WeCommerce

BACKGROUND

Introduce your business and what you do there.

I’m the owner and CEO of Tripelina, a digital travel agency that allows users to search, plan, and book their trips.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Pirate Scale?

We needed our website to gain more traffic and engagement to lead to more conversions. We also wanted to establish a stronger presence on social media. In the competitive tourism sector, social media is just as important as a business website.

SOLUTION

What was the scope of their involvement?

The team primarily worked on the social media side. They also helped with SEO. The first step in our collaboration was to find a dedicated strategy for the needs we had. After that, I went through the business strategy for the company and the anticipated growth. Once that was resolved, their team went to work, keeping us in the loop about their progress with the social media strategy.

For the SEO side, we worked closely with a copywriter to make sure everything was written correctly and properly to ensure everything was ranking higher in the searches. They worked alongside my web development team, giving us ideas of what to adjust within my site. On social media, they helped with Facebook and Instagram mostly.

What is the team composition?

We worked with Ioanna (Founder).

How did you come to work with Pirate Scale?

I initially met Ioanna at the Global Entrepreneurial Summit. The more we talked there, the more I realized that I needed the service. I wanted to see how I could scale my company, so I needed someone with her expertise.

How much have you invested with them?

We spent around $10,000.

What is the status of this engagement?

We worked together from June 2017–January 2019.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the start, we saw a powerful increase in brand awareness and organic reach. We saw more engagement in site visits and through our newsletter because of the catchy titles their team came up with. We also worked extensively on the SEO side to make it even stronger.

The team was eager to explain everything to our side, making sure we were aligned.

How did Pirate Scale perform from a project management standpoint?

From a project management standpoint, it’s quite effective. Their team was keeping us updated. It was very professional. They were available to us whenever we needed them to. If we had questions, they would immediately answer back. They were very hands-on, which was very fantastic. We would always touch base once a week.

What did you find most impressive about them?

I’m impressed with all of their work. Hiring them was the right move at the right time. By helping and working alongside me, they helped to apply the right concept and content. I really needed their input.

Are there any areas they could improve?

They could invest more time in design. I did like their graphics, but my ideas weren’t out of the box. I think they could do a little more, but that’s a bit outside of their scope. In the end, it all worked out great.

Do you have any advice for potential customers?

Be open to somebody that cares about your project. Every job they undertake, they feel like it’s their own. Pirate Scale takes every single project to heart. I think it’s exceptional that they care that much and go the extra mile in this day and age.

BACKGROUND

Please describe your company and your position there.

I am the owner and general manager of FDC. FDC is a sports club located in Athens.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We wanted to build brand awareness and get more active on our Social Media. We had a Facebook Page, a Facebook group and an Instagram account, but we wanted to build a community around them.

What were your goals for this project?

Our first goal was to get more online users to join us offline in our gym. To find out about us through Social Media and then visit our premises and enrol.

SOLUTION

How did you select Pirate Scale?

We hired Pirate Scale then and there, because we were aware of their incredible work. We didn’t even look for other agencies.

Describe the scope of their work in detail.

The first semester was about creating the ideal strategy and marketing plan. A plan that could fit our budget, our services and most importantly our clients’ needs. We start improving our image on Social Media. Let me better say, creating our image on social media.

They start scheduling monthly posts with targeted texts and followed up with advertising. In the first 2 months already we started getting really stronger on Social Media. Our customers and audience increased by 15%.

What was the team composition?

We mostly worked with 3 people. The general manager of the company (she really knows everything about the internet, and I mean everything), the copywriter and sometimes we had calls with the ads

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In the first 2 months we already saw our social media engagement and sales increased. Our sales actually increased by 15%!! The results were much better than our expectations. We continue getting stronger every month. By now we have almost 3,000 likes on our facebook page – starting from zero.

How effective was the workflow between your team and theirs?

The workflow was great. They manage to keep us updated for every detail. They were also asking for our confirmation for every post, text or advertising they suggested to run.

We never felt ignored or afraid to ask things we weren't familiar with regarding social media and advertising. If I could describe our partnership with one phrase that would be that we felt really safe.

And I think that’s the most important feeling when it comes to your company and the partnerships you forge.

What did you find most impressive about this company?

They were fully focused on us. They took care of our company like it was theirs. We are really more than happy to have hired them. We couldn’t imagine a better collaboration.

They know the internet, they know sales, they know social media. Could we even possibly ask for more?

Are there any areas for improvement?

