Woden

BACKGROUND

Please describe your company and position.

I am the CEO of BRUNT Workwear

Describe what your company does in a single sentence.

We are a workwear brand for the modern blue collar construction worker and tradesperson that makes work boots and work apparel

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Woden to accomplish?

• Brand sharpening
• Brand messaging
• Brand story

SOLUTION

How did you find Woden?

Online Search

Why did you select Woden over others?

• Great culture fit
• Company values aligned

How many teammates from Woden were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Brand storyguide encompassing all of the elements that go into and the accelerator program after that was completed

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Completion of our brand story guide and in person company trainings

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, very responsive, often setting up virtual meetings to discuss live vs. over email. Always delivered, never delayed

What was your primary form of communication with Woden?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their approach to brand development and the story guide is something I have never come across before.

Are there any areas for improvement or something Woden could have done differently?

N/A

BACKGROUND

Please describe your company and your position there.

The Amity Group, Inc. is a hospice PRN staffing and consulting agency; I am the office/regional manager.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden?

We hired Woden to expand our marketing techniques and help us with what to say to reach our targeted audience. We also enlisted Woden in assisting us with improving our tagline, core values, and mission statement.

SOLUTION

How did you select this vendor?

We heard about them online and when we set up an initial call with them to discuss their processes, we decided that they fit our needs.

Describe the scope of their work in detail.

After a call with the whole office team, they interviewed our office staff, nurses, and clients individually to get a better idea of what Amity is and how we function. From here they conducted their own research to learn more about our industry and asked us questions.

They presented us with their suggestions, once approved they moved on to write an entire book regarding our negatives, their suggestions, and how to best carry out their suggestions.

What was the team composition?

We are working very closely with two members of the team but we do have calls with multiple members of their team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our social media has increased in followers, likes, and comments, and our website views have increased.

How effective was the workflow between your team and theirs?

The workflow is extremely effective. Most of the conversation is via email, but we have calls at the beginning and end of each segment of the project and occasionally a check-in call midway through the project.

What did you find most impressive about this company?

Their commitment to learning about our niche industry and their understanding of our small business is impressive.

Is there any area for improvement or anything that could have been done differently?

No.

BACKGROUND

Please describe your company and your position there.

I am vice president of The Amity Group. We supply supplemental staff to hospice and home health agencies.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden, and what were your goals?

Establish a uniform brand story across website, social media, direct marketing. Improve communications with clients and contractors

SOLUTION

How did you select this vendor?

Woden contacted Amity via LinkedIn

Describe the scope of their work in detail, including any steps and the final deliverables.

Members of the Woden team interviewed our team and clients. I felt like the Woden team worked really hard to understand our business model and why we do what we do.

How many people from the vendor's team worked with you, and what were their positions?

The Woden team is made up primarily of professional writers. I would say at least a dozen Woden writers worked on our project.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We began to take Woden's suggestion immediately and implement across all platforms. The story that Woden put together just made sense.

Describe their project management style, including communication tools and timeliness.

We utilized Zoom for periodic meetings. The Woden team was relaxed, yet professional, and easy to talk to.

What did you find most impressive or unique about this company?

The Story Guide is a very impressive body of work.

Are there any areas for improvement or something they could have done differently?

The Woden team did an excellent job of communicating in regards to what each next phase would be. I am very satisfied with the project.

BACKGROUND

Please describe your company and your position there.

I'm am the CEO of Consumer Direct Mortgage company that is licensed in 45 states. We provide mortgage services to hard working Americans.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden?

We hired Woden to help us understand who we were and to put words and a story around why we do what we do. We have a great company but with Woden help we now had a compelling story of why were were great.

SOLUTION

How did you select Woden?

We did our research online.

Describe the scope of their work in detail.

The team at Woden started by discovery calls with me and my business partner to understand the why of the company. From there the Woden team interview and studied the management team, the frontline team members, our competition and our clients.

What was the team composition?

The Woden team composed 5 people that we worked closely with.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

My company now understood the purpose of the organization. We where able to focus on what we did best and explain to potential team members of why they should join our team. The project also help our clients understand what made us different.

How effective was the workflow between your team and theirs?

The team at Woden was very accessible and knowledgeable.

What did you find most impressive about this company?

I was most impressed with Woden's professionalism and the final work they produced with us.

Is there any area for improvement or anything that could have been done differently?

Nothing I can think of.

BACKGROUND

Please describe your company and your position there.

Research centric websites for academics, medical researchers and scientists.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Woden?

Creating more effective brand messaging

What were your goals for this project?

Clarifying messaging and value proposition to key buyer personas

SOLUTION

How did you select Woden?

Referred by former clients

Describe the scope of their work in detail.

Extensive internal team interviews, external client interviewing and in house workshops

What was the team composition?

Entire management team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Clarified our core messaging to key buyer personas which helped us with branding and marketing collateral as well as sales outreach

How effective was the workflow between your team and theirs?

Very effective

What did you find most impressive about this company?

The entire team was incisive, highly energetic, and fun to work with.