Apexure

BACKGROUND

Please describe your company and your position there.

RCL Studios Videographer

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

Apexure worked on my website site landing page

SOLUTION

How did you select this vendor and what were the deciding factors?

We used Apexure in the past and was very please this time around.

Describe the project in detail and walk through the stages of the project.

They worked on my landing page and it came out amazing!

How many resources from the vendor's team worked with you, and what were their positions?

We worked with there great team!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They were able to answer all my questions’

How effective was the workflow between your team and theirs?

The workflow was very easy to work with!

What did you find most impressive or unique about this company?

I found that it was impressive of there communication and work ethic!

Are there any areas for improvement or something they could have done differently?

Everything came out beautifully!

BACKGROUND

Please describe your company and position.

I am the Owner of Forge47

Describe what your company does in a single sentence.

Forge47 works to take the pain out of managing your own marketing strategies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apexure to accomplish?

• Landing page building
• More consistent content delivery via design
• High functionality of API usage and building

SOLUTION

How did you find Apexure?

• Online Search
• Youtube

Why did you select Apexure over others?

I watched his videos for a while, and wanted to work with him.

How many teammates from Apexure were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Primarily to help build out landing pages that were beyond our skillsets. Eventually we leaned into both backend and frontend design utilizing APIs. The most recent project is one of true immensity and complexion but will position us to be one of only 3-4 companies that offer this.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We did not have any particular measurable outcomes outlined. After working with them for a while, we learned to trust their process and their work. We have no indications thus far of anything subpar. Sure, some designs may not be the right fit the first time, but Apex and the team have been nothing short of amazing with how they work with us and LISTEN to design ideas and desires from our clients.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Again, we never really set specific timeframes for projects. We trusted the process. Some projects have desirable due dates, but Apex and the team have always delivered well ahead of expectations.

What was your primary form of communication with Apexure?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attention to detail. They're able to take a conversation and turn it into a design that exceeds expectations. Communication and attention to detail. Sheetal is by far, extremely proficient and smart; creative and helpful. She has been assigned to us for a long time and we couldn't be happier.

Are there any areas for improvement or something Apexure could have done differently?

Absolutely not.

BACKGROUND

Please describe your company and position.

I am the Senior Marketing Manager of a legal technology company.

Describe what your company does in a single sentence.

We are a legal technology company that provides a platform for document analysis to law firms, government, and corporations. It is a cloud-based litigation platform for corporate counsels, litigators, and government attorneys that enables teams to discover, reveal, and act on information to drive internal investigations and positively impactthe outcome of the litigation.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apexure to accomplish?

• Build a new landing page for our SEM ads
• Build an improved form for the new landing page

SOLUTION

How did you find Apexure?

Online Search

Why did you select Apexure over others?

• High ratings
• Good value for cost
• Examples of past work

How many teammates from Apexure were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We asked Apexure to build a new B2B Demo Request landing page to replace our current (and very outdated) landing page. The page was to be built using Unbounce and was to include a new form that was more streamlined than our current form.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• New landing page. Apexure walked us through the entire process from wireframe to mockup to finished page. The new landing page incorporates best practices, customer testimonials, and provides a compelling story for users. The new landing page is set up on Unbounce and integrated with our Marketing automation platform. 
• New form on the landing page. Apexure built a new, simplified form for the new landing page. The new form incorporated the dependent logic from our current form and, most importantly, is completely visible above the fold. The Apexure team walked us through the process of integrating the form with our marketing automation platform.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our project manager, Afriyaz, was phenomenal. He responded within 24 hours to all emails. He team completed the wireframes and mockups within 1-3 days, which greatly exceeded my expectations. We had a lot of edits and questions when the page was built on Unbounce and Afriyaz was always an amazing partner. 

He was (extremely) patient with our requests and helped us achieve the full scope of our project. I can't say enough positive things about Afriyaz regarding his professionalism, responsiveness, and expertise.

What was your primary form of communication with Apexure?

Email or Messaging App

What did you find most impressive or unique about this company?

Speed. Apexure was so quick in everything they turned around, without any sacrifice to the quality of their work. They produced amazing wireframes within 1-2 days and then full mockups a few days later. The Unbounce page was built a few days later and incorporated all of our feedback. I was amazed at how quick their turnaround times were and how responsive they were on a daily basis.

Are there any areas for improvement or something Apexure could have done differently?

NO. They were amazing partners and produced an amazing end product. Their customer service and responsiveness were best-in-class and it was a pleasure working with them from beginning to end.

BACKGROUND

Please describe your company and position.

I am the Director of MindFit at Work

Describe what your company does in a single sentence.

EAP and corporate Mental Health Programs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apexure to accomplish?

