Elevating Brands
Hi.
We are an award-winning branding agency; a creative couple that offers strategic solutions for more than 10 years for clients from various fields and cultures.
We offer branding consultancy and we build successful brands.
headquarters
Focus
Portfolio
Invibes Advertising, ML2Grow, Apiterra, Valeputna, Rialto Wismar, Aqirys
Noi Cash & Carry
NOI ("US" translated into Englis) is the biggest Romanian Cash & Carry (8000 square metters), founded in 2020.
DELIVERABLES:
Naming
Logo design
Packaging
Brand Book
Production:
ambient branding
collateral
posters / banners
brochures, flyers
launch campaign design
employee guide line
labeling sistem
signaling system
totem
car branding
costumes
food area branding
private labels branding
workshops
web design
Full case study: https://armeanustudio.com/project/noi-cash-carry-branding/
Rialto Restaurant Branding
A traditional restaurant that relocated to a modern space of industrial origin, must maintain the professionalism that has enshrined it for a decade and revive its image adapting to the new environment.
In the northern part of the Wismar port of Germany were built in the year 1938 several industrial buildings of reinforced concrete. Buildingnumber 3 was built to serve as a barn.
Following the same simple and imposing lines of the reinforced concrete building, we reinvented the Rialto brand.
Rialto is a restaurant that appreciates the originality of the culinary recipes and places great emphasis on professionalism and quality.
The migration of the brand from the classic area into modernism, represented a real challenge, because we wanted to preserve the brand culture, settled in the 10 years of the restaurant’s history, illustrating the main values such as:
profesionalism
attention to details
elegance
The brand is defined by minimalism, where the simple lines emphasize the elegant look.
We created a close connection between the brand and the location of the restaurant. The building in which it is located represents an important historical symbol in the local community, so the logo is an abstract illustration of the architecture of the building combined with the figure 3. The building was formerly known as “Silo number 3”.
Full project: https://armeanustudio.com/project/rialto-restaurant-branding/
Cream Tailors - the best ice cream in the world
The brand’s foundation is a super premium gelato product and by-products: coffee, waffles, frozen desserts, pancakes.
The brand’s mission is to make the best ice cream in the world.
THE CHALLENGE:
We address a diverse audience in terms of age, culture and nationality.
In order to differentiate ourselves from the competition, we need a unique, unconventional concept, which communicates in a creative way the idea of handmade, craft, handicraft, artistic enough strong to intrigue the target puppet.
A sophisticated concept must be created, but at the same time elegant and minimalist.
THE SOLUTION:
Cream Tailors is a gelato and desserts brand that emphasizes unconventional and artisanal.
The visual concept is based on the idea of “tailor”, using thread and bundles to illustrate flavors and messages.
The logo is a combination of dynamic thread and an artistic brush strokes, suggesting the idea of craft.
The cursive letters next to the rigid ones harmoniously combine the values of the brand: friendly and sophisticated environment with professionalism and attention to detail.
Full project: https://armeanustudio.com/project/cream-tailors-branding/
Beyus - Thermal water from Transylvania
The brand’s main product is the thermal water spray, a dermato-cosmetic product of premium quality.
DELIVERABLES:
Branding Strategy
Naming
Logo design
Branding
Brand Book
Production:
Web Design
packaging
stationary
social media
product presentation
Full case study: https://armeanustudio.com/project/beyus-branding/
Apiterra branding & packaging
APITERRA is a brand that embraces nature, beauty and elegance, and brings to the market natural cosmetic products, 100% Romanian.
DELIVERABLES:
Branding Strategy
Rebranding
Logo redesign
Visual identity system
Brand Book
Production:
Web Design
rollups
business cards
branded invoices
PowerPoint presentations
documents holder
document draft
commercial offers
Full case study: https://armeanustudio.com/project/apiterra-branding-and-packaging/
Valeputna Branding
The brand redesign of Valeputna has received the A’Design Silver Awards in April 2021.
Case study link: https://armeanustudio.com/project/valeputna-rebranding-services/
Valeputna is the first Romanian brand that manufactures food delicacies from smoked trout meat, following old traditional recipes combined with personal culinary art. Innovate taste based on old knowlodge.
Valeputna is a well-known brand in the sector of natural food products made out from smoked trout. It is perceived as an traditional brand, that values old local recipes.
The rebranding process repositions the values of the brand to its actual level. The aim is to attract the attention of consumers who are looking for more than just a traditional and natural product. Valeputna offers unique culinary products, but above all, it offers a unique sensorial experience.
Our mission is to direct the entire identity towards the core of the brand: refinement and traditional roots, thus communicating to a demanding audience, without losing a large percentage of existing consumers.
