Yodel Mobile

BACKGROUND

Please describe your company and position.

I am the Senior App Acquisition Manager of a hospitality & leisure company 

Describe what your company does in a single sentence.

We're a global travel company that sells holidays, flights, cruises, hotels, and experiences, both directly to customers and through travel agencies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yodel Mobile to accomplish?

• Improve app store visibility and conversion
• Grow organic downloads

SOLUTION

How did you find Yodel Mobile?

Online Search

Why did you select Yodel Mobile over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Yodel Mobile were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yodel Mobile led our most comprehensive App Store Optimisation initiative to date. Together, we developed a unified ASO framework that could be applied across our app portfolio, while still being tailored to the specific needs of each app and market.

The work spanned keyword and market analysis, in-store optimisation, creative and messaging enhancements, and close collaboration across teams to align on priorities. The focus was on improving discoverability and conversion while balancing organic and paid activity to support long-term performance and efficiency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The programme delivered measurable improvements in app visibility and conversion across our app ecosystem. Beyond performance gains, the work established a scalable ASO framework that has become a blueprint for how we approach app growth across markets.

The success of the initiative was recognised externally, with the project winning a Performance Marketing World award, which reflects both the effectiveness and strategic value of the work delivered.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional. The project required extensive stakeholder coordination across countries and teams, and Yodel Mobile handled this with clarity, structure and strong communication. They were proactive, organised and transparent throughout.

What was your primary form of communication with Yodel Mobile?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to operate at scale stood out. Yodel Mobile combined ASO expertise, strategic thinking, data insight, and an understanding of work in an enterprise environment. They helped reposition ASO as a strategic growth lever rather than a purely tactical channel.

Are there any areas for improvement or something Yodel Mobile could have done differently?

Overall, the work was delivered to a very high standard and met expectations, there aren’t any specific areas for improvement or changes Yodel Mobile could have made. They delievered and exceeded our KPI's. 

BACKGROUND

Please describe your company and position.

I am the Engagement & Innovation Lead of Cherie Blair Foundation for Women

Describe what your company does in a single sentence.

Our mission is to empower women in low and middle income countries to start, sustain and grow successful businesses, and to build fair and inclusive business environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yodel Mobile to accomplish?

• App store optimisation
• User acquisition
• Hyperlocalisation

SOLUTION

How did you find Yodel Mobile?

• Online Search
• Referral

Why did you select Yodel Mobile over others?

• Great culture fit
• Company values aligned

How many teammates from Yodel Mobile were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yodel Mobile provided App Store Optimisation (ASO) support to improve the visibility, discoverability, and conversion performance of the HerVenture app, with a focus on the Nigerian market. The work covered both iOS and Android over a six-month period.

The scope included an initial ASO audit covering visibility, keyword performance, and marketplace conversion, followed by the development and implementation of an ongoing ASO strategy. Key deliverables included monthly metadata optimisation, performance tracking and reporting, and strategic recommendations based on results.

Yodel also led A/B testing through Product Page Optimisation (iOS) and Play Store Experiments (Android), supported by the creation of new creative assets such as app screenshots to improve conversion rates. The engagement included regular check-ins, knowledge sharing, and concluded with a final optimisation phase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project delivered strong, measurable improvements across visibility, traffic, conversion, and user acquisition on both iOS and Android.

iOS performance

• Overall impressions increased by 47% period-over-period (PvP)
• Search impressions increased by 28% PvP and 16% year-on-year (YoY)
• Browse impressions increased by 191% PvP and 60% YoY
• Keyword visibility increased by +4,303% since the start of the project (based on actively monitored keywords)

Android performance

• Overall visitors increased by 7% PvP
• Explore traffic saw +1.45% visitors PvP and +14% installs PvP, with conversion rate increasing by +0.7%
• Search traffic increased by +41% visitors PvP and +45% installs PvP, with conversion rate improving by +2%
• Keyword visibility increased by +255% since the start of the project (based on actively monitored keywords)
• Ads and referrals visitors increased by 61%

