Brand Stories That Win More Best-Fit Buyers

If your own team struggles to explain what makes you different, your story is hurting your growth.

More than 300 brands have engaged Woden to craft a StoryKernel that clarifies their value, differentiates from competitors, and aligns their team behind one story.

Min project size
$10,000+
Hourly rate
Undisclosed
Employees
10 - 49
Locations
Philadelphia, PA
Year founded
Founded 2014

Service Lines

Branding: 85%
Marketing Strategy: 15%

Select Focus Area

Branding Focus

Brand messaging: 50%
Brand strategy: 50%

Industries

Information technology: 30%
Manufacturing: 30%
Business services: 25%
Other industries: 15%

Clients

Midmarket ($10M - $1B): 65%
Small Business (<$10M): 35%

Branding Marketing Strategy Brand messaging Brand strategy

Pricing Snapshot

Min. project size $10,000+

Avg. hourly rate Undisclosed

Rating for cost 4.8 /5

What Clients Have Said

Woden's pricing varies, with project costs typically between $20,000 and $70,000. Clients report strong value for cost, citing excellent project management, timely delivery, and effective communication. Overall, they are perceived as a cost-effective partner for branding and storytelling services.

This summary is based on verified Clutch reviews.

Most Common Project Size

$10,000 - $49,999 based on 51 reviews

< $10,000 $10,000 - $49,999 $50,000 - $199,999 > $200,000

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Woden Review Insights

Overall Review Rating

4.9

Quality 4.9
Schedule 4.8
Cost 4.8
Willing to Refer 4.9

Top Mentions

Review Highlights

Positive Impact on Brand Positioning and Sales

Many clients report improved brand positioning and increased sales as a result of Woden's work. The strategic narratives and marketing strategies provided by Woden have been instrumental in driving business growth and customer engagement.
Effective Use of Storytelling in Marketing

Woden's use of storytelling techniques, particularly the Hero's Journey framework, is highlighted as a unique and effective method for engaging audiences. This approach helps clients convey their brand's narrative in a relatable and impactful way.
High-Quality Deliverables

The quality of Woden's deliverables, including brand story guides and marketing materials, is frequently praised. Clients find these resources comprehensive and useful for internal alignment and external communication.
Adaptability and Problem-Solving Skills

Woden is recognized for their adaptability and problem-solving skills. They effectively address client concerns and make necessary adjustments to ensure satisfaction, demonstrating flexibility and commitment to achieving the desired outcomes.
Occasional Need for More Detailed Deliverables

Some clients mention a desire for more concise or detailed deliverables. While the comprehensive nature of Woden's work is appreciated, there are instances where stakeholders seek more digestible formats or summaries for easier application.
Proficiency in Brand Storytelling

Clients consistently praise Woden for their ability to craft compelling and clear brand narratives that resonate with target audiences. Their storytelling approach has helped businesses across industries convey their value propositions effectively, enhancing brand recognition and customer engagement.

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Woden Reviews

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Branding Marketing Strategy
$10,000 to $49,999
Nov. 2023 - Apr. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"We were impressed with their insights about our positioning in the American market."

Oct 2, 2024

CEO, Nextly

Thiers Santos

Other industries
Brazil
51-200 Employees
Online Review
Verified

Woden provided branding services for a software development company. The team helped the client establish a strong positioning in the US market and crafted a narrative that resonated with their target audience.

Woden successfully delivered a documentation containing information about the client's services and the story built around them. The team delivered on time and kept the client updated on the project's progress. They were also very insightful, which the client greatly appreciated.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of Nextly

Describe what your company does in a single sentence.

We are a full-cycle software development company operating in the international market.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Positioning in the USA market.
Storytelling for our leads.

SOLUTION

How did you find Woden?

Online Search
Clutch Site

Why did you select Woden over others?

Expertise in the USA market

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden assisted us in positioning ourselves in the American market and collaborated with us to capture the essence of our services and differentiators in the software development field. Together, we crafted a narrative to resonate with our target audience.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Documentation containing information about our services and the story built around them.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, the items were delivered on time, and they kept us updated on the progress.

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their insights about our positioning in the American market.

Are there any areas for improvement or something Woden could have done differently?

I would not have any suggestions for improvements at this time.

