Armeanu Creative Studio

BACKGROUND

Introduce your business and what you do there.

I’m the sales manager of Arta Grafica, a printing company based in Bucharest, Romania. We offer a range of printing services, including diary production, complex project management, and user manuals for the automotive industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Armeanu Creative Studio?

We had plenty of history and knowledge but no clear, shared answer to a simple question: what do we actually stand for, and why do clients choose us instead of someone else?

SOLUTION

What was the scope of their involvement?

We hired Armeanu Creative Studio to help us find the answer to what we stand for. The goals were to define our values and brand attributes together with our team, understand our real strengths and what differentiates us in a very price-driven printing market, identify our USP and positioning against the main competitors, and turn all of that into a strong, certain brand that genuinely represents us.

Concretely, this meant building a brand strategy in working sessions with our people, creating a new visual identity and logo, developing a full brand manual with tone of voice and key messages, building two new websites (Arta Grafica and EGO), and designing all the brand applications our teams use every day, including business cards, letterheads, offer templates, presentations, email signatures, and event materials.

What is the team composition?

We worked with 2 teammates from Armeanu Creative Studio.

How did you come to work with Armeanu Creative Studio?

We found Armeanu Creative Studio through an online search. We chose them over other options because they had a great culture fit, good value for the cost, and aligned company values.

What is the status of this engagement?

We worked together from April to August 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The final deliverables were exactly what Armeanu Creative Studio promised: the brand strategy, the logo and visual identity system, the brand manual, the two websites, and the whole set of brand applications. However, what made the difference were the intermediate deliverables along the way, including the competitor style boards and analysis, the brand attributes and positioning work, the client avatars, the brand pyramid, the voice chart and key messaging, the recap document after each workshop, and the three visual directions we chose from.

None of those were decorative. They were part of Armeanu Creative Studio's own methodology, and they were what the final brand was actually built on. Every decision in the brand manual could be traced back to something we worked out together in one of those steps. That was also why the manual was easy for our teams to apply: they understood where it came from.

We’re now tracking website metrics to measure the impact. Before, the values were very low. We’re focusing on traffic, time spent, and the number of visitors. We’ve seen an increasing trend and incoming leads.

Since the launch, we’ve run two events — our annual EGO partner meeting and an open house at the factory — and both were built entirely on the branding Armeanu Creative Studio created: the materials, the presentations, the signage, and the tone of the messages.

The feedback from participants was fantastic. Everyone noticed the new image, and the comments were genuinely superlative. Partners and guests told us it looked like a different company, one that finally matched the quality of what we produced. For us, that was the real test, and the brand passed it in front of the people whose opinion mattered most.

How did Armeanu Creative Studio perform from a project management standpoint?

Armeanu Creative Studio delivered on time. We were slower than them; they did everything very promptly. We had excellent communication throughout — direct, open, and with no formalities. That was a big part of why the result came out well above what we expected when we signed.

We had working sessions and workshops that got us to know each other really well. Our primary forms of communication were in-person meetings, virtual meetings, and emails or messaging apps.

What did you find most impressive or unique about them?

What I appreciated most was that Armeanu Creative Studio didn’t just deliver the scope we agreed on. Along the way, they kept spotting things about us — strengths, stories, and details from the shop floor — that we had stopped noticing ourselves. They told us openly which of them were worth building on. Several of those observations ended up shaping the brand. Probably the strongest example was the history of our company, which they thought was a fantastic asset that had to be valued.

For the people from Arta Grafica, it was a genuinely enjoyable and useful experience. We learned a lot about our own company, and at no point did it feel like work.

What I valued most was the cultural fit. We aligned quickly on how we thought and worked, and from there, everything was easier.

Armeanu Creative Studio’s approach was very structured and serious — strategic, almost mathematical in how they built an argument — but it came together with real creativity. That combination was rare in one package; usually, you get one or the other.

They also delivered things that weren’t in the contract, at no extra cost, simply because they saw an opportunity and thought we should have it. At no point did they feel like a supplier; they felt like part of our team.

Are there any areas they could improve?

Honestly, there was very little they could improve. If I had to name something, they could’ve been a bit pushier with us about delivering our inputs on time. We were the bottleneck more than once. Although, to be fair, we probably wouldn’t have enjoyed being chased :)

BACKGROUND

Introduce your business and what you do there.