Growth and acquisition impact

• Over 15,000 registrations generated since the start of the project
• User acquisition campaign download-to-install conversion increased from 9–11% to a consistent 19%, significantly improving ROAS

A/B testing and optimisation learnings

• Product Page Optimisation and Play Store Experiments delivered clear insights into cultural relevance, value propositions, and creative effectiveness
• Human-led imagery consistently outperformed alternatives across both stores
• Cultural variation testing showed platform-specific differences, informing future localisation strategies

Wider impact

• Learnings from the project have been successfully applied to other markets, generating similarly encouraging early results
• The engagement functioned as a true partnership, combining delivery with long-term capability building

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was strong and efficient throughout. Yodel ran well-structured biweekly calls with clear agendas, and provided regular, easy-to-follow reports on progress and performance. Deliverables were consistently provided on time, and the team was responsive with quick turnaround on questions or requests. Overall, it was a well-organised engagement with a high-calibre team that was easy and enjoyable to work with.

What was your primary form of communication with Yodel Mobile?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most was how far they went to truly understand our audience and mission. Our app serves a very specific user base, supporting aspiring women entrepreneurs in low- and middle-income countries, and Yodel took the time to deeply understand both the users and the impact we’re trying to achieve. They went well beyond a standard ASO approach to help us hyperlocalise effectively, ensuring the work was genuinely relevant and culturally appropriate.

Are there any areas for improvement or something Yodel Mobile could have done differently?

There were no obvious areas for improvement. The team was consistently highly engaged, thoughtful, and a pleasure to work with. Everyone we interacted with was switched on, responsive, and clearly cared about both the work and the impact it was creating. It genuinely felt like a partnership rather than a traditional supplier relationship.

BACKGROUND

Please describe your company and position.

I am the Group MD of hoppa

Describe what your company does in a single sentence.

Online marketplace connecting customers with ground transportation providers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yodel Mobile to accomplish?

• To drive app installs and bookings

SOLUTION

How did you find Yodel Mobile?

Online Search

Why did you select Yodel Mobile over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Proposed strategy exceeded expectations

How many teammates from Yodel Mobile were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yodel built the app acquisition strategy and plan across multiple paid channels, as well as the ASO strategy and plan. Their team designed and built multiple sets of creatives to use across paid and ASO channels. They managed the paid spend across the paid channels, driving installs and bookings, and they managed the ASO updates, driving organic installs and bookings.

Key deliverables included multiple sets of creatives, delivery of KPIs for paid channels, and delivery of KPIS for the ASO organic channel.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Continued increase and growth of increase in app installs and bookings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was very good. Communication was strong. Items delivered on time, and worked closely with our internal teams to deliver.

What was your primary form of communication with Yodel Mobile?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The interest in our business and product, in what they were doing. Their keenness to deliver above and beyond is impressive.

Are there any areas for improvement or something Yodel Mobile could have done differently?

None that I can think of currently.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing director of a staffing company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yodel Mobile?

We needed support with the marketing of our mobile application. 

SOLUTION

What was the scope of their involvement?

Yodel Mobile helped us with app store optimization (ASO) through keyword research and creating new graphics for the application stores' images. The team also supported our strategy for selecting a technology partner for our mobile measurement tracking and CRM for engaging with customers. Our engagement with Yodel Mobile was consultative because they helped us determine who we should work with. Yodel Mobile also helped us define a suggested web strategy.

What is the team composition?

We worked with around six teammates from Yodel Mobile. 

How did you come to work with Yodel Mobile?

We searched for service providers on Google and sent out a couple of RFPs. We met with different companies, and Yodel Mobile stood out because of its industry knowledge and offerings. We decided to award Yodel Mobile the winning. 

What is the status of this engagement?

