WebFX

BACKGROUND

Please describe your company and your position there.

I’m the director of corporate marketing at Lotame, a data management platform.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We hired WebFX for help primarily with SEO.

What were your goals for this project?

We wanted to increase traffic and leads via SEO for our website.

SOLUTION

How did you select this vendor?

We had a rigorous selection process. I spoke to about ten SEO vendors and accepted proposals. Our team clicked with WebFX instantly. They had solid ideas and tips to increase our rankings for a large number of terms.

Describe the project in detail.

WebFX has provided a variety of services for our team. They’ve completed keyword research, created content, worked on technical SEO components & graphics, and even voice search.

What was the team composition?

Our primary contact is a project manager that runs the writing team.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

One of the first projects WebFX worked on was an ROI/benchmark calculator that would track our improvement month after month. Since we started our engagement with them, we’ve seen keywords increase 300%, organic sessions increase over 150%, conversion rates have doubled, and cost per lead has decreased.

How did WebFX perform from a project management standpoint?

WebFX takes the heavy lifting off our team. The project manager works with his writing team, but we mainly have a relationship with him. We communicate through email and have weekly scheduled calls. We review their work and discuss quarterly plans regarding our overall strategy. Their team usually respond within a day, outside of those planned calls.

What impresses you about WebFX?

The results speak for themselves. It is a pleasure to work with WebFX. Their professional team is an extension of ours. We work together to succeed.

Are there any areas for improvement?

More technical resources on their writing team could be beneficial. Their writing pieces have improved as our engagement has gone on. WebFX is excellent at making difficult topics accessible to the average reader so they can understand them.

BACKGROUND

Introduce your business and what you do there.

We are a private pain management practice based in New Jersey. I am the office manager.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We wanted to improve our brand visibility and company exposure throughout the state of New Jersey. We hired them to help expand our online presence.

SOLUTION

What was the scope of their involvement?

They help with a number of online aspects, including SEO, improvements to CRM, social media management, ad campaigns, and a complete visual revamp of our website. The focus is on growing our online presence both socially and organically. We have active campaigns on Google, Facebook, Twitter, and Instagram, and they’re in the beginning phases of our new website. They also monitor all of our analytics for us and send us regular reports. That involvement saves our administrators a lot of time.

Once we stabilize the redesign, we will look at new avenues to increase our presence even more. We just signed off on the new homepage layout and are brainstorming with them to create the remaining pages. They present options that match our vision exactly, and we’re pleased with the progress so far.

What is the team composition?

Our original point of contact became our account manager and primary liaison. We also work directly with a social media marketing manager and another team member.

How did you come to work with WebFX?

We were using another company that was too far away be practical or convenient. Through a web search for local companies, we found WebFX and a few other companies to interview. We asked for references, read reviews of their work, and scheduled in-house meetings for them to present to us. Ultimately, they far superseded the other companies we considered, and we decided to hire them.

How much have you invested with them?

In all, we’ve spent around $125,000 on the engagement. That includes our ad spend, which is roughly $5,000 each month.

What is the status of this engagement?

We started working together around August 2017 and the partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Each month, we receive reports on all the statistics so we can see how we should adjust our campaigns. Month over month, we see an increase in traffic to all our platforms. Facebook page likes have surpassed the numbers we were trying to accomplish very quickly. From a business perspective, we definitely see the profits of all their hard work.

How did WebFX perform from a project management standpoint?

They do a great job and are always on top of everything. If we ever fall behind on things they need, they check in with us and make sure we’re approving things in time to meet deadlines. After our initial in-person meetings, we felt comfortable enough to switch to conference calls and email. Most of our communication is through those channels now.

What did you find most impressive about them?

The biggest thing for us is their transparency. The company we worked with previously was nowhere near as forthcoming with the costs or analytic data as WebFX is. They are a great partner and really help our business succeed in every aspect they support. The process is streamlined and their communication is great.

Are there any areas they could improve?

They’re far ahead of their competitors, and I don’t have anything I think they should improve.

Do you have any advice for potential customers?

I don’t have any specific recommendations for potential customers but to use them. If you chose to work with them, you will be in good hands.

BACKGROUND

Please describe your company and your position there.

I’m the director of marketing for Nitterhouse Masonry Products, a family owned and operated business located in Chambersburg, PA. We manufacture all things concrete from block to retaining walls, veneer stone, pavers, and traffic barriers.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebFX?

