WebFX

BACKGROUND

Introduce your business and what you do there.

I'm the national sales manager at PsyTech Solutions, Inc., a company that provides cloud-based solutions for scheduling, billing, clinical records keeping, and other features to behavioral health, mental health, and substance abuse providers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We reached out to WebFX for SEO services to drive more leads through our website and organic search rankings. 

SOLUTION

What was the scope of their involvement?

WebFX initially helped us with paid advertising, but reevaluated its effectiveness and suggested we devote more resources to other marketing efforts. In the process, they've helped us create content and provided guidance on topics. They've also authored original content and had it backlinked from authoritative sites to boost our presence on Google, helped us identify keywords, and made changes to the site to improve its performance. 

What is the team composition? 

We've worked with two different project managers over the years and both were great to work with. They're very skilled and attentive to our needs. 

How did you come to work with WebFX?

One of my mentors in the area recommended a number of different firms, including WebFX. After speaking with their team, I felt they understood where we were coming from and offered the best skill set. 

How much have you invested with them?

We spend between $1,000–$2,100 per month.

What is the status of this engagement?

We started working with them around May 2016, and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX has significantly increased monthly leads from organic searches. We've gone from zero to about 20 leads per month. After the first year of investing in their services, we started experiencing a steady upward trend in results. They truly understand what it takes to get on the first page of Google, which is invaluable to a business. 

How did WebFX perform from a project management standpoint?

We don't set many deadlines, but they've been very proactive about driving the whole process for us and meeting our goals. They use Basecamp to share progress and report on all the great work they're doing each month. Overall, they've been very energetic and fun to work with. 

What did you find most impressive about them?

Out of all the SEO companies I've worked with in the past, they're the only ones that have delivered results. Their services have been well worth the investment; they know how to get results to help drive sales. 

Are there any areas they could improve?

I don't think so. There's more they could do for us, but we aren't taking advantage of everything they have to offer. We're happy they're able to work within our budget and still deliver such great results. 

Do you have any advice for potential customers?

Be patient. If another vendor claims they can provide results in just a few months, their SEO strategy is probably short-term, whereas WebFX takes a more strategic approach that generates more results in the long run.

BACKGROUND

Introduce your business and what you do there.

I’m a senior web developer for a global humanitarian organization. We provide relief and development to over 40 countries in need.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We engaged WebFX to assess and refine our website’s SEO. Our site provides a window into our organization, allowing users to learn more about what we do and how they can help. We wanted more people to find our organization and for search engine authorities to rank us correctly.

SOLUTION

What was the scope of their involvement?

WebFX first audited the site. They evaluated its current state and needs, and in weekly conference calls, they pointed us to quick fixes and helped us prioritize future work. Their team looked at key areas such as page structure, URL structure, and keyword optimization. They advised us where to condense or consolidate pages and how to target both full-text phrases and single-word keywords. 

WebFX also assisted us in link-building. Their team identified third-party websites that were already referring to our organization. We then reached out to those sites to ask for a link back to our content, improving our domain authority.

What is the team composition?

We’ve had an internet marketer dedicated to our account since we first brought on WebFX.

How did you come to work with WebFX?

We put out a request for proposal to several agencies. WebFX made us feel comfortable with their team from the get-go. Their team accommodated multiple questions and requests as we narrowed down the field to three finalist agencies. We appreciated their quick responses and willingness to train our staff in SEO to improve our long-term practices.

How much have you invested with them?

I’d rather not disclose that. However, WebFX has adapted well to our budget constraints as a non-profit. They make sure that we get the most out of our investment.

What is the status of this engagement?

We started working together in January 2018, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our rankings and traffic have increased since we started working with WebFX. We’ve especially seen more high-quality traffic, which we’re thrilled about.

How did WebFX perform from a project management standpoint?

We’ve scaled our meetings based on our needs; the frequency has shifted from weekly to every two weeks or monthly. WebFX excels at listening to our priorities and even helping us focus them. Our designated internet marketer demonstrates diligence at every turn; from the start, he dug into our organization to learn more about our goals and needs. We communicate through Basecamp, email, and conference calls—either over video or phone.

What did you find most impressive about them?

WebFX offers a high level of customer service and expertise, making them a trusted partner. We value their recommendations because they’ve proven themselves to be reliable and knowledgeable.

Are there any areas they could improve?

No, I can’t think of anything. I wish we had the budget to do more with their team.

Any advice for potential customers?

