Widoczni

BACKGROUND

Please describe your company and position.

 I am the Head of Marketing and PR Department of a financial services company 

Describe what your company does in a single sentence.

We are an insurance company, operating in Poland continuously since 1993. Last year alone, the company provided insurance coverage to nearly 3 million clients.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Widoczni to accomplish?

• improve the overall visibility of the brand in Google
• optimization of website content and improvement of customer experience
• improving the position of keywords and key phrases of individual business lines in the search results

SOLUTION

How did you find Widoczni?

Online Search

Why did you select Widoczni over others?

• High ratings
• Pricing fit our budget
• comprehensiveness of the offer

How many teammates from Widoczni were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Widoczni started with auditing our website. Technical SEO audit resulted in a list of suggestions that we needed to implement. Next step was on-site and off-site optimization. They implement activities according to the approved schedule and contract.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We have noted significant increase in the number of phrases in the top10. The results are better than we expected at the beginning of our cooperation.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have regular meetings to discuss every stage of the project, We get clear reports that summarize the current status and indicators.

What was your primary form of communication with Widoczni?

Virtual Meeting

What did you find most impressive or unique about this company?

Widoczni is a very professional agency, supportive, and knowledgeable in solving problems and building mutual trust. They provide us with Continuous advice on e-marketing, and assistance in areas beyond the scope of the contract - such as recommendations on Google Business or Linkedin activities.

Are there any areas for improvement or something Widoczni could have done differently?

None

BACKGROUND

Please describe your company and your position there.

My company specializes in designing facades, BIM services, and visualizations. We offer a wide range of services, including architectural design, engineering, and project management for both new construction and renovation projects. Our team of experts use the latest technology, including BIM software, to create detailed, accurate and precise models of building facades.

Additionally, we provide visualization services to help clients visualize and understand the final design. With our expertise and cutting-edge technology, we are able to deliver high-quality results that meet the specific needs and requirements of our clients.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired the SEO agency WIDOCZNI because we needed to increase our visibility in Google search results. By improving our search engine rankings, we hoped to attract more potential customers and increase our online presence.

With the expertise and experience of WIDOCZNI team, we believed they could help us achieve our goal and boost our online visibility for leading to an increase in website traffic and ultimately, business growth.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose WIDOCZNI SEO agency by conducting thorough research on various agencies in the market. I looked into their past work, client testimonials and reputation. One of the key factors that led me to choose WIDOCZNI was their clear and effective communication from the very beginning.

They explained their approach and strategies in a way that was easy for someone like me, who has limited knowledge of SEO, to understand.

Additionally, they were very responsive to my queries and concerns and they were able to provide clear and detailed information about their processes and how they planned to help me achieve my business goals. Their transparent and open communication made me feel confident in their ability to deliver the results I needed.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The experts from the Widoczni agency performed a comprehensive technical review of our website. After that, they began to improve and increase the backlinks and content on our website. They are keeping the optimization and expansion up-to-date, and offering suggestions on any aspects of our website.

How many people from the vendor's team worked with you, and what were their positions?

Agency team is composed of several specialized individuals who work together on our projects. The SEO specialist is in charge of creating and implementing the SEO strategy and addressing any technical issues that arise.

The copywriter is responsible for crafting professional and high-quality content. Lastly, the project supervisor acts as the point of contact between team and me.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are extremely satisfied with our partnership with the agency. They consistently take actions aimed at increasing our visibility in Google and the number of new customers who are interested in our offerings. We receive frequent updates on the progress and performance. We maintain a consistent communication with the project supervisor.

Describe their project management style, including communication tools and timeliness.

Effective communication, and regular updates on activities and outcomes. I receive prompt responses to my questions and all matters are addressed consistently.

What did you find most impressive or unique about this company?

Ongoing consulting for e-marketing and assistance in areas beyond the scope of the agreement.

Are there any areas for improvement or something they could have done differently?

There are always elements that can be improved. Widoczni promptly respond to our feedback.