No areas of improvement. These guys are great.

BACKGROUND

Please describe your company and your position there.

I am the Administrator of Leadership Coaching. We provide experiential, innovative and insightful workshops, retreats and coaching programs.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We needed an agency that could help us forge a strategy and the overall content creation of our brand, first in English but mainly in the Greek Language. We also wanted to increase the engagement with our online audience

What were your goals for this project?

Our main goals were:

• raise our engagement online
• increase our organic reach
• increase our brand awareness among the Greek audience and therefore increase our profit.

SOLUTION

How did you select Pirate Scale?

It was introduced to us by one of our team members. We met them, evaluated them and finally we became part of their “pirate crew”!!

Describe the scope of their work in detail.

• Step 1: Find the strategy that works
• Step 2: Test the hypothesis of this strategy
• Step 3: Correct everything that was mediocre in the strategy, collect feedback, enhance what was going well and repeat.

What was the team composition?

We worked with 3 people: - The strategist - The content creator - The administrator Their strategist is an expert in business development. Especially for the Greek Market.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

• Engagement was higher by more than 20%
• Social Media started to gain more audience
• Our website traffic, especially during the time we were running ads was 50% higher
• Newsletter subscribers increased by 15%

How effective was the workflow between your team and theirs?

We had a really good collaboration with Pirate Scale. Our communication was just like it should be. The workflow was effective.

What did you find most impressive about this company?

They were always available for lengthy calls in order to deeply understand our business, our niche, and our products. We like that kind of devotion and commitment.

Are there any areas for improvement?

We would like them to have a native English speaker in their content creation team.

BACKGROUND

Please describe your company and your position there.

I am the general manager of Nexus Energy Center. Our flagship project is called the Comfort Project.

The Comfort Project is a targeted community-based effort to make homes more comfortable and less expensive to operate through the installation of energy efficiency measures.

At no cost to them, we help elderly, underserved, fixed-income, and disabled homeowners permanently lower utility costs, allowing them to use those savings on other necessities, such as food and medicine.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We desperately needed a reliable Agency capable of creating a business strategy that could help us reach more audiences and therefore more donations. Our cause is very important, but we had a really small crowd following our leads and helping our project to grow.

What were your goals for this project?

Increasing our website visibility and starting getting a presence in social media were our main goals. We wanted more and more people to get familiar with our project, not only near our base but worldwide. In order to do that, we urgently needed a strategy plan proper for our budget, our needs and our audiences.

SOLUTION

How did you select Pirate Scale?

We found Pirate Scale online. We first did our search about the head, the CEO of the company. We found a lot of articles and pages referring to her. We got really impressed from the reviews and feedback we read about her and her company. Therefore we contacted Pirate Scale.

Describe the scope of their work in detail.

Our first calls were dedicated to finding the strategy that fits our cause and audiences. We examined all the analytics we had so far, we found the average target group that fits our needs and therefore we started creating our business plan. We really never stayed not up to date.

They manage letting us know for every decision, or every step they concerned our company has to take in order to start growing.

What was the team composition?

We basically worked with 3 people. Ioanna, who is the CEO and the main person we were getting into contact with. The website developer, and the social media manager. All of them were extremely kind, available and really good partners.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We start watching our audience and our engagement increases in the first month already. In the second month, our website visitability increased by 20% . We also started gaining a major audience in Social Media, we actually saw it increasing by 30%. Most importantly, we hit a 40% raise in our donations. People from all over the world were contacting us in order to congratulate our project and donate. I mean, we couldn’t have asked for anything more than that.

How effective was the workflow between your team and theirs?

Our collaboration was more than great. We really love this guys.

What did you find most impressive about this company?

Their passion, their knowledge, their patience and their love for their clients.

Are there any areas for improvement?

You kidding me? Thanks to Pirate we manage to make more and more elderly people feel their home real and comfortable again. No areas of improvement found.

BACKGROUND

Please describe your company and your position there.

I am the owner of the first and oldest Couture Atelier in Athens, Greece named Kathy Heyndels. Kathy Heyndels has been a Haute Couture brand since 1956.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We needed to expand our brand online. We have clients all over the world but we really needed to make the brand even more recognizable worldwide and to make it easy for our customers to buy our clothes from everywhere in the world they are located in. We also wanted to increase the engagement of our Social Media accounts.

What were your goals for this project?

