Apexure

BACKGROUND

Please describe your company and your position there.

Normally, I am the General Manager for several education products produced by NEJM Group. For this project, I stepped into the role of Marketing Director for NEJM Healer, a new product aimed at helping healthcare trainees learn the process of clinical reasoning..

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

We hired Apexure to design and develop a sales and marketing site that worked well with the existing suite of NEJM Group products and services. We had a very tight timeline.

SOLUTION

How did you select Apexure and what were the deciding factors?

We looked at several companies we had worked with in the past. We knew of Apexure because we work with a marketing consultant who had outsourced a number of landing pages to Apexure to design and build.

We chose Apexure because they were both affordable and could meet our tight timeline; they did not try to make the project bigger than it needed to be.

Describe the project in detail and walk through the stages of the project.

We had a series of discovery meetings and handed over to them a site architecture as well as outline of the page elements. We began with wireframes then quickly turned to design and then development.

They also created five beautiful custom graphics for us to help us visualize some of the processes discussed on the site.

How many resources from the Apexure team worked with you, and what were their positions?

I only ever worked with the Director of the company but there was a design and development team behind him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched less than a week ago so I do not have metrics yet. The Director of sales said it was our best website yet in terms of flow and look and feel.

How effective was the workflow between your team and theirs?

We had weekly meetings but mostly communicated via email, comments on Red Pen, and Slack. Apexure met their deadlines and even delivered early.

What did you find most impressive or unique about this company?

They've delivered a quality product on time and had infinite patience with us. They are trying out various versions of imagery for the site. They listened to what we wanted and delivered a beautiful site quickly.

Are there any areas for improvement or something they could have done differently?

I have nothing to mention on areas for improvement.

BACKGROUND

Please describe your company and your position there.

Smart Founders is an executive recruitment and business sales consultancy, working with founder-led companies looking to grow or exit. I am the Managing Partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

Smart Founders was formerly Ford Hastings Ltd and was undergoing a rebrand. After engaging and working with a brand specialist, we needed to work with a web design company who understood landing page design, CRO and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

Waseem and his team were the exact vehicle we needed to build a beautiful and converting site, that expressed simply the work that we do with our clients. From site layout, to landing page design, to CTA's, and more; Apexure expertly led the whole thing from start to finish.

Describe the project in detail and walk through the stages of the project.

• Discovery call
• Scoping call
• Proposal
• Onboarding
• Concept design site-wide
• Concept design and iterations on a page basis
• Development of pages
• Discussion, review and refinement Full management with an account manager on a dedicated slack channel.

How many resources from the vendor's team worked with you, and what were their positions?

Founder, Project Manager, Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site has just been launched, smartfounders.co, to excellent reviews from our industry and network.

How effective was the workflow between your team and theirs?

The project manager was a joy to work with, effortlessly coordinating all communication and feedback.

What did you find most impressive or unique about this company?

Their knowledge of landing page design and CRO is second to none. To add this to beautiful design and excellent project management, for the space they are in, I have yet to find a service that comes close to matching it.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am a Director of Sutherland Black Chartered Accountants based in Scotland. We are a small independent Accountancy firm serving clients across Scotland's Central Belt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

We were looking for assistance in optimising our Google Ads spend and setting up dedicated landing pages to get leads for our business. We wanted someone who could advise and assist, do some of the work and do some training so we can do some work in house.

What were your goals for this project?

Our goals were to optimise our ad spend. Increase leads/conversions and set up a system for managing all of this so we can measure our progress.

SOLUTION

How did you select Apexure?

We searched on Upwork and Apexure had great feedback and a great profile.

Describe the scope of their work in detail.

Weekly meetings were held where we planned the deliverables from both sides. In the course of this we optimised Google Ads, set up Unbounce landing pages and integrated a new CRM system.

What was the team composition?

I managed the project from our end and we worked with Waseem Bashir from Apexure.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the first time in 14 years we have a steady stream of leads and can now measure the accurate cost of each new client we gain. We have also gained a lot of knowledge to use in house to continue developing and improving this area of our marketing.

How effective was the workflow between your team and theirs?

Workflow and communication was excellent with the use of Trello to track outstanding tasks on both ends.

What did you find most impressive about this company?

The best thing about this relationship was the enthusiasm and flexibility show by Waseem as it was not a typical assignment with him doing all the work. We will definitely use Apexure again in the future.

Are there any areas for improvement?

Not really.

BACKGROUND

Please describe your company and your position there.

I am a Digital Marketing Consultant. I own my own consulting agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

Branding, web design and development.

What were your goals for this project?

We wanted to upgrade our website to better reflect our branding.

SOLUTION

How did you select Apexure?

We have worked with them in the past on multiple projects. They always deliver above and beyond. They are easy to work with and accommodate all of our requests.

Describe the project in detail.

