Victorious PR

BACKGROUND

Introduce your business and what you do there.

I’m the founder of Insurance Claim HQ, a law firm that focuses on first-party property-casualty claims as a result of natural and human-caused disasters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

We felt that, although we were very good at what we do, not a lot of people knew about us. Thus, we were looking for someone who could help us expand our profile so that more people would find us.

SOLUTION

What was the scope of their involvement?

Victorious PR has helped us set up a PR campaign for us to identify people who might want to interview us and hear more about our message. As a part of this campaign, they’ve assisted us in being featured on podcasts, news outlets, blogs, and other media outlets. They’ve also done press releases and created a media package for us.

What is the team composition?

I’ve worked with many people from Victorious PR throughout our engagement, from whom Victoria (CEO) has been my main point of contact.

How did you come to work with Victorious PR?

I saw their advertisement, and someone I knew made good comments about working with them and the results they got, so I hired them.

How much have you invested with them?

We’ve spent over $100,000.

What is the status of this engagement?

We started working together in December 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Our business has grown substantially as a result of our partnership with Victorious PR. Many clients have told us that they’ve been encouraged to contact us after reading an interview, listening to a podcast, or seeing one of our media appearances.

How did Victorious PR perform from a project management standpoint?

Victorious PR’s project management is excellent. They’re a very tech-forward business, so it is very clear that they use project management tools internally. We communicate via email and Zoom.

What did you find most impressive about them?

One of the most impressive skills of Victorious PR is that they deliver on what they promise. In advertising and PR, that’s not usually the norm.

Are there any areas they could improve?

I don’t think that Victorious PR could improve on anything; they’ve been fantastic so far.

Do you have any advice for potential customers?

Your engagement with Victorious PR will only work if you actively participate in it. Give them honest feedback about their ideas because they’re not necessarily experts in your field. They’re eager to learn, so you’ll need to be willing to educate them.

BACKGROUND

Introduce your business and what you do there.

We’re inventors and entrepreneurs that create new and innovative IP and development for farming.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

We’d never done any marketing before and started with CBD and Hemp. After the stigma around those products was broken, they flooded the market, and we needed to rebrand.

SOLUTION

What was the scope of their involvement?

They work to place our message and name in publications and podcasts and on TV. Specifically, they write articles and reach out to podcasts and TV hosts in an attempt to connect with them.

What is the team composition?

Several people, including myself, work directly with Erin (Public Relations Account Manager). I don’t work with anyone else. She does a wonderful jog of delegating to and managing the team behind her.

How did you come to work with Victorious PR?

Our manager — a strategic business partner — had done a lot of wonderful work with brands and he recommended Victorious PR.

What is the status of this engagement?

We’ve been working together since August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

It’s been a whirlwind and we’ve really kept moving. When you Google our name, there are hundreds of articles below it that match us, even though we have a common name. Being seen for our name was our most important goal; the business we’re in is highly represented on Google, and we have to be able to tell our story so people can decide to follow us or not.

Erin is always excited and definitely knows how to ramp up. They ensure we have the right materials to do our own additional marketing. She fits right into what we need as the missing piece to our marketing puzzle.

Day or night, they’re very creative. They’ve never told me no whenever I bring an odd request to them that would make my life easier. I really appreciated this, as I’ve definitely let several outsourced teams go because of their relatively limited abilities or say-no-first attitude when compared to Victorious PR.

How did Victorious PR perform from a project management standpoint?

If things are going to be late, we get a simple email that makes it as if the task isn’t late at all. If I message them first, I don’t have any problems getting responses as soon as I need. They organically communicate 2–3 times a week. I feel very informed. I sometimes have to make time to manage their work because they’re so on top of it.

I envy Erin’s project management skills. They made it easy to use whatever I needed; I prefer Google Docs and Calendly for booking. They’ve also worked with me through email. If we’re done to the wire, we’ll text one another.

What did you find most impressive about them?

They got us on a podcast to give an interview, and before the interview started, the host let us know to give Victorious PR high compliments. They approached him in a way that got his attention; in fact, he tells other publicists to approach him in the same way. Normally podcasts don’t publish for a month afterward, but this one was up in one week.

I hired them to be professionals, and to have that podcast host compliment her on just that characteristic was great. This interaction demonstrated to me that she communicates with others just as well as she communicates with me.

