Uplers

BACKGROUND

Please describe your company and your position there.

We provide legal services across Canada. I am VP of Legal Operations.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We needed help translating a news letter design to a Mailchimp campaign template.

What were your goals for this project?

We wanted the email to look the same as the original design and viewable on various platforms

SOLUTION

How did you select Uplers?

They delivered a fantastic Mailchimp Template that was spot on.

Describe the scope of their work in detail.

We gave the team a PSD of the design along with a PDF of what the designer wanted in an email. I was skeptical that the email could be created with such detail.

What was the team composition?

I did not have too many interactions with the team that executed the work.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The template was delivered in the timeframe stated and the quality was very good. We had asked for a much larger email design than normal for this type of engagement.

The team at Uplers let us know that our scope was much larger than what had paid for and mentioned the discrepancy for the next time we use their services. They still delivered at the set price. This was exceptional service.

How effective was the workflow between your team and theirs?

Service was excellent. We had some issues with Outlook email formatting that was resolved in a timely fashion. Jebin Joy is our Account Manager and he made sure we were satisfied. Exceptional customer service.

What did you find most impressive about this company?

It was the quality of the work and attention to detail was excellent.

Are there any areas for improvement?

Nothing to add

BACKGROUND

Please describe your company and your position there.

Digital marketing agency in Australia - specialising in Retail Consultancy, PPC Management, web design & SEO.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

Web Development, PPC, SEO & Project Co-Ordination.

What were your goals for this project?

Help us provide quality services to clients and grow the business at a faster rate than we could find the right stff for in Australia.

SOLUTION

How did you select Uplers?

Online Search

Describe the scope of their work in detail.

• Seo services - link building, citations, keyword research, content planning,
• SEO outreach
• writing content
• technical SEO implementation
• content gap analysis
• Web dev - Front end & back end dev work.
• PPC - Daily, weekly, monthly checks, optimisations & recommendations. Promo scheduling to google, facebook & YouTube.

What was the team composition?

• Hiteshi - PPC
• Karthik - SEO
• Jitesh - Backend
• Nikul - Front End
• Neethu - Project Co-ordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The quality of their work is fantastic - I feel comfortable having them in our team and trust they will deliver to a high standard, which is a huge peace of mind for me. I wouldn't trust anyone else in the same way.

How effective was the workflow between your team and theirs?

We use a project management software and are always on message to answer anything as it happens. Neethu has been very dedicated, quick to get tasks done and detail orientated. Any lack of communication will be as a result from our side and not theirs.

What did you find most impressive about this company?

Their responsiveness, quality of work and willingness to always change things, follow new ways - they really are an integral part of our team.

Are there any areas for improvement?

None for Uplers - it's only our own internal organisation & processes that need to improve!

BACKGROUND

Please describe your company and your position there.

I am the communication manager

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We hired Uplers to take care of the SEO side of our business and to boost our digital growth

SOLUTION

How did you select Uplers and what were the deciding factors?

We contacted a number of SEO and digital agencies around the world, and made a selection based on past experience, size of the Team for our project, creative ideas and quickness in response.

Describe the scope of work in detail, including the project steps, key deliverables, and campaigns.

The main scope of work is the boost of our digital presence online and our outreach as a global consultancy agency. That involved several fronts, from content management to link building to on-page optimization.

How many people from the vendor's team worked with you, and what were their positions?

We currently have 6 people from Uplers working with us. 3 from the search PC team (Mukund, Priyanka, Pooja) and 3 from the Execution Team (Mohit, Jayesh, Paras)

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Traffic is steadily growing, website health has improved, backlink profile is getting stronger and we are seeing more leads coming through.

Describe their project management style, including communication tools and timelines.

The guys at Uplers are excellent at communicating with us and they work in a tidy and accurate fashion. Priyanka and her team are a pleasure to work with: we hear from them on a daily basis, have frequent calls and dozens of checklists and reports.

What did you find most impressive or unique about this company?

Their commitment. They really have a dedicated team working on the project daily. Also, they deliver timely and always come up with good ideas.

Are there any areas for improvement or something they could have done differently?

