Wheatleys Copywriting

BACKGROUND

Please describe your company and position.

I'm a marketing account manager at TBT Marketing

Describe what your company does in a single sentence.

TBT Marketing is a specialist B2B technology marketing agency providing content and creative marketing, demand generation, channel marketing and integrated campaign support for technology brands.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wheatleys Copywriting to accomplish?

• We engaged Wheatleys Copywriting to support a range of B2B technology marketing projects requiring clear, engaging and professionally written copy across multiple formats. Neil worked on assets including playbooks, whitepapers, email campaigns, social media posts, presentation decks, website copy and landing pages, adapting the content and tone to suit different clients, audiences and campaign objectives.

SOLUTION

How did you find Wheatleys Copywriting?

Other

Why did you select Wheatleys Copywriting over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Wheatleys Copywriting were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work covered copywriting support across multiple B2B technology marketing projects for different clients and campaign requirements. Neil was typically briefed on the client, audience, objective and required deliverables, and where appropriate joined client calls to gather further context and clarify requirements before drafting. Key deliverables included playbooks, whitepapers, email campaigns, social media posts, presentation decks, website copy and landing pages. The work often required adapting tone, messaging and level of technical detail for different audiences, as well as incorporating client feedback and responding to changes in scope or direction during the course of a project.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

As a marketing agency, we did not always have direct visibility of the final performance metrics associated with every asset once it had been delivered to the client. However, Neil’s work consistently met the requirements of the brief, was delivered to agreed timelines and was well received by both our internal team and client stakeholders. A strong indicator of success was the fact that we continued to engage Wheatleys Copywriting across multiple projects and clients over an extended period, reflecting the quality, reliability and consistency of Neil’s work.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Neil was very reliable from a project management perspective. He was always clear about delivery dates and consistently met agreed timelines. If he foresaw any change that could affect a deadline, he communicated this early so that expectations could be managed. He was also very responsive to changing project and client requirements, adapting readily when briefs evolved or additional input was needed. Many of our client stakeholders were based in the US, and Neil was flexible about attending calls when required. He always came prepared, having reviewed the information provided in advance and with relevant questions ready, which helped us make effective use of client time and ensured he had the context needed to deliver the work.

What was your primary form of communication with Wheatleys Copywriting?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me was the combination of strong copywriting with a professional and collaborative way of working. Neil understood the demands of an agency environment, where briefs can evolve, multiple stakeholders are involved and client expectations need to be carefully managed. He was dependable, commercially organised and highly adaptable, while also being thoughtful in his approach to the work. He took the time to understand the client and subject matter, came well prepared to meetings, and was always willing to ask the right questions to ensure the final copy met the brief. He is also calm, personable and genuinely a pleasure to work with.

Are there any areas for improvement or something Wheatleys Copywriting could have done differently?

No. Based on my experience working with Wheatleys Copywriting, I did not identify any areas that required improvement. Neil was consistently professional, reliable and responsive throughout our work together.

BACKGROUND

Introduce your business and what you do there.

I’m a trustee at Walton Cottage Education Trust, a charity focused on children’s care.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wheatleys Copywriting to accomplish for your charity focused on children's care?

We needed them to create the correct wording for our brand to enable it to stand out from the rest.

SOLUTION

Can you describe the scope of work Wheatleys Copywriting handled for this project with Walton Cottage Education Trust? Please include the main deliverables if you can.

Wheatleys Copywriting proofreads our plans and write-ups for our publicity materials, including posters, flyers, and brand images. They use our basic language and make our story more interesting to capture the attention of those we need to use our services.

What is the team composition?

We work with one teammate from Wheatleys Copywriting.

How did you come to work with Wheatleys Copywriting?

We found them through an online search. We chose them over other options because they were a great culture fit.

What is the status of this engagement?

We started working with them in January 2021, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Wheatleys Copywriting’s wording has made it achievable for us to keep our name out there and draw attention to the charity. Their words and enthusiasm also galvanize us to keep going. Not only do Wheatleys Copywriting’s words bring in business, but they’re also one of our biggest cheerleaders. Their work has solidified our brand by at least 80%, which we measure through feedback from clients who have bought into our story and attended our events because of Wheatleys Copywriting’s wording.

How did Wheatleys Copywriting perform from a project management standpoint?

They always deliver on time. If they see a gap in our knowledge or requirements, they highlight it and endeavor to help us get through it. We communicate through in-person meetings.

What did you find most impressive or unique about them?

Wheatleys Copywriting’s friendly nature, patience, creativity, and ability to change our basic wording into fantastic prose are impressive.