Watson Creative

BACKGROUND

Introduce your business and what you do there.

I’m self-employed, and my company does business consulting, leadership, and team development coaching.

As a disclaimer, I’m now providing Watson Creative with consulting services as they grow their team including coaching some of their executive leaders.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Watson Creative?

We needed to build a website.

SOLUTION

What was the scope of their involvement?

I think it’s a WordPress site, and it looks great. The process was very collaborative. The designer I was assigned was very responsive and professional. I had ideas, flavors, photos that I had envisioned. This was the first business I’d started on my own, so I needed that web development expertise. They asked a lot of good questions to guide us on what would work best for me. They didn’t push a template on me, which I really appreciated.

They also created business cards and a logo for me.

What is the team composition?

I worked with a designer, as well as the resource who did the backend. He helped me do some things where I could make a few changes myself.

How did you come to work with Watson Creative?

I know Matt (Founder, Watson Creative) from our time at the same university. He worked there, and I attended the school.

How much have you invested with them?

I spent around $10,000 with them.

What is the status of this engagement?

We worked together from March until June 2015. I’m now in talks with them to trade services; I’ll offer them something and they’ll create a video for me for the website.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Satisfaction has been great. People have responded well to the site, saying it’s informative and attractive. They built in some information about me as well that tells my customers about my personality. The navigation is very smooth

How did Watson Creative perform from a project management standpoint?

The owner is great to work with. Through my relationship and reaching out to him, he partnered me with the right person to ensure there was good alignment from the beginning. They’re very collaborative as a small studio, which gets things done quickly. They stayed very engaged with me as a client to see how things were going. Project management was very good.

What did you find most impressive about them?

If I had to choose an agency in Portland, they’re one of the top ones for small designs firms. They’ve hired talented people and get out their way, they let them do their work.

Are there any areas they could improve?

They may not have communicated as well back in 2015 as they do now. The communication was good, but it could always be better.

Do you have any advice for potential customers?

Be transparent. Go in with your ideas and work with Watson. Be open to not being the expert. They’re a top-notch agency to collaborate with.

BACKGROUND

Please describe your company and your position there.

I am a professor at Oregon State University in Design & Innovation Management. Matt Watson was a student of mine in the Graphic Design Program.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Watson Creative?

Matt has been consulting with our design programs for the past 10+ years.

What were your goals for this project?

To have successful and influential alumni advise and mentor our faculty and students.

SOLUTION

How did you select this vendor?

Matt Watson is an Oregon State alumni.

Describe the project in detail.

Matt sits on our Advisory Board for the Design Programs in the College of Business at OSU and also mentors students and hires our graduates.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our students are much better informed after visiting Watson Creative and talking to Matt and his team at Watson Creative.

How effective was the workflow between your team and theirs?

Excellent.

What did you find most impressive about this company?

I have known Matt since he was an undergraduate student at Oregon State University in the graphic design program. Over the past 25 years, I’ve followed Matt’s post-graduate journey, starting at Lippincott in New York, moving to Nike, and finally starting his own agency, Watson Creative in Portland.

Over that time he has remained dedicated to his alma mater by teaching and inspiring students, working on our Advisory Board and hiring dozens of OSU grads. I can attest not only to Matt's critical design thinking and problem-solving ability but also to his character and to the people he hires.

I have enjoyed getting to know the team at Watson Creative and I highly recommend them.

Are there any areas for improvement?

None.

BACKGROUND

Introduce your business and what you do there.

I’m the founder of my own consulting firms that is geared towards working with business executives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Watson Creative?

We wanted assistance with branding for a new business.

SOLUTION

What was the scope of their involvement?

They assisted with brand strategy and design services. This included deck building, website design, graphics, and copywriting. 

What is the team composition? 

Matt (CEO & Executive Creative Director) is my main point of contact, but I also worked with Ian (VP of Communications). 

How did you come to work with Watson Creative?

Matt was a former coworker of mine when we worked at Nike. We got together to discuss our new ventures, and I realized he would be a great fit for the project. 

How much have you invested with them?

We’ve invested a bit less than $10,000 so far. 

What is the status of this engagement?

We started working together in August 2019, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched the new brand yet. However, Matt has done a good job and been consistent with his point of view. He has a clear view of what the project will look like. His advice has helped move the project forward. 

How did Watson Creative perform from a project management standpoint?

They’re very responsive and open to dialogue. Even though the team is busy, they’ve remained easy to get in touch with. 

What did you find most impressive about them?

Matt is a very stoic strategist. He thinks about the big picture and is creative in his work. He brings about a lot of unique ideas that I may not have considered. 

Are there any areas they could improve?

I can’t say anything negative. Their business is growing and figuring out how to manage their workflow, but they’re doing a good job. 

Do you have any advice for potential customers?

Be open to the strategies and ideas that they might bring.

BACKGROUND

Please describe your company and your position there.

VP of Marketing for one of Oregon’s 50 largest businesses,.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Watson Creative?

Brand development, video production, graphic design.

What were your goals for this project?

