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Watson Creative

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An Award Winning Brand Strategy & Digital Agency

Watson Creative is a research-based creative studio built to help organizations think clearly, act strategically, and grow with intention. We believe strong creative work starts with understanding, not assumptions. That’s why our process is grounded in research, insight, and collaboration before ideas take shape.

Our work begins with deep discovery. We conduct legacy and brand audits, competitive and category analysis, stakeholder interviews, and audience research to understand where a brand has been, where it stands, and where it can go next. These insights inform strategic personas, positioning, key messaging, and growth strategies that give teams clarity and confidence. Strategy isn’t just a deliverable. It’s a tool that guides decisions long after a project ends.

From there, we bring strategy to life through disciplined creative. Our services include naming, brand identity systems, brand and campaign strategy, integrated marketing campaigns, content creation, social and digital marketing, websites, and experiential storytelling. Whether we’re building a brand from the ground up or helping an established organization evolve, our focus is on work that is usable, scalable, and grounded in purpose.

We’ve partnered with global brands and institutions including Nike, LEGO, Disney, Apple, EA Sports, Oregon State University, the Oregon Zoo Foundation, and Worldly, along with healthcare systems, public agencies, nonprofits, and growing businesses. This breadth of experience brings perspective to complex challenges.

We design with today’s landscape in mind, including digital platforms and AI-driven search and discovery. Clear positioning and consistent language are essential to staying visible, relevant, and trusted.

Based on the West Coast, we serve clients across the U.S. and globally. At our core, we’re collaborators and problem solvers, bringing optimism, rigor, and a bit of irreverence to work that turns insight into action and ideas into impact.

  • Min project size
    $25,000+
  • Hourly rate
    $150 - $199 / hr
  • Employees
    50 - 249
  • Locations
    Portland, OR
  • Year founded
    Founded 2008
  • Languages
  • Timezones

Overview by:

Reviewer avatar
Matt Watson
CEO About the Team

4 Languages that we service

  • English
  • Spanish
  • Portuguese
  • German

5 Timezones that we service

CST
Central Standard Time (CST)
EST
Eastern Standard Time (EST)
HST
Hawaii Standard Time (HST)
MST
Mountain Standard Time (MST)
PST
Pacific Standard Time (PST)

4 Locations

  • Portland , OR
  • Seattle , WA
  • Sausalito , CA
  • Bend , OR

No have been added yet...

    Pricing Snapshot

    Min. project size $25,000+
    Avg. hourly rate $150 - $199 /hr
    Rating for cost 5 /5

    What Clients Have Said

    Watson Creative is noted for providing good value for cost, with clients highlighting budget alignment and satisfaction with project outcomes. Specific project costs aren't detailed, but clients consistently emphasize effective pricing and the company's ability to deliver high-quality results within budget.

    This summary is based on verified Clutch reviews.

    Most Common Project Size

    < $49,999 based on 36 reviews
    < $49,999 $50,000 - $199,999 $200,000 - $999,999 > $1,000,000
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    Watson Creative Review Insights

    Overall Review Rating

    5.0
    • Quality 5.0
    • Schedule 4.9
    • Cost 5.0
    • Willing to Refer 5.0

    Top Mentions

    Review Highlights

    • Custom Solutions Across Industries

      Watson Creative is noted for providing tailored solutions across various industries, including healthcare, finance, and real estate. Their ability to understand and align with client needs allows them to deliver industry-specific strategies that drive success.

    • Strong Project Management

      Watson Creative is praised for their excellent project management. They consistently deliver on time, are responsive to client needs, and maintain clear communication, ensuring that projects run smoothly and efficiently. This has been a key factor in their successful collaborations with various clients.

    • Innovative Design Solutions

      Watson Creative is lauded for their innovative design solutions, which effectively capture and communicate client visions. Their designs are not only aesthetically pleasing but also strategically aligned with client objectives.

    • Creative and Strategic Approach

      The agency is recognized for their creative and strategic approach to projects. Their ability to blend creativity with strategic thinking has helped clients achieve significant results, such as increased website traffic and improved social media engagement.

