Zmist & Copy

BACKGROUND

Introduce your business and what you do there.

I’m the marketing lead of Protagonist, a Cybersecurity Service company. We provide managed, full-cycle cybersecurity services tailored for fast-growing businesses, helping them strengthen, scale, and evolve their security to support confident growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zmist & Copy?

We needed help with website and case study copywriting.

SOLUTION

What was the scope of their involvement?

We started working with Zmist & Copy at the early stages of building our new website. We shared our ICP and value proposition and had several calls to walk them through our business, services, and positioning. From there, they developed a content roadmap and led the entire copywriting process. Zmist & Copy was responsible for writing all core website pages, including the homepage, About page, and service pages. After completing the website, we continued our collaboration on case studies.

What is the team composition?

We worked with 2–5 teammates from Zmist & Copy.

How did you come to work with Zmist & Copy?

A few of my colleagues had worked with them before and had a great experience. They spoke highly of both the collaboration process and the quality of the work. Choosing Zmist & Copy felt like a no-brainer.

How much have you invested with them?

We’ve spent an amount confidential with Zmist & Copy.

What is the status of this engagement?

We started working with them in July 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve received very positive feedback on the new website from both internal stakeholders and potential clients. The messaging clearly communicates who we are, what we do, and who we serve. We’re already seeing strong interest in our services. I feel confident that the website will become an important client acquisition channel. We’ve also started generating inbound leads, which wouldn’t be possible without clear and concise copy.

How did Zmist & Copy perform from a project management standpoint?

We were working under tight deadlines, as all content needed to be finalized by September 2025. Zmist & Copy accommodated our timeline. They were very disciplined and delivered everything on time. We mainly communicated through virtual meetings.

What did you find most impressive about them?

What stood out most was their process. They conducted interviews with our subject matter experts for every piece of content and involved them in reviewing drafts. The collaboration felt straightforward. It was clear they took the time to truly understand our business, and that shows in the final result.I came to Zmist & Copy with a vision for the website, but the team significantly improved my initial concept. They've introduced ideas and angles I hadn't considered, which strengthens the overall appeal of the website and makes our messaging more differentiated.I especially appreciated how they delivered the copy in Google wireframes, making the page structure extremely clear for our design team. They also went beyond copywriting by guiding the design team to ensure the final website aligned with the messaging strategy. That level of involvement and ownership was impressive.

Are there any areas they could improve?

I can’t think of anything.

BACKGROUND

Please describe your company and position.

I am the CEO of 1LIMS

Describe what your company does in a single sentence.

Digitalize lab data, and automate quality and laboratory processes.  

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• Content creation
• SEO

SOLUTION

How did you find Zmist & Copy?

Referral

Why did you select Zmist & Copy over others?

• Good value for cost
• Company values aligned

How many teammates from Zmist & Copy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The collaboration between Zmistandcopy and 1LIMS focuses on enhancing the company's content strategy to drive organic traffic and increase lead generation. Zmistandcopy has been responsible for writing and drafting blog posts to position 1LIMS as a thought leader in laboratory information management systems (LIMS).

The efforts have led to significant growth in organic traffic, a notable increase in new customers, and firm performance in SEO rankings for targeted keywords. Key pages on the 1LIMS website drive conversions, and form submissions and scheduled meetings show promising results.

Looking ahead, the focus will be on improving on-page optimization, launching a newsletter, and offering demo accounts to enhance lead conversion further. Campaigns for specific industry-related pages will also be explored to continue driving visibility and engagement. The partnership has yielded positive results, and timely content publishing and additional strategic initiatives will be key to maintaining momentum.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project highlight notable progress and success. There was an 18% increase in organic traffic from March to April 2025, with new users rising from 512 to 608 monthly. This growth reflects the positive impact of content creation and SEO optimization. Additionally, the 1LIMS homepage ranks for 550 keywords, and the website ranks for 787 keywords, with important pages improving their search rankings. For example, the “Lab management software” page ranks in Position 13 in the US.