We discovered the brand positioning through the branding strategy:
Valeputna offers premium fish culinary products to demanding people in an exclusive environment with an elegant voice, making them feel exalted and pampered.
The products are of high quality and represent a continuous effort of the brand in delivering perfection and refinement.
What makes the brand unique: history and heritage, continuity and perfection. The brand is built on authentic roots and has a whole heritage behind it.
We created a minimalist design, sophisticated enough to illustrate the refinement and attention to detail. The strong color contrasts emphasize the essence of each product. The execution of packaging, made of premium materials (cardboard, folio, selective varnishing), draws attention on the products and offers a superior positioning over the brand’s direct competitors.
Urban Dent
The color range transmits positive energy and warmth, having a strong influence in creating a relaxing environment.
The brand’s messages are addressed to the young, cool public, with a voice full of life, relaxed and friendly.
The minimalism of the graphic identity offers the professional look and easily wins the public’s trust.
The full project:
DT Lawyers
The establishment of DT Lawyers was a natural evolution of a long lasting partnership of the two founders. The wide coverage area in relevant sectors such as real estate, construction, tourism, renewable energy, IT, food and beverages, as well as the team of young professionals, who have both expertise and vision and flexibility, gives the company all the attributes of a reliable business partner.
THE CHALLENGE:
Building an image that reflects the basic attribute behind the business: understanding customer needs and solving them efficiently and innovatively.
THE SOLUTION:
Typographic logo consisting of the initials “D” + “T” of the names of the two partners, which form a unitary whole, solid but flexible and adaptable.
Red color, a strong and solid color, which through the rounded shapes of the logo, inspires seriousness, strength and discipline.
Full project: https://armeanustudio.com/project/dt-lawyers-branding/
FROSFERA Cash & Carry
Frosfera is a Cash & Carry store that sells fresh and frozen food products, offering customers logistics services.
The brand’s mission is to support customers with an efficient purchasing process and product availability respecting food safety and quality standards.
The brand targets Romania and neighboring countries.
THE CHALLENGE:
Being positioned between direct competitors, who have a monopoly on this business segment, the main challenge was to identify the factors that differentiate the brand and provide the element of uniqueness it needs to stand out in the market.
Although the founders of this business have extensive experience in the field and have managed to create a mechanism that covers the main disadvantages of competitors, the brand identity must clearly communicate the company’s values: professionalism, efficiency and adaptability.
THE SOLUTION:
The focus is on the glacier, a symbol of impressive magnitude and durability.
The cold colors obviously suggest low temperatures, and the structure of the glacier itself is a solid and strong base.
The logo denotes stability, brute force and strong structure.
Subtly inserted in the upper part of the glacier, you can see the silhouette of the letter “F”, in the negative space, an aspect that suggests attention to detail.
Full project: https://armeanustudio.com/project/frosfera-branding-services/
Aqirys - All about gaming
AQIRYS is an IT an hardware products brand, dedicated to gaming.
A premium brand, which is aiming young people, who are passionate about video games, offering them a variety of quality products at an affordable price.
THE CHALLENGE:
The gaming hardware market is well divided between the big brands in this niche.
Aqirys makes its entry with medium-plus quality products at affordable prices, but this strategy is not enough to make a clear differentiation from the competition.
A unique and original graphic identity is the key to make the brand visible. The challenge is to create a different, but recognizable, brand in the gaming world; a new but familiar design must be created.
THE SOLUTION:
AQIRYS is a name with cosmic resonance, this being the concept that underlies the brand.
The symbol represents a stylization of the galaxy.
The typographic part of the logo consists of the font Futura Medium, simplified to obtain the minimalism that represents the brand.
The logo has a futuristic appearance that suggests technology and the gaming universe in which the brand activates.
The environment in wich the brand identity is shaped: futuristic, minimalist, visionary.
Full project: https://armeanustudio.com/project/aqirys-branding/
Pecetea Wine Branding
Pecetea is a wine born on the picturesque hills between the rivers Teleajen and Buzau; a wine made with love, from happy grapes under the gentle autumn sun.
Pecetea is a family brand that harmoniously combines tradition and passion.
Family, land, tradition and simplicity.
Creating a brand that inspires nostalgia after times gone by, enveloped in melancholy and embraced by warmth and purity.
We have created a metaphorical logo, full of symbolism and feelings, that will revive the authentic Romanian memories.
Illustration is simple, archaic, from thin and lost lines – images that encompass the secret of the past.
Full project: https://armeanustudio.com/project/pecetea-wine-branding/
Fishnet - fast food branding
Fishnet is fresh, cool & 100% natural. It is addressed to the young public, from the urban area; believes in fun and good will, being present at the main festivals with a concept of mobile kiosk food unique.