I’m the financial director of Grass Farm, a company that produces turf rolls to the highest standards in Southern Romania.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Armeanu Creative Studio?

We needed to rebrand our company and create a new website with a professional approach and a fresh look.

SOLUTION

What was the scope of their involvement?

Armeanu Creative Studio created our logo, branding manual, and website. After an audit, we concluded what strengths we already had for our company and how we should market ourselves in our industry.

What is the team composition?

We worked with 2–5 teammates from Armeanu Creative Studio.

How did you come to work with Armeanu Creative Studio?

Someone referred Armeanu Creative Studio to us. We chose them over other options because they had high ratings, good value for the cost, and company values aligned with ours.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked with Armeanu Creative Studio from February–May 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Following our collaboration with Armeanu Creative Studio, we have a professional look that can be marketed and observed by a wider range of potential customers, positively impacting existing clients and bringing new ones. We’re satisfied with the results of the rebranding, which we believe will play a positive role in the growth of our firm in multiple aspects. Furthermore, we’ve learned new and interesting ideas from our collaboration.Specifically, we’ve seen a 20% increase in orders, a 30% increase in quantity, 2–5 new clients per week, and growing website traffic. We’ve seen these improvements 2–4 weeks after launching the new branding and website.

How did Armeanu Creative Studio perform from a project management standpoint?

Armeanu Creative Studio is a very professional, relevant, and honest team. They’re also organized and deliver on time, having a good working strategy. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

Armeanu Creative Studio’s professionalism was impressive.

Are there any areas they could improve?

They answer all our requests with involvement.

BACKGROUND

Please describe your company and position.

I am the CEO of Edukiwi‪

Describe what your company does in a single sentence.

Edukiwi is an educational brand dedicated to the entrepreneurial and professional environment, built on clarity, method, and structure. All educational materials originate from a coherent working system, designed to transform information into real understanding, with direct applicability in business and career.

The Edukiwi methodology is grounded in principles validated by neuroscience and learning design, structuring learning into logical and actionable steps, with clearly defined objectives, methods, and outcomes for each stage.

Edukiwi operates as a performance-oriented educational ecosystem that transforms content into applied competence and adheres to clear standards of quality, ethics, and educational rigor.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Redefine the brand positioning through a full rebranding process
• Align the internal team around the new brand strategy and direction
• Design and implement a new visual identity - including logo and key visuals
• Develop a comprehensive brand guidelines document (brand book)
• Redesign the website to reflect the new positioning
• Train the internal team to consistently apply the new brand

SOLUTION

How did you find Armeanu Creative Studio?

Online Search

Why did you select Armeanu Creative Studio over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We undertook a strategic rebranding initiative, accompanied by a deliberate repositioning aimed at more accurately defining who we are, who we aspire to become, and the boundaries of what we do—and equally, what we choose not to do.

A central objective of this process was to develop a coherent strategy that enables us to communicate this positioning with clarity to those who seek to collaborate with us.

We aimed to establish a consistent and credible market presence—one that reflects trust, reinforces our identity, and conveys, with transparency, our core strengths and the values that underpin everything we do.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Armeanu Agency delivered far more than a standard set of services; they provided a comprehensive, high-calibre transformation across our entire brand ecosystem. Their contribution went beyond execution, encompassing strategic clarity, creative excellence, and rigorous attention to detail at every touchpoint.

Their scope of work included:

• Brand strategy development
• Logo redesign
• Website redesign
• Educational platform redesign
• Marketing pages redesign
• Advertising and social media presence redesign
• A comprehensive brand manual
• Clear and consistent photography guidelines

What distinguishes their work is not only the breadth of deliverables, but the depth of thinking behind each of them—ensuring alignment, coherence, and a premium standard of execution throughout the entire brand experience.

• Rebuild trust and credibility in the market
• Position the brand as a credible platform for professional courses
• Attract new course creators willing to associate with the platform

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They consistently delivered on time, with precision and professionalism, maintaining full alignment with agreed deadlines throughout the entire process.

Their approach was highly professional, yet collaborative—demonstrating a strong commitment to partnership, open communication, and seamless execution at every stage.