We originally hired WebFX about 4 years ago to do a website redesign.

What were your goals for this project?

We wanted to make our specialty products more visible in the marketplace and raise our overall brand awareness.

SOLUTION

How did you select this vendor?

We contacted and vetted multiple companies. WebFX ultimately sold us with the complete package of great references and examples of past work.

Describe the project in detail.

After they redesigned our website, we decided to continue working with them for all of our internet marketing and SEO needs. They asked us about specific products and how they’re sought out by customers. They used that information to get an idea of how to better promote them online.

Every year, we build upon this process and explore more ways to make our company stand out and be a helpful source to our customers. One tool that they helped us create was a "locate a dealer" feature, which allows customers to find specific products in their local area.

What was the team composition?

We work closely with a small team at WebFX.

RESULTS & FEEDBACK

Can you share any statistics or metrics that speak to the quality of their work and impact of the engagement?

Our geographical reach has grown significantly thanks to the work WebFX has done for us. We also rank higher with keywords, especially for some of our specialty products. They do a fantastic job.

How did WebFX perform from a project management standpoint?

Their communication is great. They’re willing to explain (sometimes multiple times) anything to make sure we’re on the same page. They listen to our ideas and requests. They have the knowledge to make our ideas more practical for content and marketing purposes. The team's digital marketing knowledge was evident from start. They’ve grown to understand our business, which has helped deepen our relationship. We really enjoy working with them.

What impresses you about WebFX?

WebFX takes the time and effort to understand our unique industry. That really helps them to better market our products. They’re also able to create content that fits in line with our industry and customers.

Are there any areas for improvement?

WebFX is a great company to work with. We don't have any issues.

BACKGROUND

Introduce your business and what you do there.

I'm the founder and president of Summit Security Solutions, a security solutions provider.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

We were looking for a vendor to help improve our online performance through SEO as we continued to grow.

SOLUTION

What was the scope of their involvement?

WebFX provides SEO services, including Google AdWords, analytics reporting, and oversight of our online reviews. They've also been educating us on the type of work they do, since we're unfamiliar with all that SEO entails.

What is the team composition?

We work directly with an assigned project manager.

How did you come to work with WebFX?

They were referred to us by a good friend of mine who had nothing but good things to say about his experience with them. Once we started growing at a faster rate, I decided to make the investment and reach out to them.

How much have you invested with them?

We spend about $1,500 on their services each month.

What is the status of this engagement?

We've been working with them since around February 2018 and the relationship is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The relationship has been very successful; we've made our investment back over and over every month. In the last month, over 350 new users visited our site, an increase of 39% from the previous month. We've also gained six new business leads in the last month alone, ranging from big commercial jobs to smaller residential customers, thanks to their efforts.

How did WebFX perform from a project management standpoint?

They're very communicative and transparent, providing daily and weekly updates and reports of everything they're doing and the progress they're making.

What did you find most impressive about them?

I'm most impressed by their technical expertise. The bottom line is their work generates results. Their level of communication is also very valuable; they're always very descriptive of their timelines and courses of action.

Are there any areas they could improve?

There's nothing I can think of from a customer's standpoint.

Do you have any advice for potential customers?

Find a reputable company, because there are many SEO providers out there unable to provide the kind of results WebFX can. We've wasted our time and money with a few of them, but working with WebFX has been great for us and we knew we could trust them because we had a trusted referral.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a fastener company. We’ve been in business for 35 years and recently have fostered an online presence.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

I contacted them initially to help with web content. All of our pages were images, and Google doesn’t search pictures. We needed material that Google would read in their SEO.

SOLUTION

What was the scope of their involvement?

I was only planning on staying with WebFX for a year. I wanted around 500 visitors to the website per day. At the time, we had about 35 visitors.

We were one of the first fastener companies online, so this was new territory. Their team made our content look professional and cleaned up the background of our website. We have around 200 pages on our site. They made sure all the content would look great for Google. All of our charts were images, and their team transferred them into written data.

We are currently updating our website with an outside webmaster, and WebFx is helping with the switchover, making sure the company doesn’t lose any rankings. They have even given us hints on ways to boost our ranking on our new website.

What is the team composition?

I work with a designated project manager.

How did you come to work with WebFX?

I searched online and found the ten highest rated SEO companies. I called all of them and chose WebFX.

How much have you invested with them?