Ask questions; WebFX will answer every single one and explain processes. We value their willingness to educate our team on SEO and more effective practices.

BACKGROUND

Introduce your business and what you do there.

I’m the chief of strategy for McLaren Industries. We’re an international manufacturer and distributor of rubber tires and rubber tracks. We’re expanding into selling other industrial equipment to become a primary source for our customers.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to improve our SEO efforts and boost our online presence. Our goal was to ensure the website was maintaining its rankings and targeting our audience effectively.

SOLUTION

What was the scope of their involvement?

At the start of the engagement, WebFX performed an overview of our website and existing SEO efforts. They identified areas that could be strengthened to improve our online presence. A customized slide deck was presented to us with foundational knowledge and insightful ideas for improvement. From there, they created a report with all of the upcoming tasks for the first month.

WebFX continues to create relevant keywords, produce and manage online content, and research best practices for our website. We recently expanded the partnership to include PPC campaigns. They focus primarily on Google and Bing for these efforts.

What is the team composition?

Ben (Internet Marketing Specialist & Account Manager, WebFX) has been my point of contact since the beginning. I’m able to contact him and his team whenever I need them.

How did you come to work with WebFX?

We did a long, thorough search for the right vendor over the course of two years. Our business tends to keep their partners for up to decades at a time, so we wanted to be sure the right candidates were considered. After using Clutch and other review platforms, we compiled a list of vendors and interviewed them.

Our decision was ultimately between WebFX and a more local company. After meeting with Ben and witnessing their professionalism, I chose them for our partnership.

How much have you invested with them?

We spend $1,500 per month on the SEO services, while the price of the PPC efforts is more percentage-based. In total, we’ve spent around $10,000 total.

What is the status of this engagement?

We’ve had an ongoing relationship with WebFX since October 2018.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Even though we’re in the off-season for our industry, we’ve noticed a great impact from WebFX’s support. We see direct correlations between the SEO efforts and the number of leads we receive per month. For example, in January, we had twice as much traffic and leads than in the past. They’ve been doing a fantastic job for us.

How did WebFX perform from a project management standpoint?

Even before I was a client, they managed the process in a friendly, professional way. They’ve ensured their team is just an email or phone call away whenever I need them, which has been great. The work is always done quickly and up to our standards. Regardless of what I ask Ben, he brings me a solution faster than I imagined was possible. While they create detailed, personalized reports for me, Basecamp is also an option they offer for our project tracking needs.

What did you find most impressive about them?

Working with WebFX brings us great peace of mind—I know I’m getting top quality service from them. Everything they do is professional, clean, and effective. Unlike my in-house team that has to juggle multiple tasks at once, I value that they are entirely focused on one project for us.

Are there any areas they could improve?

As we grow in our PPC efforts, I am excited to see the ROI we'll receive. It’ll be great to see how WebFX combines the knowledge from both campaigns to help us grow even more.

Do you have any advice for potential customers?

Before picking WebFX, do your research and make sure they’re the right choice for your project. Listen to different proposals and truly understand the value each team brings to the table. Allow WebFX to guide you through the partnership and embrace their unique ideas.

BACKGROUND

Introduce your business and what you do there.

I’m a sales and marketing manager at Corporate Clean Services. We offer custodial and specialty services in the cleaning industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

My company had attempted to do SEO internally, but our team did not have the necessary skills. Therefore, we needed to outsource digital marketing. Our primary goal was to generate leads through our website and phone calls.

SOLUTION

What was the scope of their involvement?

WebFX began with keyword research. They are currently doing SEO and short- and long-form content-based marketing. They have enabled several tools and functionalities.

What is the team composition?

Our account manager is Colton (Internet Marketing Specialist, WebFX).

How did you come to work with WebFX?

We found WebFX on a review site, where they were ranked number one. After we reached out, they responded quickly and provided a thorough explanation of their company and services.  

How much have you invested with them?

My company’s budget is $15,000. The initial fee was around $3,500, and our monthly budget is about $2,500.

What is the status of this engagement?

Our work together began in January 2019, and it is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Although it typically takes about six months to see results from SEO and content-based marketing, we have already begun to generate website traffic and leads. Large companies have expressed interest in our services; if we win just one account bid, we will see a high ROI for WebFX. Long-term content has generated click-throughs.

How did WebFX perform from a project management standpoint?