Nothing that i can think of at the moment

BACKGROUND

Please describe your company and your position there.

Spencer & Rutherford is an Australian handbag, wallets, and accessories company. We design our own product for women looking for unique, colourful, and individual styles. My role is as a product designer and management of digital content, advertising, and strategy.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

Uplers were hired to increase our database by attracting new customers to the brand and to increase website sales.

What were your goals for this project?

The goals for the initial work were to attract new customers, bring back old customers and increase website spend.

SOLUTION

How did you select Uplers?

Uplers was chosen from a cold call to my company. Their approach was good and hence scored them an interview. From there we discussed budget and goals. After the initial 'test' period they were hired as our ongoing agency.

Describe the scope of their work in detail.

• Market research & analysis including competition and audience analysis
• Comprehensive keyword research & recommendations
• Ad copy creation
• Ongoing optimization
• Ad copy testing
• Landing page suggestions
• Optimum utilization of machine learning, scripts and automation features
• Comprehensive reporting
• Liaising with channel partners as needed

What was the team composition?

Team Structure:

Client Services:

1. Account Manager
2. Project Coordinator

Execution:

1. SEM & Social Media Marketing Analyst
2. SEM & Social Media Marketing Team Leads

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Since beginning our work with Uplers, web sales have increased substantially, whilst CPC has reduced, revenue is up by around 50%, and both new and returning customers have increased by around 200%.

How effective was the workflow between your team and theirs?

The workflow between myself and the team at Uplers runs very smoothly. Each month's end they provide a performance review which we discuss online, then we strategise the upcoming month and ahead. New work is briefed via email and the email thread is maintained for correspondence with all team members included. Deadlines are discussed via email and are met easily.

What did you find most impressive about this company?

These guys are very friendly, efficient and easy to work with. They always make time to be available if I need to discuss something. They are extremely collaborative and happy to assist with small issues that come up with products being disapproved and just making sure that all channels are working smoothly.

We do the designs for our digital work in-house and they will let us know if the new ads are successful or if they need tweaking or changing. They are 'on-the-ball'! The most important thing to me is that they treat my account, although only small, as if it is as important to them as any other, and that even though we have now worked together for a couple of years, they still treat every month like it is fresh.

Are there any areas for improvement?

Very satisfied with the quality of work, and the communication.

BACKGROUND

Introduce your business and what you do there.

I work as a project officer for a medical specialist college.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Uplers?

We wanted to promote and increase traffic to a webpage that we recently developed on our website.

SOLUTION

What was the scope of their involvement?

Uplers created a campaign structure to disseminate a webpage we developed for Google Ads. They also helped identify keywords. Once we had reviewed and approved the final structure, they managed the Google campaign, which lasted six weeks.

They made some SEO recommendations to us, as well.

What is the team composition?

I worked with Dimple (Account Management Executive) and Priyanka (Sr. Project Coordinator). The team also included an SEO executive, senior analyst, and a team lead.

How did you come to work with Uplers?

Uplers had provided a quote on a previous campaign we had wanted to run. I reached out to them to discuss this project. They were respectable and friendly, and they had a clear vision for the project.

How much have you invested with them?

We spent about $2,500 AUD (approximately $2,000 USD).

What is the status of this engagement?

We worked together from August – October 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We have seen an increase in traffic on the website. Uplers met our expectations, and we are happy with the results we’re seeing.

How did Uplers perform from a project management standpoint?

They’re professional. The team provided weekly progress reports and made suggestions of ways we could save money wherever they saw the opportunity. 

They were available and responsive, always answering within 24 hours. Communication was excellent. We had calls throughout the campaign and used Skype.

What did you find most impressive about them?

They were easy to work with and quite flexible. I was new to working with Google Ads, and I appreciated Uplers’ patience and support throughout the process. I would definitely work with them again.

Are there any areas they could improve?

There were some typos when I reviewed the campaign structure. It’s important to get that right since there are keywords involved. I did discuss it with them already.

BACKGROUND

Please describe your company and your position there.