Fisnet is always close to those who want to enjoy the natural delights of trout and other local products.
THE CHALLENGE:
Fishnet wanted to convey to the intelligent and emancipated audience, with a cool, friendly voice, the idea of 100% natural food in a unique fast-food concept. Daring and innovative. Trebuie sa iesim din tipare, sa fim stridenti, vizibili, dinamici si energici.
The real challenge lies in how we differentiate ourselves from the competition when we are in the food area of a mall.
THE SOLUTION:
The branding strategy showed us the way to a unique and remarkable concept on the supersaturated market that Fishnet made its entrance; I transposed the idea of cool and friendly using the minimalist color range, but which attracts attention.
Fishnet illustrates quality through simplicity and a “friendly approach”. The clothing is minimalist, as are the packaging of the products.
Full project: https://armeanustudio.com/project/fishnet-branding-and-packaging/
Omega House Branding
Omega House is a brand that is aimed at young entrepreneurs in Romania and abroad. It is a concept that gathers under the same roof a hotel, a hostel, an event room, a café and a working hub; in short, a co-living and co-working space.
Our mission was to create a concept that illustrated the idea of a modern, tight-knit community with strong pillars.
We created a metaphorical logo, which combines the letters O + H, in a minimalist and modern way, starting from the strong foundation suggested by the symbolism of the Greek letter “Ω” on which the whole concept is built.
The graphic identity system is minimalist, developed in gray tones to give a professional note to the relaxed atmosphere that is found inside the house.
Full project: https://armeanustudio.com/project/omega-house-branding/
ML2Grow Branding
Created in 2017 as a spin-off company of Ghent University and IMEC (the world leader in the field of research, development and innovation in nanoelectronics and digital technologies) ML2GROW needed an identity that could easily communicate the company’s attributes, balancing the young and enthusiastic about the professionalism of an approved business. Our mission was to create an image that reflects the passionate and relaxed spirit of the team as well as the academic origins of the experts, brought together under a company that offers “end-to-end” services in the field of advanced machine learning techniques.
To illustrate the relaxed environment, the visual identity will be designed with round, fluid shapes.
The relaxed mood can have a professional note using straight lines.
The professional, highly educated environment will be illustrated by the minimalism of the brand – simple, but significant.
The use of maximum 2 colors will keep a good balance between friendly and professional.
Full project: https://armeanustudio.com/project/ml2grow-rebranding/
Reviews
the project
Branding Services for Food Production Company
"They are very hands on and extremely attentive to all collaboration details."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the owner and CEO of a food production company, with activities spanning from farming to restaurants.
For what projects/services did your company hire Armeanu Creative Studio, and what were your goals?
Our collaboration with Armeanu Creative Studio spans for a few years. We have started with the creation of two new lines of business a new gelato brand - Cream Tailors and a food truck business -Pofta sau Foame. The gelato business has started and the food truck business turned into a 900+ seat beer hall - also with the help of Armeanu Creative Studio.
Due to the COVID situation our project evolved into a full blown Ghost Kitchen operation in which we developed all of our brands from zero with Armeanu Creative Studio. Armeanu Creative Studio had the the task of researching market competitors, coming up with possible names, brand positioning as far as tone of voice, type of attitude, etc; packaging materials, employer branding, online marketing materials, etc. Basically a complete brand from A-Z. All delivered in brand books.
How did you select this vendor?
Through research and referrals. Based on this we had a meeting to further explore what they had done for other clients, their method of work, and our compatibility with their team.
Describe the scope of their work in detail, including any steps and the final deliverables.
To start, they started working with our team. They had a very methodic framework and extreme attention to details regarding what we wanted and how we saw things regarding each brand. They made sure we understood each question and each aspect of what was aimed through these long process of interviewing us. They made visits in in location and interacted with our staff but also with our clients.
There was a lot of analysis that went into every aspect of our deliverables that involved our own assessment of the situation, but also their professional view of how they saw things. They presented a few different options regarding logo and positioning. Each option had many visuals and many different ways of being presented. Each was presented in detail to all of our team and discussed at length with us. All of our feedback was reincorporated in maybe other options or adaptations of what we wanted.
This by no means means that Catalin Armeanu Studio did not make sure their professional point of view was clear and very well explained, so to make sure that all correct and relevant information was known and incorporated in the project. Deliverables were finalised once all possible subjects regarding a brand were exhausted and after all of our team members were satisfied with the results.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with the owners and all of their team - being as different things were done by different people.
Can you share any outcomes from the project that demonstrate progress or success?