WebFX is very engaged and willing to extend the project scope as needed. For instance, they reset all of our directory passwords, which saved my team time. Colton coordinates their whole team. We receive multiple daily emails.

WebFX deploys Basecamp, which shows our project on a calendar and details which aspect of our project that each WebFX team is working on.

What did you find most impressive about them?

Even though we are a small company on a tight budget, WebFX treats us with the same respect as a large company. They offer a wide range of services, from huge national SEO to local content-marketing, the latter of which we use. Their team educates and trains my team at every step. They’ve gone above and beyond to show us how specific AI tools work, such as a tool that tracks our website traffic and that of our competitors. The insights that we gain from these tools drive our strategy.

WebFX’s team provides sage advice but ultimately allows us to make decisions.  We are very pleased with the results thus far. Communication is a strong point.

Are there any areas they could improve?

No, none that I can think of.

Any advice for potential customers?

If you are a smaller company and do not think you can afford high-quality digital marketing, give WebFX a try. My first conversation with WebFX was very enlightening and gave me new ideas about what I wanted to do with our strategy.

BACKGROUND

Introduce your business and what you do there.

I’m the COO of Dryden Group, a small niche cost-reduction consulting firm. I oversee our social media, marketing, and website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Many years ago, we hired WebFX to redo our website. Now, we engage with them to help with modernizing our site. They’re focused on driving more users, getting an increase in signups to our mailing list, crafting content on our blog, and improving our organic search.

SOLUTION

What was the scope of their involvement?

WebFX developed a standard WordPress site with a menu bar and subpages. Users can navigate through the website, filling out our contact form and signing up for our email distribution list. To drive traffic, they created pop-ups that appear throughout the site that convince users to sign up. Their team set up integration with MailChimp and write all of our email content. They researched topics to write about, and we provided them with input. WebFX also helps with search. They craft keywords, and we give them approval. From a strategy standpoint, their team suggested we stop using Google Ads and focus on organic search. We’re a small company in a competitive market with billion-dollar organizations. We plan on using our savings from Google Ads to go into other services they offer.

What is the team composition?

We’ve had about three account managers since we started working with them. Jordan (Internet Marketing Analyst, WebFX) is our current account manager.

How did you come to work with WebFX?

I wasn’t involved in this process.

How much have you invested with them?

Recently, we spend about $2,000 a month.

What is the status of this engagement?

We began working with WebFX in 2012, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Due to changes on the website, we experienced an increase in signups. We’re paying more now, but if we receive a new client, it pays for years of WebFX’s service. With every report, we’ve seen a substantial increase in traffic. Year after year, there’s been a monthly increase of 70%–80%.

How did WebFX perform from a project management standpoint?

All of their communication is done through Basecamp, and all of the reporting is done through Google Data Studio. We can effectively communicate and visualize our results using those tools. They’re excellent at staying on top of everything. We’ve had no complaints about any of the account managers we’ve worked with. Jordan is consistent and helpful. We have a monthly call scheduled. I asked him to set deadlines for us when they need our feedback. He makes sure everyone does their job, even us, effectively. Jordan adjusted how he works with us, based on how we work back with him.

What did you find most impressive about them?

WebFX works hard to take time off of me. Jordan is a pleasure to work with. He’s organized and kind. WebFX cares about improving our business.

Are there any areas they could improve?

I think they’re doing an excellent job. I review and look for a price or service benchmark every few years, and they seem to be competitive. I don’t think there’s anything that I would suggest as far as what they’re doing with us. I can’t comment on the other services they perform.

Do you have any advice for potential customers?

It’s helpful to set up an expectation level with the account manager, regarding how much the client should be involved. WebFX will know what to expect and will adjust their schedule and timing accordingly.

BACKGROUND

Introduce your business and what you do there.

I’m a marketing specialist at a medical device manufacturer that produces lasers for things like pain management and fat loss. I work with branding and advertising as well as directly with some of our clients.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

The original challenge was to improve our SEO. That evolved to creating one website and redoing another.

SOLUTION

What was the scope of their involvement?

WebFX built a WordPress website with multiple pages, including a blog. They integrated numerous features, such as contact forms and plugins that manage Facebook reviews. SEO and paid ads are also part of their work, which incorporates keyword research and content creation.  Most of the work is on Google Ads, and WebFX guides the internal team on how to improve the websites and SEO functionality. 

What is the team composition? 

We’ve interfaced with three different people.

How much have you invested with them?

We spent $10,000 on the websites and about $60,000 on SEO and PPC.

