Whales Design

BACKGROUND

Please describe your company and position.

I am the Financial Controller and Marketing Manager of Training Services International

Describe what your company does in a single sentence.

Training Services International (TSI) provides environmental safety training and consulting services, specializing in asbestos, lead, mold, OSHA, and regulatory compliance. We equip professionals with the knowledge and certifications needed to work safely, remain compliant, and lead in their industries.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Design to accomplish?

To redesign and develop a distinctive and scalable brand identity and website that reflects the company’s positioning, strengthens market presence, and ensures visual consistency across all touchpoints.

SOLUTION

How did you find Whales Design?

Online Search

Why did you select Whales Design over others?

• Pricing fit our budget
• Good value for cost
• People were kind and easy to work with

How many teammates from Whales Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The design team has played a key role in helping us completely modernize and elevate our brand. They led a full brand revamp, including the creation of a new logo and color palette that truly reflects who we are today. 
They redesigned our training manuals, PowerPoint presentations, stationery, certification templates, website, and reusable email newsletter layouts, ensuring consistency and professionalism across all materials. They also developed social media templates that allow our team to maintain a strong and cohesive presence.

Throughout the process, they were extremely helpful, flexible, and accommodating—especially as our needs evolved beyond the original scope. They were always willing to adapt, incorporate feedback, and fulfill additional requests as they came up, making the entire experience smooth and collaborative. Their creativity, responsiveness, and commitment made a meaningful impact on our brand and positioned us well for continued growth.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Redesigned the brand identity and website.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, they demonstrated strong project management throughout the engagement. They consistently delivered items on time and kept the project moving forward in an organized and efficient manner. Their team communicated clearly, provided regular updates, and set realistic expectations for each phase of the project.

They were highly responsive to our needs and very accommodating as the scope evolved. Whenever we had feedback, revisions, or additional requests beyond the original plan, they addressed them promptly and professionally. Their flexibility, attention to detail, and willingness to support us at every step made the process smooth and collaborative.

What was your primary form of communication with Whales Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed me most was their responsiveness and ability to truly understand our vision. Even with the time difference, they consistently responded almost immediately, which made communication smooth and efficient. 
They also provided thoughtful, well-designed options that closely aligned with what we were looking for, often requiring very minimal revisions. Their ability to quickly translate our ideas into professional, high-quality designs made them stand out and contributed greatly to the success of the project.

Are there any areas for improvement or something Whales Design could have done differently?

Overall, we had a very positive experience and there are no major areas for improvement that stand out. The only minor issue we encountered was occasional glitches during Google Meet calls, but this did not significantly impact the project or communication. Their team remained responsive, professional, and easy to work with throughout the entire process, and they were always willing to ensure everything was clearly understood and delivered to our expectations.

BACKGROUND

Please describe your company and position.

I am the CEO & Tech Lead of Tymko Tech

Describe what your company does in a single sentence.

Digital Transformation

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Design to accomplish?

• Brending

SOLUTION

How did you find Whales Design?

Online Search

Why did you select Whales Design over others?

• High ratings
• Close to my geographic location
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

Review Professional Documentation Design

Analyze the structure, layout, and overall visual appearance of the provided documentation.
Check for consistency with the company’s branding and style guidelines.
Assess clarity, readability, and logical flow of information.
Identify any formatting issues, inconsistencies, or areas that require improvement.
Evaluate Email Templates

Review email templates for clarity, tone of voice, and alignment with corporate communication standards.
Verify the presence of all necessary components (greeting, body, closing, signature, disclaimers).
Assess formatting, grammar, and spelling.
Test the templates for responsiveness on different devices (desktop, mobile).
Provide Structured Feedback

Summarize key strengths and areas for improvement for both documentation and email templates.
Offer specific, actionable recommendations for enhancing professionalism, effectiveness, and user experience.
Highlight any compliance or branding issues.
Suggest next steps or priorities for revision.
Deliverables:

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Measurable Outcomes Demonstrating Progress or Success
Consistency and Standardization

Achieved a 100% alignment with corporate branding guidelines across all reviewed documents and email templates.
Reduced formatting inconsistencies (font, color, spacing) by 95% following the implementation of the feedback.
Efficiency Gains

Decreased the average time to create or update documentation by 30% due to the adoption of standardized templates.
Reduced the number of revision cycles for new documents from 3 to 1–2 rounds, improving turnaround time.
Improved Communication Quality

Increased positive feedback from internal users regarding clarity and professionalism of documents (measured via post-project survey, average satisfaction rating improved from 3.8 to 4.6 out of 5).
Reduced the number of clarification requests by 40% after new templates were introduced.
Device Compatibility

Achieved 100% proper rendering of email templates across tested devices (desktop and mobile), verified through multi-platform testing.
Compliance and Risk Mitigation

Ensured 100% inclusion of legal disclaimers and required signatures in all email templates and official documents, as verified during the final audit.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project was managed effectively, with clear milestones and regular status updates provided throughout the process. All deliverables—including the revised documentation and email templates—were submitted on or ahead of schedule, demonstrating strong time management and reliability.