We started working with Yodel Mobile in the third quarter of 2023, and our engagement ended in May 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Yodel Mobile delivered good quality work. We were impressed with the ideas the team brought to the table and enjoyed working with them. Yodel Mobile met all the deliverables our scope of work outlined. 

How did Yodel Mobile perform from a project management standpoint?

Yodel Mobile met deadlines and communicated via Microsoft Teams.
Are there any employees from the service provider's team that you would like to give a shout-out to in this review?

Megan (Strategy Growth Director) and Ellie (Associated Lead App Consultant) were awesome.

What did you find most impressive about them?

I was impressed by Yodel Mobile's communication skills and level of experience. All team members I spoke with seemed experts in their field, which gave us confidence.

Are there any areas they could improve?

I can't think of any feedback for Yodel Mobile.

Do you have any advice for future clients of theirs?

I suggest staying engaged on your end to make the most out of the partnership and asking questions so you can benefit from their wealth of knowledge. 

BACKGROUND

Introduce your business and what you do there.
I’m the product manager of apps at a Dutch hotel chain with hotel locations in Europe, Asia, and the US.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yodel Mobile?

We needed support creating a marketing research and road map to extend our application's users within our hotels' visitors since only a percentage of our guests used the app.

SOLUTION

What was the scope of their involvement?

Yodel Mobile focused on various touch points of our app's customer journey, including CRM, e-commerce, and UI/UX design. The team helped us identify opportunities for improvement and add new interaction points with our guests. Yodel Mobile also looked at our inner hotel journey and defined the best way to reach and notify our guests who had the app. 

Moreover, Yodel Mobile was responsible for app store optimization (ASO) work. The team set up A/B tests with keywords and our app's information portrayed in stores. Yodel Mobile also provided suggestions for creative assets. 

What is the team composition?
We worked with around six teammates from Yodel Mobile, including Meg (Strategy Growth Director), Ellie (Associate Lead App Consultant), account managers, app store optimization specialists, and keyword specialists.

How did you come to work with Yodel Mobile?

Our company's marketing director contacted different marketing agencies and asked for proposals. He chose Yodel Mobile based on their proposal.

What is the status of this engagement?
We worked with Yodel Mobile from August 2023–February 2024.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

I liked Yodel Mobile's professional approach. The team was thorough and collaborated effectively. Yodel Mobile ran tests on the app store, resulting in a positive uplift in our click-through rates. The team also delivered a road map with action items to implement and improve our production process. 

How did Yodel Mobile perform from a project management standpoint?

Yodel Mobile provided the project's road map and deliverables upfront. The team maintained clear communication and had weekly update sessions with the client. Yodel Mobile was approachable, responded quickly via Slack and email, and shared files via Google Drive. 

Are there any employees from the service provider's team that you would like to give a shout-out to in this review?
Meg and Ellie were my primary contacts. They came across as knowledgeable and professional and were a pleasure to work with. 

What did you find most impressive about them?

I was impressed by Yodel Mobile's thorough and data-driven approach.

Are there any areas they could improve?

We were the first hotel chain Yodel Mobile had worked with, and the team centered on our booking process at first rather than the hotel use. However, Yodel Mobile corrected their approach quickly after our initial feedback.

Do you have any advice for future clients of theirs?

I recommend being open to sharing your business needs with Yodel Mobile.

BACKGROUND

Please describe your company and position.

I am the Marketing Excellence Manager of Sonova

Describe what your company does in a single sentence.

Sonova is a global leader in innovative hearing care solutions: from personal audio devices and wireless communication systems to audiological care services, hearing aids and cochlear implants.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yodel Mobile to accomplish?

• Boost visibility of our app from day 1 after launch
• Optimize user acquisition activities according to KPIs

SOLUTION

How did you find Yodel Mobile?