• Create multiple high conversions landing pages
• Build multiple high conversions landing pages

SOLUTION

How did you find Apexure?

upwork

Why did you select Apexure over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Experience

How many teammates from Apexure were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a Landing pages expert with Unbounce exp[erince to design 20 lead-generating, high-impact landing pages for our websites in Australia, Singapore and NZ. The job required specialization in conversion-centered design, as well as extensive experience with landing pages/sales page/Funnel design.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

20 outstanding landing pages which are already increasing our traffic and conversion rates delivered on time and within budget. Excellent work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Waseem clearly outlined the project plan and the process he would undergo to deliver within the tight timeframe. He also responded quicking to any changes in scope and/ or hold-ups from our end. All deliverables were on time and within budget. We are very happy with the results.

What was your primary form of communication with Apexure?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Waseem is a great communicator and extremely friendly and responsive. We work in different time zones, and he always responded promptly and communicated well. He is also an expert at the work he produces. The final thing to note is that he is mindful of the budget and accounts for any work undertaken. It was a very smooth, stress-free, and pleasant project.

Are there any areas for improvement or something {provider_name} could have done differently?

None. Great experience.

BACKGROUND

Please describe your company and position.

I am the Director of (a/an) Financial services

Describe what your company does in a single sentence.

We help everyday Australians build wealth & achieve financial independence

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Apexure to accomplish?

• Design of website & landing pages
• Optimising landing pages
• Design & build funnels

SOLUTION

How did you find Apexure?

Other

Why did you select Apexure over others?

• High ratings
• Company values aligned

What was the size of Apexure’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Waseem has been able to help project manage all of our marketing design, build and strategy. He has been impressive with his ability to delivery projects on an ongoing basis and highly professional

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Great experience working with Waseem
• Honest & reliable
• Quality work
• Always able to assist no matter the request big or small

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Absolutely, this is a big strength of Waseem, I appreciate working with him as he is honest, reliable and always professional in all his approach/communication.

What was your primary form of communication with Apexure?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Waseem was always able to educate me on new technology, new strategy and always able to communicate honestly and authentically. Waseem has also been able to work with other external agents who have assisted in different projects. It is a great experience working with them.

Are there any areas for improvement or something Apexure could have done differently?

Nothing that comes to mind. Perhaps if we were both located in Australia or London we could get a beer!

BACKGROUND

Please describe your company and your position there.

Normally, I am the General Manager for several education products produced by NEJM Group. For this project, I stepped into the role of Marketing Director for NEJM Healer, a new product aimed at helping healthcare trainees learn the process of clinical reasoning..

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

We hired Apexure to design and develop a sales and marketing site that worked well with the existing suite of NEJM Group products and services. We had a very tight timeline.

SOLUTION

How did you select Apexure and what were the deciding factors?

We looked at several companies we had worked with in the past. We knew of Apexure because we work with a marketing consultant who had outsourced a number of landing pages to Apexure to design and build.

We chose Apexure because they were both affordable and could meet our tight timeline; they did not try to make the project bigger than it needed to be.

Describe the project in detail and walk through the stages of the project.

We had a series of discovery meetings and handed over to them a site architecture as well as outline of the page elements. We began with wireframes then quickly turned to design and then development.

They also created five beautiful custom graphics for us to help us visualize some of the processes discussed on the site.

How many resources from the Apexure team worked with you, and what were their positions?

I only ever worked with the Director of the company but there was a design and development team behind him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We launched less than a week ago so I do not have metrics yet. The Director of sales said it was our best website yet in terms of flow and look and feel.

How effective was the workflow between your team and theirs?

We had weekly meetings but mostly communicated via email, comments on Red Pen, and Slack. Apexure met their deadlines and even delivered early.

What did you find most impressive or unique about this company?

They've delivered a quality product on time and had infinite patience with us. They are trying out various versions of imagery for the site. They listened to what we wanted and delivered a beautiful site quickly.

Are there any areas for improvement or something they could have done differently?

I have nothing to mention on areas for improvement.

BACKGROUND

Please describe your company and your position there.

Smart Founders is an executive recruitment and business sales consultancy, working with founder-led companies looking to grow or exit. I am the Managing Partner.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

Smart Founders was formerly Ford Hastings Ltd and was undergoing a rebrand. After engaging and working with a brand specialist, we needed to work with a web design company who understood landing page design, CRO and more.

SOLUTION

How did you select this vendor and what were the deciding factors?

Waseem and his team were the exact vehicle we needed to build a beautiful and converting site, that expressed simply the work that we do with our clients. From site layout, to landing page design, to CTA's, and more; Apexure expertly led the whole thing from start to finish.

Describe the project in detail and walk through the stages of the project.

• Discovery call
• Scoping call
• Proposal
• Onboarding
• Concept design site-wide
• Concept design and iterations on a page basis
• Development of pages
• Discussion, review and refinement Full management with an account manager on a dedicated slack channel.