Create a state-of-the-art eshop, make it appealing and use friendly and at the same time increase our organic reach and sales. We are a big brand in Haute Couture fashion, but our presence online wasn’t representative of our work, quality and style. We needed to remedy this in the most professional manner, so that we wouldn’t risk our brand's name..

SOLUTION

How did you select Pirate Scale?

We had to choose a really reliable Marketing and Advertising Agency. One that can understand the magnitude of our brand and approach it with outmost respect and professionalism.

We knew that some big fashion brands in Greece were also working with Pirate Scale. We really liked what we saw as a result to these other brands, on their eshops but also their Social Media accounts. Thus, we approached them, and after our very first call, we hired them. They knew the industry and they understood what was at stake!

Describe the scope of their work in detail.

The first step was to create a contemporary website, with the proper UX/UI. We were impressed not only because they were really fast at understanding what we needed but also reaaaaly fast on delivery. We had our eshop up and running within a month!

Now our clients were able to take a look at our products, and therefore, shop globally. After finishing our website, we start working with our Social Media accounts. Posts with more targeted content and advertising in specific niche were the first things of their strategy that we implemented and that worked within the first 3 months.

What was the team composition?

We worked mostly with 4 people. We start our first call and meeting with the manager and CEO of the company. After that, we worked with the Web Developer and our dedicated Social Media Manager. We also had some meetings with their graphic designer when we needed it for a launch or a campaign.

We felt really comfortable with all of them. We could speak our minds and they did not judge when we did not like something and also they didn’t charge extra for the changes – which was extremely important in our case. Fashion is all about change after all!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In only 1 month our website was up and running, fully functional and according to our taste! I mean WOW! In 1 month! Also, in the first 3 months we had already reached about 15-20% more audience and sales increase worldwide.

Our targeted content gained the organic reach we were hoping for, and our website sales were a reality. We also saw a raise in the engagement in our Social Media too.

How effective was the workflow between your team and theirs?

Our partnership was great. We were communicating a lot in the beginning due to the eshop. And even though it was intense it run smoothly. We were always aware of all kinds of changes and updates. They always asked for our permission before proceeding to any kind of changes or strategies concerning our brand.

What did you find most impressive about this company?

The most impressive thing about this company is that they make you and your company feel really special. They were and still are really focused on our needs, no matter the pressure and the difficulties of their daily job.

Pirate Scale just came up with a magic strategy plan, perfectly applied to our company needs, and I'm telling you, their plan really works! We are more than happy to suggest them as a Marketing and Advertising Agency to other companies as well. And please take into account that our market is a really special, really difficult one!

Are there any areas for improvement?

Well, can they be part of our company? That would be the best! Haha!

BACKGROUND

Please describe your company and your position there.

I am the marketing director of “Olympia Gi” winery. Our winery is based in Achaia, specifically in the city of Olympia in Greece and we cultivate our own vineyards for wine production.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We urgently needed to be more active and productive in our Social Media. Nowadays, having a high quality product without having a big online audience ready to buy from you, is like having a store half - closed.

Especially now with COVID – 19, where we also had no tourists to come and visit our vineyard, online was the only way we could go! So, we partnered with Pirate Scale in order to help us boost our audience and buyers on the internet.

What were your goals for this project?

Our goal was to expand and increase our internet audience and gain their trust. Also we aimed to see a 10% increase in our sales in the first 3 months and then steadily rise 2% each trimester.

SOLUTION

How did you select Pirate Scale?

Pirate Scale was suggested to us through a program. We then checked their website, their customers and collaborations and in general their online presence. We were wowed and agreed to proceed with them.

Describe the scope of their work in detail.

We just put specific milestones in place.

1. monthly calendar in advance so that we don’t miss out on important days No
2. 2. Scheduling so that we create everything up front and spend the bare minimum of time in our Social Media while at the same time our job is done
3.  Ads so that we grow faster and better No 4: Strategy for viral ideas that could bring massive audience in our pages with low cost

What was the team composition?

We basically work closely with two people from their team. Mostly with their copywriter and our account manager leading the ads. Of course the Managing Director of the company was always present especially during the strategy and the viral ideas creation. All of them patient and available. Good job!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Well, here comes the good part. We actually saw a 9% raise in sales through our social media accounts. And a great 40% raise in followers and page likes.

Our audience is growing like never before! And I have to say, we get stronger and bigger day by day. Hiring Pirate Scale was really a good business decision.

How effective was the workflow between your team and theirs?

Great. constant updates online meetings calls great response time on emails google drive for the collaborative parts of the creative process

What did you find most impressive about this company?