What is the status of this engagement?

We partnered in July 2018, and the work is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Year over year, our SEO metrics have grown tremendously, reaching up to 110% for some pages and months.

How did WebFX perform from a project management standpoint?

They provide weekly updates, and I can track their exact progress through Basecamp. They help us with tasks that aren’t even part of their contract.

What did you find most impressive about them?

They’re knowledgeable and always find answers to our questions.

Are there any areas they could improve?

They’re sometimes hard to get a hold of, but it hasn’t been a huge problem.

Do you have any advice for future clients of theirs?

Keep track of the project and know what you’re responsible for.

BACKGROUND

Introduce your business and what you do there.

I’m the communications and PR manager at the trade association that supports co-operative businesses within the US. We have memberships that span across various industries including credit unions, food co-ops, insurance, and more. We also have an international development arm that works in food security, agriculture, and co-operative development.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We hired WebFX for a website redesign.

SOLUTION

What was the scope of their involvement?

WebFX redesigned our WordPress platform. Our association spans across different industries. We wanted our site to tell and clarify our story about what we do and who we serve in the simplest manner possible. Their team recently started delivering SEO services that include keywords, content creation, and lead generation.

What is the team composition?

For the web design process, we worked with a project manager. We now work with their SEO and digital marketing teams and engaged with their point person.

How did you come to work with WebFX?

Our team engaged in an RFP process and compared different vendors. WebFX seemed to be the best value for our money, so we went forward with them.

How much have you invested with them?

We’ve spent between $50,000–$200,000.

What is the status of this engagement?

We started working with WebFX in May 2018, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Throughout the process, WebFX has been easy to work with. About a month and a half ago, we launched the site. It’s working well, and our membership is pleased to see that the defined resources are easily accessible. Visitors to those pages increased within the first month of launch. The website tells our story cohesively now. Their team was able to understand our story as an organization and provided the best practices. Since we just started using them for SEO, we’re hoping to see improvements with Google Ads and other search elements. We’re happy with what we see so far.

How did WebFX perform from a project management standpoint?

Their transparency regarding the scope of work made them great to work with. WebFX is communicative, keeping us updated on each phase of the project. We have a weekly phone call and use Basecamp or email for everything else.

What did you find most impressive about them?

WebFX is solution-oriented. Vendors we’ve worked with in the past were more reactive than proactive. Their team came to the table with different options and practices that we were able to go back to our team with and decide upon. They constantly provide support.

Are there any areas they could improve?

We’ve been extremely pleased.

Do you have any advice for potential customers?

I think what makes our partnership amazing was that we were organized going into it, which helped their team understand our goals moving forward. Clients should know where they’re headed to help WebFX give the best options to make goals a reality.

BACKGROUND

Please describe your company and your position there.

I’m the digital marketing coordinator for a diagnostic imaging practice.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We engaged WebFX to redesign our company websites, rebuild them in WordPress, and assist us in SEO efforts.

What were your goals for this project?

We wanted a clean, modern, and user-friendly website for each of our imaging centers. Each site has unique brand needs, but their designs needed to be consistent. 

SOLUTION

How did you select this vendor?

We researched multiple companies, but WebFX drew us in with their design capabilities, large portfolios, and reviews from established clients. Their team’s response and communication also impressed us. 

Describe the project and the services they provided in detail.

WebFX first assisted with SSL integration and migrating our old site to a new host before the main project. Throughout several meetings, we discussed our long list of requirements and our design direction thoroughly. After gathering our requirements, WebFX delivered a design for us to review. Each party documented tweaks and requests carefully to track outstanding work and see each request’s status. WebFX then interpreted our redesign requirements, coded the design, and built the final sites using Wordpress. Their team also implemented SEO.

What was the team composition?

We first had a dedicated staff member who answered pre-sales questions. WebFX has since assigned us a project manager and an internet marketer.
 

RESULTS & FEEDBACK

Can you share any information that demonstrates the impact that this project has had on your business?

The websites have launched, and we've already seen our traffic grow and bounce rates improve. Our internal team likes the look and feel of our new site designs. We look forward to working with WebFX to further enhance the site.

How was project management arranged and how effective was it?

The project has run smoothly since the beginning. WebFX communicates well and is easy to work with. They support our desire to work quickly and efficiently. The project manager has stayed with our project for its entire duration, while the internet marketer is very friendly and responsive whenever we have questions. We use Basecamp to manage the project and to communicate between teams. We also collaborate via email, phone calls, and in-person meetings.

