Elevating Brands
Hi.
We are a Branding studio, supporting our customers and partners with tangible solutions that solve brand problems:
- branding strategy
- naming
- branding
- rebranding
- brand architecture
- messaging
-design and consultancy.
headquarters
Focus
Portfolio
Invibes Advertising, ML2Grow, Apiterra, Valeputna, Rialto Wismar, Aqiris
Noi Cash & Carry
NOI ("US" translated into Englis) is the biggest Romanian Cash & Carry (8000 square metters), founded in 2020.
DELIVERABLES:
Naming
Logo design
Packaging
Brand Book
Production:
ambient branding
collateral
posters / banners
brochures, flyers
launch campaign design
employee guide line
labeling sistem
signaling system
totem
car branding
costumes
food area branding
private labels branding
workshops
web design
Full case study: https://armeanustudio.com/project/noi-cash-carry-branding/
Beyus - Thermal water from Transylvania
The brand’s main product is the thermal water spray, a dermato-cosmetic product of premium quality.
DELIVERABLES:
Branding Strategy
Naming
Logo design
Branding
Brand Book
Production:
Web Design
packaging
stationary
social media
product presentation
Full case study: https://armeanustudio.com/project/beyus-branding/
Apiterra branding & packaging
APITERRA is a brand that embraces nature, beauty and elegance, and brings to the market natural cosmetic products, 100% Romanian.
DELIVERABLES:
Branding Strategy
Rebranding
Logo redesign
Visual identity system
Brand Book
Production:
Web Design
rollups
business cards
branded invoices
PowerPoint presentations
documents holder
document draft
commercial offers
Full case study: https://armeanustudio.com/project/apiterra-branding-and-packaging/
Cream Tailors - the best ice cream in the world
The brand’s foundation is a super premium gelato product and by-products: coffee, waffles, frozen desserts, pancakes.
The brand’s mission is to make the best ice cream in the world.
THE CHALLENGE:
We address a diverse audience in terms of age, culture and nationality.
In order to differentiate ourselves from the competition, we need a unique, unconventional concept, which communicates in a creative way the idea of handmade, craft, handicraft, artistic enough strong to intrigue the target puppet.
A sophisticated concept must be created, but at the same time elegant and minimalist.
THE SOLUTION:
Cream Tailors is a gelato and desserts brand that emphasizes unconventional and artisanal.
The visual concept is based on the idea of “tailor”, using thread and bundles to illustrate flavors and messages.
The logo is a combination of dynamic thread and an artistic brush strokes, suggesting the idea of craft.
The cursive letters next to the rigid ones harmoniously combine the values of the brand: friendly and sophisticated environment with professionalism and attention to detail.
Full project: https://armeanustudio.com/project/cream-tailors-branding/
Urban Dent
The color range transmits positive energy and warmth, having a strong influence in creating a relaxing environment.
The brand’s messages are addressed to the young, cool public, with a voice full of life, relaxed and friendly.
The minimalism of the graphic identity offers the professional look and easily wins the public’s trust.
The full project:
DT Lawyers
The establishment of DT Lawyers was a natural evolution of a long lasting partnership of the two founders. The wide coverage area in relevant sectors such as real estate, construction, tourism, renewable energy, IT, food and beverages, as well as the team of young professionals, who have both expertise and vision and flexibility, gives the company all the attributes of a reliable business partner.
THE CHALLENGE:
Building an image that reflects the basic attribute behind the business: understanding customer needs and solving them efficiently and innovatively.
THE SOLUTION:
Typographic logo consisting of the initials “D” + “T” of the names of the two partners, which form a unitary whole, solid but flexible and adaptable.
Red color, a strong and solid color, which through the rounded shapes of the logo, inspires seriousness, strength and discipline.
Full project: https://armeanustudio.com/project/dt-lawyers-branding/
FROSFERA Cash & Carry
Frosfera is a Cash & Carry store that sells fresh and frozen food products, offering customers logistics services.
The brand’s mission is to support customers with an efficient purchasing process and product availability respecting food safety and quality standards.