Erin is excited about our subjects. If she isn’t having fun with us, then she’s doing a wonderful job faking it. She makes it a lot of fun to take on a large project of getting our articles published and getting us on TV and podcasts. Erin takes it seriously and has fun with me.

Are there any areas they could improve?

I haven’t been disappointed at all. As of now, I’m satisfied. I might need longer with them before I have anything to request to do better. Right now, though, I feel confident that they would take into consideration any request I make and fix it immediately.

Do you have any advice for potential customers?

Have lots of pre-written materials so they can get the ball rolling  on getting your name out there. Additionally, save your recordings of public speeches, news appearances — put it all in a document that contains all your accomplishments and press. That way, you won’t have to work to collect all the information for them. It doesn’t make sense to bring them on and then do a month of prep work.

Video messages of yourself talking about your dreams, passions, products, and brands — whatever you’re going to draw attention to.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of two companies. One is My Hands Your Heart, and the other is Cruise Interpreter Academy. We provide sign language interpreting services; we also help organizations become more inclusive of the deaf community. Our team also helps employers with interpreting sensitivities when they have deaf employees. We also give them the option to put their ads in sign language to provide more variety to deaf people. This is an $8 trillion market. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

I don’t like marketing. I’ve tended my companies for 12 years, and while we’re growing in popularity, we’re not growing in terms of recognition. I’ve been a sign language interpreter for 42 years; I’ve also been an advocate, a mentor, and an instructor. Still, no one knows the depth of the services I offer. As a result, I’ve hired Victorious to help me get my name out there and be seen as an expert in my field and profession. 

SOLUTION

What was the scope of their involvement?

Victorious help me in doing press releases for both of my companies. They also make it possible for my content to reach far and wide. Some of my articles have already been published in Forbes and New York Weekly, and they’ve helped me put those articles into my portfolio, which we use to present our business to other organizations.

They also use their relationships and connections to help me build my name. I’m a child of deaf adults (CODA), and they’ve used this foundation to also help get into podcasts and receive requests to provide talks. In fact, Victorious is helping me prepare for a TED Talk. 

What is the team composition?

We work with Victoria (CEO) and a writer, who does research about me and my company. I also work with Lynda (PR Account Manager). 

How much have you invested with them?

We’ve spent a little over $60,000. 

What is the status of this engagement?

We started working together in December 2021, and the engagement is ongoing. 

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We now have a waiting list of nearly 90 people for our academy; prior to our engagement with Victorious, only around 15–20 people would sign up with us. My next big event is in August 2022, and because of the large waiting list, we’ll also have to do something in September 2022. 

Moreover, a multi-billion dollar company is getting ready to be our first sponsor. This is what I’ve needed; if the companies know the depth of what we do, I know we’ll have bigger contracts. Victorious has helped us achieve this by getting my name out there. 

Throughout all of these, they don’t simply throw me into the market. We’ve started slow, and they let me build up momentum so that I’m comfortable. At present, we’ve got a truly fruitful market. Requests are coming in quicker than we can handle. 

How did Victorious PR perform from a project management standpoint?

Victorious is great at project management. Our field and the things I do aren’t common at all. While plenty of coaches, speakers, and instructors exist, not a lot of them do sign language on different market levels. 

The Victorious team has taken this information and used it to grow their knowledge. They also do excellent research to help create a highly relevant article. Simply put, I haven’t regretted the amount of money that I’ve invested in them. 

To communicate, we mainly use emails. Lynda and I usually have Zoom meetings once or twice per month, depending on what we need to discuss. If we have a deadline, we meet weekly or biweekly. 

What did you find most impressive about them?

A lot of companies on LinkedIn want to do what Victorious is doing for us. I challenge them and ask them certain requests, and all of them can’t do podcasts and TikTok services well. The podcasts they have aren’t well-known — I research them and see how large their audience is. 

Meanwhile, Victoria and her team stand out because they’ve done all of this. They’ve gone through the process; the team has built relationships with people, making it easy for their clients to come through. 

Moreover, I’ve seen Victorious let go of a customer that doesn’t meet the standards that Victoria and her team uphold. In other words, they aren’t afraid to let someone go if that client isn’t superior in terms of their representation. I appreciate that because I feel that they’ll protect me.