Enhanced brand image. Ability to stand out in a crowd of competitors.

SOLUTION

How did you select this vendor?

Based on trial of smaller projects. Communication, design competence, marketing acumen, brand understanding.

Describe the project in detail.

Multiple corporate and product brand development programs. Development of a strategy and related array of branded content for trade shows, web and other channels focused on building recognition and leadership position within industry and categories.

What was the team composition?

Account manager, videographer, junior and senior designers, digital experts, and Matt Watson himself.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

High visibility to key partners. Increased email marketing open rates. Marketshare increase.

How effective was the workflow between your team and theirs?

Efficient with a whatever it takes attitude.

What did you find most impressive about this company?

Their spirit to do it right and their passion for branding stood out.

Are there any areas for improvement?

Communication for all sides can never be perfect, but they don't mind listening more if needed.

BACKGROUND

Please describe your company and your position there.

At the time I worked with Watson I was the Marketing Director at Scott Edwards Architecture

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Watson Creative?

We hired Watson to take us through a branding exercise and design us a new website.

What were your goals for this project?

Our firm had recently undergone its first ownership transition. One founding partner had stepped down and five had stepped up to take the reigns with the remaining founding partner. Our vision remained the same, and we were excited to learn how our voice had changed and how we wanted to reemerge to the world with a refreshed brand illustrated through a new website.

SOLUTION

How did you select this vendor?

We polled our peers and interviewed several well respected firms.

Describe the project in detail.

Once we selected Watson we had a kickoff meeting that led to several intensive workshops where the 13 person management team worked to distill who we were as a firm, our voice and how that would translate into our website. A smaller web design team then met with Watson weekly to work through the design details of the website through rollout.

What was the team composition?

Initially it was the 13 person management team from SEA and a team of 4 from Watson, including Matt Watson. Then as we figured out the higher-level branding and visioning the team became myself working directly with the Watson team and reporting progress back to the 6 person SEA ownership team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The website was a huge improvement. And the process that we took to get there helped us come together as an organization at a time of transition. It has been 5+ years now and the website has held up well and we couldn't be more proud of it.

How effective was the workflow between your team and theirs?

The workflow was very effective. We had obstacles and setbacks like any team, with staff turnover, trouble making decisions on the ownership side, etc. But we worked through them all with clear communication and a shared commitment excellence.

What did you find most impressive about this company?

Matt and his team partnered with our architectural firm over 5 years ago and since then we’ve watched Watson become a trusted name in the AEC industry. I can clearly remember the passion behind Watson’s work and the expertise brought to every task – it’s because of them that our culture and brand are communicated the way we envisioned.

I was recently back at the Watson studio and was very impressed with the culture and the team/family environment. They’re just as kind and welcoming as they are talented!

Are there any areas for improvement?

The team was exceptional. I would work with them again and have remained friends with Matt over the years. The firm he has continued to build is exceptional.

BACKGROUND

Please describe your company and position.

I am the Attorney at Clayton M. Tullos.

Describe what your company does in a single sentence.

Clayton Tullos is an experienced attorney that offers quality legal services at an affordable price, serving clients in all of Lane County and throughout the surrounding areas.

Clayton offers competitive flat rate and hourly pricing. He is able to quickly identify your needs and educate you about all of your available options so that together the both of you can determine a best course of action, while keeping costs to a minimum.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• As a 90 year old law firm, we were due for a shift. Our brand no longer reflected the type of modern, human centered firm we’d become. We needed a new identity one that honored our history but signaled growth, clarity, and accessibility for both business and individual clients. We turned to Watson Creative not just to refresh our logo or update some collateral, but to help us rethink how we show up in a competitive and evolving legal market.

SOLUTION

How did you find Watson Creative?

• Online Search
• Referral

Why did you select Watson Creative over others?

• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

8-10

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson led the rebrand from the ground up. That included identity development, design systems, print and digital brand assets, and ultimately, a full name change no small thing for a law firm with nearly a century of recognition.They kicked off with a discovery phase, meeting with myself, our CEO, and our marketing committee. From day one, they were clear about the process, timelines, and milestones. When we made the decision mid-project to rename the firm, Watson didn’t flinch. They adjusted the plan, built in stakeholder feedback sessions, and supported us every step of the way.They provided everything from visual identity and messaging to business cards, stationery, social media templates, and internal rollout materials.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The internal response has been better than expected no small feat in a firm with 90 attorneys. Branding is inherently subjective, but we reached a level of consensus that I’ve rarely seen in this kind of work. People feel proud of the new identity, and it reflects where we’re headed as an organization.
We also won over some long-time skeptics, which says a lot about the strength of the strategy and design.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Outstanding. Our project manager kept us organized with weekly updates always clear, visual, and focused. She was responsive, proactive, and made herself available when we needed real-time conversations. Communication was consistent and effective from start to finish.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Watson brought two things you rarely get in the same agency: strong creative and genuine collaboration. They weren’t precious about their ideas they wanted the work to serve our goals. The process was flexible, respectful, and thoughtful. It felt like working with a team, not a vendor.

