Wizard Labs

BACKGROUND

Introduce your business and what you do there.

I'm a partner at ProjectWe, a business services company. We help owner-led companies integrate AI and human-centered systems to boost team performance, capture knowledge, and build scalable growth. We focus on leadership, trust, and alignment for lasting success.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wizard Labs?

We needed an honest technical review of AI systems we'd been building with an outside team. They were strong on creative vision and traditional development but not on AI/ML. It was clear things weren't going in the right direction, and we needed someone who would look at what existed and tell us directly what was working and what wasn't.Additionally, we wanted to productize our consulting methodology into a SaaS product — software that could deliver the work without us in the room. We needed guidance on direction and approach, not just execution.

SOLUTION

What was the scope of their involvement?

Wizard Labs has handled several projects at different phases. First, they conducted a technical architecture review, which included a detailed assessment of the AI systems we'd already built, including what was sound, what wasn't, and why.Then, they helped us with discovery and product definition. They created discovery documents and product proposals covering a few different product types and scenarios so we could see the options before committing to one.Currently, they're designing and building the AI-powered SaaS platform. Moreover, they provide ongoing AI/ML advisory services. They act as a consultant on direction and approach. In a field where the noise-to-signal ratio is brutal, they help us tell what's real from what isn't. As a small firm without in-house engineering support, that judgment is worth as much to us as the code.

What is the team composition?

We work with 2–5 teammates from Wizard Labs.

How did you come to work with Wizard Labs?

We found them through an online search. They had high ratings, company values aligned with ours, and deep AI/ML expertise.

What is the status of this engagement?

We started working with them in July 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Wizard Labs has delivered an excellent vision and project management that meet or exceed our expectations. Moreover, they've delivered a working full production system that's ready to scale and highly secure. Our clients love the product and are beyond thrilled. Everything from the user experience to the backend function is well thought out and executed.

How did Wizard Labs perform from a project management standpoint?

They have excellent project management. Wizard Labs has real sprint processes in place and is fully visible to the client. We get weekly updates without having to chase them. Moreover, they've delivered on or ahead of schedule across every project we've worked on with them.Their depth in AI/ML and product architecture means they scope accurately in the first place. They know what a piece of work actually takes, so the timeline Maz (Founder & CEO) lays out is what you get. A lot of firms in this space estimate optimistically because they're learning as they go. That hasn't been our experience here at all. Maz and his team know their stuff. The communication and the commitment to building amazing products are why we keep partnering with them.

What did you find most impressive about them?

Maz holds an impressive balance as a developer. He's genuinely open to new possibilities and cutting-edge approaches. If we bring him a creative idea, he'll engage with it seriously. But he's equally clear-eyed about where the technology isn't there yet. He'll tell us when something isn't worth building or isn't worth building now and what it would take to get there.That combination is rare. Many firms in this space are either so enthusiastic they'll build anything we ask for or so conservative they can't see past what's already proven. Maz would never build something just to build it if it doesn't make sense for the client or business.
Moreover, Wizard Labs' AI/ML product and technical depth are impressive. They can only tell us honestly that a thing won't work if they actually know where the edges are. On top of that, they're great people to work with.

Are there any areas they could improve?

No, there aren't any. I really love working with them.

BACKGROUND

Introduce your business and what you do there.

I’m a product manager at SIGMA Assessment Systems. We provide talent assessments, executive coaching, and succession planning services to help organizations develop leaders and strengthen teams. We serve over 8,500 organizations across North America.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wizard Labs?

We engaged Wizard Labs to explore how our proprietary content could support an AI-driven experience. We had a clear vision but needed guidance on the right technical approach, including security and end-user privacy considerations.

SOLUTION

What was the scope of their involvement?

Wizard Labs has partnered with us to transform our proprietary psychometric IP into an interactive, AI-powered experience. Their scope includes defining the AI models, translating psychometric assessment data into personalized insights, designing conversational workflows and prompt architecture, and supporting MVP product definition. They’ve delivered a front-end that meets our design requirements and goes beyond. The backend is also thoughtfully developed.

What is the team composition?

We worked with 2–5 teammates from Wizard Labs.

How did you come to work with Wizard Labs?

We found them through an online search. We met with several companies, but Maz stood out by clearly translating our needs into a focused, practical scope that aligned with our goals, while others tended to overengineer the solution. Additionally, their pricing fit our budget and offered good value for the cost.

How much have you invested with them?

We’ve spent $50,000 to $199,999.

What is the status of this engagement?

We started working together in August 2025, and the engagement ended in March 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Wizard Labs has successfully delivered against our internal roadmap across three key phases, culminating in a completed MVP and internal user testing milestone. The MVP has been developed and tested within planned timelines, enabling early validation of the core AI experience. During testing, we’ve tracked engagement through repeat usage, session depth, and qualitative feedback, which indicates strong initial interest and perceived value in personalized, assessment-driven insights. We’ve also identified key usability and onboarding improvements that are now informing the next iteration of the product. This meets our expectations for these phases of the development process. As this is an early-stage MVP, internal testing has been conducted with a targeted group of representative users ahead of proceeding with our client test group. The goal at this stage is early signals and feedback. We haven’t set rigid quantitative benchmarks for engagement or satisfaction, but instead focus on directional signals such as repeat usage, quality of interactions, and perceived value of the AI-driven insights. Notably, internal leadership stakeholders have responded positively to the quality and relevance of the AI outputs, reinforcing confidence in the underlying approach. These signals have been strong enough to validate the core concept and identify clear areas for refinement in onboarding, usability, additional AI prompt refinements, and overall user experience.

How did Wizard Labs perform from a project management standpoint?