I'm the owner and CEO of Big Up Marketing. We are an event management, fulfillment, and marketing company based in the Denver metro area.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

We built our first website ourselves back in 2013 using WordPress. It was good enough for our purposes at the time, but after seven years, we needed to improve the look-and-feel to better represent our brand. We also wanted to change our messaging to reflect new and different services we had added to our offerings after several years in business.

We wanted to build a website in WordPress so we could quickly and easily update the website on our own, without calling in outside help for simple changes. This was also an important requirement because we already knew how to use the product.

Most of our business has come through referrals. We wanted to grow at a faster clip, so we needed a nice-looking site that conveyed what we do in an easy-to-comprehend way. We wanted to build traffic to our site that leads to more prospects and more customers.

SOLUTION

How did you select Uplers and what were the deciding factors?

We had worked with Uplers on several of our clients' projects before selecting them to design and develop our new website. Uplers had developed Marketo landing pages and emails for us based on designs that we sent them.

They did so well on these projects that we decided to ask them first if they could design and develop our new website. They put together a great plan at a great price, so we decided to go with them.

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

To kick off the project, we completed a website design questionnaire that asked us what colors and fonts we wanted to use, as well how many pages we wanted to design and develop for the website. We didn’t have an established style guide, so we asked Uplers to help us create our look-and-feel using the colors from our company logo.

We also directed them to base their design on two websites that we liked in terms of navigation and layout. Based on our responses to the website design questionnaire, Uplers created a wireframe of the new site with the basic design elements included. The wireframe and design were just what we were looking for, so we didn’t have to make many changes at all.

Once Uplers had established the layout and design of the new website, it was our responsibility to provide images and copy for every page of the website. We wrote each page individually and sent the copy along with the images we wanted. This process was slow for us, because the pandemic struck around the same time we started sending them our pages.

Uplers was very patient with us as we slowly delivered all our pages while we were trying to focus on the survival of our business. The project would have been completed in two months or less if we had all our copy and images ready to go. The project took five months to complete, but that was because we were so slow to deliver everything to them.

Uplers delivered a responsive WordPress website that looked much more professional than our previous website. They included a slider section at the top of our home page that we can easily edit and add new sliders to.

They also included scrolling customer logos and testimonials, animated service line images, contact forms on two pages, a page with a downloadable case study, and a neat animated image on our home page that showed visitors that more content was on the site if they scrolled down. Uplers was very patient with the pace at which we delivered content, which helped us out a lot. They also were particularly good at making changes when we decided to make simple changes to some pages.

How many people from the vendor's team worked with you, and what were their positions?

Communication with Uplers was very straightforward. We always knew who to contact at every stage of the project. Vignesh, our account manager, got the ball rolling and pulled all his design and development together for a kick-off call. We then worked with Utsav, the designer, on the wireframe, navigation, color scheme, animations, and other layout elements. Once the design phase was completed, we then worked with Dhruvin, the developer, as he coded Utsav’s design and deployed it to our web server. Having a single point of contact throughout the project made it easy to work with Uplers. I’m sure others were working behind the scenes, but it was transparent to us. We enjoyed working with each member of the Uplers team. They are all very good at what they do. We appreciated their patience with us the most. They were always waiting on us – not the other way around. We wanted to deliver content more quickly, but the pandemic greatly disrupted Big Up’s ability to deliver to Uplers in a timely manner. They just took our delays in stride, and gently nudged us along the way.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Our new website looks much more professional now, and better conveys what we are trying to communicate about our services and the benefits our clients can realize. It is laid out in a way that makes it easier for our visitors to find the information they need.

The color scheme Uplers created from our logo also looks very nice, and the animated elements make the site more interesting than static sites. We’ve received lots of compliments from our clients, and it’s easier for our prospects to understand what we do.

We still need to implement SEO before we get any measurable results. However, we did receive one call from a prospect who found us via a Google search. So, we’re confident that we will be able to generate more traffic once we optimize the site.

Describe their project management style, including communication tools and timelines.

Uplers’s project management style fit well with our requirements and timeline. We wanted to get the website live as quickly as possible, but we also wanted to make sure we put a great deal of effort into making sure we were communicating our value proposition the best we could.

