aNavigator

BACKGROUND

Please describe your company and position.

I am the head of marketing of TBI Pro

Describe what your company does in a single sentence.

Manufactures and sells consumer electronics on amazon.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aNavigator to accomplish?

• Launch a new product and reach profitability in shortest terms

SOLUTION

How did you find aNavigator?

Referral

Why did you select aNavigator over others?

Referred to me, Company values aligned

What was the size of aNavigator’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The task was to launch sales of a new product on Amazon - garden solar lamps - and make a profit in the shortest possible time. Guys developed an aggressive launch model based on stimulating organic sales through the volume of PPC conversions. They started with $200 a day, keeping track of conversions and steadily increasing the spent, eventually to $2,000 daily. In a month with these tactics they pulled in 60pc/day of organic sales, with a total volume of 140pc/day and a gross profit of $1,400/day.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• we reached $1,400/day in gross profit in a month
• gained 60 units/day in organic sales, and 140 units both organic and paid

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Anavigator team offered weekly meetings with reports for the previous week and tasks for the next, and we worked by this schedule. At each meeting we got answers to our questions, we were satisfied by their style of communication.

What was your primary form of communication with aNavigator?

Virtual Meeting

What did you find most impressive or unique about this company?

Anavigator team are very careful with budgets, but if the situation calls for a maximum spent, they politely insist on increasing the budget. We've worked with many Amazon contractors, but only Anavigator's aggressive launch tactics work.

Are there any areas for improvement or something aNavigator could have done differently?

I liked everything about their work. I wish them more clients.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a sports company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with aNavigator?

We were a best seller on Amazon, but we wanted to gain more traffic to increase our income. Hence, we hired aNavigator for their PPC services.

SOLUTION

What was the scope of their involvement?

aNavigator handled all of our ad campaigns on Amazon.

What is the team composition?

We worked with 4–6 people from their side, including a manager.

How did you come to work with aNavigator?

We found them through Amazon; they’re well-known in the Amazon community.

How much have you invested with them?

We spent between $25,000-$50,000.

What is the status of this engagement?

We worked together on this project from August 2021–January 2022.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

aNavigator did a great job of meeting our needs. As a result of their efforts, we gained more sales and increased our profit.

How did aNavigator perform from a project management standpoint?

They created a video report every week, which kept us updated on the project’s progress and aware of any changes they made. Whenever we had questions, we reached out to them via Telegram.

What did you find most impressive about them?

We were impressed with their ability to deliver great results at an affordable price.

Are there any areas they could improve?

No, they’re really good at what they do.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of marketing and sales for a baby monitoring solutions company. We manufacture baby monitoring solutions, such as baby breathing and video monitors.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with aNavigator?

We needed help in managing our PPC campaigns on Amazon platforms across all marketplaces in the United States, Europe, and the UK.

SOLUTION

What was the scope of their involvement?

aNavigator is responsible for managing our PPC campaigns on Amazon. They provide various marketing tools, such as Sellerboard and Helium 10, and strategies to help boost our sales on Amazon. We’ve recently started exploring a new platform called DSP, which allows the promotion of products on and off Amazon. This means we can still target customers off Amazon after they view our products on our Amazon store. aNavigator currently handles all of our marketplaces and products.

What is the team composition?

I work directly with one person from aNavigator.

How did you come to work with aNavigator?

I found aNavigator through online research.

How much have you invested with them?

We’ve spent around $800,000 so far.

What is the status of this engagement?

We started working together in June 2021, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our PPC campaign on Amazon has been a success. Our best seller ranking (BSR) has significantly improved for the products aNavigator helped us advertise.

How did aNavigator perform from a project management standpoint?

aNavigator has performed well in terms of project management. They meet deadlines and stick to our budgets. We have weekly calls to discuss strategies, plans, and upcoming events. 

We primarily communicate through Telegram.

What did you find most impressive about them?

I’m most impressed with aNavigator’s transparency. If there are things they believe they cannot do, they tell us upfront.  We also appreciate the advice and recommendations they provide to further improve our marketing efforts.

Are there any areas they could improve?

It would be great if they provided additional services in-house, such as SEO.

Do you have any advice for potential customers?

Understand your own targets and where you want to be, and communicate those targets clearly with aNavigator. Be patient and trust the agency.

BACKGROUND

Introduce your business and what you do there.

I’m a co-founder and the CTO of a brand aggregator. We build and buy e-commerce brands, usually small-sized, and we work to grow them internationally. Our company takes brands to new markets and channels and launches new products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with aNavigator?

We were trying to address two challenges: first, we wanted an evaluation of one of the brands we were looking to acquire to see if it was suitable. We also needed advertising consultancy and optimization using aNavigator's platform.