How many resources from the vendor's team worked with you, and what were their positions?

Founder, Project Manager, Designers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The site has just been launched, smartfounders.co, to excellent reviews from our industry and network.

How effective was the workflow between your team and theirs?

The project manager was a joy to work with, effortlessly coordinating all communication and feedback.

What did you find most impressive or unique about this company?

Their knowledge of landing page design and CRO is second to none. To add this to beautiful design and excellent project management, for the space they are in, I have yet to find a service that comes close to matching it.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and your position there.

I am a Director of Sutherland Black Chartered Accountants based in Scotland. We are a small independent Accountancy firm serving clients across Scotland's Central Belt.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

We were looking for assistance in optimising our Google Ads spend and setting up dedicated landing pages to get leads for our business. We wanted someone who could advise and assist, do some of the work and do some training so we can do some work in house.

What were your goals for this project?

Our goals were to optimise our ad spend. Increase leads/conversions and set up a system for managing all of this so we can measure our progress.

SOLUTION

How did you select Apexure?

We searched on Upwork and Apexure had great feedback and a great profile.

Describe the scope of their work in detail.

Weekly meetings were held where we planned the deliverables from both sides. In the course of this we optimised Google Ads, set up Unbounce landing pages and integrated a new CRM system.

What was the team composition?

I managed the project from our end and we worked with Waseem Bashir from Apexure.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

For the first time in 14 years we have a steady stream of leads and can now measure the accurate cost of each new client we gain. We have also gained a lot of knowledge to use in house to continue developing and improving this area of our marketing.

How effective was the workflow between your team and theirs?

Workflow and communication was excellent with the use of Trello to track outstanding tasks on both ends.

What did you find most impressive about this company?

The best thing about this relationship was the enthusiasm and flexibility show by Waseem as it was not a typical assignment with him doing all the work. We will definitely use Apexure again in the future.

Are there any areas for improvement?

Not really.

BACKGROUND

Please describe your company and your position there.

I am a Digital Marketing Consultant. I own my own consulting agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Apexure?

Branding, web design and development.

What were your goals for this project?

We wanted to upgrade our website to better reflect our branding.

SOLUTION

How did you select Apexure?

We have worked with them in the past on multiple projects. They always deliver above and beyond. They are easy to work with and accommodate all of our requests.

Describe the project in detail.

We worked on logo design and brand identity first. Once that was in place, we moved on to web design. Apexure created a bespoke WordPress theme for our site and did all of the development for it.

We started with wireframes for all pages and then moved into design comps and finally onto web development. The created a number of different page layouts, working around our copy and advising on conversion.

They did everything for us soup to nuts including pixel and Google Analytics installation. They got the Dev site installed and into production for us seamlessly. They also handled the integration with our email system so that leads go directly into the CRM.

What was the team composition?

We worked with a brand manager and the owner for major decisions but the day to day was handled by their account manager who interfaced with the design and development staff for us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our website is secure, easy to operate, great for new business and easy to add new posts and pages.

How effective was the workflow between your team and theirs?

Their project management is good and customized to our needs. They met their turn around times and were flexible based on our needs.

What did you find most impressive about this company?

Their strategy and their ability to execute are impressive. I never ask for anything that they don't immediately help me with. They are great to work with and produce results for us.

Are there any areas for improvement?

No.

BACKGROUND

Please describe your company and your position there.

I am the CEO/Founder of DocAcquire. DocAcquire is a SaaS that helps businesses to automate their back-office processes which are document-centric and high volume. The whole automation drives efficiency and profits in a business.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire MindK, and what were your goals?

DocAcquire heavily relies on inbound marketing. We wanted to scale up our lead generation and bring in high-quality leads to our website, which will fuel our sales pipeline and enable us to close more deals.

SOLUTION

How did you select Apexure?

We wanted to partner with a company that will understand our business, customers, and most importantly the market. Apexure turned out to be very resourceful and highly knowledgeable in this space. We also wanted to make sure we pick up the partner who is cost-effective as well - and Apexure ticked the box on that.

Describe the scope of their work in detail.

They thoroughly looked into our marketing and sales funnels and the overall customer journey from Top to Bottom of the funnel. They advised us to make some tweaks to our existing process which involved how we capture leads, and how we take them through the buying journey.

What was the team composition?

We had a dedicated Account Manager, Lead Gen, and Marketing Specialist from Apexure.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have seen growth in our lead gen volume and also better quality leads. This helps us to spend our time on opportunities where we have a better fit with the prospect's pain.

How effective was the workflow between your team and theirs?

We have a well defined and more transparent process to deliver various aspects of the project. 

What did you find most impressive about this company?

Apexure has strong expertise in their space and their professional approach in executing the project and stakeholders management has been impressive.

Are there any areas for improvement?

None I think of.