    • Areas for Improvement in Communication

      While generally praised, there are occasional mentions of communication challenges, particularly in the early stages of projects. Clients suggest that improved initial clarity on roles and responsibilities could enhance the overall experience.

    • High Client Satisfaction

      Clients consistently express high satisfaction with Watson Creative’s services, highlighting their professionalism, dedication, and ability to exceed expectations. This satisfaction is reflected in positive feedback and long-term client relationships.

    Watson Creative Reviews

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    Brand Design for Accounting & Tax Preparation Firm

    • Branding
    • Confidential
    • Jan. 2021 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They were an amazing team with on-time delivery."

    Apr 3, 2023
    VP, Accounting & Tax Preparation Firm
    Anonymous
    Verified
    • Financial services
    • Portland, Oregon
    • 11-50 Employees
    • Online Review
    • Verified

    Watson Creative was hired by an accounting & tax preparation firm to improve the consistency of their branding. They've provided guidance and created designs.

    Branding Services for Accounting Firm

    • Branding Web Design
    • Confidential
    • Jan. 2015 - Ongoing
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "They handle all our requests quickly and appropriately."

    Apr 2, 2023
    Principal, Cunha & Martin CPAs
    Kathy Cunha
    Verified
    • Financial services
    • Sequim, Washington
    • 1-10 Employees
    • Online Review
    • Verified

    Watson Creative provides branding services for an accounting firm. The team is helping the client develop their brand identity, including their logo, font style, color scheme, and other branding assets.

    Web Design & Marketing for Gaming Company

    • Advertising Branding Web Design
    • $10,000 to $49,999
    • Jan. - Feb. 2023
    5.0
    Quality
    5.0
    Schedule
    5.0
    Cost
    5.0
    Willing to Refer
    5.0

    "We couldn't be any happier with the results we achieved with Watson Creative's help."

    Apr 2, 2023
    President, TeamWorm Inc
    Jeremy Harkin
    • Gaming
    • Damascus, Oregon
    • 1-10 Employees
    • Online Review

    Watson Creative designed a website for a gaming company. The team also provided the client with marketing services.

    Web Design for Business Consulting Firm

    • Custom Software Development Web Design Web Development
    • Less than $10,000
    • Jan. - June 2016
    5.0
    Quality
    5.0
    Schedule
    4.5
    Cost
    5.0
    Willing to Refer
    5.0

    "Their knowledge, relationship-building, listening skills, and creative design work were phenomenal."

    Jun 14, 2022
    Owner & CEO, Intentionality, LLC
    Jeff VandenHoek
    Verified
    • Other industries
    • Newberg, Oregon
    • 1-10 Employees
    • Online Review
    • Verified

    Watson Creative developed a website for a business consulting firm, including design and implementation. They were hired through referrals.

    Showing 51-54 of 54 Reviews

    Our Story

    We are Watson Creative — a people-first, creatively led agency founded in 2013. Our tight-knit team of designers, strategists, writers, developers and filmmakers blends observation, craft and grit to build purposeful brands across industries from outdoor and lifestyle to finance and nonprofit. Guided by integrity, diverse voices, and proactive insight, we deliver strategy-led creative, campaigns, web and content—work launched in 19 countries and sustained client relationships over a decade.

    Meet the Team

    Matt Watson

    Matt WatsonCEO

    Founder & CEO of Watson Creative, Matt Watson built his career at Lippincott and spent over a decade shaping Nike’s brand. He’s led work for Apple, Disney, LEGO, EA Sports, and public sector leaders, blending strategy, design, and business impact.

    Mike Terry

    Mike TerryDirector of Accounts and Growth

    Mike Terry is Director of Accounts and Growth at Watson Creative, bringing over 30 years of experience leading some of Portland’s top agencies and building trusted client partnerships that drive long-term growth.

    What Sets Us Apart

    Strategy Before Execution

    We don’t start with deliverables. We start with clarity. Our work is grounded in research, stakeholder insight, and business context, ensuring every creative decision ladders up to measurable outcomes—not just good-looking work.

    Built by Big-Brand Experience

    Our leadership comes from Lippincott and over a decade at Nike, shaping global brands at scale. That experience informs how we partner with clients today—from Apple and Disney to public institutions navigating complexity and growth.