The brand targets Romania and neighboring countries.
THE CHALLENGE:
Being positioned between direct competitors, who have a monopoly on this business segment, the main challenge was to identify the factors that differentiate the brand and provide the element of uniqueness it needs to stand out in the market.
Although the founders of this business have extensive experience in the field and have managed to create a mechanism that covers the main disadvantages of competitors, the brand identity must clearly communicate the company’s values: professionalism, efficiency and adaptability.
THE SOLUTION:
The focus is on the glacier, a symbol of impressive magnitude and durability.
The cold colors obviously suggest low temperatures, and the structure of the glacier itself is a solid and strong base.
The logo denotes stability, brute force and strong structure.
Subtly inserted in the upper part of the glacier, you can see the silhouette of the letter “F”, in the negative space, an aspect that suggests attention to detail.
Full project: https://armeanustudio.com/project/frosfera-branding-services/
Aqirys - All about gaming
AQIRYS is an IT an hardware products brand, dedicated to gaming.
A premium brand, which is aiming young people, who are passionate about video games, offering them a variety of quality products at an affordable price.
THE CHALLENGE:
The gaming hardware market is well divided between the big brands in this niche.
Aqirys makes its entry with medium-plus quality products at affordable prices, but this strategy is not enough to make a clear differentiation from the competition.
A unique and original graphic identity is the key to make the brand visible. The challenge is to create a different, but recognizable, brand in the gaming world; a new but familiar design must be created.
THE SOLUTION:
AQIRYS is a name with cosmic resonance, this being the concept that underlies the brand.
The symbol represents a stylization of the galaxy.
The typographic part of the logo consists of the font Futura Medium, simplified to obtain the minimalism that represents the brand.
The logo has a futuristic appearance that suggests technology and the gaming universe in which the brand activates.
The environment in wich the brand identity is shaped: futuristic, minimalist, visionary.
Full project: https://armeanustudio.com/project/aqirys-branding/
Pecetea Wine Branding
Pecetea is a wine born on the picturesque hills between the rivers Teleajen and Buzau; a wine made with love, from happy grapes under the gentle autumn sun.
Pecetea is a family brand that harmoniously combines tradition and passion.
Family, land, tradition and simplicity.
Creating a brand that inspires nostalgia after times gone by, enveloped in melancholy and embraced by warmth and purity.
We have created a metaphorical logo, full of symbolism and feelings, that will revive the authentic Romanian memories.
Illustration is simple, archaic, from thin and lost lines – images that encompass the secret of the past.
Full project: https://armeanustudio.com/project/pecetea-wine-branding/
Fishnet - fast food branding
Fishnet is fresh, cool & 100% natural. It is addressed to the young public, from the urban area; believes in fun and good will, being present at the main festivals with a concept of mobile kiosk food unique.
Fisnet is always close to those who want to enjoy the natural delights of trout and other local products.
THE CHALLENGE:
Fishnet wanted to convey to the intelligent and emancipated audience, with a cool, friendly voice, the idea of 100% natural food in a unique fast-food concept. Daring and innovative. Trebuie sa iesim din tipare, sa fim stridenti, vizibili, dinamici si energici.
The real challenge lies in how we differentiate ourselves from the competition when we are in the food area of a mall.
THE SOLUTION:
The branding strategy showed us the way to a unique and remarkable concept on the supersaturated market that Fishnet made its entrance; I transposed the idea of cool and friendly using the minimalist color range, but which attracts attention.
Fishnet illustrates quality through simplicity and a “friendly approach”. The clothing is minimalist, as are the packaging of the products.
Full project: https://armeanustudio.com/project/fishnet-branding-and-packaging/
Omega House Branding
Omega House is a brand that is aimed at young entrepreneurs in Romania and abroad. It is a concept that gathers under the same roof a hotel, a hostel, an event room, a café and a working hub; in short, a co-living and co-working space.
Our mission was to create a concept that illustrated the idea of a modern, tight-knit community with strong pillars.