1. Regarding Pofta sau Foame. Even though this project was initially meant to be a food truck project, we had an oportunity to rebrand one of our locations and we decided to reposition the brand. With the help of Armeanu Creative Studio, we redid part of the branding and position of the brand. We redesigned the whole location and turned into a new Pofta sau Foame beer hall - in line with our initial work. Today the location is the most successful location in the most touristic town in Romania.
Likewise, compared to the pre-pandemic year of 2019 when the location was not rebranded, today in 2021, comparing like for like - meaning the months with no restrictions in 2021 with the same months in 2019, we have over 220% growth in sales volumes. Regarding overall sales we have over 12% growth 2021 vs 2019 even though we were highly restricted from January to June.
These results are due to a full on rebranding and repositioning of the location - a lot of it with Armeanu Creative Studio. All of our location, from outdoor to indoor, employees, online visuals, packaging materials, all types of materials have been done with them. It is an ongoing process, and we are always working on this location with them. This is one of the most successful brands in our Ghost Kitchen operations - being a top 5 player in delivery in our town - while being the newest entry on this market.
2. Cream Tailors - Our first locations opened this year. We had a long process of adaptation and re-adaptation with this brand. A lot of minor but significant details were added through the process of developing the recipes. We had great success with this brand and it is the one brand and concept we love the most.
3. Ghost Kitchen brands - we have started launching our delivery-only brands. They are very well received, all of the them being in top 3 in their individual categories.
Describe their project management style, including communication tools and timeliness.
They are very hands on and extremely attentive to all collaboration details. We had regular meetings - before COVID more face-to-face; after a lot of ZOOM meetings. These meetings were set up depending on the complexity of the project and also the rush that something needed to get done. During certain periods we had daily meetings, other periods maybe weekly.
A lot depended on processes that we had to finish in our regular business to make sure we can move forward They are highly involved in understanding the business and making sure they do not miss details - so besides independent research that they do, they have a lot of analysis interviews in our organisation plus visits in location to understand the different processes. In our collaboration, they never missed a dead-line.
To aid the process, they always send different materials meant to ease the decision making process. We communicate mostly through whatsapp groups, created for different projects, where all decision factors that are involved in a certain project are there. All these discussions and decisions are then reconfirmed through e-mail chains for each project. Likewise, they have set up a google file sharing organised for each project so we can all follow progress.
One extra thing, which has always been an issue for us, they are the only company we worked with, that would not only not get offended if we second guessed ourselves and wanted to reopen and change or reanalyse a project that was considered finalised, but created an environment that encouraged discussion and even changing what was initially finalised if the new context so imposed.
What did you find most impressive or unique about this company?
Their ability to learn and go into very deep knowledge of the specific industry we work in and the specific products we were branding. Also, we believe their unique approach to extracting what we actually want from a project was absolutely impressive - as it seems fail-proof. I can say that it worked and quite a few brands we developed together. Also, we were impressed with their ability to always deliver on-time high quality work.
As a side-note, we are not an easy to please client, we have worked with 2 different companies before them.
Are there any areas for improvement or something they could have done differently?
All issues that might have needed improvement have been discussed with them through time and any minor improvements that needed to be done on both sides were done. At the moment - after a few years of collaboration, our partnership is the best it has ever been - and we believe it will hold this way.
the project
Branding & Web Design for Co-work/Co-living Space Company
"Armeanu Creative Studio is cool, friendly, and warm."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Omega House, a co-work/co-living space company.
What challenge were you trying to address with Armeanu Creative Studio?
We needed help with branding and web design.
What was the scope of their involvement?
Armeanu Creative Studio provided branding and web design services for us. They created our entire website. Then, they helped us with the overall design for all our marketing materials. Their team created templates for us to use in the future. They did many other things related to the website and marketing.
We told them exactly what our needs were, what we wanted to do with the company, and what we wanted to build. Armeanu Creative Studio came with ideas about how to communicate that through the design and all the functionalities of our website. We needed reservations and implementation with booking engines.
When we were trying to put together our branding, they participated in two meetings. Our whole team met with the architect and the designers. At each meeting, there were 12 people each time. They did a lot of brainstorming with us about how we can put all the pieces together.
What is the team composition?
We worked with a programmer and a designer from Armeanu Creative Studio.
How did you come to work with Armeanu Creative Studio?
Due to their openness, I was convinced to work with them. I don’t regret it.
How much have you invested with them?
We have invested about $25,000.
What is the status of this engagement?
Our engagement ran from March – August 2017.
What evidence can you share that demonstrates the impact of the engagement?
A lot of times, they not only come with a design but they come with the ideas. That was very worth the money for us. That’s why we continue the collaboration with them.
How did Armeanu Creative Studio perform from a project management standpoint?