BACKGROUND

Please describe your company and your position there.

I`m General Director in company where we are selling teas and accessories.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired them to improve SEO results of our website.

SOLUTION

How did you select this vendor and what were the deciding factors?

We interviewed 4 SEO companies but the price and team in Widoczni were the most competitive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

"Widoczni" made a technical audit of the site. Then they started work related to the optimization and development of the link profile, as well as the content on our website. They conduct activities on an ongoing basis and provide advice on all matters regarding our website.

How many people from the vendor's team worked with you, and what were their positions?

We work with dedicated team. It is SEO Specialist - Sebastian, who is responsible for preparing the positioning strategy and the scope of work, copywriter Agata, who prepares the content, and Natalia, who acts as a project supervisor and takes care of communication between us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are pleased with the results. The agency constantly conducts activities aimed at increasing the results related to the visibility and the number of new customers interested in our offer. We receive reports on results and activities on an ongoing basis.

Describe their project management style, including communication tools and timeliness.

Communication was at a good level, regular summary of activities and results, I received answers to my questions in the time which I expect.

What did you find most impressive or unique about this company?

Their constant advice in the field of internet marketing was impressive.  and assistance in areas beyond the scope of the contract.

Are there any areas for improvement or something they could have done differently?

There will always be areas for improvement. "Widoczni" responds immediately to our reports.

BACKGROUND

Please describe your company and your position there.

The company offers: products for automotive paint and work in the industrial sector; self-levelling flooring systems for sports and industrial buildings; materials for work in the glass industry and products for the renovation of historical vehicles; E-Marketing & Web Analysis Specialist

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired Widocznie for SEO services. We decided to cooperate with them in order to improve visibility in Google and increase interest in our offer.

SOLUTION

How did you select this vendor and what were the deciding factors?

Based on reviews and approaches to the client

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

Specialists from the Widoczni agency conducted a detailed technical audit of the website. Next, they started optimizing and expanding the link profile as well as the content on our website. They carry out activities up to date and provide advice on all matters relating to our website.

How many people from the vendor's team worked with you, and what were their positions?

We work with a project team. Paweł  - SEO specialist is responsible for the preparation of the SEO strategy, as well as all technical issues. Katarzyna  - the copywriter, prepares professional content. Maciej  - the project supervisor, who takes care of the contact between us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We are very happy with this cooperation. The agency constantly conducts efforts aimed at increasing visibility in Google and the number of new customers interested in our offerings. We receive ongoing reports on the results and operations. We are in constant contact with our project supervisor.

Describe their project management style, including communication tools and timeliness.

Good communication, and regular summary of activities and results. I get an answer to the questions asked in the time I expect it - quickly and all issues are discussed on a regular basis.

What did you find most impressive or unique about this company?

Constant consulting on e-marketing, and support in areas beyond the scope of the contract.

Are there any areas for improvement or something they could have done differently?

There will always be correctable elements. Widoczni react immediately to our reports.

BACKGROUND

Please describe your company and your position there.

Our company specializes in organizing various types of events: conferences, banquets, integration events, trade shows, picnics, Christmas Eve parties, workshops, etc. Our offers are directed mainly to companies. We are able to organize an event for up to 1000 people. We also organize concerts and various types of larger entertainment events. In the company I hold the position of Senior Event Manager.

I am responsible for planning, organizing and coordinating events. I am also responsible for direct contact with the client. In addition, I supervise all marketing activities in the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

The main purpose of employing a „Widoczni” company is to increase the visibility of the company's website in the Google search engine. Ultimately, this is to increase the company's position and gain new customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

The main factor was the many positive opinions about cooperation with the company. Also, they have extensive experience and a long-term presence in the SEO market.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The first step was to set a goal. Next stages were; website optimization, website link profile analysis, competition analysis, preparation of SEO strategy, and selection of keywords. we also received a proposal to add subpages, and the preparation of content supporting SEO was instructed.

How many people from the vendor's team worked with you, and what were their positions?