What was your primary form of communication with Armeanu Creative Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What we found truly distinctive in their approach was the level of nuance and depth with which they engaged—demonstrating a sophisticated understanding of our business, our consumers, and the broader dynamics of our industry.

Equally remarkable was the way they guided us throughout the process: with clarity, strategic insight, and a steady hand, enabling us to make informed decisions at every stage.

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

At this stage, we are not in a position to identify any areas for improvement. The collaboration was executed at a consistently high standard, with strong alignment, professionalism, and attention to detail throughout.

Armeanu Creative Studio worked exceptionally well with our team, demonstrating both competence and commitment across all phases of the project.

BACKGROUND

Please describe your company and position.

I am the Founder of SAM Metamorfoza Acting School

Describe what your company does in a single sentence.

Metamorfoza Acting School is a place where children and teenagers building courage, authenticity, and their own voice in a safe space rooted in empathy, play, and creative freedom, through THEATER. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Clarify and unify brand identity. Develop a cohesive visual language (logo, colors, tone of voice ) that reflects the school’s transformation philosophy
• Build a new website, a professional online presence

SOLUTION

How did you find Armeanu Creative Studio?

Referral

Why did you select Armeanu Creative Studio over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work between Școala de Actorie Metamorfoza SAM & Armeanu Creative Studio
Project: Brand identity and web presence for SAM (Școala de Actorie Metamorfoza)

Key Deliverables:
 1. Branding,  Logo, visual identity, color palette, typography, and brand guidelines for SAM
 2. Website Design & Development, Full website built and launched for the acting school

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

SAM grew to around 3,000 Instagram followers and 550 email contacts, and successfully rebranded from “Madalina Marcus - Ateliere Teatrale” to SAM - Școala de Actorie Metamorfoza

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Armeanu Creative Studio demonstrated excellent project management throughout the collaboration. Both the website and branding were delivered on time, with no delays to the agreed timeline, allowing SAM to launch its new identity as planned. Communication was a clear strength. The team was consistently responsive and proactive, anticipating needs and keeping the project moving forward. 

What was your primary form of communication with Armeanu Creative Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most was how deeply they understood our vision from the very beginning. There was no lengthy back-and-forth trying to explain who we are or what we stand for they grasped the essence of the school, its values, and its energy, and translated that into a visual identity and website that felt completely authentic.

The creative quality was exceptional. Every detail from the branding choices to the website design reflected a level of craft and intentionality that went beyond what we expected.  Anyone looking for a creative studio that combines exceptional craft with genuine understanding of their client’s world needs to work with Armeanu Creative Studio. They don’t just build websites and brands — they build the right website and the right brand, for the right reasons. I recommend them wholeheartedly to any business or creative project that deserves to be seen

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

Honestly, there are none. The collaboration with Armeanu Creative Studio was seamless from start to finish. Looking back, it is difficult to identify anything that could have been done differently or better. They delivered on every front creative quality, communication, timeliness, and understanding of our vision leaving nothing to be desired.

BACKGROUND

Please describe your company and position.

I am the CEO of ProTrad & Consulting SRL

Describe what your company does in a single sentence.

Noblis Interiors creates elegant and functional interior spaces through a minimalist approach, transforming each project into a refined reflection of the client’s personality and lifestyle.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Branding„
• Web Design
• Consulting

SOLUTION

How did you find Armeanu Creative Studio?

Referral

Why did you select Armeanu Creative Studio over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with Armeanu Creative Studio to define our brand from the ground up. They guided us through a strategic workshop that clarified our positioning, then coordinated a pitch process with multiple designers for our visual identity. With their feedback and direction, we refined the winning concept and built a complete brand system.

They also oversaw the creation of our brand book, visual applications, and delivered a website fully aligned with our new identity. The entire process was smooth, collaborative, and exceeded our expectations.

Key deliverables:

Brand strategy

Visual identity coordination and refinement

Brand book and applications

Website design and development

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project resulted in a clear and consistent brand identity that aligned our team and improved how we present ourselves externally. Since launching the new brand and website, we’ve seen increased engagement, more qualified leads, and stronger recognition in our industry. The strategy and clarity brought by the process also helped us make faster, more confident marketing decisions.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was well-managed from start to finish. Armeanu Creative Studio was highly organized, kept everything on schedule, and clearly communicated timelines and next steps. They were responsive to our feedback and adapted quickly when priorities shifted. We always felt supported, and their proactive approach helped us stay confident throughout the process. They coordinated a team of 5 external designers who competed in our pitch.