Armeanu Creative Studio is cool. I really recommend them. They’re very communicative. They responded every time we had any questions or issues. We met with them on several occasions. Their team participated in our inauguration when we started the whole thing. It was a really nice collaboration. They worked amazingly with our staff.
Their team was happy to help when anyone needed them. We communicate via email. They made a platform for us as part of the website as a way for us to update information and work on our website without having to call or write them. They have good communication skills.
What did you find most impressive about them?
Armeanu Creative Studio is cool, friendly, and warm. At the same time, they are are so empathetic to our needs. They come with an idea to resolve whatever we have to resolve. They are open.
Are there any areas they could improve?
Nothing comes to my mind for them to improve.
Do you have any advice for potential customers?
Have a call with them to understand what kind of people they are.
the project
Branding for Household Products Online Retailer
"The communication was efficient and clear for all involved parties."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
NOI Cash&Carry represents a romanian wholeseller, providing to its clients a wide range of household and cleaning products. The representative submiting the review takes the position of assistent manager, being in charge of the coordination and monitorization of the teams and their collaboration.
For what projects/services did your company hire Armeanu Creative Studio?
The company needed support in the creation and implementation of the brand's image through all communication channels, being them online or offline. The identified necessity came from the desire of having a powerfull image and message towards actual and potential customers.
What were your goals for this project?
For the wholeseller store the goals were to accquire a clear and easy to be implemented brand book through which to create the leverage of expansion at a national level.
How did you select Armeanu Creative Studio?
The representatives of the company based their decision on given recommendations regarding Armeanu Creative Studio profesionalism and efficiency. Besides this, introductory discussions have proven that this solution has high chances of accomplising the aforeset goals of the brand and company itself. The presented portofolio was impressive and adequate for the company's needs.
Describe the scope of their work in detail.
We have stared with brainstorming meetings during which the design of the logo was established. Several workshops with collective participation lead to the creation of the brand book, as well as the identification of the user persona, business goals and employees needs. The identified focus points were later discussed in 3 hours workshops, when details were brougth into attenton, decisions were taken and a common ground was set for further business model development.
What was the team composition?
The composition of the team when the collaboration started was as follows: the CEO and his assistant manager, a marketing department being responsible of both offline and online communication, the acquisition team, as well as the store managers (2 people).
Can you share any outcomes from the project that demonstrate progress or success?
The store has not only opened its doors at the aforeset date, but all the employees understood the attitude they are expected to transmit to customers. In parallel, the collaboration with Armeanu Cretive Studio lead to the implementation of two offline campaigns, for which flyers' designs were established. Worth mentioning at this point may also be the UX of the online store.
How effective was the workflow between your team and theirs?
The communication was efficient and clear for all involved parties, even though it took place throughtout both oflfine and online manners.
What did you find most impressive about this company?
The creativity expressed by Armeanu Creative Studio in all meetings and implemented processes represents its competitive advantage on the market in comparisson with other players.
Are there any areas for improvement?
There will always be place for things to be improved, yet no blocking point was identified during the collaboration. We highly recommend the services provided by Armeanu Creative Studio.
the project
Brand Strategy for Fast Food & Gelato Company
"Their way of understanding and prospecting our needs were in my opinion out of the box and quite playful."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the business development manager for our company which at this moment operates a meat factory with connections with key retailers in Romania (Delhaize, Carrefour and Rewe) and also a chain of three restaurants located in one of Romania's largest cities, Brasov.
For what projects/services did your company hire Armeanu Creative Studio?
We needed a professional who could develop the brand and brand strategy for 2 areas in which we intend to expand: a chain of fast foods in mobile locations (containers) and also a gelato business.
What were your goals for this project?
For the fast food business the goals were to be able to create a brand that will be able to expand fast at a national level, with small mobile locations (RV's and containers). The main objective was to try and adapt one of our old a la carte restaurant (beer house) customer experience. For gelato business the work was harder, as we only had the products developed and didn't really know what to do with them :)
How did you select this vendor?
After past experiences with companies like DDB, we tried to find someone who related more to us, that understands better our needs and philosophy and less trying to impose their way of thinking and doing things. I've considered 4 companies of which I've selected Armeanu Creative after a 2h meeting.
Their portfolio was impressive and adequate for our needs. Their way of understanding and prospecting our needs were in my opinion out of the box and quite playful. Both the business owner and I were involved in the selection process.
Describe the scope of their work in detail.
We've started with a workshop that lasted for about 3 hours for each of the projects and as I was telling in the previous answer was cozy, fun but exhaustive at the same time.
We left the meeting with a better understanding of what we want, how we need to do it, and with a nice perspective of what will follow. Armeanu Creative developed for us everything starting from the new brands, strategy, communication strategy, logos, packaging, and so on. So, it was something like an all-inclusive work for future businesses.