We work with the Customer Success specialist, SEO specialist and Content Marketing specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our cooperation does not last long. But until now we received some content for subpages to be confirmed and first reports.

Describe their project management style, including communication tools and timeliness.

Great involvement, constant contact, on-time report and willingness to help.

What did you find most impressive or unique about this company?

Detailed analysis before start any activities, timeliness and great, constant contact.

Are there any areas for improvement or something they could have done differently?

We didn’t report weaknesses by now.

BACKGROUND

Please describe your company and your position there.

I am a marketing communications specialist at Complet Chmielewscy spolka jawna. The company has been manufacturing upholstered furniture for over 30 years, mainly to foreign B2B customers. In 2020, the company launched its own e-commerce addressed to customers from Poland.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired the Widoczni agency to improve the store's online visibility and thus increase sales volume.

SOLUTION

How did you select this vendor and what were the deciding factors?

I chose the Widoczni agency after analyzing the offerings of entities of this type on the market. The offer was clear and to the point, and we were also looking for a company based in Greater Poland.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The cooperation concerns two areas: - SEO - PPC on Google and social media The main objective of the ongoing cooperation is to optimize the store. From month to month there is an improvement in the visibility of the store in terms of organic search. Visibility in the TOP 50 increased by 100% during the last 12 months.

How many people from the vendor's team worked with you, and what were their positions?

I work mainly with 2 managers - one for SEO and the other for PPC. In addition, I have direct contact with a copywriter.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Verifying the current positions of phrases particularly relevant to the start of the contract, we see improvement on many of them such as: - classic armchairs from 37 to 7, - upholstered armchairs manufacturer from 60 to 3, - electric controlled bed from 29 to 6, - furniture of own design from 100 to 9, - electric beds from 53 to 8,

Describe their project management style, including communication tools and timeliness.

I rate the cooperation with the managers from the Widoczni agency very good. I receive regular monthly reports, communication is understandable, our suggestions are implemented.

What did you find most impressive or unique about this company?

I value reliability and the search for optimal solutions. I trust the managers of the agency.

Are there any areas for improvement or something they could have done differently?

I do not make any comments. The cooperation is going very well.

BACKGROUND

Please describe your company and your position there.

I'm the owner for a e-commerce company named Słoiczkowo. We're selling products for food processing

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We wanted to make our webstore more visible in Google and increase amout of new retail and wholesales customers.

SOLUTION

How did you select this vendor and what were the deciding factors?

we started with searching for companies in Google. Widoczni had best opinion among other companies. After first meeting we knew that was great decision. They showed us our potential and goals for wchich we should get.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

Our partnership bega with a discovery phase and we laid our goals. They helped us with keyword research and performed an analysis of our competitors. Their made on-site changes and created new collateral with our uptades tactics and keywords. Their team also writes monthy blog post and increasing linking base.

Who did you work with and what was the feedback process like?

We have constant contact with project manager who distributed all of the work amongs their team responsible for expamle for copywriting, SEO, linking etc.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since they started working on SEO with our site traffic steadily growing and now after a year of partnership we have more that 180 keywords in top10. We gain a lot of new wholesales customers thanks our position in Google

Describe their project management style, including communication tools and timeliness.

We mostly use video meeting and email to comunicate. They are great at managing our expectations and meeting deadlines.

What did you find most impressive or unique about this company?

Level of professionalism and overral knowledge within the industry stands out.

Are there any areas for improvement or something they could have done differently?

i dont saw any lacks in their work, but im pretty sure that if some would happend they would listen me and improve those lacks

BACKGROUND

Please describe your company and your position there.

I am an executive in a company that sells consumer electronics and imports goods from China.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

In our company, we wanted to increase the visibility of our online store in the Google search engine for the categories / key phrases that interest us.

SOLUTION

How did you select this vendor and what were the deciding factors?