Lead generation also showed promising results, with form submissions increasing from 3 in March to 7 in April, indicating stronger engagement and higher conversion rates. Moreover, the “How to Choose the Right Solution for Your QC Lab” blog post consistently drove form submissions, helping convert traffic into potential sales opportunities. These measurable outcomes demonstrate the strategy's effectiveness in driving organic growth, engaging users, and generating leads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management approach by Zmistandcopy has been overall positive. While they successfully created content and drafts, planned blog posts were continuously published. However, the team remained responsive to our needs, consistently delivering high-quality drafts and flexing content strategy based on feedback. Their communication was clear, and they were proactive in providing updates on the progress of the work. Their overall management of the content creation process and adaptability helped ensure that other measurable outcomes, like organic traffic growth and improved SEO rankings, were successfully achieved. The team’s responsiveness and focus on the long-term goals of driving traffic and engagement showed their commitment to meeting our needs and adjusting as necessary. 

What was your primary form of communication with Zmist & Copy?

Virtual Meeting

What did you find most impressive or unique about this company?

What I found most impressive and unique about Zmistandcopy was their ability to combine high-quality content creation with a strong focus on SEO and performance metrics. They didn’t just create content for the sake of it; they aligned each piece with specific goals, such as improving keyword rankings and driving organic traffic. Another standout aspect was their responsiveness and willingness to adapt to feedback. Their flexibility and data-driven approach demonstrate a strong commitment to delivering impactful results, making them a valuable partner in digital content and marketing.

Are there any areas for improvement or something Zmist & Copy could have done differently?

While Zmistandcopy delivered solid results overall, it is a pleasure to work together. 

BACKGROUND

Please describe your company and position.

I am the CEO and Founder of Relevant Software

Describe what your company does in a single sentence.

Relevant Software is an international software consulting and development company that helps growth-stage and enterprise businesses build custom digital solutions with delivery precision, deep tech expertise, and strategic business alignment.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• Standing out. Too many companies just say “we build software.” We needed a message that shows we’re more than coders—we’re real partners who think strategically and deliver reliably.
• Clearer messaging. We wanted our website, sales materials, and emails to quickly explain what makes us different—things like our senior talent, predictable delivery, and business-first thinking.
• Stronger positioning. Our goal was to move away from the image of a basic outsourcing shop. We wanted to be seen as a go-to team for serious, fast-growing companies that need both product thinking and execution.
• Better sales content. We needed sharper copy for outbound emails, pitch decks, and our homepage—something punchy, clear, and tailored to U.S. buyers.

SOLUTION

How did you find Zmist & Copy?

The personal brand of their CEO

Why did you select Zmist & Copy over others?

Deep B2B expertise. Strategic copywriting. Clear, high-quality execution.

How many teammates from Zmist & Copy were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought in Zmist & Copy to help us refine our brand messaging and reposition our company in a more strategic light. The main focus was on updating our website content to better reflect our value to modern tech buyers.

Their work included:
1) Rewriting the homepage copy to make our message clearer, more confident, and aligned with the expectations of our core audience.
2) Developing a positioning framework that differentiated us from typical development vendors and emphasized our strategic, business-aligned approach.
3) Defining key customer profiles and clarifying their goals and decision-making triggers using a Jobs-To-Be-Done framework.
4) Editing and refining existing case studies to highlight outcomes and results, rather than just technical details.
5) Advising on content structure and conversion best practices across the site.
6) The collaboration helped us significantly improve how we communicate what we do, who we serve, and the value we bring.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We’re still in the process of implementing the changes, so it’s early to measure external impact. However, we’ve already seen strong internal results: better alignment across teams, clearer stakeholder communication, and a solid, shared understanding of what makes us different in the market. We expect to see results on the marketing and sales side in the near future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was flexible and collaborative. While the process could have benefited from a bit more structure, they were responsive, open to feedback, and adapted quickly to our needs. Deliverables were provided on time, and communication was clear throughout the engagement.

