Watson Creative

BACKGROUND

Please describe your company and position.

I am the Business Operations Manager of McKean Smith LLC

Describe what your company does in a single sentence.

McKean Smith LLC and its legal team work with clients to identify creative resolutions to the legal challenges facing them and help them to navigate the difficult transitions that they may face.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• We needed their team to develop a website for Law firm for our legal professionals to showcase their expertise, attract clients, and build credibility.

SOLUTION

How did you find Watson Creative?

• Online Search
• Referral

Why did you select Watson Creative over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

11-15

Describe the scope of work in detail. Please include a summary of key deliverables.

We had a preliminary conversation to find out more about the business and what we wanted out of the partnership. To have a deeper understanding of the industry, sector, and specific market segment we operate in, we conducted market research.The next step involved starting from scratch to create a website prototype. 

One web component is presently during development. We haven't yet reached the later stages, but we will pass it off and put it into practice. They utilize a wide range of technologies internally, such as web pages, word documents, presentations, PDF files, JPEGs, and JPG files.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

They have excellent industry knowledge and communication abilities. I appreciate that they are well-versed in our specific business and the goals we have for our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Overall, Watson Creative has been incredibly flexible and open to hearing what we want to do. They listen to our ideas and respect our vision.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

 They provide suggestions but keep true to the concepts we bring to the engagement.

Are there any areas for improvement or something Watson Creative could have done differently?

No, I don’t think so.

BACKGROUND

Please describe your company and position.

I am the Chief Product and Technology Officer of EnSoftek

Describe what your company does in a single sentence.

EnSoftek, Inc. is an Enterprise Software Solutions and IT Services company with worldwide customer base.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

Their team began by creating design proposals for the home page and saw them through to the completion of our internal approval procedures, which in a legal practice can be rather time-consuming. After that, they created content and built our internal pages, which assisted in updating our branding guidelines.

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

12-15

Describe the scope of work in detail. Please include a summary of key deliverables.

From color scheme and typography to graphic element placement and advocacy for content and investment decisions with our firm's partners, Watson Creative handles all of our advertising, including the prominent videos on our website and roughly 70–80 print and digital ads throughout the year.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The reaction from within the firm, which is one of our most significant factors, has been incredibly good. Leadership appreciates the new home page and the way the overall web site works.  People think it conveys the intended message and is tidy, effective, and appealing. They were able to achieve the ideal balance, preventing design from interfering with content.
 

In terms of metrics, our website gets many more eyeballs than it used to on our old site. Page views are up. Our headlines get more attention, and people stay longer on given pages. Their whole team has just been incredibly helpful and really efficient. They never sacrifice quality for the sake of expedience, which is really important to us.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We have weekly project status calls, but the majority of our communications were schedule in-person meetings, but those are much harder to arrange, just logistically speaking. They arrive with concepts and ideas and walk us through the whole design review process. 

They were extremely organized and always took a consultative approach, which I thought was the right approach. They ask lots of questions and get feedback. They know who to go to for approval on different things in order to start work. 

What was your primary form of communication with Watson Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

They are quite intelligent. There are many places that offer quality copywriting or design services. It's evident that Matt and his group have experience in this area. I also appeared in advertisements. 

Are there any areas for improvement or something Watson Creative could have done differently?

I truly have nothing bad to say about them, unless they wanted to offer us things for free.

BACKGROUND

Please describe your company and position.

I am the CEO of Volante Senior Living

Describe what your company does in a single sentence.

Volante Senior Living (“Volante”), a division of Inspired Healthcare Capital was formed to provide comprehensive Senior Housing management services to owners offering a broad range of service environments.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Advertising

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Close to my geographic location
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

My website and branding efforts have been totally revamped by Watson Creative across all platforms, including Google Forms and digital business cards. They designed the branding, and when I started reaching a wider audience, they made sure it remained the same on all of our materials, be it digital or print, that serve to promote our business. 

I essentially converted my consulting firm to an LLC and moved a large portion of our inventory online. They are now putting up Facebook advertising, funnels, and lists for the many goods we are introducing. In addition to making the lists, they market and sell the goods.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

My primary goal was to obtain some traction by targeting a different audience with the same approach. I've been able to successfully reach that demographic, secure a ton of speaking events, and pick up a variety of clients. In addition, it has expanded internationally, which is something I never would have predicted. I was thrilled with what they produced. They have contributed a great deal.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The project management has gone well. It's been difficult at times, but part of that is my fault because I change my mind a lot. Everything has gone quite well thus far. The correspondence has been excellent.​

What was your primary form of communication with Watson Creative?

Email or Messaging App

What did you find most impressive or unique about this company?