SOLUTION

What was the scope of their involvement?

aNavigator provided us with consultancy services and Amazon Ads optimization. First, we had a series of calls to work out the requirements. They evaluated the future brand performance and opportunities in the market of the brand we were looking to buy. The team looked at the competitive landscape and market share to advise us about growth opportunities for the brand. Then, they created a written report and a data sheet with all their findings. 

Additionally, they worked to optimize our Amazon Ads campaigns. We had many keywords on Amazon, and they optimized our page, sourced for new keywords, and managed our ad campaign end-to-end. 

What is the team composition?

I worked with Oleg (CEO & Co-Founder) and another teammate from aNavigator. 

How did you come to work with aNavigator?

I’ve known Oleg since he was at a previous company. I got in touch with him then, and we’ve stayed in touch since. When he started aNavigator, I knew they would offer a solid service, so it was a no-brainer for me to hire them for this project. 

How much have you invested with them?

We spent around $4,000–$5,000. 

What is the status of this engagement?

We worked together from May–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The report aNavigator made for their advisory service was really solid. They also made a video where they talked through the report and showed us exactly how to find the insights and learnings. Thanks to their work optimizing our Amazon campaign, we managed to cap ad spend — we were really happy with the output. 

How did aNavigator perform from a project management standpoint?

They were very professional in their project management. We set up a group on Slack where we collaborated and discussed the project. Their turnaround time was very quick; if anything, we were slow in giving them feedback. 

What did you find most impressive about them?

I was most impressed by aNavigator’s personal touch. We were just a number for all of the other providers we had worked with; they’d just set us up in their system. Meanwhile, aNavigator was an end-to-end agency. They assigned us an account manager who understood everything about our business and took us through the process. I have nothing but good things to say about our experience with them.

Are there any areas they could improve?

I didn’t think they needed to improve anything. 

Do you have any advice for potential customers?

aNavigator is really strong working on Amazon. Oleg has many years of experience working with sellers of all sizes, and he’s on top of the latest tactics and guidelines to sell successfully. Therefore, aNavigator is really looped in to help set up your brand for success by optimizing ads.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of Solidco LLC. We sell teas and accessories for preparing tea.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with aNavigator?

We were looking for someone to run PPC ads for us to increase our revenue. Specifically, our goal was to improve our search ranking on Amazon while maintaining or only slightly increasing our current ad spend.

SOLUTION

What was the scope of their involvement?

They started with an analysis of how our ads were doing and then used several tools to provide analytical insights into our Amazon performance. These came in the form of tables and graphs that displayed not only information about us, but also about our competitors. They were both running ads and providing recommendations for changes we could make. We also ran several tests with them and discovered we had an issue with our packaging that was hurting our conversion rate and click rate.

They also made some design recommendations that we implemented.

What is the team composition?

We worked with two people from their team, and then a third resource actually wrote the ads.

How did you come to work with aNavigator?

I found some recommendations for steps I could take to do PPC myself from Facebook groups, but I realized I didn’t have enough time. aNavigator came in as a recommendation from those Facebook groups.

How much have you invested with them?

The total cost was around $9,000–$10,000.

What is the status of this engagement?

We worked together from January–May 2021. After those few months, I hired an internal resource to take over our PPC. We still communicate with them occasionally, and then send the odd report as well.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We improved our position on Google while we were working with them, as well as our conversion rate. Additionally, people I’ve reached out to online have loved the packaging recommendations that aNavigator made.

How did aNavigator perform from a project management standpoint?

We had a call every week where they provided us an entire report of what they were doing, detailing the techniques they were trying and whether they were working. We’ve worked with different agencies before, and they didn’t provide us any of this information. They’d work entirely on their own and we didn’t know what was going on.

They were very responsive. Every time I asked them something on any of the chat platforms we used, they would respond right away. The longest I ever had to wait was a few hours. We also communicated on an internal tool they provided. This tool also allowed us to visualize their reports and better understand what was going on.

What did you find most impressive about them?

I loved how they took the time to talk to me and make specific recommendations.

Are there any areas they could improve?

Everything about them worked out for us.

Do you have any advice for potential customers?

I would definitely recommend working with them for a couple of months to give them a chance.

BACKGROUND

Introduce your business and what you do there.

I’m the co-owner of an Amazon-based business selling goods on European marketplaces.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with aNavigator?

We hired aNavigator to manage the PPC advertising on Amazon because it has become quite complicated, so it now requires a lot of knowledge and time.

SOLUTION

What was the scope of their involvement?

aNavigator runs and manages all of our advertising campaigns. We have separate advertising accounts for each marketplace we target, including France, Italy, Germany, the UK, and Spain. They act as my sales department for Amazon advertising, helping us improve the ranking of our products. Additionally, aNavigator is our strategic partner, so we discuss advertising strategies for achieving our goals, increasing our profits, and increasing our sales.

What is the team composition?

We work with Oleksandr (CTO).

How did you come to work with aNavigator?

Oleksandr is a friend of mine. I knew he was a very good specialist in Google Ads and Amazon PPC advertising, so I reached out to him.