Online Search

Why did you select Yodel Mobile over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Yodel Mobile were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• App Store Optimization (ASO): Provide support from dedicated experts on App Store Optimization to maximize organic growth in the app stores across both app store visibility and conversion. Consult when required on new features and capabilities that may be worth testing are launched on the stores. 
• User Acquisition: Deliver user acquisition campaigns through mobile-specific platform experts to maximize paid growth. Recommend & execute key strategies based on business and scaling phase. 
• Growth: Provide expert consultation on launch strategy and retention. Provide support on understanding business requirements as the app scales.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Install numbers of the app 
• App ranking in the app store (both ios and android) 
• Reviews in the app store 
• Integrated and transparent dashboard integrated with all ad panels

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yodel Mobile is highly responsive to our needs and they are solution driven. Deliverables were generally on time with outstanding quality. On rare occasions, deliverables required additional time to meet Yodel’s quality criteria: the small delay was communicated before end.

What was your primary form of communication with Yodel Mobile?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The whole team is highly engaged with the project, and they always go the extra mile to propose a solution to any problem that arises. I couldn't be happier with their dedication and professionalism!

Are there any areas for improvement or something Yodel Mobile could have done differently?

Yodel Mobile is highly responsive to our needs and requirements. They are open to receive feedbacks and immediately take actions based on the feedbacks.

BACKGROUND

Please describe your company and position.

I am the CEO of an ecommerce company

Describe what your company does in a single sentence.

Our company is a lifestyle brand dedicated to empowering and uplifting Black women through Afrocentric apparel, accessories, and home decor, catering to ambitious African-American women.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yodel Mobile to accomplish?

• Provided technical support and updates for app visibility
• Implement push notifications for better user engagement.
• Improve app store optimization

SOLUTION

How did you find Yodel Mobile?

Referral

Why did you select Yodel Mobile over others?

• Pricing fit our budget
• Great culture fit
• Referred to me

How many teammates from Yodel Mobile were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yodel Mobile provided a comprehensive scope of work to enhance our mobile app's performance and visibility. They began by devising effective mobile app marketing strategies tailored to our target audience of African-American women aged 18-45. Through thorough analysis of app store screenshots, Yodel Mobile identified areas for improvement, ensuring visually compelling and impactful representations of our app on various app stores. 

Additionally, they implemented push notifications, enabling us to engage users with timely updates, promotions, and personalized content. Their expertise extended to optimizing app store presence, ensuring our app's visibility and discoverability. Overall, their key deliverables included tailored marketing strategies, enhanced app store screenshots, successful implementation of push notifications, and improved app store optimization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project demonstrated significant progress and success. Firstly, we observed a substantial increase in app downloads and user acquisition, indicating the effectiveness of the implemented mobile app marketing strategies. 

Secondly, user engagement metrics, such as average session duration and retention rates, showed notable improvement, reflecting the enhanced user experience and app performance achieved. Lastly, the app's visibility and search rankings on app stores significantly improved, as evidenced by higher organic app store impressions and increased conversions, showcasing the success of the app store optimization efforts.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yodel Mobile demonstrated exemplary project management throughout our engagement. They consistently delivered items on time, ensuring that milestones and deadlines were met promptly. Moreover, their responsiveness to our needs was outstanding, as they promptly addressed any concerns or requests for assistance, providing swift and helpful support whenever required.

What was your primary form of communication with Yodel Mobile?

Virtual Meeting

What did you find most impressive or unique about this company?

The most impressive aspect of this company was their exceptional responsiveness, consistently delivering timely results and swiftly addressing any needs or inquiries.

Are there any areas for improvement or something Yodel Mobile could have done differently?

No, there are no areas for improvement or anything that Yodel Mobile could have done differently.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO and co-founder of GeoCloud. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yodel Mobile?

Our main business challenge was creating more ways for our app to be discovered on Google Play and App Store. Aside from that, we wanted to modify the app’s UX to make it more engaging and capable of retaining more users. 

SOLUTION

What was the scope of their involvement?