We created a metaphorical logo, which combines the letters O + H, in a minimalist and modern way, starting from the strong foundation suggested by the symbolism of the Greek letter “Ω” on which the whole concept is built.
The graphic identity system is minimalist, developed in gray tones to give a professional note to the relaxed atmosphere that is found inside the house.
Full project: https://armeanustudio.com/project/omega-house-branding/
Valeputna Branding
Creating a memorable emblem that inspires the values of the brand, closely related to the mystery and tradition of the culinary craft of smoked trout: passion, perfection, good taste, naturalness.
Building a brand that visually includes the product qualities: artisan recipe, fresh local ingredients of the highest quality, health and extraordinary taste.
Creating an image of legendary inspiration, fairy tale that will print subtly in the consumer’s memory.
Starting from the whole story of the brand and using elements related to diversified realms: royalty, tradition, nature and craft, we have built a logo that combines the basic elements of the brand, reflected in the product: natural, handmade, premium, perfect .
The colors used in the VALEPUTNA product ranges were chosen from pastel and soft pallets, to illustrate the delicacy of the products and the passion behind the brand.
Full project: https://armeanustudio.com/project/valeputna-branding-and-packaging/
Rialto Restaurant Branding
A traditional restaurant that relocated to a modern space of industrial origin, must maintain the professionalism that has enshrined it for a decade and revive its image adapting to the new environment.
In the northern part of the Wismar port of Germany were built in the year 1938 several industrial buildings of reinforced concrete. Buildingnumber 3 was built to serve as a barn.
Following the same simple and imposing lines of the reinforced concrete building, we reinvented the Rialto brand.
Rialto is a restaurant that appreciates the originality of the culinary recipes and places great emphasis on professionalism and quality.
The migration of the brand from the classic area into modernism, represented a real challenge, because we wanted to preserve the brand culture, settled in the 10 years of the restaurant’s history, illustrating the main values such as:
profesionalism
attention to details
elegance
The brand is defined by minimalism, where the simple lines emphasize the elegant look.
We created a close connection between the brand and the location of the restaurant. The building in which it is located represents an important historical symbol in the local community, so the logo is an abstract illustration of the architecture of the building combined with the figure 3. The building was formerly known as “Silo number 3”.
Full project: https://armeanustudio.com/project/rialto-restaurant-branding/
ML2Grow Branding
Created in 2017 as a spin-off company of Ghent University and IMEC (the world leader in the field of research, development and innovation in nanoelectronics and digital technologies) ML2GROW needed an identity that could easily communicate the company’s attributes, balancing the young and enthusiastic about the professionalism of an approved business. Our mission was to create an image that reflects the passionate and relaxed spirit of the team as well as the academic origins of the experts, brought together under a company that offers “end-to-end” services in the field of advanced machine learning techniques.
To illustrate the relaxed environment, the visual identity will be designed with round, fluid shapes.
The relaxed mood can have a professional note using straight lines.
The professional, highly educated environment will be illustrated by the minimalism of the brand – simple, but significant.
The use of maximum 2 colors will keep a good balance between friendly and professional.
Full project: https://armeanustudio.com/project/ml2grow-rebranding/
Reviews
the project
Branding & Web Design for Co-work/Co-living Space Company
"Armeanu Creative Studio is cool, friendly, and warm."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of Omega House, a co-work/co-living space company.
What challenge were you trying to address with Armeanu Creative Studio?
We needed help with branding and web design.
What was the scope of their involvement?
Armeanu Creative Studio provided branding and web design services for us. They created our entire website. Then, they helped us with the overall design for all our marketing materials. Their team created templates for us to use in the future. They did many other things related to the website and marketing.
We told them exactly what our needs were, what we wanted to do with the company, and what we wanted to build. Armeanu Creative Studio came with ideas about how to communicate that through the design and all the functionalities of our website. We needed reservations and implementation with booking engines.
When we were trying to put together our branding, they participated in two meetings. Our whole team met with the architect and the designers. At each meeting, there were 12 people each time. They did a lot of brainstorming with us about how we can put all the pieces together.