How much have you invested with them?

We’ve spent close to $50,000 so far.

What is the status of the engagement?

We started the project in January 2020, and we’re still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with aNavigator, our sales have multiplied five times, and our profits have doubled. Ongoingly, our sales keep increasing as we keep launching new products.

How did aNavigator perform from a project management standpoint?

aNavigator provides us with weekly reports, and we have monthly online meetings to discuss the project progress. Still, I can reach out to them via Telegram if I have any requests. We also use ClickUp to manage the project.

What did you find most impressive about them?

aNavigator focuses on providing great results. In the past, I’ve worked with advertising agencies that care more about the ads’ performance and less about the business metrics.

Are there any areas they could improve?

They need to hire more staff if they want to engage with more customers.

Any advice for potential customers?

Provide them with the right documentation and a clear picture of how you want your project to be, and they will execute just that.

BACKGROUND

Please describe your company and position.

I am the Co-founder of Durabenz LLC

Describe what your company does in a single sentence.

Private Label business on Amazon

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aNavigator to accomplish?

• Amazon PPC management
• Marketing strategy

SOLUTION

How did you find aNavigator?

Online Search

Why did you select aNavigator over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

The issue was the low conversion rate.
After in-depth analysis was made by aNavigator team, I've got transparent, consistent, and logically based action plan.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

I'm currently in progress, I should do my homework first, but after implementation I expect some improvements in the key metrics I pursued  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They do deliver on time, and respond to my needs

What was your primary form of communication with aNavigator?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Attentive approach to customer needs

Are there any areas for improvement or something aNavigator could have done differently?

I can't say.
I'm fully impressed with their job

BACKGROUND

Please describe your company and position.

I am the Head of Marketplace of Mamma Mia Covers

Describe what your company does in a single sentence.

We are the official distributor of Paulato by Ga.I.Co, a renowned Italian brand specializing in premium furniture slipcovers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aNavigator to accomplish?

• Retargeting & Remarketing
• Reach New-to-Brand Customers

SOLUTION

How did you find aNavigator?

Referral

Why did you select aNavigator over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from aNavigator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Initial Campaign Strategy: A strategy document outlining campaign goals, targeted audience, ad placements, budget recommendations, and creative ideas.

Weekly Performance Reports: A weekly performance summary including key performance indicators (KPIs), such as impressions, click-through rates (CTR), conversions, and ROAS.

Optimization Plan: A plan detailing initial optimization strategies, KPIs to monitor, and specific A/B testing frameworks.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Audience Insights and Optimization
Increased Sales Volume
Improved ROAS 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The agency follows a structured weekly project cycle, consistently delivering all items.

What was your primary form of communication with aNavigator?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What sets this agency apart is not only their flexibility in adapting to our needs but also their transparency and willingness to share insights into their DSP work.

Are there any areas for improvement or something aNavigator could have done differently?

One area for potential improvement is in the qualification and organizational skills of the low-level management team.

BACKGROUND

Please describe your company and position.

I am the Amazon Manager of qBottle

Describe what your company does in a single sentence.

E-commerce

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aNavigator to accomplish?

• Increase visibility

SOLUTION

How did you find aNavigator?

Referral

Why did you select aNavigator over others?

Good value for cost

How many teammates from aNavigator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Search engine optimization 

ppc strategies 

keywork optimizations

bsr movement 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Received a bestseller baige on Amazon

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was done in timely manner. Perfect communication and response time.

What was your primary form of communication with aNavigator?

Virtual Meeting

What did you find most impressive or unique about this company?

Individual work and time spent to make our company better

Are there any areas for improvement or something aNavigator could have done differently?

They know what they are doing

BACKGROUND

Please describe your company and position.

I am the CEO of Smart Home International

Describe what your company does in a single sentence.

Amazon seller, sport goods and outdoor

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire aNavigator to accomplish?

• to rech 25% tacos

SOLUTION

How did you find aNavigator?

Online Search

Why did you select aNavigator over others?

High ratings

How many teammates from aNavigator were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Creating ad campaigns for 3 types of products, managing ad campaigns, generating simantic kernels for these products, optimizing listings on amazon, creating video ads on amazon. As a result, tacos decreased from 43% to 28%

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tacos is a measure of the ratio of advertising expenditure to total turnover, it was 43%, it becam 27%. Also organic sales increased from 15% to 33%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Advertising campaigns were managed on time. Our requirements to reduce advertising costs and increase organic sales were accepted as business goals and a plan to achieve these goals was provided accordingly

What was your primary form of communication with aNavigator?

Virtual Meeting

What did you find most impressive or unique about this company?

They had in-depth knowledge of Amazon advertising algorithms and understood how to achieve bestsellers on Amazon and retain them. Also, a team of professionals

Are there any areas for improvement or something aNavigator could have done differently?

I don't know because the guys are doing a good job.