Are there any areas they could improve?

I’d like to see Victorious utilize my services themselves. Many deaf people with masters, doctorates, and organizations can use their services; they’d need to utilize my services to make an example of the great work they do. Put another way, I’d like to see them bring and obtain clients who are deaf and hard of hearing themselves. 

Do you have any advice for potential customers?

Answer Victorious’ emails. Work hard to keep up with their deadlines, and communicate with the team — do what they tell you to do. They’re the experts in their field, so when they come to you and tell you what to do, follow their instructions. Their goal is to make you an expert in your field and profession as they are in theirs. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of BHFL Group, LLC. We provide services to women- and minority-owned companies. We're located in Atlanta.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

I wanted to publicize our new coaching program and gain exposure outside of Atlanta.

SOLUTION

What was the scope of their involvement?

They’re providing marketing and PR services to promote my new coaching program. We started with a strategy session, and Victorious PR mapped out diverse strategies for achieving my goals. We’re now executing the plan. They’ve publicized my program through articles, podcast media, and about five press releases. It’s a six-month campaign, and we’re about to enter the second phase.

What is the team composition?

Erin (Public Relations Account Manager) is my main point of contact. I’ve also worked with a writer and a graphic designer from Victorious PR.

How did you come to work with Victorious PR?

I saw an ad on Facebook, researched them, scheduled a call, and ended up engaging them for this project.

How much have you invested with them?

I’ve spent $40,000–$45,000 for the total package with Victorious PR.

What is the status of this engagement?

We began our six-month engagement in January 2022, and we’re about to enter the second phase of the campaign.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

With Victorious PR’s help, I’ve been able to reach an audience that I was previously not able to penetrate.

How did Victorious PR perform from a project management standpoint?

Their project management has been very good. We keep track of what’s scheduled, in progress, in the queue, and completed via a Google Sheet. We communicate via email, phone, Zoom meetings, and sometimes recorded video.

What did you find most impressive about them?

They have good reach through their access to digital, print, and podcast media resources.

Are there any areas they could improve?

I’ve asked to review metrics from the first phase of the campaign with them to see if there’s any information that we can use to strategically adjust our positioning. I’m also going to send Erin links and information about our coaching program, so our sales team and Victorious PR will hopefully be fully integrated regarding content and messaging in phase two.

Do you have any advice for potential customers?

Follow Victorious PR’s guidance. For timeliness and efficiency, be proactive in doing your part — provide them with content and reviews so you don’t create a backlog for their team.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a home care and staffing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

We wanted more people to understand the services of our organization and empower women, so we looked for a company that can help us with PR services.

SOLUTION

What was the scope of their involvement?

Victorious PR consistently provides us with PR services, including press releases and radio content development. They’ve also booked me for a phone interview for a couple of shows to talk more about my business.

Moreover, they’ve also scheduled me to appear in a couple of podcasts, with one appearance booked for the end of the month. And lastly, they also help me market my business through social media by developing content and publishing ads on my digital channels.

What is the team composition?

We’re mostly in contact with Madeline (Account Manager) and about five people from their team.

How did you come to work with Victorious PR?

We reached out to them after coming across their portfolio, and we were just blown away after our first call.

How much have you invested with them?

So far, we’ve invested about $18,000.

What is the status of this engagement?

Our ongoing partnership started in October 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

With each magazine article we’re featured in, there’s guaranteed payment of $20,000–$50,000, depending on our contract so working with Victorious PR has been an amazing experience so far.

How did Victorious PR perform from a project management standpoint?

They perform well from a project management perspective and we keep constant communications with almost everyone in their company, which is incredible.

What did you find most impressive about them?

They perform all their services exceptionally well. They’re able to adapt to my schedule and keep me updated on any changes or developments as they present themselves.

Are there any areas they could improve?

They don’t need to improve on anything because they’ve just been excellent.

Do you have any advice for potential customers?

My advice is to keep your communication lines open and give them what they need so they can provide you with the full force of their services.

BACKGROUND

Introduce your business and what you do there.

I’m an angel investor.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

I hired Victorious PR for my personal branding. I had a pretty strong branding in finance, but I felt like it could be significantly better.

SOLUTION

What was the scope of their involvement?

