AdTribe

BACKGROUND

Please describe your company and your position there.

I'm the CEO and founder of a company which operates several branded websites and sells on Amazon along with brick & mortar retail.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdTribe?

AdTribe has been our PPC management company for several years, primarily focused on the jewelry website we operate. They started out doing our Facebook ads but also now do Google ads.

SOLUTION

How did you select this vendor?

We evaluated 4-5 different agencies and freelancers and went through a fairly structured and comprehensive review of capability, team structure, comparable projects, and ability to work long term.

Describe the scope of their work in detail.

They work on everything from the ground up and are as involved or hands off as you want. They do ad design/creative, strategy, implementation, and reporting. They currently manage our Facebook and Google ads but also have kicked around expanding to Pinterest and other channels as well though that hasn't been our focus.

What was the team composition?

At the start (several years ago) we were working closely with the principal. The team has since expanded to an account manager who handles routine updates, reporting, project management, and coordination. They also have ad specialists which work on our account as well for implementation of ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We definitely have not maximized the opportunity but I would say that they strike a good balance between cost-effectiveness and performance. Definitely a good agency for websites starting out who dont have a huge marketing budget and can't spend $3-5k/month on a retainer.

How effective was the workflow between your team and theirs?

They send weekly performance reports in Slack along with tracking ad performance for each channel. Theyve really improved their reporting recently, and are on top of our account and typically pretty responsive without major communication gaps. Generally speaking they are pretty hands off and it really helps we dont have to put a ton of time into micro-managing the relationship or following up to make sure things get done.

What did you find most impressive about this company?

Theyve been great at working with low budgets and making sure we can get positive overall ROI - not just a good ROAS that is ruined when you take into account their fees. I've been pretty happy about the communication, quality of work, cost, and general performance.

Is there any area for improvement or anything that could have been done differently?

There have been a couple times when budgets have run away and not been shut down quickly enough until I call it out, and occasionally the ad copy is a little non-native sounding & oddly translated. Maybe can be a little more proactive about a periodic strategy call as well, but that is partly my fault since I have not been spending as much time on the site as I could have.

BACKGROUND

Please describe your company and your position there.

Owner and CEO of a dietary supplement manufacturer.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdTribe?

We needed someone to manage our Facebook ads for us. ROAS was low so we needed to change direction and implement a new strategy.

SOLUTION

How did you select this vendor and what were the deciding factors?

We were referred from another vendor. We chose AdTribe based on their experience and expertise on Facebook adds, including the changing landscape since IOS 14.

Describe the project in detail and walk through the stages of the project.

They created a range of ads targeting different parts of our funnel. They were fats to change direction when it became apparent that certain ad sets or creatives weren't working. We eventually found that we were getting best results from blog posts in the top of funnel, so that's where they focused their efforts.

How many resources from the vendor's team worked with you, and what were their positions?

We have two contacts at Ad Tribe - the business owner Dmitry, and our media buyer Andrii.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have been able to increase our return on ad spend, while also scaling up our Facebook ad spend. It's particularly impressive that they managed to do this after the IOS 14 changes. We are bringing in lots of new customers at the top of our funnel.

How effective was the workflow between your team and theirs?

We communicate daily via Slack and monthly via Zoom call. Communication has been excellent.

What did you find most impressive or unique about this company?

Their responsiveness is excellent, even during weekends. They have also been able to quickly reallocate our ad spend away from non-performing campaigns and towards strategies that work.

Are there any areas for improvement or something they could have done differently?

No areas for improvement.

BACKGROUND

Please describe your company and your position there.

Auto Auction Mall provides the general public with the ability to purchase cars from online dealer-only auctions (wholesale) which they would not otherwise have access to. I am the general sales manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire AdTribe?

We hired AdTribe to retarget audiences on Facebook in various regions around the world, including the US and Western Africa.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked at various companies that provided this social media retargeting service and spoke to various representatives of such companies. AdTribe had a good record of experience in this field and we felt very comfortable with the knowledge and know-how of the people we spoke with.

Describe the project in detail and walk through the stages of the project.

The project focuses on taking some of our online leads and registrations and retargeting them to convert leads into registrations and registered users into purchasers. Ads would be created and/or promoted through Facebook and targeted to these individuals. Specific ads would be created for different regions of the world, depending on our target. At the end of each week we would then review registrations and purchases to see how each campaign is working.

How many resources from the vendor's team worked with you, and what were their positions?