RATINGS

5.0

Branding Marketing Strategy
Corporate identity
$10,000 to $49,999
Jan. - June 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 4.0

Willing to Refer: 5.0

"They did a great job."

Jun 27, 2024

Founder & CEO, Uruk Project Management

Mounir Ajam

Other industries
Houston, Texas
1-10 Employees
Online Review
Verified

Looking to enhance their brand, a consulting company hired Woden to provide branding services. The team helped the client establish their brand image and story.

To the client's delight, all deliverables were completed on time. Woden broke down the project into three phases, enabling them to execute each task effectively. Moreover, they held regular meetings to ensure everyone stayed in sync and were flexible in terms of making changes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder and CEO of Uruk Project Management

Describe what your company does in a single sentence.

We building project management and productivity enhancement digital solution (SaaS Product)

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Enhance our brand
Establish our story

SOLUTION

How did you find Woden?

they reach out to us

Why did you select Woden over others?

Good value for cost
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Helping us with developing our brand image and story guide

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The project was in three phases and there were meetings and deliverables at every phase

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, excellent

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their leader has been through and share some of our pain points
They listened and learned
Flexible to make changes where there were errors in understanding

Are there any areas for improvement or something Woden could have done differently?

For what we agreed to - they did a great job.

RATINGS

5.0

Branding Marketing Strategy
Brand messaging Brand strategy Corporate identity
Confidential
July - Sep. 2023

4.0

Quality: 4.5

Schedule: 4.0

Cost: 4.0

Willing to Refer: 4.5

"I loved how the intellectual core was translated into clear tactical work."

Jun 26, 2024

Co-Founder & CEO, Natural Carbon Removal Company

Anonymous

Other industries
Chicago, Illinois
1-10 Employees
Online Review
Verified

Woden provided branding services for a natural carbon removal company. Woden was responsible for assessing the client's core narrative and crafting a structured version of it.

Woden took the time to create meaningful collateral materials that displayed a clear and confident understanding of the client's value proposition. The team translated the client's intellectual core into clear tactical work. Woden met deadlines and was responsive via email and virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Co-founder & CEO of a natural carbon removal company.

Describe what your company does in a single sentence.

Site, design, and commercialize natural carbon removal

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Create core narrative

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We engaged with Woden to assess our core narrative and craft a clearly structured version that resonates with customers and suppliers

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Woden took the time to create meaningful collateral that displayed clear and confident understanding of the value prop we bring to market

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Responsive and on time

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

I loved how the intellectual core was translated into clear tactical work.

Are there any areas for improvement or something Woden could have done differently?

It was a great experience

RATINGS

4.0

Branding Market Research Marketing Strategy
Less than $10,000
Jan. - May 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their response times were almost immediate."

May 17, 2024

Executive, Grower's Secret

Anonymous

Other industries
Antioch, California
11-50 Employees
Online Review
Verified

Woden assisted an organic fertilizer company in updating their marketing strategy and developing their brand messaging and awareness. This included conducting market research and carrying out a customer survey.

Woden provided a highly detailed guide with clear guidelines and shared their mission statement and brand pillars with the client. The team effectively managed the client's expectations, ensured prompt response times, and demonstrated remarkable adaptability throughout the engagement.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am an executive at Grower's Secret

Describe what your company does in a single sentence.

Organic fertilizer.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Support updating our marketing strategy

SOLUTION

How did you find Woden?

Repeat customer

Why did you select Woden over others?

High ratings
Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Woden team conducted market research, customer survey's and internal feedback to first understand our needs. Using this info, they helped us develop messaging around branding and awareness outreach to properly tell our companies "story".

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The final deliverable was in the form of a highly detailed guide, the story kernal. Upon internal review, we measured and will continue to rate it's success.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they provided clear guidelines on our deliverables and managed expectations throughout the enitre process. Their response times were almost immediate.

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Although they do not commonly work in our industry, they did a great job of adapting to the situational needs.

Are there any areas for improvement or something Woden could have done differently?

For those who have not used their services before, show a clear example of the final deliverable earlier in engagement. It was great for them to share their mission statement and brand pillars.

RATINGS

5.0

Business Consulting Marketing Strategy
$10,000 to $49,999
Jan. 2023 - June 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Woden had an artistic approach that was grounded in transparent processes with measurable outcomes."

