152Co.

BACKGROUND

Introduce your business and what you do there.
I'm the founder and owner of Misk Khushbu, a perfume manufacturing company that has been in business for the last 10 years.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 152Co.?
I needed help with rebranding my perfume brand and designing new packaging. I was facing some challenges with my brand design and logo, so I wanted to modernize the entire brand.

SOLUTION

What was the scope of their involvement?
152Co. has helped me rebrand my company according to my choices and design taste — they've basically provided me with the solution I needed. When we met for the first time, we went through a conversation that felt more like an interview, as they were trying to study my brand and give me the right solution.

I already had the concept for a very simple branding with a normal yet modern logo. Therefore, their team created a few samples relevant to what I wanted. Out of those options, I was able to make a good decision for my brand.

In addition to designing my logo, 152Co. has also designed the box packaging for our perfume bottles. Moreover, they've done a bit of marketing work for me. For example, they've kept bottles of our perfume in their offices so that they can offer them to their other clients as well.

What is the team composition?
I've worked with Ibrahim (Creative Director).

How did you come to work with 152Co.?
I met one of their co-founders a couple of years ago. Later on, I saw their company profile and saw that 152Co. was working with multinational companies and doing great work — the results were amazing. When I decided to transform my brand and enter the market, I realized that 152Co. was one of the best options for me.

How much have you invested with them?
We've spent over ₹25,000 INR (approximately $300 USD).

What is the status of this engagement?
We've been working together since March 2024. We had been in contact with 152Co. prior to that, but starting this project took us some time. Finally, things came to reality, and our project was possible.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?
The results of this project are very good — 152Co. has delivered what I wanted and enhanced my brand. People love our new packaging, as it places our perfume in the luxury perfume category. Therefore, customers look forward to buying it as a gifting option.

For less than ₹3,000 (approximately $40 USD), our customers can get a luxury product for gifting. This speaks volumes about the good-quality packaging and simple design. The quality of our perfume fits the new branding. As mentioned, we've been in business for 10 years, so customers already know us for our quality. Thanks to our new branding, they're now also selecting us as a gifting option.

In fact, we have multiple retail outlets, and we display this new packaging at the entrance. I've seen people walking into our stores after seeing this packaging, so I know that they just love it.

How did 152Co. perform from a project management standpoint?
152Co.'s project management is mind-blowing, and they're really good at what they do. They always know what they need to do, and the path is very clear for them, so they're always able to provide what the client needs. We've communicated via Zoom and met personally in our offices in India.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Ibrahim has guided and helped me through every step of the process. He has even helped me refine our perfume bottle to suit our new branding and box packaging.

What did you find most impressive about them?
152Co.'s team is very hardworking. One time, there was a situation, and I messaged them in the middle of the night, and they ensured to reply first thing in the morning.

Having known one of their directors for a long time, it has also been great seeing him grow alongside his company and achieve great results. Whatever project we give them, they'll definitely work on it as if it were for their own company, so the result will be wonderful.

There are many options for branding companies out there. However, one of the reasons I've kept working with 152Co. is the bond they create with their clients. Going to them always feels like a warm welcome, so there are no other options for me to consider.

Are there any areas they could improve?

I have nothing but positive feedback for them. If anything, it would be great if 152Co. focused on new startups as well. That way, they could help new startups build a new brand from scratch.

Do you have any advice for future clients of theirs?

I recommend working with 152Co. Be clear with your vision for your brand and how you want your company to grow. 152Co. will turn your dream into reality.

BACKGROUND

Please describe your company and position.

I am the Manager Business Communications of HerKey

Describe what your company does in a single sentence.

HerKey is India's largest career community for women  - to nurture, support and elevate her career aspirations.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 152Co. to accomplish?

• Branding Benchmarking Annual D&I report

SOLUTION

How did you find 152Co.?

Referral

Why did you select 152Co. over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 152Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

HerKey collaborated with 152.Co for their annulal D&I Benchmarking report. It is an important report from HerKey's client pov and serve as an testament to participating companies commitmnet towards D&I at the workplace. 2024 report marked the 6th edition. The report includes sticking to brand guidelines and lot of correct representation of data and stas via infographics.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We had worked with 152.Co for the same report in the year 2023 and our experience was positive we had no second thoughts on the team with whom we want to get the 2024 report done and as expected the experience was great. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The TAT was awesome and last leg of changes were important with the timeline and the team was very accommodating for the same resulting in timely delivery of the project.

