Versa Marketing

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Cerus Fitness, a fitness lifestyle brand that boosts member engagement and retention in fitness facilities through community, events, and accountability to inspire healthy living.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Versa Marketing?

We hired Versa Marketing to manage our store using an affiliate program. We wanted to boost sales.

SOLUTION

What was the scope of their involvement?

Versa Marketing has produced the full affiliate program end to end and is evaluated based on results. The team has handled recruiting affiliates, setting up tracking, creating promotional materials, and managing payouts.

What is the team composition?

We’ve worked with one teammate from Versa Marketing.

How did you come to work with Versa Marketing?

Someone referred Versa Marketing to me. I chose them over other options because they had high ratings and offered good value for the cost.

What is the status of this engagement?

We started working together in October 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Versa Marketing has increased our sales by over 32% and continues to modify the increase in performance. Our sales volume has grown significantly, and we’re happy to retain them on an ongoing basis. We’ve also seen an increase in referral sales and visibility/views of our product.

How did Versa Marketing perform from a project management standpoint?

They’re very good communicators, always on time, and keep us updated at all times. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

They have very deep industry expertise and knowledge. We’ve gained so much from an expertise aspect that we had no idea about.

Are there any areas they could improve?

No, we’re very happy with them.

BACKGROUND

Please describe your company and position.

I am the Director of the Go-To-Market of an Amazon affiliate marketing company.

Describe what your company does in a single sentence.

Amazon Affiliate Marketing platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Versa Marketing to accomplish?

• Use our platform to effectively grow and manage Amazon affiliate programs

SOLUTION

How did you find Versa Marketing?

Other

Why did you select Versa Marketing over others?

• High ratings
• Great culture fit
• Referred to me
• Company values aligned

How many teammates from Versa Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Versa is a phenomenal agency partner of ours that manages numerous brands on our platform and have consistently delivered outstanding results. Not only have they helped new programs launch and scale in a sustainable and effective manner, but have also optimized more mature programs to deliver maximum efficiency. On top of that, they have been a great partner to us as a company, participating in numerous initiatives such as co-marketing and case studies.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Everything in our affiliate marketing relationship is based on delivering revenue results efficiently at scale -- as well as being phenomenal partners to work with. They've consistently delivered on both fronts and have been a pleasure to work with (as well as making their clients incredibly happy with the results they drive).

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Have always been great at communicating quickly and concisely, deliver great results, and have been a pleasure to get to know both virtually and in person. About all you can ask for out of a partner.

What was your primary form of communication with Versa Marketing?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The people (and, obviously, the work they do). The numbers speak for themselves, but the team is friendly, knowledgable, and seem like genuinely great people.

Are there any areas for improvement or something Versa Marketing could have done differently?

Nothing comes to mind!

BACKGROUND

Please describe your company and position.

I am the Senior Digital Marketing Manager of an Amazon aggregator.

Describe what your company does in a single sentence.

Amazon aggregator in the beauty, health & wellness space

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Versa Marketing to accomplish?

• Sales generation
• Brand awareness

SOLUTION

How did you find Versa Marketing?

Referral

Why did you select Versa Marketing over others?

• Pricing fit our budget
• Great culture fit
• Referred to me
• Company values aligned
• Friendly and trustworthy

How many teammates from Versa Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We wanted to scale our DTC and Amazon affiliate channels across our portfolio of brands, with the goal of generating sales at a cost-effective ROI, whilst benefiting from increased brand awareness. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Versa did a fantastic job of scaling out Amazon affiliates channel on the Levanta platform. Two of our brands in particular are now amongst the top brands on the platform. Every month seems to break a new record for revenue, and this channel has now become an extemely important part of our overall Amazon strategy. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time, trustworthy and reliable. The project is an ongoing retainer for affiliate management. We have had the same team working on our account since inception, which isn't always the case with agencies. They have been flexible to alocate additional resources as we grow. 

What was your primary form of communication with Versa Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their ability to apply their in depth knowledge of affiliate marketing to a brand new platform, and ever-evolving Amazon affiliate space. 

Are there any areas for improvement or something Versa Marketing could have done differently?

We are very happy with Versa!

BACKGROUND

Please describe your company and position.

 I am the VP of an energy & natural resources company 

Describe what your company does in a single sentence.

APTIM provides environmental and sustainability solutions to a range of governmental and non-governmental clients. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Versa Marketing to accomplish?

New SAAS client acquisition through an affiliate program

SOLUTION

How did you find Versa Marketing?

Online Search

Why did you select Versa Marketing over others?

• High ratings
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Versa Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Versa to help us develop an affiliate marketing plan and recruit affiliates to our program after launch. We started with onboarding new affiliates and quickly shifted to optimizing revenue growth with key partners. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

New customer sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our team was great. Highly responsive to our requests. Hit benchmarks for affiliate recruiting and sales.

What was your primary form of communication with Versa Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Smart group. They were aligned with our internal goals.

Are there any areas for improvement or something Versa Marketing could have done differently?

Great to work with

BACKGROUND

Please describe your company and position.

I am the Executive of Wow Things, Inc.

Describe what your company does in a single sentence.

•  CONSULTANT - D2C / B2B Strategist, Affiliate/Digital Marketing, Startups

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Versa Marketing to accomplish?

• Affiliate Marketing
• Brand Awareness

SOLUTION

How did you find Versa Marketing?

Referral

Why did you select Versa Marketing over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Referred to me

How many teammates from Versa Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Versa Marketing played a crucial role in expanding affiliate strategy for the clients I've been consulting for, particularly within the Amazon ecosystem. Their expertise in building and managing affiliate partnerships helped us secure revenue-driving placements across multiple channels. Their proactive approach, strong industry connections, and deep understanding of content commerce set them apart as a strategic partner.