May 10, 2024

Founder, The Copper Key

Michael Duddie

Other industries
Los Angeles, California
51-200 Employees
Online Review
Verified

Woden has been hired by a catering company to refocus their brand story. The team has assisted the client in having a deep understanding of who their end customers are.

Woden's work has provided a clear message and vision for the client that can be shared by their organization. The team has consistently delivered tasks on time, demonstrated flexibility to the client's changing schedule, and displayed an artistic approach that was grounded in transparent processes.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Founder of The Copper Key

Describe what your company does in a single sentence.

Special Event Catering

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Refocus our Brand Story

SOLUTION

How did you find Woden?

Referral

Why did you select Woden over others?

Great culture fit
Referred to me

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden helped us refocus our story and to think deeply about who our core customers are.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have clear messaging and a vision that is shared by all in our organization

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On time, and flexible to our changing schedules.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden had an artistic approach that was grounded in transparent processes with measurable outcomes.

Are there any areas for improvement or something Woden could have done differently?

None come to mind

RATINGS

5.0

Branding Corporate Training & Coaching Marketing Strategy
Brand messaging Brand strategy Corporate identity
$10,000 to $49,999
Jan. - May 2024

4.5

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They took the time to understand my needs and looked out for my best interest."

May 10, 2024

CEO, CIP Solutions, LLC

Jeremy Verrillo

Other industries
Harleysville, Pennsylvania
11-50 Employees
Online Review
Verified

Woden provided branding and marketing services for a workplace health consulting company. They provided corporate training about the company's story elements and developed a brand positioning strategy.

Woden completed deliverables on time and helped the client achieve their goals. Throughout the engagement, the team communicated their progress regularly and ensured a positive experience for the client. Overall, their professional yet friendly approach made the partnership run smoothly.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of CIP Solutions, LLC

Describe what your company does in a single sentence.

Develop confident workplace athletes into resilient workforces.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Develop our story.
Create positioning.
Build sales and marketing collateral.

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

High ratings
Close to my geographic location
Pricing fit our budget

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden conducted external market research and internal employee surveys to uncover our brand's story. Once crafted, they provided high-level corporate training on our story elements and published a lengthy guide to help us understand our differentiators and positioning. We now have an ongoing relationship where they help us infuse our products and services with our story.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

On-time delivery of products.
Key stakeholder buy-in of the brand pillars and story kernel.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Woden were exceptionally prompt with their communications and service deliverables. They were very professional yet relatable throughout the project.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Working with Woden was like working with friends. They took the time to understand my needs and looked out for my best interest.

Are there any areas for improvement or something Woden could have done differently?

Woden is a smart company. I know they will continuously improve and become more proficient with their work. There's nothing I would have preferred delivered differently.

RATINGS

4.5

Branding Market Research
Brand messaging Brand strategy
Confidential
May - Sep. 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Woden was a top-notch partner."

Feb 14, 2024

Executive, HubSync

Anonymous

Other industries
Franklin, Tennessee
11-50 Employees
Online Review
Verified

Woden was hired by a software company to craft a clear, compelling brand story. Their work involved conducting market research and helping the client implement their new brand story and messaging.

Woden delivered easy-to-follow, cohesive deliverables, artifacts, and branding assets that the client can use across various channels. The team ensured a smooth engagement through their timely delivery and responsiveness. Their reliability and professionalism made them a top-notch partner.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Executive of HubSync

Describe what your company does in a single sentence.

We are an end-to-end tax & accounting platform, simplifying and enhancing the client experience.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Clarify market branding
Help us tell our story

SOLUTION

How did you find Woden?

email campaign

Why did you select Woden over others?

Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They helped us craft a clear, compelling story—and align all we do behind that message. They began by researching and understanding our organization and then helping us implement it.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

easy to follow deliverables, artifacts, and materials we can use regullarly

Describe their project management. Did they deliver items on time? How did they respond to your needs?

yes, very responsive and timely

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

Woden was a top-notch partner.

Are there any areas for improvement or something Woden could have done differently?

this review process is WAY too long

RATINGS

5.0

Branding
Corporate identity
$10,000 to $49,999
Sep. 2023 - Mar. 2024

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"They were willing to go above and beyond to ensure we were happy with the deliverables."