The team was highly responsive to feedback and adaptable to changing requirements. Requests for adjustments or clarifications were addressed promptly, and communication was consistently proactive and solution-oriented. This approach ensured that our needs were fully understood and incorporated into the final deliverables, resulting in a smooth and efficient collaboration.

Overall, the project management demonstrated professionalism, accountability, and a strong commitment to client satisfaction.

What was your primary form of communication with Whales Design?

Email or Messaging App

What did you find most impressive or unique about this company?

What stood out most about this company was their commitment to quality and attention to detail. From the very beginning, they demonstrated a deep understanding of our requirements and proactively offered suggestions to improve both the content and design of our documentation and email templates. Their ability to seamlessly integrate our branding guidelines while still enhancing usability was particularly impressive.

Additionally, their communication style was clear, transparent, and consistently client-focused. They were not only responsive to feedback but also anticipated potential challenges and provided practical solutions before issues could arise. This proactive, collaborative approach set them apart and contributed significantly to the project’s overall success.

Are there any areas for improvement or something Whales Design could have done differently?

While the overall experience with Whales Design was highly positive, there are a few areas where further improvement is possible:

Documentation of Processes: Providing more detailed documentation on the decision-making process and rationale behind certain design choices would enhance transparency and make it easier for internal teams to maintain and update materials in the future.
User Testing: Incorporating more user testing and gathering direct feedback from end-users prior to final delivery could help ensure that all materials are intuitive and fully meet practical needs.
Timeline Communication: Although all key deadlines were met, earlier communication about interim milestones and potential bottlenecks would provide even greater clarity and help stakeholders plan more effectively.
Overall, these are relatively minor suggestions. Addressing them would further strengthen an already impressive service offering.

BACKGROUND

Please describe your company and position.

I am the Review for Whales Design of Shtock(Unit B)

Describe what your company does in a single sentence.

Sell building material

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Design to accomplish?

• To develop a new packaging system for our construction materials, To create a functional design system that would improve product identification

SOLUTION

How did you find Whales Design?

Referral

Why did you select Whales Design over others?

• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

Whales developed the full packaging concept for our six main product categories. This included assigning distinct colors to each category, creating 19 unique patterns to differentiate each product visually, and designing a clear coding system placed on the sides of the bags for easy identification on pallets. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

After the redesign, our clients found it much easier to identify the right product at a glance. The new packaging also improved visibility on store shelves and gave our brand a much more modern and trustworthy appearance.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything was delivered on time. The Whales team was organized and proactive in their communication. We felt like they understood our industry well and anticipated many of our practical needs.

What was your primary form of communication with Whales Design?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their work not only looked great but directly solved logistical and usability challenges for our warehouse team and customers.

Are there any areas for improvement or something Whales Design could have done differently?

No, we were completely satisfied. The collaboration was smooth and results are perfect. Whales Design is a reliable, smart, and strategic design partner.

BACKGROUND

Please describe your company and position.

I am an executive OCLARETH

Describe what your company does in a single sentence.

OCLARETH creates sculptural objects for spatial retreat. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Design to accomplish?

• Creating a Brand Identity Concept based on the Brand Values
• Professional Documentation of the Brand Identity

SOLUTION

How did you find Whales Design?

Online Search

Why did you select Whales Design over others?

great communication and professionality

How many teammates from Whales Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The Objective was to create a Brand Identity Concept based on the Brand Values.

The key deliverables were: 

- Logo,
- Wordmark,
- Brand Identity Guide - including explanation about the Brand, the Logo and Wordmark - explained how they were created, the fonts and colors, which Pictures to use, Dos and Donts - in general a complete Documentation.
- Templates for Business Cards and Social Media.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Transparency along the Collaboration.

Deadlines were communicated and hold.

Brand Identity was professionally created and documented.

Fexibility of the Designers when Changes occured. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Project Management was very professional. From the beginning, everything was communicated transparently. I had at any time the overview on the progress of the project. 