Initially, we dove deep into our status as a company. We did a product audit and came up with the next steps of the engagement in terms of what Yodel Mobile would be doing for us. 

They did two main projects for us. One was app store optimization, and the second one was mobile CRM. For app store optimization, the team helped us find keywords for our app. We used the keywords in our descriptions to gain visibility and drive more downloads. Our teams worked on a few iterations of that; every, we had a new set of keywords, which we used to update the app’s metadata. This would allow us to move up in the algorithm of each app store.

For mobile CRM, Yodel Mobile worked with us to develop in-app messaging to drive users back to the app. They created a seven-day funnel starting with the first time the user interacted with the app. On top of that, their members created various push notifications and in-app messages to spur specific interactions that would retain users in the app. 

Moreover, Yodel Mobile provided us with guidance on how our ad assets should look like. They audited our Google Ads to make sure that they converted users. We leveraged their guidance on whatever marketing campaign we were doing. 

What is the team composition?

Some people worked strictly on app store optimization, while another team worked on mobile CRM tasks. Another team helped us with our marketing, diving deep into our analytics platform to make sure we were capturing the right data. We interacted with around eight people across those three teams. 

How did you come to work with Yodel Mobile?

I found Yodel Mobile on a website where companies offered free or discounted services for Black-owned businesses. I went through the process of applying for their last cohort. After two months of applying, we heard back from them. 

How much have you invested with them?

Yodel Mobile provides their services for free. However, we had to invest in various tools for design and keyword research.

What is the status of this engagement?

The project lasted from May–September 2022. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We increased our visibility on App Store by 100% and on Google Play by 1,000%. On top of that, our average downloads per day increased by 300%. 

How did Yodel Mobile perform from a project management standpoint?

Yodel Mobile’s project management was great. They were succinct and organized. The team laid out a plan and stuck to it — they were great at putting together presentations to teach us about app store optimization, and we learned many things. In addition, they were great at providing presentations of results. We communicated via email, Slack, and Google Meet. 

What did you find most impressive about them?

They were knowledgeable in mobile marketing. The team understood how to market an app and encourage visibility and user retention. 

Are there any areas they could improve?

No, there weren’t any. 

Do you have any advice for potential customers?

Make sure you have people on your team to implement the suggestions that Yodel Mobile gives, and continuously read their suggestions even after the engagement. 

BACKGROUND

Introduce your business and what you do there.

I'm the brand content and communications manager at Yodel Delivery Network Ltd, a final mail carrier based in the UK. We work with about 80% of the UK’s high-street retailers in delivering parcels to customers’ homes and to their local stores, where they can go and collect their packages at a time that suits them. We also have an online booking platform where customers can go on, buy labels, and send their own parcel to any customer in the UK. Moreover, we have a consumer app that allows customers to track their parcel deliveries and manage different delivery options.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Yodel Mobile?

We were relaunching our consumer app, but we didn’t have experience in app marketing internally. Therefore, we needed an organization that could support our promotional activities around the app’s relaunch, so we hired Yodel Mobile.

SOLUTION

What was the scope of their involvement?

Yodel Mobile has helped us promote our customer app. Initially, we went through an in-depth market research process to look at our competitors, their use of the space, and best practices within the industry. We also went through our key metrics and goals, for which Yodel Mobile helped us come up with said metrics. After that, they put a marketing plan in place that covered how we would achieve those goals.

The first step of this plan was doing a full revamp of our app store optimization (ASO). For this step, Yodel Mobile updated our App Store and Google Play screens and listing information to ensure we were making the best use of the available options to improve our search positioning, rankings, and conversion rates. They also ensured to present our app as professional and attractive as possible.

After that, Yodel Mobile started helping us with our Apple Search Ads and other ad placement activities. Their team has managed our promotional activities and campaigns. Their scope has also included creating the designs for our ads and supporting other asset creation to use on our own channels, allowing us to have very consistent promotional designs.

What is the team composition?

