Elevating Brands


We are a couple working together for over 10 years.

We offer tangible solutions to solve the problems that brands face:

- branding strategy

- branding

- rebranding

- naming

- brand architecture

- messaging

-design and consultancy.

2 - 9
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Bucuresti, Romania
  • Dorneasca Street, no13A, Ap 3
    Bucuresti, B 051864


Key clients: 

Invibes Advertising ML2Grow Apiterra Valeputna Rialto Wismar Aqiris

Pecetea Wine Branding Image

Pecetea Wine Branding

Pecetea is a wine born on the picturesque hills between the rivers Teleajen and Buzau; a wine made with love, from happy grapes under the gentle autumn sun.


Pecetea is a family brand that harmoniously combines tradition and passion.

Family, land, tradition and simplicity.


Creating a brand that inspires nostalgia after times gone by, enveloped in melancholy and embraced by warmth and


We have created a metaphorical logo, full of symbolism and feelings, that will revive the authentic Romanian memories.

Illustration is simple, archaic, from thin and lost lines – images that encompass the secret of the past.

Omega House Branding Image

Omega House Branding

Omega House is a brand that is aimed at young entrepreneurs in Romania and abroad. It is a concept that gathers under the same roof a hotel, a hostel, an event room, a café and a working hub; in short, a co-living and co-working space.

Our mission was to create a concept that illustrated the idea of a modern, tight-knit community with strong pillars.

We created a metaphorical logo, which combines the letters O +

H, in a minimalist and modern way, starting from the strong foundation suggested by the symbolism of the Greek letter “Ω” on which the whole concept is built.


The graphic identity system is minimalist, developed in gray tones to give a professional note to the relaxed atmosphere that is found inside the house.

Valeputna Branding Image

Valeputna Branding

Creating a memorable emblem that inspires the values of the brand, closely related to the mystery and tradition of the culinary craft of smoked trout: passion, perfection, good taste, naturalness.


Building a brand that visually includes the product qualities: artisan recipe, fresh local ingredients of the highest quality, health and extraordinary taste.


Creating an image of legendary inspiration,

fairy tale that will print subtly in the consumer’s memory.

Starting from the whole story of the brand and using elements related to diversified realms: royalty, tradition, nature and craft, we have built a logo that combines the basic elements of the brand, reflected in the product: natural, handmade, premium, perfect .


The colors used in the VALEPUTNA product ranges were chosen from pastel and soft pallets, to illustrate the delicacy of the products and the passion behind the brand.

Rialto Restaurant Branding Image

Rialto Restaurant Branding

A traditional restaurant that relocated to a modern space of industrial origin, must maintain the professionalism that has enshrined it for a decade and revive its image adapting to the new environment.


In the northern part of the Wismar port of Germany were built in the year 1938 several industrial buildings of reinforced concrete. Buildingnumber 3 was built to serve as a barn.

Following the same simple

and imposing lines of the reinforced concrete building, we reinvented the Rialto brand.

Rialto is a restaurant that appreciates the originality of the culinary recipes and places great emphasis on professionalism and quality.

The migration of the brand from the classic area into modernism, represented a real challenge, because we wanted to preserve the brand culture, settled in the 10 years of the restaurant’s history, illustrating the main values such as:


attention to details


The brand is defined by minimalism, where the simple lines emphasize the elegant look.


We created a close connection between the brand and the location of the restaurant. The building in which it is located represents an important historical symbol in the local community, so the logo is an abstract illustration of the architecture of the building combined with the figure 3. The building was formerly known as “Silo number 3”.

ML2Grow Branding Image

ML2Grow Branding

Created in 2017 as a spin-off company of Ghent University and IMEC (the world leader in the field of research, development and innovation in nanoelectronics and digital technologies) ML2GROW needed an identity that could easily communicate the company’s attributes, balancing the young and enthusiastic about the professionalism of an approved business. Our mission was to create an image that reflects the passionate and relaxed

spirit of the team as well as the academic origins of the experts, brought together under a company that offers “end-to-end” services in the field of advanced machine learning techniques.


To illustrate the relaxed environment, the visual identity will be designed with round, fluid shapes.

The relaxed mood can have a professional note using straight lines.