What was the team composition?
My business owner and I worked directly with Catalin & Ana for these projects and it was the best experience in a long time.
Can you share any outcomes from the project that demonstrate progress or success?
Unfortunately, the present pandemic situation forced us to postpone implementation of the projects, but we've established a regular collaboration with Armeanu Creative for the restaurants business. We estimate that next year will launch in full force both the fast food and gelato areas of activity.
How effective was the workflow between your team and theirs?
The entire project development was done through workshops both at their location and in our restaurants to better understand our current business and the way of doing things.
What did you find most impressive about this company?
I was most impressed in their warm way of doing things, they managed to make this process playful and creative. After the experience with other brand & advertising companies in the past, i can really say that Armeanu Creative was by far the best choice.
Are there any areas for improvement?
There is always work to do and improvement to make, but i strongly feel that they are the best choice to make if you need brand development and brand strategy!
the project
Rebranding Project for AI Service Company
"Armeanu Creative Studio has a very confident but calm style."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of ML2Grow. We provide IT services, specifically AI.
What challenge were you trying to address with Armeanu Creative Studio?
We were looking for a new brand image for our company. We noticed we didn’t stick out in our market, nor did we have any consistent style that we were using within the company.
What was the scope of their involvement?
In our initial meeting, we had a phone call with the team wherein we discussed the issues we were having. Given that information, the team came up with a trajectory, which consisted of another call that was basically a branding workshop. After Armeanu Creative Studio gathered all of the information, they distilled the most important aspects of our company’s values and identity to propose three different stylescapes.
We refined this iteration a few times, with Armeanu Creative Studio continuing to come up with new designs until we landed on exactly what we wanted. We gave the team documentation and a list of all the graphic arts we needed, which they then delivered on.
Ultimately, the team provided several materials, including a logo, business cards, letterheads, email signatures, and more. There were also new website templates and templates for PowerPoints — essentially, everything we used for internal and external communication. They also created a manual outlining how to incorporate the brand identity within the company.
What is the team composition?
We worked with two people from the team.
How did you come to work with Armeanu Creative Studio?
We came up with a shortlist of companies that could assist us with our project. One of our clients had worked with Armeanu Creative Studio in the past, and they were pleased with their services. We set up a meeting with the team, and after discussing our challenges, they delivered us a proposal. Compared to other proposals we received, we decided Armeanu Creative Studio would be the best fit for us.
How much have you invested with them?
We spent about €5,000 (approximately $5,500 USD) on this project.
What is the status of this engagement?
The project took place from July–September 2019.
What evidence can you share that demonstrates the impact of the engagement?
It’s difficult to pinpoint what the exact impact was, but we definitely think it was positive. We’ve received positive feedback from our clients about the new style; most people agree the rebranding was very nice.
The style Armeanu Creative Studio came up with fits our company very well. Internally, we’re all pleased with it. It’s helped a lot to increase the professional identity of our brand, which was something we really needed.
Overall, we’re very happy with our cooperation.
How did Armeanu Creative Studio perform from a project management standpoint?
The team was very timely in their responses to us, always getting back to us within the day. They were great at establishing and sticking to a plan, so we always knew where we were in the project. In terms of communication, we kept in touch with video calls.
What did you find most impressive about them?
Armeanu Creative Studio has a very confident but calm style. They listened closely to us and our feedback, even as we provided different opinions across the group. The team absorbed all of the information and distilled the most important aspects from it.
Even though they come across as more relaxed than other companies, they don’t deliver less quality. It was pleasant working with them — it felt like we knew them for longer than we did.
Are there any areas they could improve?
The engagement could’ve moved faster, but it was during the summer, so it was to be expected. Also, if the team had had a little more domain knowledge about what we do, the timeline might not have been delayed as well. Ultimately, it didn’t have any impact on the final results, though.
Do you have any advice for potential customers?
Come well-prepared to the engagement. Provide Armeanu Creative Studio with all the information they need — it will speed up the process. Also, take their advice and remember they’re the experts.
the project
Visual Branding Identity for Digital Marketing Agency
"The well structured brand identity motivated us to improve our internal management and client engagement."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Founder and manager of Bullet Advertising, a digital marketing agency specialised in SEO services.
For what projects/services did your company hire Armeanu Creative Studio, and what were your goals?
We wanted to sustain our growth with a better visual identity that would contribute to a better positioning on the Romanian market. We needed a consistent visual identity that would line up all the materials we use in client engagement: website, proposal and monthly reports.
How did you select this vendor?