What is the team composition?
We worked with a programmer and a designer from Armeanu Creative Studio.
How did you come to work with Armeanu Creative Studio?
Due to their openness, I was convinced to work with them. I don’t regret it.
How much have you invested with them?
We have invested about $25,000.
What is the status of this engagement?
Our engagement ran from March – August 2017.
What evidence can you share that demonstrates the impact of the engagement?
A lot of times, they not only come with a design but they come with the ideas. That was very worth the money for us. That’s why we continue the collaboration with them.
How did Armeanu Creative Studio perform from a project management standpoint?
Armeanu Creative Studio is cool. I really recommend them. They’re very communicative. They responded every time we had any questions or issues. We met with them on several occasions. Their team participated in our inauguration when we started the whole thing. It was a really nice collaboration. They worked amazingly with our staff.
Their team was happy to help when anyone needed them. We communicate via email. They made a platform for us as part of the website as a way for us to update information and work on our website without having to call or write them. They have good communication skills.
What did you find most impressive about them?
Armeanu Creative Studio is cool, friendly, and warm. At the same time, they are are so empathetic to our needs. They come with an idea to resolve whatever we have to resolve. They are open.
Are there any areas they could improve?
Nothing comes to my mind for them to improve.
Do you have any advice for potential customers?
Have a call with them to understand what kind of people they are.
the project
Branding for Household Products Online Retailer
"The communication was efficient and clear for all involved parties."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
NOI Cash&Carry represents a romanian wholeseller, providing to its clients a wide range of household and cleaning products. The representative submiting the review takes the position of assistent manager, being in charge of the coordination and monitorization of the teams and their collaboration.
For what projects/services did your company hire Armeanu Creative Studio?
The company needed support in the creation and implementation of the brand's image through all communication channels, being them online or offline. The identified necessity came from the desire of having a powerfull image and message towards actual and potential customers.
What were your goals for this project?
For the wholeseller store the goals were to accquire a clear and easy to be implemented brand book through which to create the leverage of expansion at a national level.
How did you select Armeanu Creative Studio?
The representatives of the company based their decision on given recommendations regarding Armeanu Creative Studio profesionalism and efficiency. Besides this, introductory discussions have proven that this solution has high chances of accomplising the aforeset goals of the brand and company itself. The presented portofolio was impressive and adequate for the company's needs.
Describe the scope of their work in detail.
We have stared with brainstorming meetings during which the design of the logo was established. Several workshops with collective participation lead to the creation of the brand book, as well as the identification of the user persona, business goals and employees needs. The identified focus points were later discussed in 3 hours workshops, when details were brougth into attenton, decisions were taken and a common ground was set for further business model development.
What was the team composition?
The composition of the team when the collaboration started was as follows: the CEO and his assistant manager, a marketing department being responsible of both offline and online communication, the acquisition team, as well as the store managers (2 people).
Can you share any outcomes from the project that demonstrate progress or success?
The store has not only opened its doors at the aforeset date, but all the employees understood the attitude they are expected to transmit to customers. In parallel, the collaboration with Armeanu Cretive Studio lead to the implementation of two offline campaigns, for which flyers' designs were established. Worth mentioning at this point may also be the UX of the online store.
How effective was the workflow between your team and theirs?
The communication was efficient and clear for all involved parties, even though it took place throughtout both oflfine and online manners.
What did you find most impressive about this company?
The creativity expressed by Armeanu Creative Studio in all meetings and implemented processes represents its competitive advantage on the market in comparisson with other players.
Are there any areas for improvement?
There will always be place for things to be improved, yet no blocking point was identified during the collaboration. We highly recommend the services provided by Armeanu Creative Studio.
the project
Brand Strategy for Fast Food & Gelato Company
"Their way of understanding and prospecting our needs were in my opinion out of the box and quite playful."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
I am the business development manager for our company which at this moment operates a meat factory with connections with key retailers in Romania (Delhaize, Carrefour and Rewe) and also a chain of three restaurants located in one of Romania's largest cities, Brasov.