Victorious PR manages my personal branding and PR strategies. So far, they’ve created a press release that has been picked up by many publications.

What is the team composition?

My main point of contact is Westrich (PR Account Manager).

How did you come to work with Victorious PR?

Their team reached out to me via Instagram, and I liked the proposal they gave me.

What is the status of this engagement?

We began working together in January 2022, and we continue to collaborate.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Victorious PR has been producing high-quality work. One of their notable accomplishments is enabling my article to be featured in MarketWatch, LA Weekly, New York Weekly, and Forbes. In addition, when I posted the press release and the New York Weekly article, both posts got over 7,000 views each.

How did Victorious PR perform from a project management standpoint?

I’m very happy with their process and impressed by their ability to stick to schedules. We communicate through emails, texts, and phone calls.

What did you find most impressive about them?

They overdeliver.

Are there any areas they could improve?

No.

Do you have any advice for potential customers?

Be very responsive and give them a lot of information. The more information you give them, the better it is for your campaign or whatever you’re trying to do.

BACKGROUND

Please describe your company and your position there.

I'm the Founder/CEO of NCMPRBL. Our mission is to provide advanced, affordable, style while inspiring men and women across the globe to don't be regular, be NCMPRBL.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Victorious PR?

As a lean but mean team, we didn't have the in-house expertise to connect with a variety of online media outlets to expand our target demographic. We hired Victorious PR to assist with those needs so we could stamp ourselves as a premier modern minimalist design company specializing in advanced watches and fashion accessories

SOLUTION

How did you select this vendor?

We interviewed with various companies in this specific niche but we liked the idea of how victorious pr is committed to collaborating with growing brands in becoming the authority figure in our respective niche.

Describe the scope of their work in detail.

After starting with a streamlined meeting with the CEO, we were handed off to another representative who focused on our marketing needs, budget, target market and places where we can receive potential coverage to cover end of year, holiday season and 1st quarter of 2022. Victorious PR covered artwork for each placement, collaboration on article writing and submission, provided updates as well as podcast interview placement

What was the team composition?

NCMPRBL worked closely with the CEO and received an assigned Account Manager

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have reached our goal of receiving prominent placement in online media while increasing our visibility on google. In the ever changing aspect on algorithms, social media and search, as an up and coming minimalist design company specializing in watches and fashion accessories, we were successfully able to grow awareness and gain trust amongst our growing global audience

How effective was the workflow between your team and theirs?

We spoke primarily via email a couple of times of week. They were very prompt and ready to answer any questions that we had. All deadlines were promptly met and we received good notice to submit quality work for them.

What did you find most impressive about this company?

I was impressed with their commitment to learning about our company prior to the start of the project. Research on who you're working with is important and although this is business, it was pleasant to know that we were working with a firm that cared about our growth and providing sustainability in a field that is met with high amounts of competitors

Is there any area for improvement or anything that could have been done differently?

No complaints

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of a small consulting business that offers free business consultations, business planning, tax preparation, and compliance documentation.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

Many entrepreneurs are nervous or uninformed about taxes and the financial responsibilities they face, and I wanted to raise awareness of my company’s ability to help with these challenges.

SOLUTION

What was the scope of their involvement?

Victorious PR has helped with SEO and works to secure placements in industry-relevant publications. Using their network of connections and understanding of my business and goals, they identify target publications, write articles about my company, and submit them. After publication, they provided artwork to me that I can disseminate on my company’s social media pages.

What is the team composition?

I meet with three women, and one of the is my account representative, Erin (Victorious PR).

How did you come to work with Victorious PR?

I saw them on social media and liked their energy. They matched the vibe I wanted for my business as they’re go-getters and are well performing in their niche. Their expertise is clear, and I was pretty set after a Zoom call thanks to their energy, enthusiasm, and excitement.

How much have you invested with them?

The total cost is around $15,000 right now.

What is the status of this engagement?

We’d been working together since November 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Their placement of my company in certain platforms has generated buzz and increased my following. Additionally, they set up my Calendly, which offers me enhanced organization.

This is my first time using a PR service, and Victorious PR’s commitment to landing me in reputable magazines has been amazing for my business. They’ve also published me in C Magazine and publication for black women.

How did Victorious PR perform from a project management standpoint?

