Argience

Partnering at every stage of the startup journey

We helped the startup simplify & express easily what they were and what they stood for. We worked with them to craft the, identity and the messages that would create a modern Digital Brand and express clearly, genuinely, in fresh ways.

For the product strategy and UX/UI design, we focused on our users from the start, and through strategic thinking, designed the features & user experience of the web and mobile applications in a way that focused on the customer needs and experience and most importantly ensuring that every interaction reflected our brand and its promise.

Our Work

• Brand Identity Design
• Digital Product Strategy
• UX Design (Wireframing)
• UI Design (Mockups)
• Web & Mobile App development

https://www.argience.com/projects/tech-startup-social-network-commerce

Starting the Digital journey

The goal for the E-commerce website was simple. Make it look premium with a super easy to use experience for customers & the business management.

By analyzing the competition, we discovered that detailed product information was missing & the entire experience was geared towards retail shelf- first & not Digital first.

To capitalize on this, we tied the shopping experience & Brand messaging to the freshness of the product, its ingredients and its ease-of-use. This coupled with marketing integrations like Whatsapp click to chat & a one-click payment experience enabled Kravia to grow faster.

Our Work:

• Branding - Name, Identity, Messaging
• Packaging Design
• Branded E-commerce

https://www.argience.com/projects/kravia

Through close interactions, we fleshed out the product vision further, defined the target audience better and then created a user experience & interface design for the same that translated into a Digital product experience that could be very exciting to the consumers as well as Business growth.

Product Design:

While defining the product strategy and feature set, we focused on the users from the start and clearly defined their challenges and product benefits that would be a strong MVP candidate. This resulted in the evaluation of different approaches or methods that would result in a faster product-market fit.

By applying consumer & market insights, strategic thinking & technology know-how, we finalized the features, wire-framed & designed the user experience of the web application in a way that addressed multiple customer needs & experiences from a basic to an advanced user & most importantly ensured that every interaction reflected the product goals and its promise.

Our Work:

• Digital Product Strategy
• UX Design (Wireframing)
• UI Design (Mockups)
• Interactive Design Prototypes
• Development

https://www.argience.com/projects/stealth-fintech-startup

However, due to the litigations & land approvals, delays in govt. approvals and construction timelines, PRA’s image lost its sheen in the last few years. People were disappointed with the Brand & it needed organization restructuring and implement processes & systems to ensure that its Brand did not suffer any further to improve its relationship with its customers & potential customers.

By taking on a strategic analytical approach, we found the ideal positioning that would help PRA standout from the competition & also designed the brand Systems, Identity & Assets that would help succeed in the marketplace.

Brand Identity & Assets

PRA’s brand was built on the ideals of Real Promise and Unbelievable Value - to delivered to customers and partners – based on pillars of expertise, quality of construction, pro-active customer service, world class amenities & operating as a law-abiding film, for PRA was founded and built on this philosophy.

The new Brand identity & communication captured and expressed these ideals of PRA, engaged audiences, enhanced profile and reputation, and advanced their position in every piece of work they did.

It was critical to present the brand in a unified way that spoke clearly, and enabled PRA to tell their story consistently, compellingly and collectively.

Our Work

• Brand Strategy
• Brand Identity
• Creative Communication
• Brand Assts - Print & Digital

https://www.argience.com/projects/pra-realty

Our award winning Branding teams developed and elevated the "Ways to Working" message further to give it a look and feel that was worthy of the Kellogg's Brand.

Our work included all brand and design assets and collaterals to be used at the event, to truly bring out the winning experience for all the delegates. Digital invites, giveaways, backdrops and more were designed keeping the Marketing, Brand & Business goals in mind.

Our Work:

• Brand Identity
• Creative Communication
• Brand Assets - Print & Digital
• Digital Marketing

https://www.argience.com/projects/kelloggs

Product & Design

Directed towards their retail sales force at over 40 retail locations in the Middle-East, our digital product experience was designed for multi-user journeys & for users who were not tech-savvy.

We delivered a Product Strategy, Design and a high-performance app that enabled the P&G team to take their retail-sales force on a journey, from increasing transparency, accountability, productivity to customer satisfaction.

Our product strategy and direction brought human qualities to digital too, bringing in utilities that responded to the user’s needs, that eliminated managing a multitude of daily sales reports documents in physical format that were time-consuming, inaccurate and had billing discrepancies.

The UX/UI design structure altered between simple, detailed, and advanced, ensuring we were serving the user based on their type and behavior and deliver a faster process through a human-centric user experience that brought together people, transactions, and technology.

Our Work:

• Digital Product Strategy
• UX Design (Wireframing)
• UI Design (Mockups)
• Web & Mobile App Development

https://www.argience.com/projects/procter-gamble

Our vision enabled the EandA team to take people on a journey, from Connecting stakeholders to Manage their workflow, and Collect Payments, and all from one online platform.

Our UX and design direction brought human qualities to digital too, bringing in utilities that responded to the user’s needs, that managed exchanging a multitude of shipping documents and the challenges of ensuring that payments reached the right beneficiary, at the right time, in the right places.

Our Work

• Brand Identity Design
• Digital Product UX Wireframing
• Digital Product UI Design
• Digital Prototyping

https://www.argience.com/projects/odex

Our Work

• Brand Strategy
• Brand Visual Identity - Logo, Font, Colours
• Website Digital Experience - Concept, Design, Development
• Digital Marketing & Advertising

https://www.argience.com/projects/promo-cell

One of the challenges and core focus of the project was to support the needs of users who speak in Russian and Turkish, as English is not their primary language.

Establishing a new Brand Strategy, Design language & standards

Argience’s research into the business found deep brand values that would make the Brand relevant to customers and that were credible & attainable.

This evolved into a flexible Brand Strategy & Brand elements that allowed EAPRO to embrace the new "Empowering Lives Globally" promise approach.

The refreshed Branding enabled EAPRO to continue forward into the future with great confidence in its exciting, experience-oriented brand.

Our Work:

• Brand Strategy
• Brand Identity Design
• Brand Guidelines

https://www.argience.com/projects/eapro

Our Work:

• Brand Strategy & Brand Architecture
• Visual Identity
• Website - Concept, Design
• New Product Brand Strategy & Brand Architecture

Our Work:

• Website Concept
• UX Design
• UI Design
• Development

The execution of such an overarching cohesive Digital strategy and well aligned advertising, marketing and commerce automations helped the client reach profitability in 6 months.