The professional, highly educated environment will be illustrated by the minimalism of the brand – simple, but significant.

The use of maximum 2 colors will keep a good balance between friendly and professional.

Apiterra branding & packaging Image

Apiterra branding & packaging

APITERRA is a brand that embraces nature, beauty and elegance.

We have approached the graphic identity of nature using lively colors and an illustration style that reflects the delicacy and gentleness of the products. Apiterra is a family business that uses natural raw materials from local sources.

The benefits of honey and beeswax on the skin are known since ancient times: they moisturize, nourish, regenerate,

delay the aging of the skin and the appearance of wrinkles due to the nutrients they contain (vitamins, minerals, amino acids, fatty acids and antioxidants). Acacia honey and BIO brand milk are pure and come from eco-certified beehives from unpolluted areas of Transylvania.

APITERRA is a brand that brings to the market natural cosmetic products, 100% Romanian.


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Brand Strategy for Fast Food & Gelato Company

"Their way of understanding and prospecting our needs were in my opinion out of the box and quite playful."

Willing to refer: 
The Project
Aug. 2019 - Mar. 2020
Project summary: 

Armeanu Creative Studio led a complete branding operation for a restaurant and gelato business. The food retail company wanted to expand its presence at a national level to attract more business prospects.

The Reviewer
201-500 Employees
Mihai Ilincuta
Business Dev Manager, Ara View
The Review
Feedback summary: 

Due to the COVID-19 pandemic, the implementation of the projects was put to a halt. However, the company remains in touch with Armeanu Creative Studio for its restaurant and gelato business' launching next year. What amazed the client the most is the team's inventiveness with their creations. 

The client submitted this review online.


Please describe your company and your position there.

I am the business development manager for our company which at this moment operates a meat factory with connections with key retailers in Romania (Delhaize, Carrefour and Rewe) and also a chain of three restaurants located in one of Romania's largest cities, Brasov.


For what projects/services did your company hire Armeanu Creative Studio?

We needed a professional who could develop the brand and brand strategy for 2 areas in which we intend to expand: a chain of fast foods in mobile locations (containers) and also a gelato business.

What were your goals for this project?

For the fast food business the goals were to be able to create a brand that will be able to expand fast at a national level, with small mobile locations (RV's and containers). The main objective was to try and adapt one of our old a la carte restaurant (beer house) customer experience. For gelato business the work was harder, as we only had the products developed and didn't really know what to do with them :)


How did you select this vendor?

After past experiences with companies like DDB, we tried to find someone who related more to us, that understands better our needs and philosophy and less trying to impose their way of thinking and doing things. I've considered 4 companies of which I've selected Armeanu Creative after a 2h meeting.

Their portfolio was impressive and adequate for our needs. Their way of understanding and prospecting our needs were in my opinion out of the box and quite playful. Both the business owner and I were involved in the selection process.

Describe the scope of their work in detail.

We've started with a workshop that lasted for about 3 hours for each of the projects and as I was telling in the previous answer was cozy, fun but exhaustive at the same time.

We left the meeting with a better understanding of what we want, how we need to do it, and with a nice perspective of what will follow. Armeanu Creative developed for us everything starting from the new brands, strategy, communication strategy, logos, packaging, and so on. So, it was something like an all-inclusive work for future businesses.

What was the team composition?

My business owner and I worked directly with Catalin & Ana for these projects and it was the best experience in a long time.


Can you share any outcomes from the project that demonstrate progress or success?

Unfortunately, the present pandemic situation forced us to postpone implementation of the projects, but we've established a regular collaboration with Armeanu Creative for the restaurants business. We estimate that next year will launch in full force both the fast food and gelato areas of activity.

How effective was the workflow between your team and theirs?

The entire project development was done through workshops both at their location and in our restaurants to better understand our current business and the way of doing things.

What did you find most impressive about this company?

I was most impressed in their warm way of doing things, they managed to make this process playful and creative. After the experience with other brand & advertising companies in the past, i can really say that Armeanu Creative was by far the best choice.

Are there any areas for improvement?

There is always work to do and improvement to make, but i strongly feel that they are the best choice to make if you need brand development and brand strategy!