For what projects/services did your company hire Armeanu Creative Studio?
We needed a professional who could develop the brand and brand strategy for 2 areas in which we intend to expand: a chain of fast foods in mobile locations (containers) and also a gelato business.
What were your goals for this project?
For the fast food business the goals were to be able to create a brand that will be able to expand fast at a national level, with small mobile locations (RV's and containers). The main objective was to try and adapt one of our old a la carte restaurant (beer house) customer experience. For gelato business the work was harder, as we only had the products developed and didn't really know what to do with them :)
How did you select this vendor?
After past experiences with companies like DDB, we tried to find someone who related more to us, that understands better our needs and philosophy and less trying to impose their way of thinking and doing things. I've considered 4 companies of which I've selected Armeanu Creative after a 2h meeting.
Their portfolio was impressive and adequate for our needs. Their way of understanding and prospecting our needs were in my opinion out of the box and quite playful. Both the business owner and I were involved in the selection process.
Describe the scope of their work in detail.
We've started with a workshop that lasted for about 3 hours for each of the projects and as I was telling in the previous answer was cozy, fun but exhaustive at the same time.
We left the meeting with a better understanding of what we want, how we need to do it, and with a nice perspective of what will follow. Armeanu Creative developed for us everything starting from the new brands, strategy, communication strategy, logos, packaging, and so on. So, it was something like an all-inclusive work for future businesses.
What was the team composition?
My business owner and I worked directly with Catalin & Ana for these projects and it was the best experience in a long time.
Can you share any outcomes from the project that demonstrate progress or success?
Unfortunately, the present pandemic situation forced us to postpone implementation of the projects, but we've established a regular collaboration with Armeanu Creative for the restaurants business. We estimate that next year will launch in full force both the fast food and gelato areas of activity.
How effective was the workflow between your team and theirs?
The entire project development was done through workshops both at their location and in our restaurants to better understand our current business and the way of doing things.
What did you find most impressive about this company?
I was most impressed in their warm way of doing things, they managed to make this process playful and creative. After the experience with other brand & advertising companies in the past, i can really say that Armeanu Creative was by far the best choice.
Are there any areas for improvement?
There is always work to do and improvement to make, but i strongly feel that they are the best choice to make if you need brand development and brand strategy!
the project
Rebranding Project for AI Service Company
"Armeanu Creative Studio has a very confident but calm style."
the reviewer
the review
A Clutch analyst personally interviewed this client over the phone. Below is an edited transcript.
Introduce your business and what you do there.
I’m the CEO of ML2Grow. We provide IT services, specifically AI.
What challenge were you trying to address with Armeanu Creative Studio?
We were looking for a new brand image for our company. We noticed we didn’t stick out in our market, nor did we have any consistent style that we were using within the company.
What was the scope of their involvement?
In our initial meeting, we had a phone call with the team wherein we discussed the issues we were having. Given that information, the team came up with a trajectory, which consisted of another call that was basically a branding workshop. After Armeanu Creative Studio gathered all of the information, they distilled the most important aspects of our company’s values and identity to propose three different stylescapes.
We refined this iteration a few times, with Armeanu Creative Studio continuing to come up with new designs until we landed on exactly what we wanted. We gave the team documentation and a list of all the graphic arts we needed, which they then delivered on.
Ultimately, the team provided several materials, including a logo, business cards, letterheads, email signatures, and more. There were also new website templates and templates for PowerPoints — essentially, everything we used for internal and external communication. They also created a manual outlining how to incorporate the brand identity within the company.
What is the team composition?
We worked with two people from the team.
How did you come to work with Armeanu Creative Studio?
We came up with a shortlist of companies that could assist us with our project. One of our clients had worked with Armeanu Creative Studio in the past, and they were pleased with their services. We set up a meeting with the team, and after discussing our challenges, they delivered us a proposal. Compared to other proposals we received, we decided Armeanu Creative Studio would be the best fit for us.
How much have you invested with them?
We spent about €5,000 (approximately $5,500 USD) on this project.