I believe we had three resources from AdTribe work on our project. There may have been more in the background, but three that I had direct contact with. The first is the president, Dmitry, who strategized with us and gave us very good and practical advice. The other is an account executive named Andrii who has been very "on-top" of our account also giving ongoing strategy and working with us on other aspects of our business where we needed help.

Finally, we worked with Michael (a senior developer) who helped us adjust some of the code on our site and tracking within our analytics software so that we could track the success of the campaign.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since we started working with AdTribe we have seen a steady climb of registrations and purchases from the Facebook medium. It has been successful to date.

How effective was the workflow between your team and theirs?

I think it was very effective. We would discuss and agree strategy at the start of the month. Once agreed they would implement the strategy. The initial set up took a bit of time to figure out the best approach, but after that it has been very smooth with little time and effort from our side (other than re-strategizing or tweaking some language on the campaigns).

What did you find most impressive or unique about this company?

The most impressive attribute of the AdTribe team is their dedication to our account. They always want to improve their retargeting results and are working with us to continue tweaking it.

Are there any areas for improvement or something they could have done differently?

At this point, we have been super happy with their work. There is not much we can suggest for improvement. At least no improvement is needed based on the way we use AdTribe.

BACKGROUND

Introduce your business and what you do there.

I’m the president of a company manufacturing and distributing natural quit-smoking products.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdTribe?

We first approached them to help us manage our Facebook marketing.

SOLUTION

What was the scope of their involvement?

They started by taking over our ad campaigns, restructuring them to best target specific demographics. The team also helped us to set up new campaigns for different country markets that we wanted to move into. We provided them with content to use, and then they executed and managed the ads from there.

What was the team composition?

We communicated directly with 2–3 members of their team who were in charge of managing the different ad campaigns.

How did you come to work with AdTribe?

We found them on Upwork originally, and they seemed to be a good fit. On top of that, they had reasonable rates, so we decided to move forward with them.

How much have you invested with them?

The project cost has been around $8,000–$10,000 in total.

What is the status of this engagement?

We started working with them around June 2019 and are continuing to partner together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The ROI from the project has been really satisfying to see from all of the different ad campaigns they’re running. Our engagement and impressions have been good across the board, so we are very pleased with what they’re doing.

How did AdTribe perform from a project management standpoint?

They do a great job with project management. We communicated mostly on Slack, and they’re very responsive whenever we request something or ask any questions. Their team is also good about making suggestions and asking for what they need in order to deliver the best work to us, which we really appreciate.

What did you find most impressive about them?

We’ve worked with other social media managers before and didn’t have a good experience. It felt like we didn’t know where our money was going, and that has not been the case with AdTribe at all. They are really on top of measuring all of our spending and explaining exactly how that translates into the return.

Are there any areas they could improve?

No, there’s nothing that I can think of that they could be doing differently.

BACKGROUND

Introduce your business and what you do there.

I’m the owner of an e-commerce store that specializes in female and fitness apparel.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with AdTribe?

I had hired a different company to handle my advertising, but it didn’t work out. So, I needed to find a new company to do my digital marketing.

SOLUTION

What was the scope of their involvement?

AdTribe handles all my social media marketing. They do Facebook and Instagram ads.

What is the team composition?

Dmitry (CEO) is my main point of contact. He oversees his team.

How did you come to work with AdTribe?

I was searching for independent companies to do digital marketing and advertising. After my initial search, I interviewed a couple of different companies. I did a video call with Dmitry and decided to hire his team.

How much have you invested with them?

We’ve invested $5,000–$10,000. The price isn’t set, rather it’s based on revenue.

What is the status of this engagement?

We started working together in January 2020 and are still working together.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Prior to working with them, we were receiving roughly $10,000 monthly revenue. In the first month of working together we had $25,000, then $30,000 in the second month, and $50,000 in the third month. Last month, our projection was $60,000 but we actually hit $207,000 in sales. Their ads work so well that my challenge is now to keep up with inventory. There’s a high conversion rate of customers.

How did AdTribe perform from a project management standpoint?

They’re available 24/7, and we communicate via Slack. Dmitry and I have one channel for direct communication, and there’s another channel that includes the entire team. The AdTribe team is cohesive and grasps what I ask of them. I put content on Google Drive, and they keep up with everything. They’re proactive and send reports to me. I don’t have to ask for anything or even tell them which ads to put up; they reach out to me.

What did you find most impressive about them?

They’re dedicated, hardworking, and very knowledgeable. Their team took the time to get to know our brand so they could target the ads to the right customers who’d convert.

Are there any areas they could improve?