What was your primary form of communication with 152Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Open to feedback and changes required. Sticking to brand guidelines.

Are there any areas for improvement or something 152Co. could have done differently?

They’re the best.

BACKGROUND

Introduce your business and what you do there.

I'm the chief experience officer of Luxury Escapades, an international domestic tours company. In my role, I curate luxury tours for people, especially regarding milestone celebrations like 25th wedding anniversaries and 50th birthdays.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 152Co.?

We needed help with graphic design.

SOLUTION

What was the scope of their involvement?

We use 152Co. as our partner to create excellent concepts and designs. They're in charge of the entire creative process behind our designs and branding. These designs include a combination of a lot of visual assets for our company, such as deck presentations, business profiles, business cards, and logos — they've done a little bit of everything for us.

Initially, we went through a thorough briefing process, during which I shared my vision for the company's brand and logo. After that detailed discussion, their team took our input and designed a branding for me, which I eventually fell in love with.

What is the team composition?

I've worked with almost everyone on 152Co.'s team because they're very involved. Currently, I work with two promoters, a content creator, and a visual graphic designer.

How did you come to work with 152Co.?

I came to know them through my BNI platform. I saw the insights of 152Co. 's social media presence, as many people provided them with great feedback on what they were doing. Thus, I basically found them through word of mouth.

How much have you invested with them?

We've spent between $15,000–$20,000.

What is the status of this engagement?

We started working together around June 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ibrahim (Creative Director) has a very creative mind. Thanks to their creative genius, I can explore my radical ideas with him to promote my business.

How did 152Co. perform from a project management standpoint?

We have a WhatsApp group on which we interact, and once a month, we have a Zoom meeting to review the project. We also have other meetings occasionally.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to Ibrahim. He's a man of great business acumen and has a great customer service orientation. I've been in the travel industry since 1995, so I know how crucial customer service is. Ibrahim really knows how to handle clients.

What did you find most impressive about them?

152Co.'s responsiveness to our needs is outstanding. They learn, adapt, and are very agile to make modifications as requested. For example, if I have a plan in mind, I let them know, and they start working on it. However, if I have a change of heart, they don't get stuck; instead, they quickly adapt and move forward.

Are there any areas they could improve?

Everyone has room for improvement, and the best part is that 152Co. is always willing to learn.

Do you have any advice for future clients of theirs?

If you have 25% of an idea for what you want regarding your brand and logo, go with 152Co. They'll do the rest and turn your remote idea into reality.

BACKGROUND

Introduce your business and what you do there.

I manage the entire content for an organization in the enterprise productivity space. We offer solutions to enterprises and medium-sized businesses to improve their productivity. As content manager, I'm in charge of everything related to social media, marketing collateral, sales enablement, and internet content. My official role is senior manager of the growth and demand distribution team.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 152Co.?

We have an internal designer, but they're usually very occupied with everything that goes on — they have to design a lot of collateral. Therefore, we've reached out to 152Co. to help us out.

SOLUTION

What was the scope of their involvement?

152Co. helps us with everything related to design. For example, if we need to launch a case study, we provide them with the content, and they turn it into a palatable marketing document that our sales team can use. Still, that's just one example of what they do; they do a lot of other designs as well.

Other designs have included standees and booths for events, brochures, banners, and similar collateral. For every design, we provide 152Co. with the content, tell them about our needs, and give them the dimensions of the final asset. Their designs include both marketing and internal collateral. Thus, they've also created PowerPoint presentations.

Our design requests for 152Co. depend on our needs. We might have events, require some training content, or need to launch a case study. Whatever the need is, we provide them with text-based content, and they create the designs following our brand guidelines.

152Co. understands our needs for every different design piece. If we need a brochure, they know that it needs to be catchy and include appealing imagery and content. If, on the other hand, we need a training document, they know that we don't need it to be fancy; we need it to be useful.

Our internal designer is currently in charge of creating content for Facebook and LinkedIn, so we don't use 152Co. for social media posting. Still, if there's a need, I'm sure that I could reach out to them, and they would do it.

What is the team composition?

I work with Riyaz (Visual Designer) and Surojit (Graphic Visualizer). Riyaz manages the project, and Surojit acts as the lead designer. However, both step up when needed. For example, if Surojit is not available, Riyaz helps us since he's also a designer.

How did you come to work with 152Co.?