Initially, it was $2,000 a month for the first year; now it’s about $1,000 a month.

What is the status of this engagement?

We started working with WebFX in October 2015, and the work is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re one of the top fastener stores online. We’re now at about 350 to 400 visitors a day. At first, it was difficult to track where the traffic was coming from. We have a chatbox where we’ve received some visitors. Our sales and number of customers have increased. I haven’t been dependent on salespeople to break leads because of the increase in customers.

How did WebFX perform from a project management standpoint?

I have no complaints regarding their project management. We have a scheduled phone call, but I can call whenever I have a question. WebFX is always accessible to me. This whole process has been smooth so far.

The project manager and I have open communication with each other. If I see something online about SEO, I ask about it. She’s an expert and will give her opinion on whether we should use it. I feel like she’s part of the company because she knows us. Their team also works well with the outside webmaster.

What did you find most impressive about them?

It is difficult to choose. WebFX offers different services and gives my company their best. Their team writes great content and offers up new information on things I haven’t heard of before. This information helps me prepare for changes on my website and working with Google. They are true SEO experts.

Are there any areas they could improve?

Not as far as I’m concerned. Everything I want, I’m getting from WebFX.

Any advice for potential customers?

Make sure to ask any questions you have. Have an open line of communication.

BACKGROUND

Introduce your business and what you do there.

I'm the director of marketing and communications at a healthcare and IT company. My role is responsible for aspects of our internal communications like blogs, articles, and event coordination. I also oversee and manage external vendors like WebFX and our PR agency. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebFX?

Our website was in terrible shape. To save costs, our company had hired an offshore software team that didn't use best practices to build it. It was hosted on WordPress but didn't utilize that platform's strengths. Instead of using a template, it had sloppy custom coding and over 1,000 page errors. The duplicate content was also hurting our SEO. 

We then hired an SEO consultant, but it wasn't clear how they were spending their time. It didn't feel like they were offering the right value. After seeing no improvements month over month or even year over year, we decided to switch vendors.

SOLUTION

What was the scope of their involvement?

Having fixed our website errors, WebFX now works with us on SEO, including content writing. They also support our PPC marketing campaign for Google AdWords. Their account manager visits our office annually to review how well we met our goals for the previous year. She then helps us establish goals for the upcoming year and usually compiles a strategic plan to achieve them. 

Typically, our VP of marketing and I map out the metrics we need to report on a weekly and monthly basis to our executive management. WebFX uses Google Analytics along with their own cloud-based tools to track conversions from SEO, PPC, and overall lead generation from the site. I use Act-On for marketing automation. The team provides explanations for any of our questions. They've been very accommodating about sending updated metrics when needed.

What is the team composition? 

We have a specific account manager. She's been our main point of contact for the last few years. It's been great to have that consistency rather than being shifted around. Some copywriters also work on our account, but I never really have direct contact with them. 

How did you come to work with WebFX?

We found WebFX through an internal recommendation from one of our employees. He either used them in the past at a previous company or had heard from a friend that they did great work. We decided to reach out and give them a call. 

How much have you invested with them?

Not counting the ad spend, we pay WebFX about $2,000 each month. 

What is the status of this engagement?

We've been working together since January 2016. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

WebFX fixed all the errors that were on our site, which was a major success. We've been increasing our web traffic by almost 100% annually. The number of site visitors who found us through search engines doubled after the first year. Leads are continually coming in, and many people indicate they found us on Google.

Having started with 375 keywords in March 2016, we now rank for 2,633 search terms as of October 2018. As a result of their work, we saw the following percentage increases: 96.86% for organic traffic, 101.20% for overall goal completions, 135.71% for organic goal completions, and 93.55% for paid goal completions.

How did WebFX perform from a project management standpoint?

The experience has been really great. Our account manager has always been very responsive and easy to reach via phone and email. Every agency tends to pitch themselves as an extension of your in-house marketing team, but that's actually the case with WebFX. 

Whenever we call, they either have a recommendation or offer to help us out if we need it. Every Friday they send industry updates like Google algorithm changes or new developments in SEM. We have biweekly calls and speak regularly. They always provide the metrics on time.

What did you find most impressive about them?

WebFX has provided great SEO services. Staying on top of this continually changing field is critical. They definitely know what they're doing, and it seems to work. By constantly monitoring our progress, they continually optimize strategy and find new changes to make. 

Are there any areas they could improve?

