Yodel Mobile

BACKGROUND

Please describe your organization. What is your role and responsibilities?

The company I was with when working with Yodel Mobile published a daily newspaper which is one of the most successful and profitable newspapers in the U.K. When I was there, I was the director of mobile publications.

OPPORTUNITY / CHALLENGE

What was your goal for working with Yodel Mobile?

My company had created an application and marketed the product using our own native journal newspaper and there was some success, but we wanted to broaden that acceptance and market it more specifically to users of tablets. 

Please describe the scope of their work.

Yodel provided many services under the umbrella of mobile advertising. We asked them to use mobile networks to target users in app while their using their device. We had a couple of sensibilities. Our business was very sensitive in terms of where our app advertisements were placed. We didn't want to appear on social network sites, dating sites, or anything that would have an adult feel. Yodel was very good at listening to that and partnered with another company that ensured our ads were not placed in areas that could be deemed inappropriate.

SOLUTION

What was your process for selecting Yodel Mobile with which to work?

Yodel had worked for our company before, but not for a project I directed. From the feedback, I know they did very well on that campaign. In the selection of a partner for this project, we talked to a few other companies – some larger ones with many more clients – and we wanted to ensure that we were going to be getting the attention that we felt we deserved. We also felt that there was already good chemistry with the people on the Yodel team, which was important. 

Can you give a sense of the size of the initiative in dollar terms or a personnel work-hour figure?

For this project, we used Yodel Mobile to lead our 300,000 sterling [approximately $450,000] mobile marketing campaign.

RESULTS & FEEDBACK

Do you have any statistics or metrics to track improvement from the project?

We gave them a target acquisition cost, which had several factors. One was the acquisition of the subscriber business. The other was the acquisition of a download. The tracking to subscriber proved difficult for us. On the pieces where we were able to track, Yodel hit our target numbers. 

Is there anything unique or special about Yodel Mobile that really makes them stand out compared to other business partners?

I like Yodel Mobile's approach. They were much more cooperative in their approach. They're very friendly, capable, and flexible. With Yodel, they were from the outset asking what we wanted to achieve. You had a sense that they were striving toward a common goal. They were very responsive. We had some major technology challenges around the implementation of the tracking of these campaigns. They were very creative in coming up with solutions. We weren't able to fix them completely, but we got a long way toward where we wanted to be through their knowledge and skill of the industry.

Looking back on the work so far, is there any area that you think they could improve upon or that you might do differently?

This isn't specific to Yodel, however, they use a lot of third-party partners in their tracking. They could probably have eased the communication between us and the third parties a bit better. In addition, reporting probably could have been a little bit timelier. 

BACKGROUND

Please describe your company and position.

I am the App Marketing Manager of The RAC

Describe what your company does in a single sentence.

Breakdown Cover App & Driving Theory Test Revision App

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yodel Mobile to accomplish?

• Increase organic installs

SOLUTION

How did you find Yodel Mobile?

App Promotion Summit

Why did you select Yodel Mobile over others?

• High ratings
• Professional pitch

How many teammates from Yodel Mobile were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Setting out the ASO strategy to improve installs & ranks on the driving theory app account

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Improvement in installs, especially through longtail keywords. Improved CVR through A/B testing. Supporting a roadmap to continue post-consultancy 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and to a high standard

What was your primary form of communication with Yodel Mobile?

Virtual Meeting

What did you find most impressive or unique about this company?

Very personable service. FWe felt like they always invested a lot of time in supporting our needs + being flexible on ways of delivery

Are there any areas for improvement or something Yodel Mobile could have done differently?

n/a

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Sollos

Describe what your company does in a single sentence.

A forthcoming music-centric wellness app that uses cognitive science and proprietary audio technology to support focus, relaxation and sleep.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Yodel Mobile to accomplish?

• User Acquisition
• ASO

SOLUTION

How did you find Yodel Mobile?

Online Search

Why did you select Yodel Mobile over others?

• Great culture fit
• Company values aligned

How many teammates from Yodel Mobile were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Yodel helped set us up with mobile marketing and ASO, guided our strategy and put everything in plan for a successful launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Yodel helped us with changing KPIs and put everything in place for a successful launch, supporting us every step of the way.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management skills are excellent and were always on time with our needs.

What was your primary form of communication with Yodel Mobile?

Virtual Meeting

What did you find most impressive or unique about this company?

Their team is always on hand to help, are extremely knowledgable and an overall lovely team to work with.

Are there any areas for improvement or something Yodel Mobile could have done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am the managing partner. we help individuals and organisations to sleep better, naturally through digital education and therapy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Yodel Mobile?

Mobile app growth management.

What were your goals for this project?

Successfully launch our app.

SOLUTION

How did you select Yodel Mobile?

We looked for the best growth Team to help with the app and there was only one that hit the mark.

Describe the project in detail.

Consultancy work to help us launch and grow subscribers of the app.

What was the team composition?

Growth director and managers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

A very successful launch and reviews and ratings from users.

How effective was the workflow between your team and theirs?

Very clear, well documented and effective.

What did you find most impressive about this company?

We were impressed with their clear communication, excellent experience, and work ethic.

Are there any areas for improvement?

None