There's a company called IndieFolio that acts as an intermediary between clients and service providers. For some time, we outsourced our design work from them, for which they provided us with a freelance designer. However, we wanted to explore other options, so they introduced us to 152Co. and other companies. I reviewed 152Co.'s past work and portfolio and really liked it. Our marketing head also liked their work, so we hired them.

How much have you invested with them?

We spend around $900 per month.

What is the status of this engagement?

We began working with them in November 2023, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

It's been great that we've retained 152Co., especially after letting some other individuals go. Organizations like them want to do good work, are willing to accept feedback, and don't ask a lot of questions, which is why we've kept working with them. For example, our brand guidelines have changed, and 152Co. has taken that into consideration, which has been great.

Moreover, there's always someone from 152Co. who keeps engaging with us. If someone isn't available, there's always a backup. This element was something missing when working with individual designers, so our engagement with 152Co. works very well for us. Our requirements are very dynamic, and there's always something happening.

Our reviews of their work also take a long time because it's hard to get reviews from our leadership. Still, 152Co. has been patient, and they know what they're doing. I imagine it isn't easy to adapt to an organization's preferences, especially with so many people involved.

Design is very subjective, so everyone has their own taste when it comes to it. Some of our stakeholders like different collateral designs than others. However, 152Co. takes all their opinions into consideration. I think of them as an extension of my team. They know who likes what, and they always work towards it.

How did 152Co. perform from a project management standpoint?

We've had delays in our timelines, but those are usually not up to 152Co. Sometimes, there are delays in our review process. Still, whenever there's a delay, they keep me in the loop.

We communicate via email and have occasional phone calls if needed. Initially, we had daily meetings, but we don't need them anymore because we don't need to review their work from a design perspective anymore. We've gotten to a point where we trust them, so we know their designs are good. I simply share requirements via email, and they use ClickUp to keep track of all the requests. We also communicate via text messages.

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

I would like to give a shout-out to both Riyaz and Surojit. Something I want to highlight about them is that they both took some time to understand our design preferences. Our content is very serious and very professional because we're not a B2C company, so we don't need it to be simple and flashy. Still, we want our designs to be catchy enough for enterprise customers to pay attention to them.

Therefore, Riyaz and Surojit initially took some time to understand our preferences, and they adapted really well to our design language and brand identity. Moreover, they're very open to feedback. There have been times when we have had multiple iterations and reviews, so we've redesigned and redeveloped a single document more than once. Still, they're very open to that. I've never had an instance when they were closed to changes or tried to push their design ideas.

Overall, we've had a good relationship. We've been working with them for about a year, and we've had a great experience.

What did you find most impressive about them?

I really appreciate that 152Co. communicates well and keeps us posted, which I missed when working with other designers. Whenever there are delays, they communicate them, and if they have questions, they ask.

A lot of designers don't think about what they do and what's the objective. In our case, having clarity about the objective is very important. We handle a lot of content, so 152Co. needs to know our audience and business objectives. Still, they're very curious about our business, so they constantly ask me what their designs will solve for us.

Are there any areas they could improve?

It would be awesome if 152Co. came up with suggestions or best practices based on other similar engagements they've had. We do our own thing, and it seems to be working, but I would like to have other perspectives and discover things that maybe we don't do.

152Co. has exposure to multiple organizations, so some of them must be in the SaaS and B2B spaces. Although they're very open to feedback, I always provide feedback from my own experience and preferences. I would love to have insight into what other companies are doing.

Do you have any advice for future clients of theirs?

I definitely recommend working with 152Co. Spend some time initially to talk about your expectations and prepare them to go for it. Knowing your preferences isn't something that happens overnight; it's something that they have to learn and relearn. However, if you spend time with them initially, everything will be easier later.

Additionally, discuss your timelines and clearly define the scope of the engagement. Given that I'm not a designer, I don't know how much time it takes to create designs. Still, aligning expectations happened much later in our engagement; we should have done it sooner. For example, I didn't know how many hours it took to make brochures. Coming from a place of ignorance, I thought it required about 30 minutes.

Initially, I expected a lot more out of them. Therefore, if you spend time discussing timelines, everything will be much easier later on.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of PoiseCode, an IT services and consulting company. We develop web and mobile applications for different companies.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with 152Co.?

I was looking for a company who could do my marketing and transformation of my previous branding.

SOLUTION

What was the scope of their involvement?