Their service is personal and it’s more like working with someone you know rather than putting a help ticket in and keeping your fingers crossed that it will get done.​​​​​​​

Are there any areas for improvement or something Watson Creative could have done differently?

They could have more definitive deadlines.

BACKGROUND

Please describe your company and position.

I am the CEO of Citigroup

Describe what your company does in a single sentence.

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Design marketing materials
• Name and brand our firm
• Design website

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Close to my geographic location
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson Creative was engaged in helping us name our new investment firm, define our brand identity, create our brand elements, refine web copy, design our website (including graphic design), and design our firm marketing materials. Deliverables included, but were not limited to: brand name, logos, color, palette, website, presentation templates, business card template, social media graphic elements, and more.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The Watson Creative team was extremely engaged, punctual, and available throughout our process and remains available to support us today as we continue to refine our site. Watson Creative behaved like an extension of our team, demonstrating genuine alignment of interests as we worked together to create a visual identity that reflects our firm's approach and values. We continue to work with Watson Creative and expect to engage them for additional projects in the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson Creative did deliver on time. When we needed additional changes, the team was patient and quick to implement suggestions over several rounds of comments.

What was your primary form of communication with Watson Creative?

Email or Messaging App

What did you find most impressive or unique about this company?

Watson Creative possessed a high degree of competency in every key area that we worked in and remained extremely responsive throughout the process. It was a pleasure to work with them; it was clear that they were passionate about delivering an exceptional outcome.

Are there any areas for improvement or something Watson Creative could have done differently?

None

BACKGROUND

Please describe your company and position.

I am the VP Business Development & Marketing of NEXGEN Asset Management

Describe what your company does in a single sentence.

NEXGEN the most technologically advanced enterprise asset management program on the market, integrating future-first CMMS software. NEXGEN’s EAM software provides a diverse suite of robust features to intelligently manage your end-to-end asset inventory throughout their lifecycle. With NEXGEN, you’re evolving from a legacy time-scheduled maintenance model to a proactive future-forward system built by industry thought leaders.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Company Re-Brand
• New Website
• Copywriting

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Research, Strategy, and Design

• BOOKLET:
  • Digital
  • max 20 pages
  • Copy baseline for all
• Brand Copy:
  • headlines
  • CTA's
  • Brand statements (500 words)
• Expository Copy: Edit (up to 1,500 words)
• Tech Copy: Provided by Client
• Stationery System:
  • Business Card
  • Letterhead Template
  • #10 Envelope
• Ad Dev:
  • 1 Print Ad
  • 1 Digital Ad in three sizes
• Social:
  • Skin
    • FB
    • IG
    • Twitter
• LI MARKETING COLLATERAL:
  • AM Flyer from booklet
  • PP/KN Template
  • Cover Pg Template
  • Case Study Template
  • Staff Resume Template
  • RFP/RFG Grid (5 pgs)
  • Product Sales Sheet (2)
  • Email newsletter Template (Platform)
  • Desktop Wallpaper
  • Pizza Box Design
• EXPERIMENTAL SYSTEM:
  • 10x10 Trade show booth
  • 10x8 background
  • 1 banner
  • branded tablecloth
• BRAND GUIDELINES:
  • Type Systems
  • Color System
  • Patterns and Textures
  • Mobile App/Software Icon Language
  • Photograph
  • BBG: Print/Enviro/Web
• WEBSITE:
  • Copy for website is coming from the booklet
  • Home, About Services, Team , Contact Pg
  • Career Pg, Job Posting, Online Forms
  • 1 campaign landing page template with up to 3 variation
  • CTA form with integration with CRM
  • Adwords/Social SEM

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Generate increased awareness of NEXGEN
• Establish NEXGEN executives as thought leaders
• Build credibility and trust through our brand

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was well organized.

What was your primary form of communication with Watson Creative?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The level of detail and thought that goes into everything they produce is impressive. There's a story and a reason why for everything they do. From presenting the research to the final concepts, our executive team was always in awe.

Are there any areas for improvement or something Watson Creative could have done differently?

Our only feedback would be communicating project delays on the client's and agency's sides. By the end of our project, we had solved this and had excellent communication.

BACKGROUND

Please describe your company and position.

I am the President & CEO of Oregon Wine Board

Describe what your company does in a single sentence.

The Oregon Wine Board is a semi-independent state agency established in Oregon statute which manages marketing, research, and education initiatives that support and advance Oregon’s statewide wine and wine grape industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage.

SOLUTION

How did you find Watson Creative?

Request for proposal

Why did you select Watson Creative over others?