What was your primary form of communication with Zmist & Copy?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was their ability to combine strategic thinking with sharp, high-impact copy. They didn’t just write nice words — they truly understood our business, our buyers, and how to position us in a way that feels both clear and competitive. That mix of clarity, depth, and execution is rare.

Are there any areas for improvement or something Zmist & Copy could have done differently?

At this stage, no major concerns. The collaboration was smooth, and the deliverables met our expectations.

BACKGROUND

Please describe your company and position.

I am the Head Of Product of JatApp

Describe what your company does in a single sentence.

JatApp is an international IT company that develops and promotes its own mobile, desktop, and web products. Our portfolio includes 18 products in various niches, namely: business, utilities, social, lifestyle, cybersecurity, entertainment and education.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• Content strategy and management

SOLUTION

How did you find Zmist & Copy?

• Online Search
• Other

Why did you select Zmist & Copy over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Zmist & Copy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Developing comprehensive content strategies tailored to specific goals.
• Preparing detailed technical specifications to guide the creation of new content.
• Editing articles to ensure high-quality and engaging material.
• Overseeing the publishing process to maintain consistent standards.
• Optimizing existing content to improve performance and align with current trends.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We consistently achieve year-over-year growth in organic traffic, reflecting the effectiveness of our efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They managed the project very well, delivering everything on time and being highly responsive to our needs. For example, they quickly adapt to market changes—when a news event impacted our niche, the team reacted promptly and created content on the same day.

What was your primary form of communication with Zmist & Copy?

Virtual Meeting

What did you find most impressive or unique about this company?

Their alignment with industry standards, commitment to constant innovation, empathy, and strong cultural values truly stand out.

Are there any areas for improvement or something Zmist & Copy could have done differently?

The team is highly skilled, but like any growing company, there’s always room to grow. Focusing on scaling their expertise and expanding their capabilities could help them reach new heights.

BACKGROUND

Please describe your company and position.

I am the Management Board Member of a Software Dev Company

Describe what your company does in a single sentence.

Full-stack software development company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• Relaunch website
• Content marketing, SEO
• Write case studies for our company
• Write articles for our tech blog

SOLUTION

How did you find Zmist & Copy?

Referral

Why did you select Zmist & Copy over others?

• Close to my geographic location
• Pricing fits our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Zmist & Copy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Our collaboration started with case studies so Kate and the team dived into our business and clients. We had multiple interviews where we presented our past projects and challenges that we resolved for our clients.

I must say that although our projects were in very different business fields, they were able to understand every aspect of them and convert each 1-hour interview into a perfect case study in an astonishing storytelling style that is ready to be published. I never have any corrections – they are extremely attentive to the details.

After a couple of case studies successfully written by Zmist & Copy, they had enough background about our company and were ready to present a content strategy plan, write content, and structure multiple landing pages based on the SEO search words that are beneficial for our business. Additionally, they assist our designers to make sure that we present the content accurately

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our project is still ongoing, but we already have increased our traffic and finally our website started generating leads – previously we didn't have any leads. Additionally, the well-structured case studies help us to get more sales than before because now we can show our past projects as an interesting story :) 

As a side-effect, it is also easier to hire new engineers because they see our technical challenges and know that they will work with interesting teams on challenging projects

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Zmist & Copy's management strategy is absolutely adaptable and flexible. They usually plan their work for a month and are never late with the deliverables. Sometimes I was able to give them more content, sometimes less and it was always easy to find the golden ratio – we never had any issues with our workflow.