    Senior Teams, Real Partners

    Clients work directly with senior strategists, designers, and leaders—not a bait-and-switch team. We stay close, collaborative, and accountable, acting as long-term partners invested in results, not just project completion.

    Tools and Technology

    Adobe Creative Cloud
    Figma
    1Password
    ClickUp
    Zoom

    Commonly Asked Questions

    Our approach to branding is grounded in research, shaped by experience, and built for how brands operate today. We don’t start with visuals or taglines. We start by understanding what already exists, what truly matters, and where the brand has room to grow. Every engagement begins with a deep dive. That includes legacy reviews, competitive and category audits, stakeholder interviews, and audience research. We often lead structured workshops to surface internal perspective and tension, because that’s where the most useful insight lives. From there, we build an Audience 360 that looks beyond demographics to motivations, barriers, decision triggers, and emotional context. These insights become strategic personas teams can actually use. From that foundation, we develop positioning, key messaging, and growth strategies that align business goals with audience needs. Messaging isn’t treated as copy. It’s treated as architecture that should flex across campaigns, content, internal culture, and digital platforms without losing clarity. This approach has guided our work for organizations like Nike, Oregon State University, the Oregon Zoo Foundation, and global sustainability leaders such as Worldly. Brand building today carries new weight. With AI-driven search and content discovery shaping how people evaluate brands, clarity and consistency matter more than ever. Brands that are vague or fragmented tend to disappear. Our work helps organizations articulate who they are in ways machines can interpret and people can trust. Once strategy is defined, we bring teams together through brand workshops to align on direction and ensure the strategy can be carried forward. These sessions are practical, collaborative, and designed to build shared understanding. At its best, brand strategy removes friction. It helps organizations make better decisions, tell clearer stories, and show up with intention. That’s the work we focus on.

    We approach campaigns the same way we approach brands: with insight first, not tactics. A strong campaign isn’t a collection of assets. It’s a clear idea grounded in strategy, built to travel across channels, and designed to perform. Campaign development begins with understanding the problem we’re solving. That might be awareness, behavior change, recruitment, enrollment, or growth. We look at audience context, market conditions, timing, and existing brand equity before determining what kind of campaign will actually move people. Research, audits, and performance data help focus the work and avoid assumptions. From there, we define a central idea. This becomes the connective tissue across messaging, creative, and media decisions. Whether we’re leading a recruitment effort for a public agency, a brand campaign for an education partner, or a multi-channel initiative for a consumer brand, everything ladders back to that core idea. Execution is intentionally integrated. Campaigns are designed to live across paid, owned, and earned channels, with creative that adapts to each environment without losing consistency. Messaging is structured to work in long-form and short-form, across digital, physical, and AI-influenced discovery environments where clarity and structure matter more than volume. We also build campaigns with performance in mind. Success is defined early, signals are monitored as campaigns roll out, and adjustments are made as needed. Metrics aren’t an afterthought. They’re part of the creative conversation, helping balance brand building with measurable outcomes. Throughout execution, teams stay closely connected. Clients work directly with senior strategists and creatives, keeping decisions fast and informed. The best campaigns feel cohesive, human, and purposeful. When that’s true, results tend to follow.

    We use AI as a strategic accelerator, not a replacement for thinking. At Watson Creative, AI supports how we work, but it doesn’t define the work. Strategy, positioning, and creative direction remain human-led, grounded in experience, and shaped by judgment. AI plays an important role early in the process. We use it to synthesize research, surface patterns across large data sets, and pressure-test assumptions coming out of audits, interviews, and workshops. This allows us to move more quickly from information to insight, freeing teams to focus on decision-making rather than documentation. One of the biggest shifts we’re helping clients navigate is AI-driven search and discovery. As people increasingly rely on AI tools to summarize options, recommend brands, and answer questions, how a brand is structured and described matters more than ever. We help clients design positioning, messaging, and content ecosystems that are clear, consistent, and machine-readable, without losing humanity. That means strong narrative hierarchy, precise language, well-defined points of view, and content that reinforces authority and trust. We also use AI to model how audiences search, what questions they ask, and how brands are interpreted in AI-generated responses. These insights inform everything from messaging frameworks to website structure and campaign content, helping ensure our clients show up accurately and favorably in AI recommendations, not just traditional search results. In creative execution, AI is used selectively to support ideation, iteration, and optimization. It helps us explore possibilities and refine work, but it never replaces the role of a creative team. Voice, values, and taste still come from people. Always. We’re equally thoughtful about governance. We work closely with clients to ensure responsible use, protect intellectual property, and align AI applications with brand values and risk tolerance. Ultimately, AI is most effective when it sharpens clarity. U

