Armeanu Creative Studio

Fishnet is fresh, cool & 100% natural. It is addressed to the young public, from the urban area; believes in fun and good will, being present at the main festivals with a concept of mobile kiosk food unique.

Fisnet is always close to those who want to enjoy the natural delights of trout and other local products.

THE CHALLENGE:

Fishnet wanted to convey to the intelligent and emancipated audience, with a cool, friendly voice, the idea of 100% natural food in a unique fast-food concept. Daring and innovative. Trebuie sa iesim din tipare, sa fim stridenti, vizibili, dinamici si energici.

The real challenge lies in how we differentiate ourselves from the competition when we are in the food area of a mall.

THE SOLUTION:

The branding strategy showed us the way to a unique and remarkable concept on the supersaturated market that Fishnet made its entrance; I transposed the idea of cool and friendly using the minimalist color range, but which attracts attention.

Fishnet illustrates quality through simplicity and a “friendly approach”. The clothing is minimalist, as are the packaging of the products.

The establishment of DT Lawyers was a natural evolution of a long lasting partnership of the two founders. The wide coverage area in relevant sectors such as real estate, construction, tourism, renewable energy, IT, food and beverages, as well as the team of young professionals, who have both expertise and vision and flexibility, gives the company all the attributes of a reliable business partner. 

THE CHALLENGE:

Building an image that reflects the basic attribute behind the business: understanding customer needs and solving them efficiently and innovatively.

THE SOLUTION:

Typographic logo consisting of the initials “D” + “T” of the names of the two partners, which form a unitary whole, solid but flexible and adaptable.

Red color, a strong and solid color, which through the rounded shapes of the logo, inspires seriousness, strength and discipline.

Frosfera is a Cash & Carry store that sells fresh and frozen food products, offering customers logistics services.

The brand’s mission is to support customers with an efficient purchasing process and product availability respecting food safety and quality standards.

The brand targets Romania and neighboring countries.

THE CHALLENGE:

Being positioned between direct competitors, who have a monopoly on this business segment, the main challenge was to identify the factors that differentiate the brand and provide the element of uniqueness it needs to stand out in the market.

Although the founders of this business have extensive experience in the field and have managed to create a mechanism that covers the main disadvantages of competitors, the brand identity must clearly communicate the company’s values: professionalism, efficiency and adaptability.

THE SOLUTION:

The focus is on the glacier, a symbol of impressive magnitude and durability.

The cold colors obviously suggest low temperatures, and the structure of the glacier itself is a solid and strong base.

The logo denotes stability, brute force and strong structure.

Subtly inserted in the upper part of the glacier, you can see the silhouette of the letter “F”, in the negative space, an aspect that suggests attention to detail.

The brand’s foundation is a super premium gelato product and by-products: coffee, waffles, frozen desserts, pancakes.

The brand’s mission is to make the best ice cream in the world.

THE CHALLENGE:

We address a diverse audience in terms of age, culture and nationality.

In order to differentiate ourselves from the competition, we need a unique, unconventional concept, which communicates in a creative way the idea of handmade, craft, handicraft, artistic enough strong to intrigue the target puppet.

A sophisticated concept must be created, but at the same time elegant and minimalist.

THE SOLUTION:

Cream Tailors is a gelato and desserts brand that emphasizes unconventional and artisanal.

The visual concept is based on the idea of “tailor”, using thread and bundles to illustrate flavors and messages.

The logo is a combination of dynamic thread and an artistic brush strokes, suggesting the idea of craft.

The cursive letters next to the rigid ones harmoniously combine the values of the brand: friendly and sophisticated environment with professionalism and attention to detail.

AQIRYS is an IT an hardware products brand, dedicated to gaming.

A premium brand, which is aiming young people, who are passionate about video games, offering them a variety of quality products at an affordable price.

THE CHALLENGE:

The gaming hardware market is well divided between the big brands in this niche.

Aqirys makes its entry with medium-plus quality products at affordable prices, but this strategy is not enough to make a clear differentiation from the competition.

A unique and original graphic identity is the key to make the brand visible. The challenge is to create a different, but recognizable, brand in the gaming world; a new but familiar design must be created.

THE SOLUTION:

AQIRYS is a name with cosmic resonance, this being the concept that underlies the brand.

The symbol represents a stylization of the galaxy.

The typographic part of the logo consists of the font Futura Medium, simplified to obtain the minimalism that represents the brand.

The logo has a futuristic appearance that suggests technology and the gaming universe in which the brand activates.

The environment in wich the brand identity is shaped: futuristic, minimalist, visionary.

The brand’s main product is the thermal water spray, a dermato-cosmetic product of premium quality.