Feb 8, 2024

President & CEO, Reimagined Experiences

Trace Kingham

Other industries
Tampa, Florida
1-10 Employees
Online Review
Verified

Woden was hired by an IT company to help with their brand story. The goal is to improve sales with proper wordsupdate their website language.

The owner stepped in and helped the client understand their role and deliverables in the process.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Reimagined Experiences

Describe what your company does in a single sentence.

We help organizations amplify their mission through strategic experiences via video and live events.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Help us share out brand story
help to improve sales closing with proper words
update our website language

SOLUTION

How did you find Woden?

LinkedIn Sales Representative reached out

Why did you select Woden over others?

Pricing fit our budget
Good value for cost
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Assisted with our StoryKernel

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Not sure how to answer.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

David was great and was continually engaged and helping with our questions/deliverables.

What was your primary form of communication with Woden?

Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

They were willing to go above and beyond to ensure we were happy with the deliverables.

Are there any areas for improvement or something Woden could have done differently?

I thought the process at the beginning was a bit challenging for everyone involved, but the owner stepped in and helped us understand our role and the deliverables that we were working towards in the process.

RATINGS

5.0

Branding Market Research Marketing Strategy
Product branding
$10,000 to $49,999
Feb. - June 2023

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"The knowledge of their staff was great."

Aug 16, 2023

CEO, Strategic Risk Associates, LLC

Michael Glotz

Information technology
Richmond, Virginia
11-50 Employees
Online Review
Verified

Woden created a risk intelligence platform's branding. Woden was responsible for creating the client's company brand personality, brand positioning, product position, mission statement, and core values.

Woden successfully delivered the agreed project scope and offered practical solutions. Woden's team was knowledgeable and delivered work on time. The team responded quickly to the client's needs and communicated with the client through virtual meetings.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the Chief Executive Officer of Strategic Risk Associates, LLC

Describe what your company does in a single sentence.

We provide Holistic Risk Intelligence Platform to the Banking Industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Enhance Brand Positioning
Develop Key Product Messaging
Upgrade Values

SOLUTION

How did you find Woden?

Email message

Why did you select Woden over others?

High ratings
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Woden help SRA develop our Brand Personality, Brand Positioning, Product Positioning, Mission Statement and Core Values.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They delivered on their scope of work, which was agreed to in advance of the project.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and responded quickly to our needs.

What was your primary form of communication with Woden?

Virtual Meeting

What did you find most impressive or unique about this company?

The knowledge of their staff was great. They offered practical solutions.

Are there any areas for improvement or something Woden could have done differently?

No.

RATINGS

5.0

"Our overall expereince was great!"

Branding Market Research Marketing Strategy
Brand messaging Brand strategy Corporate identity
Confidential
June 2021 - Ongoing

5.0

Quality: 5.0

Schedule: 5.0

Cost: 5.0

Willing to Refer: 5.0

"Their approach to brand development and the story guide is something I have never come across before."

Aug 15, 2023

CEO, BRUNT Workwear

Eric Girouard

Other industries
North Reading, Massachusetts
51-200 Employees
Online Review
Verified

Woden provides branding services for a workwear brand. The team is responsible for creating the brand messaging and story guide, which includes all of the elements and an accelerator program.

Woden has delivered the brand story guide for the client and provided in-person trainings. The team has been responsive and communicative via in-person and virtual meetings, email, and a messaging app. The client is also pleased with their unique approach to brand development.

The client submitted this review online.

BACKGROUND

Please describe your company and position.

I am the CEO of BRUNT Workwear

Describe what your company does in a single sentence.

We are a workwear brand for the modern blue collar construction worker and tradesperson that makes work boots and work apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

Brand sharpening
Brand messaging
Brand story

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

Great culture fit
Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand storyguide encompassing all of the elements that go into and the accelerator program after that was completed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of our brand story guide and in person company trainings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very responsive, often setting up virtual meetings to discuss live vs. over email. Always delivered, never delayed

What was your primary form of communication with Woden?

In-Person Meeting
Virtual Meeting
Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to brand development and the story guide is something I have never come across before.

Are there any areas for improvement or something Woden could have done differently?