Overall Score
  • 5.0 Scheduling
  • 5.0 Cost
    Value / within estimates
  • 5.0 Quality
    Service & deliverables
  • 5.0 NPS
    Willing to refer

Rebranding Project for AI Service Company

"Armeanu Creative Studio has a very confident but calm style."

Willing to refer: 
The Project
Less than $10,000
July - Sept. 2019
Project summary: 

Armeanu Creative Studio was tasked with rebranding an IT services provider. After an initial workshop, the team created a new brand identity and collateral for internal and external communications.

The Reviewer
1-10 Employees
Joeri Ruyssinck
CEO, ML2Grow
The Review
Feedback summary: 

The final brand identity receives positive feedback from clients and internal stakeholders alike. Armeanu Creative Studio was well-organized and communicative, and though the project could’ve moved faster, excellently distilling poignant aspects of the company from a broad range of information.

A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.


Introduce your business and what you do there.

I’m the CEO of ML2Grow. We provide IT services, specifically AI.


What challenge were you trying to address with Armeanu Creative Studio?

We were looking for a new brand image for our company. We noticed we didn’t stick out in our market, nor did we have any consistent style that we were using within the company.


What was the scope of their involvement?

In our initial meeting, we had a phone call with the team wherein we discussed the issues we were having. Given that information, the team came up with a trajectory, which consisted of another call that was basically a branding workshop. After Armeanu Creative Studio gathered all of the information, they distilled the most important aspects of our company’s values and identity to propose three different stylescapes. 

We refined this iteration a few times, with Armeanu Creative Studio continuing to come up with new designs until we landed on exactly what we wanted. We gave the team documentation and a list of all the graphic arts we needed, which they then delivered on. 

Ultimately, the team provided several materials, including a logo, business cards, letterheads, email signatures, and more. There were also new website templates and templates for PowerPoints — essentially, everything we used for internal and external communication. They also created a manual outlining how to incorporate the brand identity within the company. 

What is the team composition?

We worked with two people from the team.

How did you come to work with Armeanu Creative Studio?

We came up with a shortlist of companies that could assist us with our project. One of our clients had worked with Armeanu Creative Studio in the past, and they were pleased with their services. We set up a meeting with the team, and after discussing our challenges, they delivered us a proposal. Compared to other proposals we received, we decided Armeanu Creative Studio would be the best fit for us.

How much have you invested with them?

We spent about €5,000 (approximately $5,500 USD) on this project.

What is the status of this engagement?

The project took place from July–September 2019.


What evidence can you share that demonstrates the impact of the engagement?

It’s difficult to pinpoint what the exact impact was, but we definitely think it was positive. We’ve received positive feedback from our clients about the new style; most people agree the rebranding was very nice. 

The style Armeanu Creative Studio came up with fits our company very well. Internally, we’re all pleased with it. It’s helped a lot to increase the professional identity of our brand, which was something we really needed.

Overall, we’re very happy with our cooperation.

How did Armeanu Creative Studio perform from a project management standpoint?

The team was very timely in their responses to us, always getting back to us within the day. They were great at establishing and sticking to a plan, so we always knew where we were in the project. In terms of communication, we kept in touch with video calls.

What did you find most impressive about them?

Armeanu Creative Studio has a very confident but calm style. They listened closely to us and our feedback, even as we provided different opinions across the group. The team absorbed all of the information and distilled the most important aspects from it. 

Even though they come across as more relaxed than other companies, they don’t deliver less quality. It was pleasant working with them — it felt like we knew them for longer than we did. 

Are there any areas they could improve?

The engagement could’ve moved faster, but it was during the summer, so it was to be expected. Also, if the team had had a little more domain knowledge about what we do, the timeline might not have been delayed as well. Ultimately, it didn’t have any impact on the final results, though. 

Do you have any advice for potential customers?

Come well-prepared to the engagement. Provide Armeanu Creative Studio with all the information they need — it will speed up the process. Also, take their advice and remember they’re the experts.

Overall Score We’re very happy with them, and I think we’ll work together with them in the future.
  • 4.5 Scheduling
  • 4.5 Cost
    Value / within estimates
  • 4.0 Quality
    Service & deliverables
  • 4.0 NPS
    Willing to refer
    I’ve done so in the past.