We wrote the copy and found the images for each page and delivered them piecemeal to Uplers as we went along. They were very flexible and built out the dev site structure and added the content as we gave it to them. We appreciated their patience and responsiveness during the entire process.

We really liked the tool they used for us to provide feedback on the site so they could make minor changes. The tool, BugHerd, allowed us to navigate through the site and log issues with the BugHerd browser plugin. It was super simple to learn and easy to use. The Uplers dev team always responded quickly to our change requests, and it was cool to see all our changes being incorporated so quickly.

What did you find most impressive or unique about this company?

What impressed us the most about Uplers’s work was the depth and breadth of skills they brought to the table. From design, to development, to production, the team we worked with was always able to meet our requirements and provide recommendations based on their experience.

They developed our website in WordPress, which is what we wanted because we’re familiar with the platform and can make quick and easy changes ourselves. We were unfamiliar with some of the plugins they used, but they taught us how to use them.

We were also incredibly grateful that Uplers was regularly backing up the site for us. We accidentally deleted some pages a few weeks ago and had to take down the site. We called Uplers, and they restored the site the same day. I’m not sure how long they keep performing backups. They probably don’t do it forever, but they kept ours long enough to save the day!

Are there any areas for improvement or something they could have done differently?

The project went very smoothly, and I can’t think of any areas where Uplers needs to improve.

BACKGROUND

Please describe your company and your position there.

I'm the owner of Normandy American Heroes, leader of WWII European Private tours focused on the US Army

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers, and what were your goals?

Redesign totally the website of Normandy American Heroes Create icon for our new tour packages and our services Redo the header and footer of each landing page with additional icons Include Trip Advisor customer reviews Integrate new photos

SOLUTION

How did you select Uplers and what were the deciding factors?

Steven Aguiar of Bluewing who is my partner in managing Inbound Marketing strongly recommended Uplers with whom he has worked before

Describe the scope of work in detail, including the project steps, key deliverables, and technologies used.

The kick off was launched once the 50% downpayment was made Uplers had a detailed scope of work - word document detailing what had to be done per landing page

How many people from the vendor's team worked with you, and what were their positions?

My key contact was Dhruvin Surotia, Project Manager - Hubspot who has from the start being proactive and responsive to all my comments and corrections to be made....

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

As the site is not launched yet other than the feedback from some key contacts of the new design of my website being more than positive I can't for the moment quantify the result which should be seen in the forthcoming months.

More so with the pandemic of the Covid-19, Normandy American Heroes has decided to stop - until Americans are able to travel again, his pay per click google strategy

Describe their project management style, including communication tools and timelines.

We communicated exclusively by email and had once a Zoom Google meeting to tailor down what was to be completed

What did you find most impressive or unique about this company?

Not being visual, the work they accomplished to redesign my website to meet my vision is to say the least perfect. It's exactly what I was looking for!

Are there any areas for improvement or something they could have done differently?

Maybe make additional recommendations per my activity of what could be added to my new website but overall more than pleased with the result.

BACKGROUND

Please describe your company and your position there.

Director of strategy at a digital marketing agency

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We hired Uplers for a range of digital marketing services including, SEO, SEM and SMM

What were your goals for this project?

The goals for this project was to increase brand awareness and conversions (applications) from the website

SOLUTION

How did you select Uplers?

I had been approached by Uplers when they were Octos for previous projects but they never got off the ground. Finding a deep level of respect for them over these almost projects, I was excited to give them an opportunity on a guaranteed project. From day one, they were able to deliver to the brief and find ways to go beyond what was required of them.

Describe the scope of their work in detail.

Uplers provided a top to bottom service from forming the strategy in conjunction with ourselves to then executing the whole campaign. Creating content to publish, creating ad copies and banners for marketing and link building. Monitoring, reporting and generating new insights and opportunities. They touch every part of the media project for our client.

What was the team composition?

• Account Manager: Jack, George 
• PPC Team lead: Maitry
• POC/PPC Senior: Charmi, Krupa
• PPC executive: Kirti
• SEO Team Lead: Paras
• SEO Senior: Ishan
• SEO executive: Kaizeen
•  

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We had an aim to achieve 500 customers in a year that monthly comes to 40-42 SQLs which Uplers have achieved and over-crossed on a monthly basis. We also wanted to improve the quality of applicants, striving to achieve 30-40 successful applicants per month, which has been achieved. Time for some new goals!