This company knows how to grow another company through social media!! The most impressive thing was the fast reply!! In this ever changing fast world this is what we need, all of us! Fast scaling.

Are there any areas for improvement?

We would like them to give us the opportunity to learn from them more, in an educational concept, so that we can also be able to do some stuff on our own later in the future.

BACKGROUND

Please describe your company and your position there.

I am the owner and general manager of Milonas Spirits. Our company has been producing traditional Greek drinks and spirits since 1903.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We wanted to expand our presence in social media, raise our brand awareness throughout Greece and not just in Ileia region that we are based as well as increase the engagement with the younger audiences.

We produce and sell high quality, traditional drinks and our audience was mostly between 40-60 years old. We wanted to reach younger audiences and the best way to do that was through Social Media with a proper targeting. We also needed a strategic online plan in order to raise our website’s visibility and traffic.

What were your goals for this project?

Our goals were:

1. to increase our sales; and
2. to curate our online brand identity by creating viral content, especially made for the target group we wanted to reach.

We also wanted to have a concrete advertising plan for our products and not just waste money online for getting likes for the sake of likes.

Last but not least, we wanted to expand the age range of our audience and gain their trust. Because the younger generation today will be the main users of our spirits in 5 years from now.

SOLUTION

How did you select Pirate Scale?

We started cooperating with them during a program that the Prefecture of our region was sponsoring. And we were really excited by what we saw online about them.

Describe the scope of their work in detail.

We had a lot to work with. We started working on our Facebook page. They came up with plenty of ideas and we really liked all of them. Advertising, campaigns, online competitions were some of them. The growth of our Facebook page was never faster before.

Then we enhanced our presence on Instagram and LinkedIn, and worked methodically on increasing our engagement and audience to these pages.

Last but not least, we started our Facebook Group and also a Pinterest and a Twitter and Tik Tok account. We don’t invest in these channels heavily but it is crucial that we are present even with the bare minimum.

Generally, Pirate Scale forged our company’s needs and goals to this perfect online business plan. During the first months already, we started growing and increasing our sales, profits and brand awareness.

What was the team composition?

We mostly worked with 2 people from their team. Our own dedicated Social Media Manager and an engineer for the ads. Both of them were really invested in their job and took care of our needs like we were their only client. Extremely patient and kind.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a 50% increase in our Social Media engagement on Facebook & Instagram. We also saw a 30% growth on our followership on both channels with really low ad spent. Our target audience is getting younger and we are good on our way to be able to target University Students now, having this fresh look and perspective.

How effective was the workflow between your team and theirs?

Because of the pandemic Covid-19 caused, we mostly worked and communicated online. Phone calls, online meetings and emails were our communicating tools. But it really felt like we were working face to face. Their answers were quick and adequate and they provided solutions to any problems.

What did you find most impressive about this company?

They really do know how to help a small company grow and get stronger. To help a big company is easy, they have all the resources and budget available. But to help a small company rise – well this is something only a handful of businesses can do! And Pirate Scale did. They have great ideas and they know how to apply them.

Are there any areas for improvement?

We would like to have more face to face meetings. But even without the COVID this would be a problem since they are based in Athens. But it is fine, since our work is done and it is not a problem.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Virality, a Consulting Services Agency. We take over the broader strategic redefinition of a company: their social media presence, their Google rankings, the communication online and offline.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We needed to hire someone that knows how the online world works. A company able to deliver and create tangible results. We hired Pirate Scale as our own consulting agency. We urgently needed a business development plan in terms of Social Media and Google ads, tailor made for our and our clients’ needs.

What were your goals for this project?

We wanted to bring better results in the online campaigns for ALL our clients, throughout different industries. This is very difficult, since the majority of digital agencies are specialized in some sectors.

Thank God for Pirate Scale. They have many account managers that are specialized in different market sectors. Thus we wanted to mainly bring better results with the same budget, especially during these difficult COVID 19 times.

SOLUTION

How did you select Pirate Scale?

We knew about Pirate Scale and the dynamic they have as a Consulting Agency in Digital Marketing. We actually work in the same sector, so we could automatically understand how suitable this company was for us.

They wanted to build a strong marketing community in Greece - and they just did it. So we found their business strategy convincing and we decided to collaborate, we contacted them, and here we are!

Describe the scope of their work in detail.

