Wingix

BACKGROUND

Introduce your business and what you do there.

I’m a senior manager and Human Resource Business Partner. I lead the HR department of a medical devices manufacturing company.

We prepare and manufacture medical devices in a clean room condition, which means the temperature and pressure conditions are controlled. We follow strict standard operating procedures and protocols because we don’t want to compromise the quality of our products. We have customers across the globe, and we want them to know that we’re manufacturing under appropriate conditions.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wingix?

We approached Wingix because we wanted more visibility and credibility in the market. With that intent, we wanted a website so we could give a detailed version of who we are and the entire setup of our company.

SOLUTION

What was the scope of their involvement?

Wingix built our website from scratch. First, we went through the conceptualization phase. We sat together and presented how we wanted our segmentation, targeting, and positioning to be. We brainstormed and went back and forth, and they gave us excellent marketing inputs and some of their business acumen, which we later incorporated. After a period of time, we came up to a consonance on how the structure was going to look like, and then they delivered the website and logo.

Also, we wanted Wingix to shoot a video about the company premises. It captured the live machine-working condition of the N95 masks being manufactured and covered the nitty gritty of the processes and the machines, giving a holistic view of what we do and how we’re manufacturing. If we talk about N95 masks, there are four product variants. We wanted them to be presented categorically with all their particular features so customers would be able to read, understand, and move ahead in the purchase.

What is the team composition?

We have close to eight people from the core team working with Wingix on a continuous basis. There’s a lot of back and forth, and that’s how the entire project has come into picture.

On their side, they have 4–5 core people, and they have subordinates working for them.

How did you come to work with Wingix?

I’m very active on LinkedIn, and I posted that I was looking for a marketing agency for design work, web development, and a video. A lot of companies came forward and submitted their application. We gingerly assessed all of them, and we kind of resonated well with Wingix because they were young, dynamic people and they understood our concept.

Also, when we spoke to other people, they were always very traditional and had a conventional approach of marketing. We wanted somebody to bring fresh ideas and soul to the content. Wingix was very innovative, so we chose them.

How much have you invested with them?

We’ve spent $5 million Indian rupees (approximately $68,000 USD).

What is the status of this engagement?

We started working with them in November 2020, and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a very strict timeline because our product was supposed to go live and we were supposed to give a presentation to a very high network customer. Wingix’s people have burned the midnight oil and worked in the nights as well. The deliverables have been on time, and we're really happy with their work and dedication.

How did Wingix perform from a project management standpoint?

We have a very small setup with all the eight people based in the same building, so there isn’t a communication gap. For the brainstorming sessions, we always sat together with Wingix so they’d be part of the discussion and we wouldn’t have any distortion of information. They're also part of the core team, which is why we're able to completely understand each other.

For communication, we use WhatsApp and emails. Our internal communication channel is Slack, and we use it often to create groups and post our requirements.

What did you find most impressive about them?

They’re dedicated people. They didn’t stick to their timelines or business hours; they worked all night once because there was a presentation that needed to be sent to a prospective customer. I really liked that about them because other companies would always stick to business hours and wouldn’t entertain your requests and requirements.

Also, they stood out for their innovative approach and understanding of the concept.

Are there any areas they could improve?

They could have a bigger team. The conceptualization is limited to their core people only, and if anybody falls sick, we have a deadlock. They need to have more people in the whole team so work isn't hampered.

Any advice for potential customers?

I would advise my friends and colleagues to explain the concept to them. If they understand the segment, targeting, and positioning, then you can deliver orders to better define your requirements, and they'll probably give better insights to what you're looking for.

BACKGROUND

Please describe your company and your position there.

I am CEO of the IT based company Stilo Inc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Wingix ?

UI/UX , Web design and Front end devlopment

SOLUTION

How did you select this vendor?

We searched best design agency and shortlisted them because we find their portfolio best among the others

Describe the project in detail and walk through the stages of the project.

Their staff conducts in-depth usability analysis early in the project and assists us in optimising our user engagement by improving our user experience in response to feedback.  therefore transition directly to the implementation stage and have on-time rollout.

How many resources from the vendor's team worked with you, and what were their positions?

My team worked directly with the UI/UX designers, Devlopers and project managers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The services and experience have amused us. The method used by Team Wingix is successful, and they reach their deadlines on time.

How effective was the workflow between your team and theirs?

The project manager keeps us up to date at every point of our product growth, and the designer-to-designer contact is excellent.

What did you find most impressive or unique about this company?

We admire how quickly they react to a problem and find a viable solution. They were truly innovative problem solvers.

Are there any areas for improvement or something they could have done differently?

They can improve conflict management

BACKGROUND

Please describe your company and your position there.

I'm marketing head in amoost

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire ?

We launched our new product in market we want to design the packaging design that stand out of crowd. We also want some who create brand awarness in indian market and in the youth so, we took, UI/UX design service, branding and marketing from wingix

SOLUTION

How did you select this vendor?

We shortlisted the capability of the company who can start work asap. After some talk we decided to choose wingix

Describe the project in detail and walk through the stages of the project.

We want market research on the product we gonna sale and how to increase the brand awareness. We want someone who use design thinking to collaborate all different section with some innovative solution.

How many resources from the vendor's team worked with you, and what were their positions?

My team work directly with UX designer, Designer and thinkers

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They grow our product 3x times I love their service

How effective was the workflow between your team and theirs?

Daily update and progression update weakly.

What did you find most impressive or unique about this company?

Their design conceptualizing skills are one of the finest I have ever seen. Apart from that they have professional keen eyes to create some product. I think they know what users want.

Are there any areas for improvement or something they could have done differently?

In this pandemic I think we all have to think how to work remotely