As a business founder, the last thing I need is to do micromanagement. Additionally, the quality of deliverables is the top priority for me. So these needs perfectly align with the way Kate and their team built their work process :)

What was your primary form of communication with Zmist & Copy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

I am impressed by how easily and quickly they dive into very technical details and find an easy way to describe them with minimal involvement – I have never had to repeat any information twice. With just a few interviews per month, they were able to write a ton of well-crafted content! Wow, that always impresses me :)

Are there any areas for improvement or something Zmist & Copy could have done differently?

I believe they are on the right track and it seems that they have a very nice work culture and optimized process. As their client, I am very happy with their way of work, their quality, speed, and communication and can't find anything that they could have done differently

BACKGROUND

Please describe your company and position.

I am the CTO of Flyaps

Describe what your company does in a single sentence.

We are providing AI and software development services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• Work on a website content structure
• Create insightful content for our website and blog
• Help with content distribution

SOLUTION

How did you find Zmist & Copy?

I was introduced to Kate several years ago through our common network

Why did you select Zmist & Copy over others?

• Great culture fit
• Good value for cost
• Company values aligned
• Highly professional content

How many teammates from Zmist & Copy were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We are cooperating with Zmist & Copy on below activities:

• Website structure and content
• Content roadmap and implementation (blog articles)
• Content strategy and implementation on LinkedIn
• Content writers recruitment
• Social pages content
• Market research

Zmist & Copy is the main driver and implementor of all these processes.

Main deliverables:

• New website structure and content
• Actively running blog (at least 4 new articles a month)
• Active LinkedIn profiles

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After 14 months of cooperations, we've got:

• Website users: +246%
• Leads from the website: +300%
• LinkedIn company page followers: +35%

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• The team is very punctual, always deliver on time.
• Response time is also impressively fast, sometimes minutes not hours.
• They are organized, and their pace of work is contagious.

What was your primary form of communication with Zmist & Copy?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

High quality with high speed of delivery

Are there any areas for improvement or something Zmist & Copy could have done differently?

Not really.

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Brocoders

Describe what your company does in a single sentence.

On-demand technical team for SaaS products and Innovation-driven Businesses

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• Attract new customers via content in social media
• Convert visitors into leads via new landing pages

SOLUTION

How did you find Zmist & Copy?

Online Search

Why did you select Zmist & Copy over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from Zmist & Copy were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

In our first request, we wanted to prepare landing pages for our new services. Our main goal was to describe the value proposition in a way that would be understandable to our primary target audience, in other words, that will be written in “their language.” Since we didn’t have copywriters in our company, we hired Zmist and Copy to do this. 

Then we extended our partnership and asked Zmist and Copy to prepare a plan of content for social media and write posts for our leadership team. Additionally, we've been working on our case studies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We see positive outcomes in the amount of visitors to the new pages. The conversion rate for service pages increased dramatically. Our sales team gave me positive feedback regarding new case studies, which they used in intro meetings with potential customers.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

It was a very effective collaboration. I like communication and the working process a lot. All deadlines were met and the project was aligned with feedback and our expectations

What was your primary form of communication with Zmist & Copy?

Virtual Meeting

What did you find most impressive or unique about this company?

I have experience working with other agencies and know what constitutes "watering texts," text without meaning and topic understanding. Zmist and Copy's Katerina, whom I worked with, was super professional in preparing the strategy for every landing page and writing valuable content using best practices without hackneyed phrases. They know how to talk with the audience and write content that is motivating and pleasant to read.

Are there any areas for improvement or something Zmist & Copy could have done differently?

No. I didn't notice any

BACKGROUND

Please describe your company and position.

 I am the Marketing Director of a software development company.

Describe what your company does in a single sentence.

Custom software development and IT consulting company

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• Create a series of commercial pages for our website as a part of our SEO and content marketing strategy
• The entire content backlog (20 pages), had to be completed within a four-month timeframe.

SOLUTION

How did you find Zmist & Copy?

• Referral
• Other

Why did you select Zmist & Copy over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

We brought in Kate and her team to create a series of commercial pages for our website, all part of our SEO and content marketing strategy. I can tell you that Kate's involvement was truly invaluable to me. I had been facing challenges finding seasoned copywriters who could deliver high-quality content for our niche. 