We worked on logo design and brand identity first. Once that was in place, we moved on to web design. Apexure created a bespoke WordPress theme for our site and did all of the development for it.

We started with wireframes for all pages and then moved into design comps and finally onto web development. The created a number of different page layouts, working around our copy and advising on conversion.

They did everything for us soup to nuts including pixel and Google Analytics installation. They got the Dev site installed and into production for us seamlessly. They also handled the integration with our email system so that leads go directly into the CRM.

What was the team composition?

We worked with a brand manager and the owner for major decisions but the day to day was handled by their account manager who interfaced with the design and development staff for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website is secure, easy to operate, great for new business and easy to add new posts and pages.

How effective was the workflow between your team and theirs?

Their project management is good and customized to our needs. They met their turn around times and were flexible based on our needs.

What did you find most impressive about this company?

Their strategy and their ability to execute are impressive. I never ask for anything that they don't immediately help me with. They are great to work with and produce results for us.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I am the CEO/Founder of DocAcquire. DocAcquire is a SaaS that helps businesses to automate their back-office processes which are document-centric and high volume. The whole automation drives efficiency and profits in a business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MindK, and what were your goals?

DocAcquire heavily relies on inbound marketing. We wanted to scale up our lead generation and bring in high-quality leads to our website, which will fuel our sales pipeline and enable us to close more deals.

SOLUTION

How did you select Apexure?

We wanted to partner with a company that will understand our business, customers, and most importantly the market. Apexure turned out to be very resourceful and highly knowledgeable in this space. We also wanted to make sure we pick up the partner who is cost-effective as well - and Apexure ticked the box on that.

Describe the scope of their work in detail.

They thoroughly looked into our marketing and sales funnels and the overall customer journey from Top to Bottom of the funnel. They advised us to make some tweaks to our existing process which involved how we capture leads, and how we take them through the buying journey.

What was the team composition?

We had a dedicated Account Manager, Lead Gen, and Marketing Specialist from Apexure.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen growth in our lead gen volume and also better quality leads. This helps us to spend our time on opportunities where we have a better fit with the prospect's pain.

How effective was the workflow between your team and theirs?

We have a well defined and more transparent process to deliver various aspects of the project. 

What did you find most impressive about this company?

Apexure has strong expertise in their space and their professional approach in executing the project and stakeholders management has been impressive.

Are there any areas for improvement?

None I think of.

BACKGROUND

Introduce your business and what you do there.

I’m the chief experience officer for an IT company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apexure?

We needed to redesign our site and add marketing automation.

SOLUTION

What was the scope of their involvement?

They were leading the UX/UI design of our new website and worked in conjunction with our in-house team. They implemented an e-commerce capability, main page, and homepage design, service pages, contact pages, and integration of forms that's important for conversion on our site. They used Adobe XD for the design and integrated ActiveCampaign for marketing automation.

What is the team composition?

We worked with one project manager, one lead designer, one CRO expert, and an animation lead.

How did you come to work with Apexure?

I had worked with them in the past and decided to come back to them when we needed this project done.

How much have you invested with them?

We spent approximately $10,000.

What is the status of this engagement?

We started working together in January 2020, and we wrapped up in July 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From a design quality perspective, it’s very impressive and we look forward to launching. Results-wise, we can expect a good outcome upon our launch.

How did Apexure perform from a project management standpoint?

They were very strong. The communication was spot-on, regular, clear. We used Slack, email, and Red Pen to collaborate and keep in touch.

What did you find most impressive about them?

They had a very strong process, wherein they were able to integrate the right resources at the right time.  

Are there any areas they could improve?

No, nothing comes to mind.

Do you have any advice for potential customers?

If they’re looking for a strong vendor to help them with their conversions, look no further. They’re collaborative, and it’ll feel like they’re part of your own team. It’s definitely something a potential client can look forward to.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of a digital marketing consulting firm that mostly focuses on healthcare.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apexure?

We were looking for a trustworthy technical partner for web development. We needed someone who meets our standards for strategy, client-service, and meeting deadlines.

SOLUTION

What was the scope of their involvement?

They provide development, design, WordPress sites, landing pages, and ads. Sometimes we’ll work within a tool, and sometimes we’ll start from scratch. The team does wireframes, mockups, design, and coding. They’ve done websites for our clients as well as our own site.

What is the team composition?

Our main contact is Waseem (Director & CEO), and we also work with a client services manager, some designers, and some coders, too.

How did you come to work with Apexure?

I found Waseem on Twitter and had conversations with him. He did a small project for me, and it grew from there.

What is the status of this engagement?

We started working together in February 2018, and our work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We track KPI’s on everything, from impressions, click-through rates, open-rates, Google analytics, revenue, and leads. The team at Apexure is always given goals as to what we’re shooting for and they work with us, as a team, to make sure we deliver that. We have high conversion rates and open rates on email. We set the bar high for our KPIs and they don’t miss them.