They contacted us first for SEO services. Our collaboration turned to a friendship relation based on trust and mutual respect.
Describe the scope of their work in detail, including any steps and the final deliverables.
At first they did a brand audit to better understand our workflow and our needs. After identifying the problems we were facing they came up with practical solutions to fill the gaps:
- better use of colours, fonts, iconography
- visual identity
- branded and restructured documents: proposals, company presentation, monthly reports
- tone of voice and messaging
- client engagement speech consultation
How many people from the vendor's team worked with you, and what were their positions?
We worked with 2 persons: Anna did the brand audit and Catalin was in charge of design and implementation.
Can you share any outcomes from the project that demonstrate progress or success?
The new identity of our brand helped us engage better, bigger clients. We managed to increase our budgets with 40% in the next year. The well structured brand identity motivated us to improve our internal management and client engagement.
Describe their project management style, including communication tools and timeliness.
First of all I want to show my appreciations for their communication skills and ability to understand the problems we were facing. They are really open to hearing us out; transparent and direct. Their workflow is well structured: understanding the problems through a discovery workshop, diagnosing, identifying solutions and implementing them through strategy and design. Their strategic approach of the design services is the key to optimal results that proved to be working.
What did you find most impressive or unique about this company?
They are open, transparent and very meticulous. There are a lot of talented designers out there, but they combine creativity with strategic thinking; this is what I think makes the stand out on the market. I appreciate their ability to empathize in a non-cold ''corporate only'' manner, like the vast majority does.
Are there any areas for improvement or something they could have done differently?
I can't identify any weak spots.
the project
Branding Services for Restaurant Group
"They are very organized and attentive to detail. They take into account the views of the whole team."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the Marketing Manager of a company that owns several restaurants.
For what projects/services did your company hire Armeanu Creative Studio, and what were your goals?
I have been working with Armeanu Creative Studio for about 3 years since I have been employed in this company. From the first project and the objectives proposed then, along the way we have addressed and developed new concepts. The main goal was to create love brands in the food industry.
How did you select this vendor?
We found this company online. They have convinced us since the first meeting.
Describe the scope of their work in detail, including any steps and the final deliverables.
The process begins by gathering all the necessary information in the creation of a brand in order to understand its mission and values. Their working strategy is very well thought out, a strategy that helped us to point out every defining detail in this process.
It always proposes more concepts, giving us the freedom to choose what we think fits best, while also supporting their point of view, with all the necessary argumens.
The solutions rejected were also rethought with openness and patience. So that in the end, each brand manual will consistently convey the brand identity in communication to audiences.
How many people from the vendor's team worked with you, and what were their positions?
We worked directly with the owners, Ana and Catalin.
Can you share any outcomes from the project that demonstrate progress or success?
As a marketing representant, the image of the company and implicitly of each brand has been greatly improved, from the perception of the online environment to the physical location, feedback we receive every day from our customers. Result of the brand strategy adopted.
Describe their project management style, including communication tools and timeliness.
Today the technology allows us to meet every time we need, no matter where we are, which has helped us greatly in this process. Meetings were scheduled whenever needed to meet our goals.
They are very organized and attentive to detail. They take into account the views of the whole team and more, they come with feedback from their industry benchmark group. The execution deadlines were exactly as they promised and the materials were made available to us every time we needed them.
What did you find most impressive or unique about this company?
Their creativity is very great and also adaptability to every project regardless of the field.
Are there any areas for improvement or something they could have done differently?
With this ability to adapt, I guess not. They are the best!
the project
Rebranding & Web Dev for Dental Clinic
"We felt like they were part of our team, understanding and embracing our values."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
We are a family business, a dental clinic located in central Bucharest, with a different approach, helping our clients to feel relaxed, in a friendly environment. Our team is young and joyful. I am the founder and main Dentist.
For what projects/services did your company hire Armeanu Creative Studio?
We were in need of rebranding and a new website.
What were your goals for this project?
Our main goal was targeting a new audience and increasing our prices. Due to Covid restrictions we had the chance to plan an interior redesign of our clinic and we wanted to make a significant improvement. This is why we went for the rebranding project.
How did you select Armeanu Creative Studio?
We found them on the first position in Google, searching for a branding agency. We really liked their style.
Describe the scope of their work in detail.
We thought that all we need are some good looking posters in the clinic, a brochure, business cards and an outdoor banner. Our collaboration started with a 3 hour workshop where we explored the brand attributes, our vision and mission, talked about our target audience, our competitors and what makes us different and special. We never thought that branding is so complex, being the first time we go through such a process.
Two weeks after, they came with a strategy that defined our brand in the smallest details and helped us realize that we need to reposition ourselves on the market in order to stand out.