We analyzed the offers of companies that deal with website positioning. After talking to the team of the "Widoczni" agency, we decided to start cooperation. Good contact and great reviews were decisive.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started by auditing our current activities and assessing the current SEO situation. We received a complete description of our situation and suggestions for action for several months ahead. During the first moments of cooperation, we selected the most important phrases and areas that we should address. Then we corrected the direction of activities together and after almost a year of activities, we are still working on current projects.

How many people from the vendor's team worked with you, and what were their positions?

We cooperate with an SEO specialist and our account manager who takes care of impeccable cooperation between us.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

I can certainly say that I am satisfied with the results of the campaign. We achieve continuous growth, which was our primary goal.

Describe their project management style, including communication tools and timeliness.

All stages of the project are always consulted, contact with the account manager is very easy and direct. In this respect, we are very pleased with the cooperation. Because in our opinion good communication is crucial during business cooperation.

What did you find most impressive or unique about this company?

Full professionalism and knowledge of the agency's employees.

Are there any areas for improvement or something they could have done differently?

I don't see any of those at the moment.

BACKGROUND

Please describe your company and your position there.

Coowner of the company, responsible for sales and marketing departament. Our company runs in Engineering and Renewable energy branch.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired Widoczni to run SEO campaign for our brand.

SOLUTION

How did you select this vendor and what were the deciding factors?

We selected Widoczni because of excellent reviews and expertise.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

We started our cooperation from setting the goals, research of our company current situation in online marketing and giving some background on the branch and marketing we are operating. We focused on SEO campaing which bring us first results after few months of cooperation. Currently, our position in Google an recognition of brand raised, as well as number of leads we are acquiring through website.

How many people from the vendor's team worked with you, and what were their positions?

There are two people responsible for our project - Customer Success Specialist and SEO Specialist.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

All of our initial assumptions were covered - they have significantly improved position of keywords in Google, most important phrases are on the first pages of search engine. Number of leads raised, as well as all indications on our website, including traffic, number of inquiries etc.

Describe their project management style, including communication tools and timeliness.

I would say they are very attentive, always ready to advise in any cases covering online marketing and SEO. Every month we get summary of taken actions, we can also track position of key words in dedicated app.

What did you find most impressive or unique about this company?

Their reputation is really covering the results of the cooperation and service they give.

Are there any areas for improvement or something they could have done differently?

I would appreciate more ideas of actions we can take to improve company's position even more.

BACKGROUND

Please describe your company and your position there.

Export Sales Director in a company producing mobile structures, tent halls, marquees and other type of roofed surface.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Widoczni, and what were your goals?

We hired Widoczni to increase our brand's awarness by using internet marketing tools, get us to the new markets and niches as well as to help us take our business to the next step - to an international level.

SOLUTION

How did you select this vendor and what were the deciding factors?

We did a research of local companies active in internet marketing area. We picked 4 most responsive ones which approach and recomendations we liked. After personal meetings we made a decision to start cooperation with 2 of them. And after 2 years of cooperation we switched fully to Widoczni because the customer service standards and the results.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

• website building and maintenance (30 different language versions)
• design and implementation of new apps
• Adwords activities & campaigns
• social media activities & campaigns
• websites positioning
• content marketing
• PCC, SEO, SEM, and others

How many resources from the vendor's team worked with you, and what were their positions?

We have been working with 7 of Widoczni's employees - from assistants up to company owner.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We have entered several new foreign markets and built / sold many structures worldwide worth milions of dollars. Without diving deep into the specific numbers, it is enough to say that the Export Sales Department turnover increased 17x over the period of 8 years.

How effective was the workflow between your team and theirs?

Very. We have weekly updates, reports of activities' results, activity planning sessions for next periods. We are in constant, everyday email and phone contact and when a personal, ah hoc meeting is need it is no problem to have it even the same day.

What did you find most impressive or unique about this company?

We like the creativity of finding solutions to challenges, listening to our needs, and delivering on their promises. And they are good people. Simply.

Are there any areas for improvement or something they could have done differently?

Hard to find any.