What was your primary form of communication with Armeanu Creative Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

What impressed us most about Armeanu Creative Studio was their ability to combine strategic thinking with creative direction. They didn’t just give us a logo and a website—they helped us clarify who we are as a brand. Their process was thoughtful, collaborative, and always focused on what would serve our business best. It’s rare to find a team that can balance creativity with such a deep understanding of branding and business.

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

NO

BACKGROUND

Please describe your company and position.

I am the Secretary General of Negative Emissions Platform

Describe what your company does in a single sentence.

Carbon dioxide removals industry association 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Create a new brand that connects investors with the global Carbon Dioxide Removal (CDR) community.

SOLUTION

How did you find Armeanu Creative Studio?

• Online Search
• Referral

Why did you select Armeanu Creative Studio over others?

• High ratings
• Good value for cost

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The project aimed to create a visual identity that identifies high quality opportunities for the finance community to interact with the Carbon dioxide removals (CDR) industry. CDR finance events are currently not coordinated and give the impression that our sector is disorganised. The project aims to present the CDR community to the finance community as much more professional and organised than it has appeared until now. The brand will be associated with carefully chosen events, with a view, over time, to developing a well-recognised mark of quality.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We just wanted a brand that our team felt was going to be successful, without any objective metrics.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Armeanu took a highly structured approach to understanding our needs. Once this was done they aligned with us on a high level, and then produced some examples as straw men. We commented on the examples in detail, and then they refined and presented a final product that was tweaked slightly subsequent to our final feedback. This was all done very quickly (3 weeks).

What was your primary form of communication with Armeanu Creative Studio?

Virtual Meeting

What did you find most impressive or unique about this company?

They combined creativity with use of AI.

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

No, we were really very impressed.

BACKGROUND

Please describe your company and position.

I am the Managing Director of Interbrands Orbico

Describe what your company does in a single sentence.

Leading Romanian Distribution and Logistic Services Provider

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Rebranding and repositioning of a personal care product

SOLUTION

How did you find Armeanu Creative Studio?

• Referral
• Other

Why did you select Armeanu Creative Studio over others?

• High ratings
• Great culture fit
• Company values aligned

How many teammates from Armeanu Creative Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand Creation: 

1. Brand Creation Strategy 
   1. brand discovery workshop 
   2. branding strategy development 
2. Brand Identity Creation
   1. design style boards
   2. visual identity 
   3. brand manual 
   4. Brand Development and Assistance in brand implementation 
3. Packaging Design
   1. brand architecture design development
   2. packaging design development by sku

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Final proposal met the brief with excellence 
• High consumer acceptance of the proposed brand repositioning

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Excellent project management On time submissions of expected deliverables Professional team with great strategic thinking, collaboration, listening skills, brainstorming ability, summary of key learnings and translation into the branding/repositioning work, working with discipline to deliver on the expectations

What was your primary form of communication with Armeanu Creative Studio?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were a professional, structured, and strategic team with great design capabilities, leading to excellent results

Are there any areas for improvement or something Armeanu Creative Studio could have done differently?

I recommend including consumer research studies into the design qualification process from the beginning. Very often consumers are driven by completely different motivators versus the marketer's / designers assumptions, especially in niche categories.

BACKGROUND

Please describe your company and position.

I am the Marketing Manager of Concept Beauty Distribution

Describe what your company does in a single sentence.

Distributor for cosmetics and tools in professional hair care industry

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Armeanu Creative Studio to accomplish?

• Create new brand architecture
• Naming for a new brand in cosmetics industry

SOLUTION

How did you find Armeanu Creative Studio?

Online Search, Other

Why did you select Armeanu Creative Studio over others?

High ratings, Great culture fit, Good value for cost, Referred to me, Other

What was the size of Armeanu Creative Studio’s team?

2-5 Employees

What was your primary form of communication with Armeanu Creative Studio?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

1. Brand creation strategy.
2. Brand identity creation
3. Brand applications.

Key deliverables: Agency organized a workshop for brand discovery involving various persons from different departments, has developed the branding strategy (competitors analysis, definition of key TG, definition of key elements such as : brand promise, mission, vision, values, principles, identity, brand positioning), afterwards has conceived visual directions.