Not necessarily. The only thing we struggle with is the lack of a dedicated content lead for our account. Our products and services can be complicated to understand, and the copywriters aren't as close to our project as our account manager. At times, the direction can be slightly off or inaccurate. This is understandable; we don't expect everyone to be an expert about our technology. Their copy is usually a good starting place that requires a decent number of edits.

Do you have any advice for potential customers?

The process went really well when we kicked it off. Since our website was such a mess, maybe we could have started the relationship by building a new one instead of trying to fix all the existing problems. With that in mind, we've been engaged with them for a few years now and are finally working on a new website. We're collaborating with the team to make sure our new plans for the design are SEO-friendly.

BACKGROUND

Please describe your company and your position there.

I am the vice president of Beltone. We are a hearing aid company with 13 offices in central Pennsylvania and one in Maryland. My responsibilities include digital marketing, payroll, and managing online leads, social media, and the network of Patient Care Coordinators at each of our offices.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire WebpageFX?

We wanted a partner to grow our online presence, help write our blog posts, and manage our Google listings, as well as some additional services.

What were your goals for this project?

Our main goal was to effectively manage and leverage our online presence.

SOLUTION

How did you select this vendor?

A former employee, who initiated a lot of our digital outreach efforts, suggested we use WebpageFX.

Describe the scope of their work in detail.

We had multiple meetings to discuss different options for the direction we wanted to go with our online presence. WebpageFX reviewed our website and determined what elements we could improve or fix, and then we proceeded from there. Some of the work they provided included writing blog posts and creating images for our website. The team continues to work with us.

What was the team composition?

We work with an account manager, who passes on tasks to the appropriate WebpageFX employees. The team size changes based on our needs.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

As a result of WebpageFX’s efforts, we received a few linkbacks to our website, which helped increase our traffic. Their web design strategies produced an aesthetically pleasing interface. We also now have a variety of images and blog posts to support our social media efforts.

How effective was the workflow between your team and theirs?

The workflow between our team and their team has been great. We communicate whenever we feel we need to, and their team is quick to follow up with any of our comments or requests.

What did you find most impressive about this company?

WebpageFX is great at what they do, they are very knowledgeable about online marketing. Their blog posts are beautiful and informative. I also appreciate how diligent our account manager, and the other staff, are in their work on our project.

Are there any areas for improvement?

Honestly, I can’t think of any areas they need to improve. We have had a great experience.

BACKGROUND

Introduce your business and what you do there.

I’m Vice President at Capital Gain Insurance Group, a midsize independent insurance agency based in Albany, New York.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We needed SEO support. I knew that the best money spent is spent online targeting people that want to buy insurance.

SOLUTION

What was the scope of their involvement?

WebpageFX redesigned our 100-page WordPress website and optimized it for SEO, which took three or four months. They worked with me to develop keyword targeting including page titles and meta descriptions. They continue to work with us on SEO. We launched a blog for which they help with the content and editing.

What is the team composition?

I worked directly with four or five people. There were at least two or three more people working with them.

How did you come to work with WebpageFX?

I found them through an online search. I interviewed them and two other companies.

How much have you invested with them?

I’ve spent between $35,000–$40,000.

What is the status of this engagement?

We started working together in June 2016 and it’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

My organic traffic is up and my page placement has significantly increased. I’m between spots one and three on Google for 39 of our top 100 keywords. We are generating new leads coming in through our website quantitatively but also qualitatively as a result of the high-quality content on our site. We’re starting to see bigger corporations with bigger premiums come to us.

How did WebpageFX perform from a project management standpoint?

We communicate via email and phone and use Basecamp to track tasks. They’re very attentive. If they can’t take my call, they get back to me right away. I know they’re on top of things. They take a very structured approach and explain things well. I've always enjoyed working with their team.

What did you find most impressive about them?

I think they're talented people and I like the way they run their company. They're very structured in terms of how they develop their teams with necessary capacities, from developers to writers.

I get more than I pay for, which I’m very happy with. They’ve done a great job.

Do you have any advice for potential customers?

I like to be proactive but not every client does. They do a good job either way.

BACKGROUND

Introduce your business and what you do there.

I am the digital marketing lead at Shipley Energy. I am responsible for everything our customers touch online, from email to digital marketing channels, PPC, and social media.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We had several websites with a different CMS and different domain names. We needed an easier way to manage all of them, and we requested a redesign of our site and mobile platforms. We also needed outside assistance with SEO, PPC, and content building to increase traffic.

