Winger Marketing

BACKGROUND

Please describe your company and position.

I am the VP of Marketing

Describe what your company does in a single sentence.

Value-added distributor to food processors nationwide.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Winger Marketing to accomplish?

• Increase brand awareness
• Optimize media relations

SOLUTION

How did you find Winger Marketing?

American Marketing Association

Why did you select Winger Marketing over others?

• Great culture fit
• Company values aligned

How many teammates from Winger Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Winger Marketing provided a comprehensive suite of professional services to support our marketing and PR initiatives. The services encompassed competitor research, PR strategy and planning, key messaging, branding, industry association relations, public and business relations, social media marketing, and event marketing support. 

Winger Marketing deliverables included key messaging and branding, the creation of boilerplates, a backgrounder for media, positioning statements, press releases, and other messages tailored to specific audience segments. The strategy involved defining thought leadership topics, identifying spokespeople, updating bios, adding experts to databases for journalists, and developing media lists for various target audiences.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Key measurable outcomes included: 

• Media impressions and reach 
• Audience engagement on social media platforms 
• Website traffic 
• Brand mentions and sentiment analysis 
• Share of voice

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Winger Marketing consistently demonstrated a commendable level of efficiency and responsiveness throughout our collaboration. Their ability to deliver a high volume of projects in a timely manner was impressive, showcasing their commitment to meeting deadlines. Utilizing collaborative tools, they efficiently planned projects for the entire year, demonstrating a strategic and organized approach. Additionally, Winger Marketing proved to be adaptable by seamlessly incorporating last-minute rush requests into their workflow. Their responsiveness to the specific needs of our business was a key factor in the success of our projects, fostering a collaborative and client-focused working relationship.

What was your primary form of communication with Winger Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Winger Marketing's standout quality was their extensive experience in driving strategic initiatives. Their depth of expertise was evident in their creative approach, as they consistently presented innovative and impactful ideas. The team's ability to facilitate open brainstorming sessions was particularly commendable, fostering a collaborative environment where creative insights flowed seamlessly. 

Their proficiency in combining strategic thinking with creativity demonstrated a holistic understanding of effective marketing. Winger Marketing's valuable contributions and skillful facilitation of idea generation sessions made them an integral part of our team, contributing significantly to the success of our initiatives.

Are there any areas for improvement or something Winger Marketing could have done differently?

Winger Marketing performed exceptionally well, leaving no room for improvement, and executed their tasks seamlessly without any need for adjustments.

BACKGROUND

Please describe your company and position.

I am the CEO

Describe what your company does in a single sentence.

Leading manufacturer of fermented better for you beverages in North America

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Winger Marketing to accomplish?

• Provide a B2B marketing strategy
• Implement a monthly social marketing program

SOLUTION

How did you find Winger Marketing?

Referral

Why did you select Winger Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Professional

What was the size of Winger Marketing’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They where brought on to partner with our marketing team to lead us with a B2B Marketing Strategy that focused on client acquisition, thought leadership, and thought leadership to CPG food and beverage companies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Executed a new website, monthly PR schedule, CRM system, and high level strategic thought on client acquisition

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were timely, accurate, and creative.

What was your primary form of communication with Winger Marketing?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Great humans who where professional and very relevant with todays marketing technology

Are there any areas for improvement or something Winger Marketing could have done differently?

No