Our first meetings were dedicated in explaining to them our policies and strategies, in discussing our automation tools and business goals. The second step was a business development plan offered by Pirate Scale for 3 of our clients in the beginning. For another 4 later on that we saw the first really great results.

Their strategies and proposals got us really excited, so we immediately started applying them. We were very satisfied to see Pirate Scale paying full attention to anything we had to say, any details, any need our company and our clients had. The thing we appreciated the most, was that, as a company, they weren’t afraid to speak their minds.

They were always proposing out of the box ideas and were willing to take risks and work and walk the extra mile in order to achieve results with minimum risk of course!

What was the team composition?

We basically work closely with three people from their team. One of them is their managing director, because our work entails a lot of strategy and planning and she is the expert in this. She was really focused on our meetings, taking notes in detail, explaining what works and what doesn’t today in Greece and not just theoretically what is supposed to be working.

All of the people we were working with, were very kind, helpful and always available via email or phone during and some times after working hours.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a medium of 25% better results {more sales with the same budget} throughout our clients in their different respective industries. Also, the new business development angle left our customers surprised in a very positive way and we were able to prolong 3 very important for us contracts because of that!

By hiring Pirate Scale for our online business strategists and consultants on facebook, Instagram and google ads, we simply reached the impossible, we have now less cost and more profit! By now, we are growing even more as a company, not to mention that we are getting even stronger. We are more confident to even bring more clients in because we know we can deliver.

How effective was the workflow between your team and theirs?

The project managers that we were assigned were really easy to communicate with and provided us with constant updates and support. They were replying in less than 24h to anything we might need, always able and flexible to arrange online meeting or phone calls. Even during after office hours if we really needed them, they were available for us and we appreciated it the most, since some things were happening and needed an urgent response.

What did you find most impressive about this company?

They really love what they are doing. Passion and knowledge lead them to the top. They are simply bringing results, guaranteed. They will never stop making you grow bigger and better. Most importantly, they are not afraid to speak their minds. They will tell you the truth, even if sometimes you really don’t wanna hear it, and they will just do what’s best for your company. We pay them but actually in return, they are bringing much more money to our company.

Are there any areas for improvement?

As far as it concerns me and my company, there are no arrears for improvement. There is nothing we would like to change in our collaboration so far. Maybe, if we could add something it would be that we would like an even faster response, let’s say 4 hours for every request. But we understand that this is a huge stretch for any company. Thus it is not such a big problem for the time being – especially with the after hours service we get.

BACKGROUND

Please describe your company and your position there.

I am the general manager of Karkantonis Home Plus. Our company is based in Ptolemaida Greece and we offer everything relating to household. From kitchen supplies to beds and mattresses.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We urgently needed to enter social media. The last few years all our big competitors went online aggressively. And we needed to somehow "fight" back and keep our clientele happy in our city and in the region in close proximity. So we hired them to boost our store visitors and also the sales through facebook mainly and instagram secondary.

What were your goals for this project?

We wanted to continue our profitable turnovers. Every year we grow around 5% and we wanted to see if with the help of social media we would be able to keep the growth of the past years and also why not raise it! Plus, we wanted to sell more in the big cities around us like Kozani, kastoria and Florina.

SOLUTION

How did you select Pirate Scale?

Other companies that worked with them suggested them to us. We then went online, we found their website. We searched their credentials and their past customers. They seemed like they knew what they were doing thus we hired them! And we are happy we did! This is why we continue work with them after all!

Describe the scope of their work in detail.

On our first meetings we explained to them our policies, our working hours and days and in detail we showed them what are the promises we can deliver for our customers {aka days of delivery upon order, return policy, refund policy}. All these details are very serious for a company in our niche. And we were very satisfied to see Pirate Scale were taking diligent notes, they were very detail oriented and helped us to clarify even more our needs and the hindrances that might arise. We also explained to them the initial budget we wanted to invest.

Once they had all the info, only 1 week later they cam back with a kick ass strategy that with some minors shifts works until today!

What was the team composition?

We worked closely with 2 people from their team. And we also met with their Managing Director for our semi - annual meeting every semester. She was really focused on our meetings, she explained what worked and what didn't and we co - created our next steps and the alternations in our strategy, in order to perform even better!

The 2 account managers we were working with, one in charge of the copywriting and the other in charge of the ads were very polite and helpful and always a phone call away. We could reach them even during the weekends - especially on high seasonality periods.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a 35% raise of sales through our social media and this percentage constantly grows every passing month. We also saw a 50% raise on our sales in the neighbouring big cities. What is more, now many people from restaurants and cafe bars know about us, thus we expanded in a different niche as well. Brand awareness through social media worked miracles for our local store.