SOLUTION

What was the scope of their involvement?

They consolidated all 10 websites into one, making them more manageable and helping with our overall domain authority and organic rankings. They also developed drafts of longform content to appear on the new site. They created three initial homepage designs, and we selected one and requested some changes. Then that process repeated with mobile and tablet designs.

What is the team composition?

We worked with a product manager, a social media manager, and several content strategists.

How did you come to work with WebpageFX?

Being local, we were previously aware of their work, but it was our former marketing manager that put us in touch with them.

How much have you invested with them?

About $1,000,000.

What is the status of this engagement?

We began working together in November 2014, and they remain as SEO partners for us.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We now rank higher in specific keywords, and from 2016 to 2017, sessions of organic traffic on our website have increased 294%. During that same timeframe, the transactions on our website have increased 73%, and overall revenue generated by the site has increased 87.5%.

How did WebpageFX perform from a project management standpoint?

They’re very organized and come with creative strategies. They stay in regular contact and offer monthly reports on PPC and AdWords trends. Being an energy company, our peak time is the winter, so they remain mindful of tracking our progress and operating within our budget. They provide us with clear proposals and itemized services.

What did you find most impressive about them?

What separates them from other agencies we’ve worked with is the breadth of services they offer. They are experts in almost every field of digital marketing. We’re not utilizing them for one or two services. They have a wealth of knowledge of all different channels that go into making the project a success.

Are there any areas they could improve?

At first, we communicated mostly through emails and phone calls, but they obliged to our request to hold in-person meetings. We found it more valuable to go over all the information face-to-face.

Any advice for potential customers?

If possible, try to have somebody in-house that has a background in digital marketing. That makes the communication smoother when you’re working with PPC or SEO if somebody on your side has a background in those areas.

BACKGROUND

Introduce your business and what you do there.

I'm the director of corporate marketing at a financial services firm. We're a systems integrator that manages back-office services, provides secure hosting and offers security services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with WebpageFX?

We previously had another vendor helping us with website maintenance and SEO, but weren't happy with the service we were getting. We wanted a company that could incorporate their expertise into their work so that our partnership was more collaborative than instructional.

SOLUTION

What was the scope of their involvement?

We work with them primarily on SEO and conversion rate optimization. They began with a deep diagnostic of our website and made basic structural and organizational changes to streamline the backend and improve search rankings. Once those basic changes were made, they strategized and created a schedule for fixing and updating the site. From there, they focused on SEO rankings by updating content and cross- and back-linking from other sites.

We've started a few smaller projects with them, including designing micrographics and long-form content to help with search rankings for certain pages on the site.

They’ve also started working on a website redesign for us. That project is different from the work we've done with them and is still unfinished, but the experience has been great so far.

What is the team composition?

Our main point of contact is a senior internet strategist, who handles our day-to-day account operations. For our current project, we also work with a team for our social media marketing.

How did you come to work with WebpageFX?

I worked with WebpageFX briefly a few years ago while at another company and was very impressed with the company’s presentation and the team’s capabilities. They also had a positive reputation among colleagues, so we decided to reach out to them.

What is the status of this engagement?

We began working together in March 2017 and continue to partner with them, though we’ve added additional projects since then.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We gave them a list of keywords we wanted to focus on for SEO, and their consistent attention to those words allowed us to compare search rankings over time. As a result, we’re better able to reach government contractors, our key audience.

Overall, we've seen a dramatic improvement in the areas we needed to improve. Now we can take the next step and even better target our audience and have them visit our site and convert.

How did WebpageFX perform from a project management standpoint?

Project management has been exceptional. They lay out a plan for their work and track the activities and deliverables, which makes the process very transparent. They've given us access to their basecamp system so we can see the progress of ongoing activities. Since we started the partnership, we've also had weekly calls to discuss the project timeline and progress.

What did you find most impressive about them?

Everyone we've worked with is incredibly talented and proactive. The team strategizes well, provides quantifiable results, and has taken time to learn our business and our audience. As a result, they present valuable and informed suggestions for improvement.

Do you have any advice for potential customers?

Even though companies might have similar goals, make sure you communicate your group's specific end goals. We were very clear from the beginning that the improvements we wanted to implement were meant to specifically increase site traffic and our customer base, so in their performance reviews they always emphasize metrics and generated revenue.