What did you find most impressive about this company?

We value their professionalism and approachability throughout the engagement. They provide constant and clear communication as well as realistic and honest expectations, which is refreshing.

Are there any areas for improvement?

No, we’ve had a superb working relationship with very few hiccups. On occasion, some invoices need correcting, but they are small errors that WebFX quickly fixes.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing director for Maryland Sunrooms. We build sunrooms, additions, patio covers, and enclosures. We've been in business for 20 years and are a top-rated company in our field.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

I have an IT background, but couldn’t act as our marketing director, event coordinator, and webmaster. I needed another company to help save me time and manage our SEO content so it kept up with Google Analytics.

SOLUTION

What was the scope of their involvement?

They fixed links and updated our map and content. The majority of our site was already in place, but we needed to bring it back up to date. The biggest part of our work together involves SEO and PPC campaigns. They updated all our keywords, long forms, content, and blogs, and we just implemented a chat window to attract users who would rather not use the phone. As soon as we asked for that feature, they provided everything we needed, including FAQs and all the research to support it.

What is the team composition?

We have one main point of contact who acts as our project manager. He makes day to day changes but also collaborates with a development team for larger projects.

How did you come to work with WebFX?

A Pennsylvania franchise recommended them. The price was right for our budget, and we liked their program.

How much have you invested with them?

We spend $500-$1,000 dollars per month on their services, not including ad spending. As a construction company, we tend to scale back over the winter.

What is the status of this engagement?

We started working together in August 2018, and the collaboration is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We had a bit of a dry month right after we made changes, but that’s normal for SEO. We were also targeting a more precise clientele. Our traffic has picked back up, and our qualified leads have improved. We’re up about 200%, and our bounce rate is down.

How did WebFX perform from a project management standpoint?

They’re amazing project managers, and are one of the best companies I’ve worked with in 15 years. They are always on time, and they keep a calendar function where all our projects and deadlines are set. I’m always in contact with them, and they’re better than any other company I’ve worked with. They operate like an employee of our company, and I’m really impressed by their process. We use Basecamp, email, and phone to communicate.

What did you find most impressive about them?

Communication and project completion are two places they excel. They always deliver the results they promise.

Are there any areas they could improve?

I can’t think of anything they should improve. I’ve filled out other reviews that required information on improvements, and I had trouble finding anything that would qualify.

Do you have any advice for potential customers?

Contact them sooner instead of later. The only way to get good leads in this market is to improve your search rankings, and working with WebFX will only benefit your company. The sooner you start campaigns with them, the faster you will see results.

BACKGROUND

Introduce your business and what you do there.

I’m the global business development manager for Kalsi Engineering. We sell rotary shaft seal products and provide consulting engineering services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to increase our web presence and reach a broader market with our services.

SOLUTION

What was the scope of their involvement?

WebFX provides SEO and link building for our site. The team has provided keyword research, but we already have a good grasp on which industries and areas use our products. Their research has served more as food for thought to increase our keyword list and our overall effectiveness. They use Google Analytics and a few other software products to explain their processes to us.

The team also creates videos and micrographics. In addition, when our site was hacked, WebFX helped restore its appearance and functionality. As an expansion on our original scope, they now provide security patches for our server and free site recovery services in case a hack occurs again.

What is the team composition?

We’ve worked with three account managers throughout the collaboration.

How did you come to work with WebFX?

I believe that we found their team only. I interviewed with Jessica (Assistant Web Strategy Manager, WebFX) who did an excellent job of describing the company and what they do and don’t do.

What is the status of this engagement?

We started working together in September 2016, and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Our monthly inquiries have more than doubled. We’ve had a successful collaboration with WebFX.

How did WebFX perform from a project management standpoint?

The team regularly goes above and beyond to provide extra service for us. The value of their services is hard to beat; I often feel like I should be paying more for what they do. We have meetings every other week and communicate via email.

What did you find most impressive about them?

WebFX excels at teaching us essential information, guiding us in the right direction, and then letting us do things our own way. They’re outstanding at managing that balance.

Are there any areas they could improve?

No. We were very clear about our goals from the get-go, and despite some scope expansion, WebFX has delivered on everything we’ve asked of them.

Any advice for potential customers?

Listen to their expertise. WebFX is incredibly knowledgeable and will not steer you wrong. Their advice will bring you positive results.