It was somewhat of a slow process in the beginning when they were doing research on my business, articles, and materials. Since we’ve kicked off, their communication and performance have been top-notch. I have no complaints.

We primarily communicate over email, and if I’m too busy to respond then they’ll text me. We’ve also had Zoom and phone calls.

What did you find most impressive about them?

I appreciate the engagement they’ve delivered for me. The way Victorious PR keeps their word has been the best part of our relationship.

Are there any areas they could improve?

Having some kind of calendar of progress would be good. The information is available in email form, but if you’re a visual learner than a calendar would be helpful.

BACKGROUND

Introduce your business and what you do there.

I’m the founder and CEO of a non-fungible token (NFT) platform. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

We engaged Victorious for their PR services. 

SOLUTION

What was the scope of their involvement?

Victorious helped us with press releases for us to gain general exposure. We were involved in a couple of podcasts, too. To elaborate, we operated in stealth; we didn’t want too much information to go out, so we did strategic releases and industry-specific interviews on podcasts. Moreover, their writers wrote articles. We then released content as needed since we were on a tight schedule. 

What is the team composition?

We worked with about four people from their team, including Victoria (CEO). She worked on our high-level strategies. We also interfaced with an account manager and a copywriter. Another person worked on our general strategy on Victoria’s behalf. 

How did you come to work with Victorious PR?

We found Victorious through a Facebook ad. 

How much have you invested with them?

We invested around $25,000. 

What is the status of this engagement?

Our engagement lasted from October–December 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We were able to get our information out there. We had higher visibility; regular people, employees, and investors were able to read about us. The response was generally positive. 

We didn’t know anything about PR except that it either wouldn’t do anything or it would bring in millions of dollars to us. However, our PR effort went live, and that was what we were interested in — it gave us greater exposure. Overall, the campaign worked well, and Victorious met our expectations. 

How did Victorious PR perform from a project management standpoint?

Their ability to stick to schedules was good, and we had no issues in terms of budget. To communicate, we used emails.

What did you find most impressive about them?

They were led by Victoria, who was big on her personal brand. Given that, if we wanted to improve our branding, a partnership with her would’ve been great. 

Are there any areas they could improve?

I just wish we had seen more content go out. On top of that, it would’ve been better if they set up a chat room so that we could’ve communicated more openly. 

To be fair, that type of communication wouldn’t be appropriate for the type of customers they have; they deal more with small businesses. 

Do you have any advice for potential customers?

Have a clear idea of how you want to be seen by the public. Then, communicate that with Victorious as clearly as possible. Since they move fast, it’s best to have an exact idea of what you want to do. 

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Ministry Event Marketing, and we’re a brand agency that helps entrepreneurs, nonprofits, and faith-based organizations create brands that inspire through strategy and positioning. 

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Victorious PR?

I wanted our agency to stand apart from the competition, and I needed help utilizing personal branding and authority building as our brand strategy. I was looking to establish digital and online authority through PR.

SOLUTION

What was the scope of their involvement?

Victorious PR made and distributed profile PRs about me. They also got me into online interviews, podcasts, and media mentions. Their efforts mostly revolved around introducing me as the owner of my business.  

What is the team composition?

I spoke with their owner and a PR representative. Erin (Account Manager) was my point of contact.

How did you come to work with Victorious PR?

I saw one of their social media ads, and I contacted them. They were a fit because they had clear deliverables and a well-defined strategy.

How much have you invested with them?

We spent $23,000. 

What is the status of this engagement?

We worked together from October–December 2021.  

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

Thanks to Victorious PR, I was featured in Forbes and other news organizations. As a result, my social media engagement increased, and my website improved its Google rankings. 

Victorious PR’s work allowed me to become a recognized authority in my niche. When someone googles my name or company, they would see those articles. Their efforts would help me increase my leads and prospects in the long run.

How did Victorious PR perform from a project management standpoint?

Victorious PR was great at project management. They provided a document tracker that included all of the statuses of their releases. Erin was communicative through emails, phone calls, and scheduled Zoom meetings. 

What did you find most impressive about them?

Victorious PR successfully shared my story and put me in areas where I could shine and show brand authority. They were excellent at making people stand out in their niche. 

Are there any areas they could improve?

I can’t think of anything. 

Do you have any advice for potential customers?

If they’re asking for information or approval, provide feedback promptly.