N/A

RATINGS

5.0

Showing 61-70 of 74 Reviews

Our Story

Woden is built around the same storytelling framework we develop for our clients. At the center of our brand is our StoryKernel, and our mission to "transform purposeful companies into essential brands."

We experienced the same challenge our clients do in our last company. Our founders overcame lack of differentiation and inconsistent results by crafting a strategic narrative. Our team developed that into the StoryKernel and has since partnered with companies all over the globe to uncover theirs.

What Sets Us Apart

StoryKernel: Woden's Strategic Narrative Framework

The StoryKernel is Woden's proprietary storytelling methodology. It has been refined over more than 300 engagements to guarantee your value is clear, differentiated, and easily shared by your team. Learn more: storyisthestrategy.com/the-storykernel/

Defined Messaging Hierarchy

Woden's Messaging Hierarchy is derived from your StoryKernel. Each element of your strategic narrative is translated into mission, vision, values, positioning, differentiators, an ICP, and a brand promise to align your team. Learn more: storyisthestrategy.com/messaging-hierarchy/

Storytelling That Pulls Buyers To Your Brand

When the StoryKernel is used for storytelling across the buying journey. Each stage of the journey aligns with a different part of your narrative, ensuring the story evolves to help buyers want to take the next step with you. Learn more: storyisthestrategy.com/customer-journey/

Tools and Technology

Slack

Google Meet

Monday.com

Notion

Google Drive

Zoom

Rippling

Loom

HubSpot

Google Workspace

Adobe Creative Cloud

Microsoft Teams

Commonly Asked Questions

The StoryKernel is Woden's strategic narrative framework that B2B brands use to win more best-fit buyers for less. The StoryKernel is a story of change: it captures why the status quo is no longer tenable for your buyer, your defined viewpoint about that change, and the unique way you help them navigate this change to realize their potential. The StoryKernel is the most widely-used B2B storytelling framework. Woden's clients use the StoryKernel to develop their Messaging Hierarchy, tools that make the story actionable. The StoryKernel is then used across the buying journey to pull new buyers towards the brand efficiently.

Your strategic narrative will make your go-to-market motion more efficient. Telling a consistent, customer-centric story eliminates price pressure, prevents buyers from ghosting, and creates consistent results that drive down customer acquisition cost.

All Woden engagements are phase-based and flat fee. Each phase of the project has set pricing and deliverables, typically starting around $12,500. Clients may opt-out at any time. The StoryKernel is backed with Woden's guarantee: if you do not feel we uncover what makes your brand essential, you can terminate the engagement and we will refund all of your fees paid to that point.

All Woden engagements are led by Ed Lynes, our Founder and Chief Storyteller. Ed is the creator of the StoryKernel framework and has worked directly with all 300 of our clients. In addition to Ed, each project is staffed by an additional four experienced Wodenworkers: a Director of Storytelling, two Brand Storytellers, and our StoryAccelerator Lead.

Download our book, Story is the Strategy. Story is the Strategy will show you how to craft your own StoryKernel, align your team behind it, and apply it to your customer journey. Download here for free: https://storyisthestrategy.com/book/

Locations (1)

1520 Locust Street, 11th Floor Philadelphia, PA, United States 19102

16 - 20

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Brand Stories That Win More Best-Fit Buyers

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What Clients Have Said

Most Common Project Size

Select a service to see pricing information

Highly Rated Similar Providers

Reviews

Woden Review Insights

Overall Review Rating

Top Mentions

Review Highlights

Positive Impact on Brand Positioning and Sales

Effective Use of Storytelling in Marketing

High-Quality Deliverables

Adaptability and Problem-Solving Skills

Occasional Need for More Detailed Deliverables

Proficiency in Brand Storytelling

Reviews mentioning:

Woden Reviews

Branding for Software Dev Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding for Consulting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Marketing Strategy for Natural Carbon Removal Co

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Marketing Strategy & Branding for Organic Fertilizer Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Brand Story Consulting & Refocus for Catering Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Marketing for Workplace Health Consulting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding & Market Research for Software Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Consulting Company

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Development for Risk Intelligence Platform

BACKGROUND

OPPORTUNITY / CHALLENGE

SOLUTION

RESULTS & FEEDBACK

RATINGS

Branding Services for Workwear Brand