How effective was the workflow between your team and theirs?

The workflow has been very effective and the Uplers team has managed to meet the tightest of ETAs and provide the documents without hampering the quality. We have asked a lot of the Uplers team and they have never left us wanting for more.

What did you find most impressive about this company?

The breadth of services and support Uplers provide in terms of IT and digital marketing is amazing, it gives us the benefit of having one partner for all our needs rather than having multiple providers. But perhaps more importantly they are always open to discuss, explain, educate or adapt to requirements from our client or ourselves, without causing any headaches or complaints.

Are there any areas for improvement?

As Uplers are constantly working to improve themselves, grow, learn and just be amazing it is hard to pick any specific areas where they need improvement. If I had to pick one it would be category research and access to commercial/industry data sources.

BACKGROUND

Introduce your business and what you do there.

I’m the director of a small web design and digital marketing agency.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Uplers?

We needed a partner for custom development work.

SOLUTION

What was the scope of their involvement?

We make use of their developers who have developed lots of products over the course of our partnership.

What is the team composition?

I have two main contacts from Uplers.

How did you come to work with Uplers?

I was actively looking for a partner and received a referral who couldn’t speak highly enough of Uplers. That’s why I decided to use them.

What is the status of this engagement?

We started our partnership around March 2017, and it’ ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The quality of their work is exceptional. I feel comfortable having them on our team and that’s how I see them, as part of our team. I wouldn’t turn to another vendor for development work.

How did Uplers perform from a project management standpoint?

Their project management’s great. Uplers gives clear deadlines and timelines for milestones. They’re committed and responsive. The level of detail in their work is amazing too.

What did you find most impressive about them?

Their responsiveness is one quality that I really enjoy. One night I was working on a tricky website that had to launch that night. It was late, and Uplers stayed up late to help me to get the website live. I really appreciated that from them.

Are there any areas they could improve?

No, not at the moment.

Do you have any advice for potential customers?

Be as responsive as Uplers. That’s how you’ll get the most out of them. If you answer and give them feedback in a timely manner, the project will be smooth.

BACKGROUND

Please describe your company and your position there.

I am a Marketing Consultant at a digital marketing company, a 100% remote digital marketing agency.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Uplers?

We hired Uplers to create a homepage and blog listing and post pages for a client. We also engaged their help in correcting a list of bugs on other pages they were not responsible for developing.

What were your goals for this project?

To launch these pages with as little impact to the current site's SEO as possible.

SOLUTION

How did you select Uplers?

We have worked with Uplers on a number of projects and found that they consistently complete projects on time and provide very responsive service. They happily work through any bugs and issues that come up.

Describe the project in detail.

We asked Uplers to develop a homepage, blog listing/post pages and fix bugs on this website. The homepage needed to be completely editable by the client. It also incorporated a podcast player that automatically updated via RSS feed. The blog listing page needed to accommodate dependent filters, multiple featured blog posts, and manually editable blog feed at the bottom.

What was the team composition?

I worked with our project manager, Dhruvin, throughout the project. Dhruvin worked with his team to answer my many questions and to troubleshoot issues as they came up.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

N/A

How effective was the workflow between your team and theirs?

This was a very complicated project on a site that introduced a large number of variables. Dhruvin was patient and readily answered any questions as they came up. He was communicative about timelines and worked with me to meet our deadlines.

What did you find most impressive about this company?

Uplers will always stand by their work. If something comes back that has bug, or even if it just didn't work out how you thought it would, they will happily fix it. They are very responsive and will work with you to hit deadlines.

Are there any areas for improvement?

Overall, Uplers really does put the time and effort into providing customers with the best service. Every company has an opportunity to improve, but with Uplers, those things are fairly nitpicky. I have had some projects come back that weren't developed according to all the specs we laid out, but that can be just as much due to how we present the information as it is to an oversight on the dev team's part.