• High ratings
• Pricing fit our budget
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Development of exhaustive brand identity. The work includes the development of logo, word and brand marks (if applicable), typography styles, color palate, language and photography tone and style direction, usage examples Development of a PDF style guide outlining the use of the brand identity work for OWB and for OWB’s vendors and partners Creation of a short anthem video (1-3 minutes) to announce and celebrate the new brand work Delivery of all graphic assets, including style guide.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• After a very competitive RFP process, we chose Watson to help us meet a critically complex challenge: to create and express an inclusive, authentic identity for Oregon’s $7B wine segment to cultivate a singular, unified sense of pride, purpose, and direction for Oregon’s 1,000+ wineries and more than 1,400 wine grape growers—cementing Oregon’s place on the world’s wine stage.
• The research, insights, positioning, and design that Watson delivered have exceeded our expectations. Not only does the work encompass a wide range of personalities, wine styles and regions, but it does so in a way that establishes Oregon’s “True Character” as the campaignable standard guiding Oregon’s wine community long into the future.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Watson was very involved with our client base and our staff. They delivered everything on time and were a pleasure to work with.

What was your primary form of communication with Watson Creative?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Collaboration and professionalism in an often challenging project.

Are there any areas for improvement or something Watson Creative could have done differently?

Nothing!

BACKGROUND

Please describe your company and position.

I am the Marketing Director of Matmarket

Describe what your company does in a single sentence.

We sell materials and components to footwear companies.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• To define our brand
• To share that with a larger audience via video

SOLUTION

How did you find Watson Creative?

Online Search

Why did you select Watson Creative over others?

• Pricing fit our budget
• Great culture fit
• They had experience in sportswear marketing

How many teammates from Watson Creative were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to give our brand a refresh and Watson and their team really came together to help us define the brand and the audience. The did a deep dive into our product (Ariaprene) and produced an amazing Website, brand video and numerous other marketing materials.The end products felt professional and high end, and really spoke to the audience we wanted to capture.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The website they created featured SEO and that made a huge difference in our website traffic.

What was your primary form of communication with Watson Creative?

In-Person Meeting

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were very efficient and reliable. The delivered what they said they would, on time and stayed within budget.

What did you find most impressive or unique about this company?

Their creativity. They had a videographer that really thought outside the box when it came to shooting sports-themed scenes. I was so impressed with how the whole team picked up the vision and came together to make it happen.

Are there any areas for improvement or something Watson Creative could have done differently?

No, they were such a pleasure to work with from start to finish! I'd love to collaborate with Watson Creative on future projects.

BACKGROUND

Please describe your company and position.

I am the President of Emerick Architects

Describe what your company does in a single sentence.

We are an architecture firm doing our best to create great places, improve the community and have fun while doing it.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Update website
• improve social media presence
• strategizing on business and marketing goals

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• Great culture fit
• Company values aligned

How many teammates from Watson Creative were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson worked with our team on strategic goals for marketing, developing and helping to implement digital strategies,and a complete redo of our website.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Watson helped us have a clearer strategy of what our focus and goals should be related to marketing. They helped us stay true to us, but showcase better what we do and helped us reach a much broader audience. They improved all of our marketing deliverables to better reflect our brand.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was always amazing to work with. Super personable and easy to communicate with.

What was your primary form of communication with Watson Creative?

In-Person Meeting

What did you find most impressive or unique about this company?

Their enthusiasm. They genuinely seemed to be excited to be working with us even though we knew they had bigger clients and budgets in their studio. They always made us feel important and heard and I truly felt they wanted to do everything they could to help us succeed and to continue to grow.

Are there any areas for improvement or something {provider_name} could have done differently?

Having even more clarity on who the different staff members are and their roles would help at times to understand who to communicate with and on what.

BACKGROUND

Please describe your company and position.

I am an executive at Directors Mortgage

Describe what your company does in a single sentence.

Directors Mortgage takes a community-first, people-focused approach to the business of making homeownership dreams come true.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Watson Creative to accomplish?

• Increase social media interaction and brand identity

SOLUTION

How did you find Watson Creative?

Referral

Why did you select Watson Creative over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned

What was the size of Watson Creative’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Watson was in charge of creating a new corporate strategy and plan for social media interactions and improve our website traffic. They also created multiple corporate videos that we could use online and for other marketing efforts as well.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Interactions were more consistent and increased. We also got positive feedback from customers and our loan officers as well.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were consistently on time but we needed extra interactions at the start to get things going. Once the strategy and plan were setup they were very timely and responded very quickly when we put in requests.

What was your primary form of communication with Watson Creative?

Virtual Meeting

What did you find most impressive or unique about this company?

Their creative people and had the ability to make their vision of what we needed a reality.

Are there any areas for improvement or something Watson Creative could have done differently?

We had some interactions with our President that could have gone a bit smoother.