7EDGE

BACKGROUND

Introduce your business and what you do there.

I'm the CEO of TxtBrowser, a platform that helps people in emerging countries search for information. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 7Edge?

We reached out to 7Edge to develop our SMS queries platform for both web and mobile.

SOLUTION

What was the scope of their involvement?

7Edge has worked on multiple products of ours, including a developer portal and an SMS queries platform for both web and mobile (iOS and Android). We provided 7Edge with a brief understanding of the requirements of our platform, and they created wireframes and a more detailed scope of work from there before going into development.

What is the team composition? 

We worked with about four people on their team, including a project manager, designer, and the CEO on occasion. 

How did you come to work with 7Edge?

We found them through an online search and decided to reach out based on positive reviews from other clients of theirs. 

How much have you invested with them?

We've worked with them on multiple projects ranging in size from around $50,000–$100,000. 

What is the status of this engagement?

We worked with them from June 2012–2015.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

7Edge grasped how our products should work for the end-user very well and took ownership of their work. The apps they built work great overall, and their process was seamless. 

How did 7Edge perform from a project management standpoint?

They were very organized and delivered everything on time. We used tools like Basecamp to track project progress.

What did you find most impressive about them?

It's rare for a developer to take as much ownership of a project as they were able to. Unlike other vendors, they also stuck to their deadlines and focused on building products for success. 

Are there any areas they could improve?

I can't think of anything.

BACKGROUND

Introduce your business and what you do there.

I’m a former product manager at Diageo. I managed a content marketing website called LiveInStyle.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 7EDGE?

We needed a partner who could fulfill multiple needs, including revamping a website and CMS, helping build a nightlife product, and running digital marketing.

SOLUTION

What was the scope of their involvement?

7EDGE built an Android app for our digital marketing campaigns and also managed some of our media buying. They worked on social media campaigns and marketed on our social networks. Other third-party partners collaborated with them to work on VR apps to help sell our products.

Beyond that, they also helped rebuild our website and consulted on the selection process for our new CMS. We’d been using an old CMS that wasn’t meeting our needs, so 7EDGE identified a few possible solutions.

What is the team composition?

We mainly worked with an account manager but also met with the head of technology as well as the CEO, when needed.

How did you come to work with 7EDGE?

We sent out an RFP, and 7EDGE was the best company that applied.

How much have you invested with them?

We spent around $30,000.

What is the status of this engagement?

The engagement lasted from 2013–2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The campaigns resulted in good leads while keeping costs down. The website quality improved, and the nightlife product they helped market did well. The social media campaigns resulted in an increased click-through rate and improved leads. Because of their quality of work, we preferred partnering with 7EDGE over any other organization.

How did 7EDGE perform from a project management standpoint?

Unlike many other agencies, 7EDGE was committed to delivering what they promised. They took deadlines seriously and worked hard to meet them.

What did you find most impressive about them?

They took time to build trust with us and our third-party partners, showing empathy for our business needs. They were open about problems and didn’t wait until the last minute to tell us about setbacks or delays.

Are there any areas they could improve?

They could’ve hired more staff to scale better.

Do you have any advice for future clients of theirs?

Meet with them because you'll be impressed.

BACKGROUND

Introduce your business and what you do there.

I was the brand manager of Diageo, an Indian alcohol brand.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 7EDGE?

Advertising of alcohol is not permitted in the Indian market. Therefore, our challenge was relaying our brand’s message to the community.

SOLUTION

What was the scope of their involvement?

My company didn’t have a particular idea of what we wanted. We gave 7EDGE a brief explanation of what the brand stands for and the space that we’d like to be in. After a few discussions, 7EDGE proposed a couple of ideas, one of which was to develop an app that would communicate with customers and bypass the ban on mainstream advertising. We approved, and 7EDGE developed an iOS and Android app that allows users to take unique selfies. They engaged one of the best photographers in India to design a special set of filters for the app.

7EDGE delivered an end-to-end solution. They considered the brief, proposed the design and layout, and then executed it once the overall concept was approved internally in the company.

What is the team composition?

7EDGE had two people from client services and a tech team of about eight people. A photographer was also involved. From my side, we had a four-member team.

How did you come to work with 7EDGE?

I was looking for an agency to handle small digital projects, and 7EDGE was local. Initially, they were responsible for managing Twitter and Facebook content; eventually, our working relationship evolved, and they began conceiving bigger and better ideas.

How much have you invested with them?

My company spent $10,000­-$25,000.

What is the status of this engagement?