They have solid communication and clarity overall. We’ve aligned on the core ticket requirements before work began. We were engaged in sprint planning and stand-ups, so we could observe progress in real time and weigh in on priorities throughout. As the PM from our side, I’ve been able to incrementally engage with and test features as they’ve been developed. Additionally, I have 1:1s with Maz to sync on project health throughout, which has been helpful in keeping everything on track as things shift (normal and expected).

What did you find most impressive about them?

The development quality has been high at every stage. Sometimes, MVP products feel rough, and that can be part of the process. However, Wizard Labs has gone beyond and given us an MVP that feels polished.

Are there any areas they could improve?

No, I don’t have additional input to add.

BACKGROUND

Please describe your company and position.

I am the Director of Chattback

Describe what your company does in a single sentence.

ChattBack is a Texting Platform for customer communication.   Start the 2-way text conversation with your customers to improve service and boost online rankings.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wizard Labs to accomplish?

• Upgrade analytics platform to incorporate AI
• Extract sentiment analysis across large feedback data sets

SOLUTION

How did you find Wizard Labs?

• Online Search
• Referral

Why did you select Wizard Labs over others?

• High ratings
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wizard Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

First we hired them to build a prototype of a question and answer system using sample data from one of our customers. They demonstrated how a Large Language Model (LLM) could be used to deflect some customer inquiries that were occurring on our platform.

Subsequently, they were hired to help us develop the LLM question-and-answer system in our production environment. They delivered all the infrastructure in our cloud environment which was necessary to host the solution. They also modified our backend to implement the solution into our existing codebase.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased F500 client retention due to upgraded reporting & analytics needs to better analyze feedback

Describe their project management. Did they deliver items on time? How did they respond to your needs?

 They were very well organized. During the first phase, we were given an implementation roadmap which was helpful to understand the high-level timeline. During the implementation phase, they conducted regular planning meetings and demos to keep us up to date with progress. They were proactive in asking for feedback and met the timeline they proposed and were responsive to our needs when we encountered issues that needed to be fixed. 

What was your primary form of communication with Wizard Labs?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

 Maz, our project lead, was very knowledgeable. He helped us plan for pitfalls based on previous experience. The team was well-organized and delivered high-quality software that exceeded our expectations. They were proactive with solving issues and set up excellent monitoring systems that allowed us to minimize the impact of issues when they occurred.

Are there any areas for improvement or something Wizard Labs could have done differently?

Everything was executed great and we dont feel there were any areas to improve or do differently.  We'd be happy to work with Wizard Labs again.

BACKGROUND

Please describe your company and position.

I am the CEO of Endurance Taekwondo

Describe what your company does in a single sentence.

We're a Taekwondo franchising brand providing training to young students across Canada. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wizard Labs to accomplish?

• Create a practice management software for licensing & franchising
• Use LLMs & natural language to answer data analysis questions about sales data
• Streamline operations using useful data

SOLUTION

How did you find Wizard Labs?

Referral

Why did you select Wizard Labs over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me

How many teammates from Wizard Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

• Class, student, program, and billing management dashboard 
• Data analytics dashboard 
• AI chatbot

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased overall membership rates and sold our first franchise to franchisee using the software they developed as the key value proposition 

Enabled client to pursue value-added franchising model using custom software

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Maz and team were extremely attentive to our needs. They were proactive in conducting workshops to deduce our product requirements. They kept in touch with regular meetings and communicated effectively when deliverables took longer than expected to deliver. Overall we were very happy with them for delivering the complete project on time and on budget. 

What was your primary form of communication with Wizard Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were very organized in how they planned the project. They conducted regular workshops with us to adjust the project plan over the whole term which was really impressive. Maz the project lead was extremely detailed in his requirements gathering process. It was a pleasure to work with him and his team. 

Are there any areas for improvement or something Wizard Labs could have done differently?

No, they were a pleasure to work with, and we hope to work with them again. 

BACKGROUND

Please describe your company and position.

 I am the Chief Investment Officer of an Investment Fund

Describe what your company does in a single sentence.

We are a private investment fund.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wizardry Labs to accomplish?

• Technical due diligence for investments
• Assessing tech stack of investments
• Reducing risk for our LPs

SOLUTION

How did you find Wizardry Labs?

Referral

Why did you select Wizardry Labs over others?

Referred to me

How many teammates from Wizardry Labs were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We needed a deep dive into the technological robustness of the startups we were considering for investment. Wizardry Labs provided expert evaluations of the software solutions proposed or currently used by these startups. We wanted to ensure that the intellectual property of our potential investments was solid, proprietary, and defensible. Wizardry Labs helped us review the IP strategy and the strength of the startups' claims to their technology. 
It was critical to understand whether the technology stacks utilized by these companies were modern, sustainable, and maintained by a reliable community or vendor. Wizardry Labs evaluated the tech stacks for longevity, licensing, and efficiency. Wizardry Labs conducted a thorough review of the startups’ compliance with relevant industry standards and regulations to mitigate the risk of future legal and compliance-related issues. 
The quality of a startup's technical team is paramount to its success, so we had them evaluate the team's expertise, depth, management, and ability to execute the company’s vision. Lastly, we sought their expertise in determining how innovative the technologies were compared to existing market solutions and whether they provided a competitive edge/

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They were able to identify multiple scenarios where founders had claimed that they had AI or an innovative feature that we could not have known was false/misleading had we not had them perform due diligence.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The principal consultant and the technical director were my resources on this engagement. They were always accessible when booked in advance. They were responsive to my needs.

What was your primary form of communication with Wizardry Labs?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Great depth of knowledge about innovative technologies. Both of the resources on my project had previous startup experience, which was a bonus for our project.

Are there any areas for improvement or something Wizardry Labs could have done differently?

Not that I can think of.