The water is extracted in Beius, from the natural thermal reservoir of the Codru-Moma mountains, from a depth of over 2500 m, through an innovative technological process, without contacting the environment.

The water is pure, with neutral Ph, representing a mineral-rich product and essential trace eleeeets for skin health, 100% natural, hypoallergenic (wete out parablns, dyel,synthetic chemicals, perfume), sensitive skin clre product with slothing, arotective action and revitalization.

Beyusis a premium brand, for the educated, conscientious and informed people in the upper middle-class.

Pecetea is a wine born on the picturesque hills between the rivers Teleajen and Buzau; a wine made with love, from happy grapes under the gentle autumn sun.

Pecetea is a family brand that harmoniously combines tradition and passion.

Family, land, tradition and simplicity.

Creating a brand that inspires nostalgia after times gone by, enveloped in melancholy and embraced by warmth and purity.

We have created a metaphorical logo, full of symbolism and feelings, that will revive the authentic Romanian memories.

Illustration is simple, archaic, from thin and lost lines – images that encompass the secret of the past.

Omega House is a brand that is aimed at young entrepreneurs in Romania and abroad. It is a concept that gathers under the same roof a hotel, a hostel, an event room, a café and a working hub; in short, a co-living and co-working space.

Our mission was to create a concept that illustrated the idea of a modern, tight-knit community with strong pillars.

We created a metaphorical logo, which combines the letters O + H, in a minimalist and modern way, starting from the strong foundation suggested by the symbolism of the Greek letter “Ω” on which the whole concept is built.

The graphic identity system is minimalist, developed in gray tones to give a professional note to the relaxed atmosphere that is found inside the house.

Creating a memorable emblem that inspires the values of the brand, closely related to the mystery and tradition of the culinary craft of smoked trout: passion, perfection, good taste, naturalness.

Building a brand that visually includes the product qualities: artisan recipe, fresh local ingredients of the highest quality, health and extraordinary taste.

Creating an image of legendary inspiration, fairy tale that will print subtly in the consumer’s memory.

Starting from the whole story of the brand and using elements related to diversified realms: royalty, tradition, nature and craft, we have built a logo that combines the basic elements of the brand, reflected in the product: natural, handmade, premium, perfect .

The colors used in the VALEPUTNA product ranges were chosen from pastel and soft pallets, to illustrate the delicacy of the products and the passion behind the brand.

A traditional restaurant that relocated to a modern space of industrial origin, must maintain the professionalism that has enshrined it for a decade and revive its image adapting to the new environment.

In the northern part of the Wismar port of Germany were built in the year 1938 several industrial buildings of reinforced concrete. Buildingnumber 3 was built to serve as a barn.

Following the same simple and imposing lines of the reinforced concrete building, we reinvented the Rialto brand.

Rialto is a restaurant that appreciates the originality of the culinary recipes and places great emphasis on professionalism and quality.

The migration of the brand from the classic area into modernism, represented a real challenge, because we wanted to preserve the brand culture, settled in the 10 years of the restaurant’s history, illustrating the main values such as:

profesionalism

attention to details

elegance

The brand is defined by minimalism, where the simple lines emphasize the elegant look.

We created a close connection between the brand and the location of the restaurant. The building in which it is located represents an important historical symbol in the local community, so the logo is an abstract illustration of the architecture of the building combined with the figure 3. The building was formerly known as “Silo number 3”.

Created in 2017 as a spin-off company of Ghent University and IMEC (the world leader in the field of research, development and innovation in nanoelectronics and digital technologies) ML2GROW needed an identity that could easily communicate the company’s attributes, balancing the young and enthusiastic about the professionalism of an approved business. Our mission was to create an image that reflects the passionate and relaxed spirit of the team as well as the academic origins of the experts, brought together under a company that offers “end-to-end” services in the field of advanced machine learning techniques.

To illustrate the relaxed environment, the visual identity will be designed with round, fluid shapes.

The relaxed mood can have a professional note using straight lines.

The professional, highly educated environment will be illustrated by the minimalism of the brand – simple, but significant.

The use of maximum 2 colors will keep a good balance between friendly and professional.

APITERRA is a brand that embraces nature, beauty and elegance.

We have approached the graphic identity of nature using lively colors and an illustration style that reflects the delicacy and gentleness of the products. Apiterra is a family business that uses natural raw materials from local sources.

The benefits of honey and beeswax on the skin are known since ancient times: they moisturize, nourish, regenerate, delay the aging of the skin and the appearance of wrinkles due to the nutrients they contain (vitamins, minerals, amino acids, fatty acids and antioxidants). Acacia honey and BIO brand milk are pure and come from eco-certified beehives from unpolluted areas of Transylvania.

APITERRA is a brand that brings to the market natural cosmetic products, 100% Romanian.