How effective was the workflow between your team and theirs?

It was perfect. We mainly used emails, airtable and google drive. We communicated a lot over the phone as well since we have 1 dedicated key account manager just for us. This gave us a lot of freedom to suggest more ideas and implement them immediately. Also, it gives us a feeling of security that someone has our back, no matter what happens!

What did you find most impressive about this company?

They know internet. They know social media! MOST IMPORTANTLY THEY KNOW SALES. They don't just jibber jabber in order to confuse you. When something is off or they are sure will not work they tell you. They are not afraid to tell you "no" if this means their work will stay in high quality. We pay them and in return they bring way more money in our company. We don't need anything else from a partner. This is why we don't change them.

Are there any areas for improvement?

Nope, for us everything is perfect.

BACKGROUND

Please describe your company and your position there.

I am the CEO of Chic Greek Gifts. Chic Greek Gifts work with clients of all sizes from all around the world and in just about any industry. Chic Greek Gifts clients include: tourism organisations, food and non-food retailers, doctors and clinics, governmental bodies, real estate and construction companies, universities, artists, wedding planners, MICE professionals.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Pirate Scale?

We needed to hire someone that knows how the online world works. We wanted to build our brand nation wide in Greece but also wherever in the world people value Greek ideals. We mainly targeted USA, Germany, Australia and the UK. We started as a one woman show, in the attic of our apartment.

No longer an one-woman show and no longer in the attic, Chic Greek Gifts team now works out of an office-show room that has even hosted the Tedx Women pre-event, on the island of Crete. We couldn't be more excited with the growth after our trip in the Social Media world!

What were your goals for this project?

We wanted to become among the leading players of corporate gifts in Greece and also expand mainly in the USA. We wanted to have our brand connected with culture, history and all things chic. We wanted to get recognised for our quality and agility into creating the prefect gift for practically everybody.

SOLUTION

How did you select Pirate Scale?

We saw previous works they did with big brands in Greece. We also saw them teaching a lot of their secrets online and offline. They were giving a lot of value, asking nothing in return.

They wanted to build a strong marketing community in Greece - that is really behind in quality service providing. Thus we contacted them, we tried them for a month and it was a match. We still work with them and we will continue working!

Describe the scope of their work in detail.

For the first semester, we worked really hard on connecting all the dots. We had more than 12 discovery calls and also 3 meetings in person. Our team was giving them direction regarding our needs and they were coming back with ideas, with multiple proposals and concrete plans in order to create a strategy that fit our needs.

Then and there we knew we did the right choice, because this is what we needed. A custom made plan that is designed for us and most likely will work. Not something that the books say and that might work for a different company or a different sector.

We love this unique and tailor made approach. We know online works for everybody, but you have to find what it is that it works. Well Pirate Scale found out about it! After the first semester we just scaled and we put even more budget in the ads. We were simply scaling!!!!

What was the team composition?

From our part at the beginning is was just me. Later on we cooperated with a graphic designer, our marketing manager and our IT guy. From their part, the first semester I worked closely with their CEO and later with two team members, the key account manager and the social media manager that were allocated to us!

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We saw a 50% increase of our social media engagement, with little to no budget. The content created was so good that it was practically speaking for itself. No matter the algorithms, the content and the ideas simply worked.

We also saw a 40% increase on our Etsy sales and on our website orders as well! Plus, our branding was our of the roof!

By today, we had Maria Menounos & Kevin Undergaro having our gifts for her wedding, Amine Gulse - the world known model, The Prince of Wales and Dutches of Cornwall received also a Chic Greek Gift during their visit in Greece, along with Chris North and Nikos Aliagas and many more influential people!

How effective was the workflow between your team and theirs?

Seriously, it is like we have them in house. We had constant communication, they were replying in less than 24 hours to everything we would need or ask. They were always flexible in meeting with us even during after office hours especially during the launch of new products or our new website or Etsy shop!

What did you find most impressive about this company?

They simply bring results. They do not lie when a situation is difficult. They always inform you when a launch will be challenging but they do not stop until they find a solution that works. Sometimes they seriously believed more in our products than we did. And having such push from your partners always make you grow bigger and better! For that we are eternally grateful.

Are there any areas for improvement?

I feel that they only are of improvement would be if we could afford them to hire them only for us! haha! Seriously they simply get an A+