The collaboration spanned April­–October 2013.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I haven’t kept track of the app since I left the organization. However, the response was tremendous when we launched the app. We reached around 30,000 downloads within a couple of months, and our digital impressions went up by 100%–150%. The app helped us to become the first brand to sell a million cases in the shortest amount of time, just seven months.

How did 7EDGE perform from a project management standpoint?

They were quite good with project management. 7EDGE had teams dedicated to different areas; for instance, one team focused on understanding the brief, while another was committed to UI/UX. They were quite professional in their approach and had a structured process that covered everything, from understanding the briefs to final delivery. They met deadlines, and my team was always aware of what was happening in the project.

What did you find most impressive about them?

I found 7EDGE to be very forward-thinking; they had a keen sense of what the next big thing would be. The team sought to deliver ideas that would make our brand bigger and better. They were professional and easy to work with.

Are there any areas they could improve?

No, they delivered on what I expected.

Do you have any advice for potential customers?

Have a clear idea of what you want help with. 7EDGE can definitely deliver on whatever your requirements are. Associating with them would be a really good choice.

BACKGROUND

Please describe your company and position.

I am the CEO of Accessible Remote Care Management

Describe what your company does in a single sentence.

AccessibleRCM® provides Remote Patient Monitoring (RPM) services to high-risk chronic care patients to reduce hospitalization and physician visits We provide a Remote Patient Monitoring (RPM) through Accessible Remote Care Management AccessibleRCM® for short. We offer a one-stop, turnkey RPM solution that covers everything: the physical monitoring devices, 24/7 oversight, software, patient onboarding, and billing integration. The goal is to take all the operational complexity off healthcare providers so they can focus on their patients while we handle the technology.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 7EDGE to accomplish?

• To develop our proprietary cloud-based platform (24/7 HealthVitals) with web and mobile interfaces. The key objective was and continues to develop a user-friendly efficient platform that has and continues to address the barriers to expanded utilization of this vital tool to reduce per patient healthcare cost while increasing patient outcome. We had a clear vision of what the product needed to do, but we did not have the internal engineering capacity to make it happen. That’s why we brought 7EDGE in.

SOLUTION

How did you find 7EDGE?

• Online Search
• Clutch Site

Why did you select 7EDGE over others?

• High ratings
• Flexibility to partner with us on our unique proprietary platform

How many teammates from 7EDGE were assigned to this project?

15-20

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope was substantial. At a high level, 7EDGE had to design and build:

● Separate web interfaces for different user types — patients, providers, administrators, and others — each with their own access levels and workflows.

● Mobile app interfaces tailored for two distinct user roles.

● Automated email and SMS communication flows for account management, alerts, and patient notifications.

● API integrations capable of receiving live health data from multiple remote monitoring device vendors simultaneously.

● A centralized database to store and manage all of the above.

● End-to-end HIPAA-compliant security protocols — non-negotiable in healthcare.

When it all came together, what 7EDGE delivered was a full Enterprise SaaS platform — built on a serverless, modular-monolithic architecture using AWS SaaS Fundamentals. It’s a complex product, and the fact that they pulled it off within a reasonable timeframe says a lot about their execution. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We ran the project in structured sprints, and each one had to be tested and approved by our team before development moved forward, so there was real accountability built into the process from the start. Once all the pieces were in place, we ran a full system test over a 60-day period to stress-test the platform end-to-end before going live. That window gave us genuine confidence that what we were releasing was production-ready, not just demo-ready.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Honestly, the project management was one of the more impressive parts of the engagement. They followed Agile methodology, which worked well for a project of this complexity. We had a dedicated project manager assigned exclusively to us, not shared across accounts and we met virtually almost every day. That sounds like a lot, but it never felt excessive. It kept decisions tight and caught issues early. Developer meetings were scheduled on an as-needed basis for design reviews or when we needed to dig into something technical. Overall, they were responsive and kept things moving throughout.

What was your primary form of communication with 7EDGE?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their genuine dedication to getting it right. This wasn’t a transactional engagement where they built what was in the spec and called it done. They actually cared about understanding what we were trying to accomplish and why, which made a real difference when we hit grey areas or had to make product decisions on the fly. That kind of attitude is hard to find and it’s what I’d point to if someone asked me why I’d work with them again.

Are there any areas for improvement or something 7EDGE could have done differently?

There was a learning curve on both sides early on, and I will be honest about our part in it, we could have come in with tighter, more detailed requirements from the start. On their end, they had to get up to speed on the nuances of the healthcare industry, which has a lot of regulatory and workflow complexity that isn’t obvious from the outside. Once we got aligned on those things, the project ran smoothly all the way through to delivery. In hindsight it’s a pretty natural dynamic for a first-of-its-kind engagement, but going in more prepared would have saved a few weeks upfront.