No, I can’t think of any areas for improvement.

Do you have any advice for potential customers?

Provide them with everything they need, and they’ll exceed your expectations. Don’t underestimate them.

BACKGROUND

Please describe your company and position.

I am the President of Planet Splatter

Describe what your company does in a single sentence.

Art studio 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdTribe to accomplish?

• Sales
• Sales
• Sales

SOLUTION

How did you find AdTribe?

Online Search

Why did you select AdTribe over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from AdTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed help with digital marketing. Specifically Facebook ads. Also helped us with fixing our website. 

Adstribe are crushing it so far. Easy to communicate with. Stellar team. Love working with them. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Making more sales. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered everything on time. Very responsive to our needs. Easy to work with. 

What was your primary form of communication with AdTribe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great owner and amazing team. No BS. They actually care about growing our company.

Are there any areas for improvement or something AdTribe could have done differently?

Not really. 

BACKGROUND

Please describe your company and position.

I am Employee of IVDRIPS

Describe what your company does in a single sentence.

IVDRIPS

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdTribe to accomplish?

• Ads

SOLUTION

How did you find AdTribe?

Online Search

Why did you select AdTribe over others?

• High ratings
• Pricing fit our budget

How many teammates from AdTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Ads

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dimitri is absolutely amazing! They provided top-notch quality work and were incredibly dedicated. Always open to trying new things, and we couldn’t be happier with their commitment. Highly recommend!

What was your primary form of communication with AdTribe?

Virtual Meeting

What did you find most impressive or unique about this company?

Very dedicated

Are there any areas for improvement or something AdTribe could have done differently?

All good

BACKGROUND

Please describe your company and position.

I am the Founder of Anonymous

Describe what your company does in a single sentence.

Service marketplace 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdTribe to accomplish?

• Customer acquisition

SOLUTION

How did you find AdTribe?

Online Search

Why did you select AdTribe over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from AdTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our company was in need of Pre sign up of service providers, and Adtribe was able to provide social media ad campaigns via Meta, and exceeded all expectations. Would highly recommend them to anyone seeking their service. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Customer acquisition metric

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with AdTribe?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Team work and dedication to the project 

Are there any areas for improvement or something AdTribe could have done differently?

None. They are simply amazing

BACKGROUND

Please describe your company and position.

I am the Owner of Overtime men’s health

Describe what your company does in a single sentence.

Men's health 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdTribe to accomplish?

• Build lead funnel

SOLUTION

How did you find AdTribe?

Referral

Why did you select AdTribe over others?

Referred to me

How many teammates from AdTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

As campaigns, optimization, and meta business management 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

CPL CLC CPA

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were always on time 

What was your primary form of communication with AdTribe?

Virtual Meeting

What did you find most impressive or unique about this company?

Personalization 

Are there any areas for improvement or something AdTribe could have done differently?

I wouldn't leave if I didn't have to, I rate them 10/10

BACKGROUND

Please describe your company and position.

I am the Owner of Nettie's Craft Brownies

Describe what your company does in a single sentence.

We are a bakery that ships our chocolate-covered brownie bites nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire AdTribe to accomplish?

• Increase sales through social media advertising.
• Increase sales through email marketing.
• Grow our brand presence and customer awareness.

SOLUTION

How did you find AdTribe?

Online Search

Why did you select AdTribe over others?

• High ratings
• Great culture fit
• Good value for cost
• Attentiveness

How many teammates from AdTribe were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired AdTribe to run our social media marketing on both Facebook and Instagram. The scope included designing and running ads, and generating USG for use in advertising. The scope then expanded to include email marketing in order to increase customer lifetime value.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The biggest measurable was an increase in ROAS (return on ad spend) and MER (marketing efficiency ratio) and, indirectly, an increase in sales. Adtribe continuously considers and implements new ways of achieving this and we have seen increases that we are happy with. During high volume times (holidays,) we see very stong numbers, which is a good sign of our growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

There is always one or two people assigned to my account and they are very responsive (usually right away, but maximum of 12 hours) I have no problem communicating back and forth via messages on topics that require more discussion. The owner, Dmitry, is very responsive if there is a need to go over anything with him.

What was your primary form of communication with AdTribe?

Email or Messaging App

What did you find most impressive or unique about this company?

AdTribe sees us as partners in what we are trying to achieve, which is important to any relationship. They continuously come up with new ideas and suggestions and implement them.

Are there any areas for improvement or something AdTribe could have done differently?

I'm happy with the workthey have done.