Are there any areas for improvement or something Watson Creative could have done differently?

No real gaps. They handled a complex, high stakes project with professionalism and heart. It was exactly the kind of partnership we were hoping for.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing manager of Nebro Security and Cleaning Service PLC, a services provider company.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Watson Creative?

We needed help with our company's branding.

SOLUTION

What was the scope of their involvement?

Watson Creative has been helping us with our company's branding and promotion of our services, including security services, cleaning services, security risk assessment services, and training services related to security. The team has also created an advanced company profile and a standardized service provider profile.

What is the team composition?

We’ve been working with three teammates from Watson Creative.

How did you come to work with Watson Creative?

We chose them because they have a very advanced and smart management team, which was recommended by others.

How much have you invested with them?

So far, we’ve spent around $452 with them.

What is the status of this engagement?

We started working together in September 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’ve seen improvements in our company's performance level, and we've also acquired over 2000 new clients thanks to Watson Creative's work.

How did Watson Creative perform from a project management standpoint?

They've delivered on time and managed the project well. We communicate through a legal agreement and a memorandum of terms.

What did you find most impressive about them?

We’ve been impressed with their branding and promotion work.

Are there any areas they could improve?

They could improve their business cooperation.

BACKGROUND

Please describe your company and position.

I am the Former President and CEO of Bay Area Hospital

Describe what your company does in a single sentence.

At Bay Area Hospital in Coos Bay, Oregon, our mission is to improve the health of our community every day, and the doctors and nurses, skilled technicians and support staff that make up the hospital all remain committed to this very important mission.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• When I joined Bay Area Hospital, we were at an inflection point. We needed to modernize how we showed up in the world visually, verbally, and strategically. Our community had grown, our services had expanded, and our brand needed to reflect that evolution. We weren’t just looking for a logo refresh—we needed help repositioning the organization from the inside out, aligning our brand with who we are today and where we’re headed.

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

8-13

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson has been our creative partner for years, guiding us through brand research, positioning, identity, messaging, and ultimately, the launch of a new website and campaigns that capture the heart of what we do. Their team helped us navigate internal alignment with leadership and stakeholders, ensuring the brand reflected both our values and our vision.
They didn’t just deliver a visual system they helped define our voice, our promise, and how we show up in the lives of patients, staff, and the greater region. That work extended into our public relations, recruitment campaigns, and strategic storytelling across platforms.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Internally, there’s renewed pride in how we represent ourselves. Externally, the response has been overwhelmingly positive. Community partners, physicians, and regional hospitals have commented on the clarity and professionalism of our brand and web presence. It’s made recruitment easier and given our communications team stronger tools to work with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They’re responsive, organized, and grounded. There’s no runaround or over-promising. They’re honest about timelines and resources and have always delivered when it counts. Whether it’s a campaign launch or a board presentation, they show up prepared and ready to collaborate.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Consistency and depth. Their team has stayed remarkably stable, which means every project builds on the last. They know us, they remember the details, and that institutional knowledge goes a long way. They’re also exceptionally thoughtful in how they bridge creative ideas with real-world healthcare demands.

Are there any areas for improvement or something Watson Creative could have done differently?

If anything, I’d welcome even more creative tension. Watson has always been respectful of our brand constraints and internal dynamics

BACKGROUND

Please describe your company and position.

I am the Founder and President of Green Theme Technologies Inc.

Describe what your company does in a single sentence.

Green Theme Technologies Inc. is a global textile innovation company based out of Rio Rancho, New Mexico.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Search Engine Optimization,Web development and design and Conversion Optimization.

SOLUTION

How did you find Watson Creative?

Clutch Site

Why did you select Watson Creative over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

11-13

Describe the scope of work in detail. Please include a summary of key deliverables.

We are looking to increase our visibility on Google, have accurate information on our website and convert clicks into leads by having content that is constantly being published.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Tangible progress through improved keyword rankings, enhanced website visibility, and increased organic traffic.
• Proactive communication and tailored strategies laying a strong foundation for future growth and success in driving conversions. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are always on time! They were super prompt and exceeded expectations when it comes to my company's needs.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

• The individualized assistance and attention to detail.
• The positive culture at Watson Creative shows through their work and that is important!

Are there any areas for improvement or something Watson Creative could have done differently?

No, not from my experience.

BACKGROUND

Please describe your company and position.

I am the Chairman and CEO of Labcorp

Describe what your company does in a single sentence.

We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

we hire to produce a poster based on written version of Quality Policy. We wanted to present our Quality Policy in an accessible, easy to understand form.

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

11-15

Describe the scope of work in detail. Please include a summary of key deliverables.

On the basis of the descriptive version of the Quality Policy, a poster has been prepared, presenting the most important points of the Quality Policy, which, through visualisation, very well represents the sense contained in the content.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

It was excellent cooperation, quick and fruitful.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

without any problems, with excellent mutual understanding in both languages: polish and english.

What was your primary form of communication with Watson Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

Watson Creative's professionalism and speed of action were impressive.

Are there any areas for improvement or something Watson Creative could have done differently?

No