Moreover, we were constrained by tight schedules and budgets, making it impractical to recruit and train new in-house writers. Under these circumstances, the team's expertise and efficiency were precisely what we required.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The development team is currently in the process of rolling out the new pages, so it's challenging to gauge the full impact of their contribution at this stage, as the user journey is incomplete. However, I can confidently say that the new copy is more reader-focused compared to what we had before. Combined with the new design, it has enhanced the appeal of our website. I can already see positive changes in engagement occurring on some of the pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We established clear timelines and milestones, and the team consistently met them. While there were occasional challenges with providing feedback due to the involvement of multiple stakeholders and the iterative nature of content creation, overall, we collaborated effectively to meet our deadlines and internal stakeholders' expectations.

What was your primary form of communication with Zmist & Copy?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. the company leader's direct involvement, which showcased their dedication 
2. I'm impressed with their professionalism in understanding complex industry nuances, facilitated by their streamlined communication framework I could confidently delegate tasks to the team with minimal involvement on my part, knowing that the results would meet my expectations. (And let me tell you, waiting for their next delivery was like waiting for Christmas morning as a kid.)

Are there any areas for improvement or something Zmist & Copy could have done differently?

Can't think of anything

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Yalantis, an engineering partner specializing in full-cycle IoT, software, hardware, and AI development. We help businesses design, build, and scale complex digital products across industries like healthcare, logistics, automotive, and manufacturing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Zmist & Copy?

We needed help creating different types of high-quality content for our marketing activities.

SOLUTION

What was the scope of their involvement?

Zmist & Copy has created case studies, articles, and white papers for us. The team has handled the full process, including research, writing, and editing.

What is the team composition?

We’ve worked with 2–5 teammates from Zmist & Copy.

How did you come to work with Zmist & Copy?

We found them through a referral. We chose them over other options because they had high ratings, offered good value for the cost, and had company values aligned with ours.

What is the status of this engagement?

We started working together in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Thanks to Zmist & Copy's work, we've seen higher positions on Google search, longer reading times, and a higher percentage of visitors who read an article or case study and subsequently took an action, such as filling out a 'Contact Us' form.

How did Zmist & Copy perform from a project management standpoint?

Zmist & Copy's project management is great. The team delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We're impressed with the quality of content and Zmist & Copy's deep expertise.

Are there any areas they could improve?

I don't think there's anything they can improve on.

BACKGROUND

Please describe your company and position.

I am the CMO of Epom

Describe what your company does in a single sentence.

Epom provides platforms for advertising management

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Zmist & Copy to accomplish?

• marketing strategy review
• content strategy change
• mentorship

SOLUTION

How did you find Zmist & Copy?

• Online Search
• Other

Why did you select Zmist & Copy over others?

• Good value for cost
• Company values aligned

How many teammates from Zmist & Copy were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

I want to express my deepest gratitude to Katya for her mentorship on our project and for reshaping our marketing strategy. 
Previously, our content strategy was heavily influenced by the priorities of other departments. Katya helped us see the bigger picture and reorganize a marketing strategy into a comprehensive system that aligns with all our activities. It also reshaped the content strategy and helped prioritise the highest impact topics.
 Every task now aligns with one of our marketing goals. Thank you, Kate, for your structured and holistic approach.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Fully reshaped marketing strategy
New content strategy
Rebuilding of Clickup task management platform
OKR forming

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Kate is a master of consistent and meaningful communication. There was no delays in her feedback delivery

What was your primary form of communication with Zmist & Copy?

Virtual Meeting

What did you find most impressive or unique about this company?

The holistic approach. Our main goal was to rethink our content strategy, but we re-formed our core marketing strategy.

Are there any areas for improvement or something Zmist & Copy could have done differently?

it was perfect