For the creation of brand identity, agency delivered naming proposals, design logo and brand manual, including all the definitions of brand architecture elements. for the brand applications, agency provided branding for social media, and design for packaging layouts and also design for off line communication.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Quality of deliverables from the agency: deep dive approach of creating the branding strategy and delivering the brand architecture
• Distinctiveness and uniqueness of brand identiy from logo to design of packaging layout

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Armeanu agency has handled the project delivering on the expectations. All the elements were delivered qualitetively and in due time. they provided client service also regarding the process of trade mark registration which was quite welcome support.

What did you find most impressive or unique about this company?

Flexibility in way of work, taking onboard and understanding client's needs, know how and expertise regarding brand creation process, friendly approach

Are there any areas for improvement or something {provider_name} could have done differently?

-

BACKGROUND

Please describe your company and your position there.

I am the owner a distribution company in Romania, specialized in gaming and IT products.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Armeanu Creative Studio, and what were your goals?

We studied the possibility to develop our own brand since many years and in 2019 we felt it was the right time to do so. We hired Armeanu Studio for fully developing the branding image of Aqirys.

SOLUTION

How did you select this vendor?

We interviewed several companies and we really liked the speed, ideas and conciseness of Armeanu Studio. And they offered a very competitive price, too. We also liked the fact that they were rather small company, and thus a lot more focused on their projects.

Describe the scope of their work in detail, including any steps and the final deliverables.

Once everything was agreed we had a very long interview with them where they tried to find out as much as possible about us and what were our ideas and goals for the new brand. They understood that we only had just a name and a tag line and they had to design everything from start: logo + symbol, communication idea, marketing materials, website design, help with product boxes design, etc.

How many people from the vendor's team worked with you, and what were their positions?

Since the company was just 2 people, we all worked together very closely.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our brand has grown organically and has been very well received by the market. Consumers are impressed by the brand appearance, retail boxes, the message we transmit. We have managed to enter in retail, too and right now Aqirys is an important key player in Romanian gaming market and in GFK charts.

Describe their project management style, including communication tools and timeliness.

While the brand was in development we have kept very close contact with the Studio, having many fruitful meetings in our office. We really appreciated their disposal to come to our office and discuss in detail everything. All deadlines were met and they were always available for discussions.

What did you find most impressive or unique about this company?

We liked a lot their involvement, it was like this was their project, not ours. You could see they enjoyed working on it and I think this is why it was very successful. It was a pleasure to work with a team that is very enthusiastic about their work. Another bonus point is that they had good knowledge about the gaming industry, and this helped a lot in the branding process.

Are there any areas for improvement or something they could have done differently?

We were satisfied with everything, I think is harder to maintain a high standard than to improve on something.

BACKGROUND

Please describe your company and your position there.

I am the operational director of Sports Fields company. The company has more than 20 years of experience in the maintenance and construction of sport pitches for professional football and rugby.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Armeanu Creative Studio, and what were your goals?

Our company collaborated with Armeanu Creative Studio for a full rebranding of the company.

SOLUTION

How did you select this vendor?

I found 3 companies online. We talked with all of them, saw their projects, costs and read reviews.

Describe the scope of their work in detail, including any steps and the final deliverables.

After we made a workshop and decided on the direction we will go, Armeanu Creative Studio made our logo, presentation website, layer for offers and advertisement materials.

How many people from the vendor's team worked with you, and what were their positions?

We collaborated with 2 persons

• Ana A. Founder & Branding Strategist
• Catalin A. Founder & Brand Designer

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Thanks to this project our company has a new and fresh look. Our brand has a well determined image and it is more attractive for the public.

Describe their project management style, including communication tools and timeliness.

We had a workshop for deciding the direction for the brand. After 2 weeks we had a meeting with 3 different logos and directions for the brand. After we decided which one, it took 3 weeks for all the materials to be ready and implemented.

What did you find most impressive or unique about this company?

The implication and the professional approach regarding each detail of the project. They managed to understand our mentality and perception of the company and created a perfect image of them.

Are there any areas for improvement or something they could have done differently?

No