Wuzzon

BACKGROUND

Please describe your company and position.

 I am the UA manager of a sports company 

Describe what your company does in a single sentence.

We're the largest U.S. fishing app and community, letting anglers share catches, explore fishing spots, track stats, and use smart tools like catch maps and lure insights to make every trip their best yet.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wuzzon to accomplish?

• Improve tracking by auditing data across multiple channels and tools, and fixing any issues found.

SOLUTION

How did you find Wuzzon?

Referral

Why did you select Wuzzon over others?

• Great culture fit
• Referred to me

How many teammates from Wuzzon were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Key Areas of Focus:
Adjust (MMP) Audit:

Review event tracking, SKAdNetwork configuration, SSOT setup, and partner integrations (e.g., RevenueCat).
Identify gaps or redundancies impacting attribution accuracy.

Data Taxonomy & KPI Framework Review:

Assess event structure and alignment with growth KPIs.
Recommend improvements for consistency and data scalability.

User Acquisition Channel Audit:

Evaluate campaign tracking accuracy across ASA, Google App Campaigns, Meta, and TikTok.
Ensure proper platform connections and postback configurations.

Privacy & Compliance Audit:

Review ATT and Privacy Manifest implementation.
Check SDK initiation, data anonymization, and Google Consent Mode v2 readiness.
Summary of Deliverables:
Kick-off Meeting & Data Access Setup
Weekly Progress Calls
Comprehensive Adjust Audit Report
Data Quality & Taxonomy Assessment
Channel Tracking Audit Summary
Privacy Compliance Review
Final Report with key findings, actionable recommendations, and implementation strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Their work improved media performance without increasing the overall budget by optimizing campaign allocations and establishing Adjust as a reliable single source of truth. They reduced data discrepancies between platforms from 28% to just 5%, enabling accurate attribution and positioning to scale campaigns confidently and drive continued app growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well-structured, with bi-weekly syncs and clear weekly task breakdowns. During our meetings, we reviewed progress and discussed solutions collaboratively. They were highly responsive via Slack and consistently delivered all items on time and as agreed.

What was your primary form of communication with Wuzzon?

Virtual Meeting

What did you find most impressive or unique about this company?

What stood out most was the ease of collaboration. They provided clear, actionable instructions that were easy to share with internal teams, and their hands-on approach made them feel like an extension of our own team. It felt like we had been working together for years.

Are there any areas for improvement or something Wuzzon could have done differently?

Can't really add here anything more. They're doing good job!

BACKGROUND

Introduce your business and what you do there.

I’m the head of marketing at Infoplaza. We provide expert weather analysis and forecasts to consumers, businesses, media, and governments. We use advanced technology and in-house meteorologists to deliver clear, actionable weather information through websites and apps.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wuzzon to accomplish for your company?

We started with improving our ASO for Weeronline and Buienalarm.

SOLUTION

What was the scope of their involvement?

Wuzzon has executed an audit and improved ASO for Buienalarm and Weeronline. After this, the scope was expanded to setting up UA in Play Store and Apple. This year, we’ve expanded the scope to both ASO and UA from the start. The team has also done keyword improvements, campaign setups, and management of these campaigns.

What is the team composition?

We work with 2–5 teammates from Wuzzon.

How did you come to work with Wuzzon?

We found them through an online search. We chose them because our company values aligned.

What is the status of this engagement?

We started working with them in April 2024, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Wuzzon has improved our ASO findability and created effective UA campaigns. They’ve also supported us in implementing a Meta SDK.

How did Wuzzon perform from a project management standpoint?

Wuzzon has clear and timely communication via virtual meetings, email, and messages. They provide good meeting recaps with clear action points. Deliveries are rarely delayed, and they communicate well when that happens.

What did you find most impressive about them?

We’re impressed with their app marketing experience. This is a niche and unique skill. We’ve learned a lot about this from them.

BACKGROUND

Introduce your business and what you do there.

I'm the marketing lead of MyWay. We provide a solution to urban parking challenges by helping users find available parking spaces easily, saving time, reducing stress, and lowering costs.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wuzzon to accomplish for your business?

We hired Wuzzon to improve our app's organic rankings and support geographical expansion.

SOLUTION

What was the scope of their involvement?

Wuzzon has been improving our app's organic ranking on the App Store and Google Play by implementing an A/B testing approach. The team has been responsible for research, writing and briefing our designers to improve our app store listings including strategy and testing.

What is the team composition?

We've been working with 2 main teammates from Wuzzon.

How did you come to work with Wuzzon?

Wuzzon was referred to me, and I chose them because of their specific subject matter expertise.

How much have you invested with them?

We've spent a confidential amount of money with Wuzzon.

What is the status of this engagement?

We started working with Wuzzon in May 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Wuzzon's work has significantly increased the number of relevant keywords that we rank in the top 10, mainly in the Netherlands, our main market. Now they are also helping us expand to new markets. The team has also improved our discoverability in both the App Store and Google Play, our category ranking, and our organic downloads.

How did Wuzzon perform from a project management standpoint?

Wuzzon has delivered on time and is very knowledgeable and proactive. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Wuzzon's subject matter expertise and proactivity are impressive.
Are there any areas they could improve?

None.

BACKGROUND

Introduce your business and what you do there.

I’m an affiliate marketer for a neobanking services provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wuzzon?

We needed help with performance marketing.

SOLUTION

What was the scope of their involvement?

Wuzzon has sent us an increase in activated users and has worked to always improve the quality of the traffic they send us. They work with us on a performance basis.

What is the team composition?

We work with two teammates from Wuzzon.

How did you come to work with Wuzzon?

We spoke to Wuzzon directly and chose them because they were easy to work with, responsive, and provided us with high-quality users that drove real growth.

What is the status of this engagement?

We started working together in January 2023, and the engagement is ongoing.

RESULTS & FEEDBACK

How did Wuzzon perform from a project management standpoint?

Wuzzon’s project management is excellent. They’re very responsive and quick to resolve issues as they arise.

What did you find most impressive about them?

Wuzzon’s dedication to constantly improving the performance campaign is impressive. Their team is highly professional, and they have technical experts who are on call to help with any technical problems, allowing for issues to be resolved quickly.

Are there any areas they could improve?

I can’t think of anything for Wuzzon to improve.

BACKGROUND

Please describe your company and position.

I am the COO of JMango360

Describe what your company does in a single sentence.

SaaS App Development

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wuzzon to accomplish?

• Partnership
• Adjust implementation

SOLUTION

How did you find Wuzzon?

Referral

Why did you select Wuzzon over others?

• Close to my geographic location
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Wuzzon were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Implementation of Adjust MMP

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Tooling successfully installed

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes

What was your primary form of communication with Wuzzon?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their expertise, efficiency, and collaborative approach.

Are there any areas for improvement or something Wuzzon could have done differently?

No