The team delivered on time and the responds per email were fast and friendly. 

They were open for my whishes and delivered in the end everything properly. 

I am happy about the Collaboration.

What was your primary form of communication with Whales Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Whales Design does everything to make their customers happy.

Are there any areas for improvement or something Whales Design could have done differently?

I appreciated the Collaboration and have noting to criticise. 

BACKGROUND

Please describe your company and position.

I am the Co-founder and CEO of RefactorPlus

Describe what your company does in a single sentence.

Shopify development agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Design to accomplish?

• We hired Whales to give our brand a fresh look - new colors, fonts, patterns, visual elements, and a full website redesign. We also needed icons and logos for our new business direction - Shopify apps.

SOLUTION

How did you find Whales Design?

Referral

Why did you select Whales Design over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Whales Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Whales created our entire visual identity, including new brand colors, fonts, patterns, merch designs, LinkedIn visuals, Google Meet backgrounds, presentation templates, and a brand-new company website. They also designed icons for our Shopify apps.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our new branding significantly boosted our visibility. We received more engagement, more inquiries, and overall stronger credibility with clients and partners. Whales also helped us clearly separate and structure our website's two main functions (product and outsourcing services), making the site much more logical and user-friendly.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was great. Whales delivered everything on schedule, and communication was easy and proactive. They quickly adapted to our feedback, making the whole process smooth and stress-free.

What was your primary form of communication with Whales Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by how genuinely Whales cared about our business. They didn't just provide design, they offered thoughtful strategic insights and acted like an extension of our team.

Are there any areas for improvement or something Whales Design could have done differently?

Nothing comes to mind. Their team was easy to work with and friendly, they've exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Perfomance Marketing Specialist of an education company.

Describe what your company does in a single sentence.

We offer live online classes taught by industry leaders on business topics

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Design to accomplish?

• social media branding, materials design

SOLUTION

How did you find Whales Design?

Referral

Why did you select Whales Design over others?

Good value for cost

How many teammates from Whales Design were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Whales helped us refresh our color palette, built a full set of templates for our social media posts, designed ad banners for paid campaigns, and redesigned our profile visuals across platforms. They also worked on our internal and external documentation layouts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We now have polished social media templates that we actually enjoy using. The ad banners design turned out great. And our documentation feels more professional and aligned with our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, everything was delivered on time. They were quick to make edits and always kept us in the loop throughout the process

What was your primary form of communication with Whales Design?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They were super proactive in communication and genuinely cared about helping us find the best visual direction based on our goals.

Are there any areas for improvement or something Whales Design could have done differently?

Nothing major

BACKGROUND

Please describe your company and position.

I am the Director of Renovate Plans - Building Designers Pty Ltd

Describe what your company does in a single sentence.

Building design and interior design services and approval management.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Agency to accomplish?

• Creative
• Branding
• Identity

SOLUTION

How did you find Whales Agency?

Online Search

Why did you select Whales Agency over others?

High ratings

How many teammates from Whales Agency were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Visual Brand Identity

Brand Process

Visual Brand Identity Concept

(Logo design , Brand color scheme , Brand Typography, Brand
Graphic, Social Media Kit, Printing Collateral,
Imagery , Presentation Template
Visual Brand Style Guide)

 Icon design set (8-10 icons
 Email Signatur¥
 Letterhead for A4 document2
 Animated logo

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Exceptional visual outputs for our company!

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Incredibly prompt, efficient, responsive and dedicated.

What was your primary form of communication with Whales Agency?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed with their creativity and dedication to an incredible outcome.

Are there any areas for improvement or something Whales Agency could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of Real Estate & Property Consulting Company

Describe what your company does in a single sentence.

Real estate and property consulting services

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Whales Agency to accomplish?

• Brand Identity
• Logo Design

SOLUTION

How did you find Whales Agency?

• Referral
• Other

Why did you select Whales Agency over others?

• High ratings
• Great culture fit
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

• Logo design
• brand identity
• business cards
• Creative conceptualization.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Creative ideation
• Speed
• Approachability

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Fantastic project management flexibility and response times. They were a very cooperative team, and we'll definitely collaborate again soon.

What was your primary form of communication with Whales Agency?

• Email
• Messaging App

What did you find most impressive or unique about this company?

• Creativity
• approachability
• flexibility
• efficiency
• solid understanding of design

Are there any areas for improvement or something Whales Agency could have done differently?

Everything seemed to fit us perfectly!