Wave Branding Studio

BACKGROUND

Please describe your company and position.

I am the senior analyst of Pantea Capital

Describe what your company does in a single sentence.

Pantea Capital is a venture capital fund based in Moscow. We invest in technology companies at the second and third rounds, mostly B2B software, AI and cybersecurity, often led by founders who have built companies before.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Wave Branding Studio to accomplish?

We were launching the fund and needed a brand from scratch. It had to look mature and trustworthy to experienced founders and co-investors, and still signal innovation. Our founder also wanted it to carry her approach: calm, confident and strong on communication.

SOLUTION

How did you find Wave Branding Studio?

Referral

Why did you select Wave Branding Studio over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Wave Branding Studio were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The work ran in three stages. First, the visual identity: Wave started by clarifying which problem the brand had to solve, then showed several concepts. The one we chose is two rings linked by crossbars, moving like a perpetual engine, which stands for connection and movement.
It comes with a confident geometric logotype, a muted violet palette with dark and light versions, and gradients. Second, the website: content for founders, partners and investors, application forms, micro-animations and imagery for each sector we invest in. Third, a presentation the fund uses at public events.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The website took about five weeks from start to launch. In the 13 months since, about 25 founders have applied for investment through its forms, roughly two a month. The identity, the site and the presentation give the fund one consistent look at events and in materials for partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We worked directly with Natalya, Wave's founder and creative director. All materials were delivered on time and in accordance with our wishes

What was your primary form of communication with Wave Branding Studio?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Wave did not start with logos. They first asked who our audience is and what the brand has to change for them, and every design choice was explained through that. They also used generative AI to create motion graphics on the website

Are there any areas for improvement or something Wave Branding Studio could have done differently?

manage our meetings more decisively