Yodel Mobile has used a full-team approach for our project. The initial conversations were held with Mick (Founder & CEO), who has also been involved in the project throughout. We’ve also worked with Yodel Mobile’s business development person who’s no longer assigned to our account. Additionally, we work with Rishan (Strategy Growth Director), who has led our marketing strategy, their ASO team, their paid advertising team, a content creator, and Jason (Growth Director). Jason has suggested ideas to improve engagement and usage time and prevent bad app store ratings.

How did you come to work with Yodel Mobile?

We were looking for a company that could support us through the process and educate us on best practices so that we could make the best decisions for the business. Thus, I searched on Google and found Yodel Mobile.

Before finding them, I had a workshop with a competitor of theirs, during which I found out that there was a whole market of agencies focused on mobile app marketing. Following that workshop, I found and shortlisted four different companies to be part of a bidding process. We ultimately chose Yodel Mobile because we felt that they would be the best ones to take us through the process.

How much have you invested with them?

We’ve spent around £300,000 (approximately $372,000 USD).

What is the status of this engagement?

We started working together in July 2021, and our collaboration is ongoing. Our launch campaign finished in 2022, but we’ve continued to use them for our marketing activities.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

From the start, the most important success metric for us was the number of parcels that were matched through the app. Our secondary metrics included the number of downloads, the conversion rate, and the number of default safe places and neighbor preferences stored.

Since working with Yodel Mobile, we’ve achieved 2.6 million downloads, leading to 8.5 million parcels being matched. This means that we’ve proactively delivered what our customers have asked for within the app 8.5 million times without them having to get in contact with us. Moreover, we’ve increased our conversion rate through the app listings by 60%, and our ad spend has been kept relatively low, which is great.

How did Yodel Mobile perform from a project management standpoint?

Yodel Mobile’s project management has been fantastic, and they’ve been very accommodating. Sometimes, we’ve had last-minute change requests, especially around design pieces. Still, Yodel Mobile has been great at delivering those items on time while producing high-quality output.

Yodel Mobile has weekly calls with us to keep us all on track and provide us with weekly reports on ad performance. Thanks to those reports, we’re able to make quick decisions on where to allocate our ad spend and address any issues quickly. Every six weeks, we review our metrics against our KPIs. In addition to our calls, we communicate via email, which works really well for us.

Whenever something has a negative impact on results, Yodel Mobile reaches out to us immediately to avoid leaving urgent matters unresolved until our next call. Additionally, their team highlights issues outside their scope of work that they come across so that our product team can address them.

We have access to Yodel Mobile’s entire team, which is great. Whenever we have questions or queries, we can reach out directly to the expert in that particular area and get their feedback and guidance. This has allowed us to tackle challenges or issues very quickly.

What did you find most impressive about them?

Yodel Mobile’s patience and the fact that they know they’re the experts in their field are impressive. They’ve been really supportive of training my team and me in that space as well so that we know what we’re talking about, helping us make decisions jointly.

Additionally, Yodel Mobile never bombards us with complex terminology or tries to push their own agenda. Instead, they explain everything to us, and whenever they have recommendations, they check with us first. From the start, we wanted a partnership approach to the project; that was why we chose them in the first place.

Are there any areas they could improve?

Yodel Mobile keeps learning and growing, and we’re also changing and evolving as an account. One of our challenges has been trying to get payments through whenever we’ve been on a very tight budget. However, we’ve always looked at alternative ways to  increase that budget, and they’ve been very supportive in that regard.

For example, our first challenge was when we were trying to get some additional outputs, but we needed some additional budget so that they could produce them. Therefore, Yodel Mobile helped us present our case to our stakeholders and get that additional budget.

Do you have any advice for potential customers?

Have good conversations with them because they’re the experts, so they're very willing to explain everything. Moreover, provide them with as much information about your business as possible. They’re always keen to learn, and they’ll provide you with recommendations for your business, so treat them as an extension of your team.