    We work across B2C, B2B, and B2E organizations, spanning education, healthcare, sustainability, government, AEC, consumer brands, and global enterprises like Nike. More important than the list is how and why we work across such a wide range. Watson Creative was built on the belief that diversity of experience makes the work stronger. That belief is personal. After spending more than 11 years at Nike working on one of the most iconic brands in the world, I gained deep respect for focus and craft, but also a strong desire to learn beyond a single logo. I wanted to understand how different industries think, how different audiences decide, and how different challenges shape strategy. That curiosity became a foundation for our work. We intentionally design teams that mix perspectives, pairing people with deep industry experience alongside strategists and creatives from other sectors. A public-sector project benefits from consumer brand thinking. A B2B challenge sharpens when informed by education or cultural storytelling. Cross-pollination isn’t accidental for us. It’s by design. Our clients reflect that range. We’ve partnered with organizations like Nike, Oregon State University, the Oregon Zoo Foundation, Worldly, healthcare systems, public agencies, and AEC firms shaping the built environment. Each brings different constraints and opportunities, but all require clarity, trust, and direction. Working across industries helps us avoid default thinking. We’re less interested in how it’s always been done and more focused on what could work better. That broader perspective allows us to see patterns, challenge assumptions, and help clients imagine new possibilities. We’re proud of the organizations we partner with and the impact they make. For us, diversity of work isn’t a distraction. It’s a strategic advantage.

    Our approach to communication is built on clarity, consistency, and shared accountability. Clients work directly with senior leadership and project leads, not through layers or handoffs. That proximity keeps conversations grounded, decisions informed, and momentum moving. From the start of an engagement, we establish how communication will work. That includes defining checkpoints, cadences, roles, and decision paths so everyone knows when input is needed and how progress will be tracked. We don’t believe in over-communicating for the sake of activity. We believe in communicating when it matters. We pair human communication with smart systems. We run the agency on ClickUp Enterprise, which allows us to provide clients with access to shared portals where they can track progress, review timelines, access key resources, and see decisions documented in one place. It creates transparency without adding noise and helps teams stay aligned in real time. For reporting and performance tracking, we use tools like Looker Studio to create clear, visual dashboards when data is part of the work. These reports focus on signals that inform decisions, not vanity metrics. Clients can see what’s happening, what’s working, and where adjustments may be needed, without wading through unnecessary detail. We also treat communication as a two-way exchange. Some of the best work happens when teams feel comfortable asking questions, raising concerns, or challenging assumptions early. We encourage that dialogue because it leads to better outcomes and fewer surprises. As projects evolve, communication evolves with them. Cadence and format shift based on complexity and phase, while transparency remains constant. At its best, communication builds trust, keeps teams focused, and allows everyone to move forward with confidence. That’s the standard we aim for on every engagement.

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    Verified Client Reviews
    47
    Overall Review Rating
    5
    Source
    Clutch
    Last Updated
    October 15, 2025

    Business Entity

    Business Entity Name Watson Creative
    Source Oregon Secretary of State Corporation Division
    Jurisdiction of Formation Oregon
    Date of Formation June 6, 2012
    Status Active
    Last Updated July 3, 2022
    ID 86788297

    Credit Report Results

    International Credit Risk Assessment Low Risk
    Source Creditsafe
    Last Updated January 1, 2022
    Learn More About The Clutch Verification Process

    Locations (4)

    1001 Water Avenue, Suite 440 Portland, OR, United States 97214

    31 - 40

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