Scope of Work & Key Deliverables

Affiliate Recruitment & Management

• Onboarded high-performing affiliates, including product review sites, influencers, and content commerce platforms.
• Leveraged industry relationships to secure premium placements with well-established publishers.
• Maintained active communication with affiliates to optimize performance and engagement.

Strategic Affiliate Placements

• Secured high-visibility placements on relevant product review and editorial sites.
• Identified and activated influencers and content creators to drive affiliate sales.
• Optimized partnerships across D2C, Amazon, and multi-channel strategies.

Campaign Optimization & Performance Reporting

• Provided ongoing performance tracking to measure affiliate effectiveness.
• Offered data-driven recommendations to refine and improve affiliate campaigns.
• Ensured quick adaptability to market changes and emerging affiliate trends.

Proactive & Responsive Team

• Highly collaborative and receptive to feedback, adjusting strategies as needed.
• Quick to respond to requests and provide actionable solutions.
• Consistently communicated campaign insights to align with our marketing goals.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Versa Marketing’s expertise in affiliate and influencer marketing delivered substantial, data-backed results that directly contributed to revenue growth, brand visibility, and strategic placements. Some of the key outcomes include:

Revenue Growth & High-Impact Placements

• Achieved a 30+% increase in annual revenue through strategic affiliate partnerships.
• Secured high-value product placements with top-tier affiliate publishers and content commerce platforms.
• Generated record-breaking performance, including $50K+ in sales in 1 week through 10 strategic influencer placements.

Black Friday/Cyber Monday Success & Web Traffic Boost

• Delivered the highest-performing Black Friday/Cyber Monday sales to date for multiple brands.
• Tripled web traffic within one year by leveraging content-driven partnerships and optimized affiliate promotions.

Affiliate Partner & Influencer Engagement

• Developed and scaled revenue-driving partnerships with key Amazon affiliates, product reviewers, and influencers.
• Recruited and managed high-impact influencers across YouTube, Instagram, and TikTok to drive awareness and conversions.

Improved Engagement & Conversion Rates

• Implemented custom promotional campaigns that led to significant engagement and conversion rate improvements.
• Increased efficiency in tracking and reporting, ensuring clear attribution of affiliate-driven sales.

Operational Efficiency & Proactive Strategy

• Provided ongoing, proactive support and strategy refinement to maximize program effectiveness.
• Delivered detailed, real-time reporting and insights, allowing for agile decision-making and campaign optimizations.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Versa Marketing demonstrated strong project management, ensuring deliverables were met on time and aligned with our goals.

• Communication & Collaboration – We primarily used Slack for quick updates and emails for detailed discussions, making communication seamless and efficient. Monthly calls for major updates.
• Reporting & Transparency – Affluent was utilized for reporting, providing clear visibility into performance metrics and campaign success.
• Responsiveness & Adaptability – The team was highly responsive, addressing any concerns or adjustments promptly.
• Timeliness – Deliverables were consistently completed on schedule, reflecting their commitment to execution and strategic alignment.

What was your primary form of communication with Versa Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Versa Marketing stood out for their deep expertise in Amazon affiliate marketing, going beyond traditional D2C strategies to maximize opportunities within Amazon Seller and Attribution networks.

• Amazon-Specific Affiliate Mastery – They excel in navigating Amazon’s complex affiliate ecosystem, ensuring brands effectively leverage Amazon’s Seller and Attribution programs.
• Strategic Publisher and Influencer Connections – Versa has strong relationships with key product reviewers, influencers, and content commerce platforms, securing high-impact placements.
• Custom-Tailored Affiliate Strategies – Their team proactively identifies revenue-driving opportunities and adapts strategies to fit Amazon’s unique ecosystem.

Are there any areas for improvement or something Versa Marketing could have done differently?

N/A

BACKGROUND

Please describe your company and position.

I am the Head of Marketing of a cooling products company

Describe what your company does in a single sentence.

Our company specializes in developing innovative cooling products.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Versa Marketing to accomplish?

• Affiliate Marketing

SOLUTION

How did you find Versa Marketing?

Unsure

Why did you select Versa Marketing over others?

• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from Versa Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Versa is responsible for managing our Levanta and Share-a-Sale platforms, driving awareness and sales through affiliate marketing with a variety of companies and creators.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Versa has revitalized a stagnant program, enabling it to achieve year-over-year growth.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

• They are responsive when something is required of them.
• They are efficient with their agendas and the time we have virtually with them.
• They always come prepared with solutions or proposals.

What was your primary form of communication with Versa Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Versa Marketing excels at what they do.

Are there any areas for improvement or something Versa Marketing could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am an executive at Bakcou

Describe what your company does in a single sentence.

Bakcou produces ebikes for backcountry adventure

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Versa Marketing to accomplish?

• Grow the affiliate channel

SOLUTION

How did you find Versa Marketing?

Online Search

Why did you select Versa Marketing over others?

• Pricing fit our budget
• Good value for cost

How many teammates from Versa Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We launched our affiliate program, but quickly found that the level of resources needed to manage and grow this channel exceeded the capacity of our in-house marketing team.  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

This channel grew to generate over $500k in annual revenue.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The Versa Team took over all the day-to-day operations including supporting and activating current affiliates as well as recruiting and onboarding new affiliates.  They were very responsive and agile to support the ongoing marketing efforts and campaigns.

What was your primary form of communication with Versa Marketing?

Virtual Meeting

What did you find most impressive or unique about this company?

Their expertise in the affilate space and their ability to effectively communicate with our affiliate partners.

Are there any areas for improvement or something Versa Marketing could have done differently?

We saw our affiliate sales decrease significantly YOY.  I would have liked to see more proactiveness to analyze the situation for declining sales and propose action that would have more impact that recruiting relatively small affiliate partners.