152Co. created my logo and the brand guidelines for my company, including some illustrations and collateral designs — they built the foundation for the company. Currently, they continue to help with consulting and making tweaks as needed.

What is the team composition?

We've worked with three members of their team, including their business director, the creative director, and the head designer of the company.

How did you come to work with 152Co.?

I previously worked with one of the company's co-founders, and they did a good job on that project.

How much have you invested with them?

We've spent around 50,000 Indian Rupees (approximately $630 USD) with them.

What is the status of this engagement?

We started working together in January 2022, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

They do a good job on my branding; whatever brief I give them, they execute according to what I want.

How did 152Co. perform from a project management standpoint?

They have a very defined process with milestones for every task, which is good for us. Regarding tools, we use Slack.

What did you find most impressive about them?

They're good at what they do and go deep into understanding what I want.

Are there any areas they could improve?

I don't think there's anything they can improve on — the overall experience has been very nice.

Do you have any advice for potential customers?

Be clear about what you want them to do.

BACKGROUND

Please describe your company and your position there.

I am the founder and I work as a child psychologist in the mental health field.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire 152Co., and what were your goals?

We needed some support in branding and advertising so they helped us build a logo and brand colour and designed various office basics- letterhead, business cards and office board

SOLUTION

How did you select this vendor?

Word of mouth.

Describe the scope of their work in detail, including any steps and the final deliverables.

They spoke to us and understood how our work revolves and then suggested few colour templates that would look suitable for our brand. Based on regular meetings and keeping in mind our preferences, they created our brand logo and tagline.

How many people from the vendor's team worked with you, and what were their positions?

I was in constant touch with the creative director- Mr. Ibrahim.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

I am perfectly satisfied with the brand image that has been made by their team as it looks quite professional and systematic. We have been complimented on our logo and tagline as well by our clients.

Describe their project management style, including communication tools and timeliness.

We communicated over email and phone calls and they were highly professional and helpful. They reverted back quickly to our needs and made sure to take regular feedbacks in order to enhance our experience.

What did you find most impressive or unique about this company?

Their creativity and knowledge of the field were impressive. With branding, they also suggested us innovative marketing strategies that we could use to enhance our image that was not included in our package.

Are there any areas for improvement or something they could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the Founder of Bric Finserv

Describe what your company does in a single sentence.

Financial Services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 152Co. to accomplish?

Corporate Profile Deck

SOLUTION

How did you find 152Co.?

BNI

Why did you select 152Co. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from 152Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creating corporate deck for the company including products and services offered 
• Guiding time to time about the content, design, keeping all aspect in place 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

THE PROJECT WAS SUCESS DUE TO WHICH IT GAVE EASE OF CLOSING BUSINESS.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They deliver before time and respond was quick, prompt and precise to the point. 

What was your primary form of communication with 152Co.?

In-Person Meeting

What did you find most impressive or unique about this company?

The way they work, guide us with unique ideas, and keep a client-first approach impressed us.

Are there any areas for improvement or something 152Co. could have done differently?

As of now NO

BACKGROUND

Please describe your company and position.

I am the Product Marketing Manager of Info Edge India Limited

Describe what your company does in a single sentence.

India's largest recruitment platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 152Co. to accomplish?

• Quick and high quality design

SOLUTION

How did you find 152Co.?

Referral

Why did you select 152Co. over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Design projects to support ongoing marketing activities

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increase in marketing metrics like CTR

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Delivered the projects on time and ensured high quality. Also accommodated ad-hoc needs effectively.

What was your primary form of communication with 152Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I’m impressed with their can-do attitude and ability to think outside the box.

Are there any areas for improvement or something 152Co. could have done differently?

None as of now

BACKGROUND

Please describe your company and position.

I am the Trustee of BFI

Describe what your company does in a single sentence.

Over 30-year-old foundation in the field of environmental conservation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire 152Co. to accomplish?

• Increase visibility & engagement
• Highlight different aspects of the Trust
• Drive change

SOLUTION

How did you find 152Co.?

Referral

Why did you select 152Co. over others?

• Good value for cost
• Company values aligned

How many teammates from 152Co. were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Increase visibility and awareness. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Engagement
• Visibility
• Reach

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes

What was your primary form of communication with 152Co.?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

152Co.'s team impressed us with their creativity and professional approach.

Are there any areas for improvement or something 152Co. could have done differently?

delivery