Wet Cement Studio

BACKGROUND

Introduce your business and what you do there.

I’m a management technology consultant for a B2C company in the automotive auction space.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Wet Cement Studio?

I engaged Wet Cement Studio on behalf of my company. They needed help with creating a brand around the company’s auction platform.

SOLUTION

What was the scope of their involvement?

We needed the platform to appeal to design- and brand-conscious customers—namely automotive enthusiasts. Wet Cement Studio created brand materials that would make our identity consistent and resonate with our audience.

We started with a fairly complex brief to identify our needs, wants, and audience. Wet Cement Studio led a wide study of the space the company was entering and our competing brands. After that, they created a logo, color palette, and brand sheet among other materials. They also designed some graphical elements in CSS and worked alongside us to design the product’s UI/UX. Their team supplied a professional three-round review process.

What is the team composition?

I only worked with the principal, but I don’t know how other people worked for him.

How did you come to work with Wet Cement Studio?

A designer friend referred them to me. Wet Cement Studio’s backstory was exactly what I was looking for. Their principal had worked with very big accounts—including automotive companies—at a New York-based agency in the past. However, Wet Cement Studio itself charges much lower prices. They also gave us a presentation at the same level of quality and polish as multimillion-dollar agencies. 

How much have you invested with them?

We spent less than $10,000.

What is the status of this engagement?

The project ran from November 2018 until January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since the platform launched, we’ve done some online and physical activations involving the brand. Every member of our audience has gotten what we’re about. It makes sense to them and resonates with every demographic we’re targeting.

How did Wet Cement Studio perform from a project management standpoint?

The project was unusually short with only three reviews, each of which was straightforward because Wet Cement Studio’s quality of work was so high. Every time they came back with something, they gave us multiple options and their point of view, which was helpful in directing conversation even if we disagreed with their preferences. 

Also, the communication was perfect and professional throughout the project. Wet Cement Studio showed clear respect for my time as a client; they never over- or under-communicated at any point.

What did you find most impressive about them?

What impressed me most was the quality and clarity of their presentations. It met the level of polish and clarity as those from much larger and more visible companies, and I didn’t expect it. It inspired me to work just as hard as they did to support this project.

Are there any areas they could improve?

They’re on the small side, so they may not be well-suited for a huge project. Then again, my only experience with them was for a small platform. I hope that they continue to channel the same level of quality for a price I can afford.

Any advice for potential customers?

I wrote Wet Cement Studio’s founder a long email with concrete examples of other brands in the space, what they meant to me, and how they or didn’t meet my needs. That helped us start the project from a firmer place and eventually winnow down what we liked and didn’t like.