How did Apexure perform from a project management standpoint?

We work together through our project management system. We often meet, communicate electronically, assign tasks, and get deliverables. We’re all working together as a team. We use a combination of emails, BaseCamp, and Zoom tools.

What did you find most impressive about them?

For, their willingness to do anything that we ask them to do is impressive. They don’t push back and always go above and beyond, to make sure our goals are met 100%.

The team delivers on-time, they’re flexible, and they listen. They’re indispensable to us. Our teammates are friendly, cooperative, reliable, trustworthy, and cost-effective. I would recommend them to anyone.

Are there any areas they could improve?

No, nothing comes to mind off-hand.

Do you have any advice for potential customers?

My advice is to communicate clearly and regularly.

BACKGROUND

Introduce your business and what you do there.

DOOR3 is a technology consulting company. We provide technical guidance, software development, and UI/UX to our clients, and I am the CEO.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apexure?

We initially retained their team to do landing pages for us and have since expanded our relationship to include PPC and marketing automation.

SOLUTION

What was the scope of their involvement?

Their team handled the process pretty much from end-to-end, with input from us at a few points. They created the copy and creative assets for our HubSpot integrated landing pages as well as took a high-level role in campaign development for those. They also developed our website based on designs that we provided to them using Jekyll.

I asked them to take over our Google PPC consulting from there and they ran with that, and the recently presented to us on marketing automation and convinced us to pull the trigger on that as well.

How did you come to work with Apexure?

I initially met Waseem (Director) through a friend, and we spoke about the possibility of a project. We got along very well then, and I recognized in him the kind of expertise and passion that we were looking for, so we decided to move forward from there.

How much have you invested with them?

The total cost of the projects has been around $60,000.

What is the status of this engagement?

We first started working with them in April 2019 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We recommend their team to anybody and everybody. The results that we’ve seen from the collaboration are outstanding, from the tremendous improvements in our own page speed and marketing performance to the satisfaction of the clients who work with them on PPC. We really went from terrible performance in a lot of those areas to doing really well, so we are totally pleased with them.

How did Apexure perform from a project management standpoint?

For the most part, we work within his solutions, which most often means Trello, but they are also willing to integrate into our Jira boards or other internal solutions when we ask them to. Our teams hold at least weekly project check-in meetings to make sure that we are always on the same page, and we’ve found those to be very effective.

What did you find most impressive about them?

Waseem and his team bring a truly unique creativity, energy, and commitment to all of the work they do. They are great people to work within every regard, and it’s really just nice to be working with someone who you think so highly of.

Are there any areas they could improve?

Everyone can improve in some way, but from a practical perspective, we’re completely satisfied.

Do you have any advice for potential customers?

He is an excellent listener and really puts effort into understanding the businesses of his clients, so I don’t think there’s anything specific that you need to do to be successful with him. We haven’t had any of the typical challenges you can run into with third-party vendors with them.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Sandra Network, an IT company that provides customized IT support and cybersecurity solutions, including 24/7 security monitoring, incident response, and expert guidance to help businesses manage and protect their IT infrastructure efficiently.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apexure?

We needed to revamp our website.

SOLUTION

What was the scope of their involvement?

Apexure took a mock-up we created on Figma and made it come to life. The team handled the full website build.

What is the team composition?

We worked with 2–5 teammates from Apexure.

How did you come to work with Apexure?

Apexure was referred to me, and I chose them because our company values aligned.

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

We worked together in from April to June 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The website looks fantastic. We haven’t seen any metrics yet, but we’ve received positive feedback from our team. Overall, Apexure is a great team to work with.

How did Apexure perform from a project management standpoint?

Apexure delivered on time and had good communication. We communicated through virtual meetings, emails, and a messaging app.

What did you find most impressive about them?

Apexure’s communication was flawless.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Introduce your business and what you do there.

ARB Accountants provides tax, accounts, self assessment, bookkeeping, and payroll services, delivering customized financial solutions to help businesses in Essex and London grow.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Apexure?

We needed to get a stronger Google authority and better SEO for our website.

SOLUTION

What was the scope of their involvement?

Apexure has been responsible for creating a new website, creating new landing pages, improving the loading speed of the website pages, and getting page 1 rankings on Google searches. The team has handled the design, development, content, and SEO implementation.

What is the team composition?

We’ve worked with 2–5 teammates from Apexure.

How did you come to work with Apexure?

We found them through an online search. We chose them over other options because they had high ratings, their pricing fit our budget, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We started working together in January 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

More clients have started calling us and looking for our services. We’ve also seen better results on Google.

How did Apexure perform from a project management standpoint?

Apexure has delivered on time. We communicate via in-person meetings and email or messaging apps.

What did you find most impressive about them?

Apexure has a personal touch; they don’t treat us like any other client. They want us to succeed and help us in any way they can.

Are there any areas they could improve?

There’s nothing they need to improve.