We were really surprised when we hadthe first meeting based on this project, because we wasn't expected that he could understand everything we wanted. That's because we had way to many ideas, but he surprised us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

All tasks are always accomplished within the deadline. He's still helping us if we are in need of something and in the busy days we are waiting like 3-4 minutes until he gives us an answer.

What was your primary form of communication with Armeanu Creative Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The most impressive asset in my opinion, is his professionalism.

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

As I know he is improving himself permanently, so no, I don't think that he needs any improvement, because he is already doing this.

BACKGROUND

Please describe your company and position.

I am the Technical Marketing Coordinator of the company.

Describe what your company does in a single sentence.

A professional rental organization which offers high-quality support and implementation for superior holiday parks.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Create a strong, authentic, dynamic and trustful brand
• Create brand strategy
• Create the visual identity

SOLUTION

How did you find Armeanu Creative Studio?

Clutch Site

Why did you select Armeanu Creative Studio over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of the project was to define the brand strategy, its positioning in the market, the brand story, the mission and the vision, the target audience and the competition, the tone of voice and the visual identity. Key deliverables: • logo • brand book (which includes the brand story, mission and vision of the project, tone of voice, visual identity with fonts, visual elements and their use) • market positioning (brand strategy, competition analysis, target audience analysis, price strategy)

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand Awareness and Recognition Consistency of Visual Identity Brand Guidelines Adherence Return on Investment (ROI) Consistency in On-Site Branding Brand Book Utilization Brand Launch Success

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Armeanu Creative Studio displayed an in-depth understanding of our project's goals and target audience. They took the time to listen and understand the essence of our business, and it was evident that they were genuinely invested in its success. The collaborative process was smooth and transparent. Communication with the team was seamless, and they were always open to feedback and adjustments.

What was your primary form of communication with Armeanu Creative Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me the most was their creativity and ability to translate ideas into a cohesive and compelling brand strategy. They provided valuable insights, including market research and competitor analysis, which helped us identify unique selling points and opportunities for differentiation.

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

None that I can think of

BACKGROUND

Please describe your company and your position there.

I am the CMO of a Romanian companies producing consumer products - disinfectants and cleaning products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Armeanu Creative Studio?

Prior to list some of our products in a major international retail chain we had to redesign our labels in order to meet the current standards for label and overall product design.

SOLUTION

How did you select this vendor and what were the deciding factors?

After several trials with our internal designer we decided to look for fresh ideas outside the company. We looked for a team with good track records in our target market and with excellent references.

Describe the project in detail and walk through the stages of the project.

Firstly they conducted a prospective interview in order to better understand the needs. Secondly they did their own analysis on competitors' products design, to place the project in our market context. Afterwards they managed an internal workshop to understand our brand NDA and business objectives. In the end the company came with 2 rounds of design proposals, doing fine tunings until we were completely happy with the results

How many resources from the vendor's team worked with you, and what were their positions?

We worked with a team of 2 people - lead designed and market research representative/project manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Based on the delivered work our client (buyer) was very satisfied with the new label designs.

How effective was the workflow between your team and theirs?

The entire team was very supportive, with great communication, quick turnaround and excellent responsiveness and work quality.

What did you find most impressive or unique about this company?

I was impressed by their process of data/requirements gathering - internally - from our team, end externally - from potential clients and from benchmarks against competitive products. Professionally handled process and approach. Very efficient and effective.

Are there any areas for improvement or something they could have done differently?

Not something important.