What is the status of this engagement?
The project took place from July–September 2019.
What evidence can you share that demonstrates the impact of the engagement?
It’s difficult to pinpoint what the exact impact was, but we definitely think it was positive. We’ve received positive feedback from our clients about the new style; most people agree the rebranding was very nice.
The style Armeanu Creative Studio came up with fits our company very well. Internally, we’re all pleased with it. It’s helped a lot to increase the professional identity of our brand, which was something we really needed.
Overall, we’re very happy with our cooperation.
How did Armeanu Creative Studio perform from a project management standpoint?
The team was very timely in their responses to us, always getting back to us within the day. They were great at establishing and sticking to a plan, so we always knew where we were in the project. In terms of communication, we kept in touch with video calls.
What did you find most impressive about them?
Armeanu Creative Studio has a very confident but calm style. They listened closely to us and our feedback, even as we provided different opinions across the group. The team absorbed all of the information and distilled the most important aspects from it.
Even though they come across as more relaxed than other companies, they don’t deliver less quality. It was pleasant working with them — it felt like we knew them for longer than we did.
Are there any areas they could improve?
The engagement could’ve moved faster, but it was during the summer, so it was to be expected. Also, if the team had had a little more domain knowledge about what we do, the timeline might not have been delayed as well. Ultimately, it didn’t have any impact on the final results, though.
Do you have any advice for potential customers?
Come well-prepared to the engagement. Provide Armeanu Creative Studio with all the information they need — it will speed up the process. Also, take their advice and remember they’re the experts.
the project
Branding for Meat & Fish Trading Company
"Their ability to analyze and resolve our needs is what impresses us the most."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
Meat and fish worldwide trading
For what projects/services did your company hire Armeanu Creative Studio?
Branding our new cooling and distribution coldstore center
What were your goals for this project?
Branding
How did you select Armeanu Creative Studio?
Through out recommendation
Describe the project in detail.
We had several meetings to analyze the needs, then several meetings to see proposals, to analyze and decide
What was the team composition?
2 persons
Can you share any outcomes from the project that demonstrate progress or success?
We were very pleased about Armeanu’s office services
How effective was the workflow between your team and theirs?
We connected over video conferences all the times , so attention given 100%
What did you find most impressive about this company?
Their ability to analyze and resolve our needs is what impresses us the most.
Are there any areas for improvement?
No
the project
Branding Services for Law Firm
"We were impressed with their creativity and care for our business."
the reviewer
the review
The client submitted this review online.
Please describe your company and your position there.
DT Lawyers is an attorney at law Romanian company, founded in 2017 by me and my associate, Valentin Dragoi. I am the managing partner of the company, leading the firm’s litigation and arbitration practice. Our team has extensive experience in assisting clients in complex legal aspects and meets all the criteria necessary to provide high-quality legal services, focusing on efficiency and optimum results.
For what projects/services did your company hire Armeanu Creative Studio?
For branding the company, in all aspects.
What were your goals for this project?
To have a new, fresh, innovative branding, in order to impose ourselves on the Romanian business law market.
How did you select Armeanu Creative Studio?
Recommendation from a former client of Armeanu Creative Studio, who gave us great reference about them.
Describe the scope of their work in detail.
Creating an entite brand package for us, including logo and website.
What was the team composition?
I worked directly with Catalin Armeanu, the manager of the company. It was a great experience.
Can you share any outcomes from the project that demonstrate progress or success?
All our clients gave us positive remarks about our new brand image, especially logo, which helped us a lot in promoting our law firm.
How effective was the workflow between your team and theirs?
We were daily informed by Armeanu and discuss every necessary issue to find the most suitable branding image.
What did you find most impressive about this company?
We were impressed with their creativity and care for our business.
Are there any areas for improvement?
From my point of view, no. Best wishes for them.
The engagement met the needs and requirements of the internal team, leading to a successful partnership. Armeanu Creative Studio is both personable and professional, ensuring an enjoyable collaboration. The team provides high-quality results in a timely manner.