SourcingLine's research outlines the focus and capabilities of ten top consulting firms operating in the marketing automation space
WASHINGTON, Nov. 4, 2013 /PRNewswire/ - Today SourcingLine published their Leaders Matrix on leading Marketing Automation Consultants. The proprietary Leaders Matrix methodology analyzes each firm's focus on marketing automation services against their ability to deliver on client expectations. SourcingLine also published a companion directory of Marketing Automation Consultants that allows buyers to quickly identify the firms that best match their needs.
The Marketing Automation Leaders Matrix highlights firms with deep expertise across several vendor solutions, including: Eloqua, Pardot, Aprimo, Marketo, and ExactTarget. Equally important, the Leaders Matrix showcases firms that offer a wide range of services, including: lead scoring, lead nurturing, campaign configuration and deployment, campaign management, requirements development, data migration, custom development, integration, training and ongoing support. These leading consultants are able to combine their technical platform knowledge with unparalleled business acumen, resulting in improved operational effectiveness and revenue growth.
The following ten firms were inaugurated into the Leaders Matrix: Bluewolf, Crystalloids, AmberLeaf, Qualex Consulting Services, R2integrated, Faction Media, eNautics, TopRight Partners, Heinz Marketing, and Audaxium.
"Effective marketing automation is far more than the selection of an appropriate platform," asserted Joshua Margolin, Senior Analyst at SourcingLine. "The real challenges begin when firms attempt to use these solutions to achieve their predefined objectives, which is why partnering with industry experts is usually the key to deploying successful campaigns."
SourcingLine's research on the top Marketing Automation Consultants will remain ongoing and they encourage firms with a proven record to apply to participate in their updated research. Future publications will highlight leading consultants for business intelligence and big data analytics, mobile app developers, and digital design and marketing.
SourcingLine is a Washington, DC-based research firm focused on IT, marketing, and business consulting services. We provide independent, quantitative analysis on leading services firms to support procurement decisions in small, medium and large enterprises. SourcingLine combines elements of traditional business-to-business research offerings with innovative features more common in the business-to-consumer market.