They did an amazing job explaining everything. The process is really fun and mind opening. They proposed a total rebranding that included changing our name. The new brand looks really fresh and young, sending positive vibes. It really represents us. The project included logo design, brand book, a few posters, a brochure with our services, business cards and the website.
What was the team composition?
We worked with Ana and Catalin, a very nice and talented couple.
Can you share any outcomes from the project that demonstrate progress or success?
We had only positive feedback from our clients, regarding our new look and feel. We reached a new audience, which allowed us to increase our prices, being the purpose of this investment. It all feels like a fresh start.
How effective was the workflow between your team and theirs?
First of all, they are really nice people to talk to; very calm and communicative. They asked a lot of questions, wanting to know all the problems that we were facing. They are very well organized. We liked the strategic approach of the creative process.
What did you find most impressive about this company?
We like their involvement. We felt like they were part of our team, understanding and embracing our values.
Are there any areas for improvement?
I really think they do an amazing job.
the project
Rebranding for Medium-Sized Restaurant
"I was most impressed by their commitment to really learn about and understand our company."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the manager of a medium-sized restaurant based in Wismar. I oversee our marketing efforts as a company, including our social media, messaging and branding.
For what projects/services did your company hire Armeanu Creative Studio?
We relocated our Restaurant after 22 years in a brand new building and we needed help with our rebranding. I began looking for an external provider who could help us take our brand to the next level.
What were your goals for this project?
We are widely known in our area , we already have numerous regular customers. We wanted to present ourselves in a new way and adapt our brand to the new location.
How did you select Armeanu Creative Studio?
I searched for branding agencies on Google. I looked at different companies, taking into consideration their websit, portfolio and past clients. I endet up chooding Armeanu Creative Studio because i liked their website the most.
Describe the scope of their work in detail.
They have already researched before the first meeting and they came well prepared to the appointment. They created an entire brand pacage for us including a new logo and messaging materials. They also created a new website for us thad displays our new brand image.
What was the team composition?
I worked directly with Mr. and Mrs. Armeanu. They are very creative and professional.
Can you share any outcomes from the project that demonstrate progress or success?
We have had very good successes, especially through our website.
How effective was the workflow between your team and theirs?
We mainly communicated via e-mail. That worked very well and quickly.
What did you find most impressive about this company?
I was most impressed by their commitment to really learn about and understand our company before creating the brand package.
Are there any areas for improvement?
There is always room for improvement. They are a very young company, so i am looking forward to watching them grow. I will definitely use them for any future branding projects we have.
the project
Branding for Dermocosmetics Manufacturer
"We're amazed at their strategic approach and simplicity of design."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the CEO of a company that manufactures dermo-cosmetic products. We focus on entering the premium dermo-cosmetics market, nationally and internationally.
For what projects/services did your company hire Armeanu Creative Studio, and what were your goals?
Our business is young, practically once Armeanu made the brand, we entered the market. Basically, Armeanu designed the product name, image, logo, visual identity manual of the BEYUS brand thermal water from Transylvania
How did you select this vendor?
We undertook a comprehensive analysis of national suppliers specializing in branding. We selected 4 companies that met the values and style. In the end, Armeanu inspired us - vision and professionalism - the conception of the collaboration offer, the steps to follow and the expected results.
Describe the scope of their work in detail, including any steps and the final deliverables.
The main activity of Ameanu company is: branding consulting and we develop successful brands. We reached the final result after taking the next steps: Workshop; Branding Strategy; product name; Stylescapes; brand manual; Brand implementation: • Packaging (packaging and label design) • Branding objects • Typed.
How many people from the vendor's team worked with you, and what were their positions?
three people - Founder & Brand Designer, Founder & Branding Strategist and IT engineer.
Can you share any outcomes from the project that demonstrate progress or success?
Thanks to the project, in 2021 we managed to launch BEYUS products on the Romanian pharmaceutical market. Focus groups, customers appreciate the premium image of the product, the choice of name and design details
Describe their project management style, including communication tools and timeliness.
we had face-to-face meetings, permanent communications until the completion of the project by email, telephone, zoom. Each time I received feedback, recommendations, suggestions and finally I received the answers necessary for the successful and timely completion of the project.
What did you find most impressive or unique about this company?
identify the values that unite the target audience of the brand; We're amazed at their strategic approach and simplicity of design. Transmitting the messages and values of a brand in a clear way.
Are there any areas for improvement or something they could have done differently?
There are no comments.
The company appreciated the Armeanu Creative Studio team's hands-on approach to the project as it proved quite effective. Thanks to the work done by the team, the company recorded a 12% growth in sales during 2021 over 2019 despite the restrictions imposed by the COVID-19 lockdowns.