UBlac

BACKGROUND

Please describe your company and position.

I am the CEO of Cleeng

Describe what your company does in a single sentence.

Cleeng unifies the entire subscriber experience across web and mobile apps from a single platform

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UBlac to accomplish?

• Our objective was to redefine Cleeng’s brand identity to better reflect our evolution as a leader in subscriber retention and monetization technology for the media and entertainment industry. We needed a cohesive brand system that could scale globally while still resonating with our core audience.

SOLUTION

How did you find UBlac?

Referral

Why did you select UBlac over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UBlac were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UBLAC led a full brand refresh that included:

•        Brand strategy and positioning

•        Visual identity (logo, typography, color system)

•        Updated messaging framework for different buyer personas

•        New website design and UX recommendations

•        Internal brand guidelines for consistent implementation across teams

They also helped us build a narrative that connected emotionally with our customers while highlighting our technical innovation.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw a 40% increase in engagement on branded content and a 25% boost in conversion on our website within the first three months post-launch. Internally, adoption of the new brand across departments was smooth, and we gained more confidence in how we presented ourselves at industry events and to potential partners.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UBLAC was organized, communicative, and highly collaborative. They hit all major milestones and were flexible when we needed extra iterations. Their ability to synthesize feedback and translate it into actionable changes was impressive.

What was your primary form of communication with UBlac?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their strategic thinking. UBLAC didn’t just create a brand—they told a story. They positioned Cleeng as not only a tech provider but a trusted partner for media companies navigating a changing digital landscape.

Are there any areas for improvement or something UBlac could have done differently?

A more extensive workshop with our international teams at the start of the process would have provided broader input, but overall, UBLAC exceeded our expectations.

BACKGROUND

Please describe your company and position.

I am the Managing Editor of The Literary Encyclopedia

Describe what your company does in a single sentence.

We stream niche entertainment content to a global audiencexc

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UBlac to accomplish?

• As a niche digital publishing platform, The Literary Encyclopedia had long focused on providing scholarly content that spoke to academics, educators, and cultural enthusiasts worldwide. However, our social media channels weren’t reflecting our value or attracting the kinds of engagement we hoped for. Our content felt overly formal and disconnected from the very people we wanted to reach—young readers, students, independent thinkers, and lifelong learners who consume literary and educational entertainment on digital platforms. We hired UBlac with a clear goal: to reimagine our social media presence and build a strategy that would breathe new life into our online identity. We weren’t looking for shallow follower growth—we wanted genuine interaction, community building, and content that would spark conversation and discovery. Additionally, we needed support in translating our streaming content, which often included lectures, interviews, and literary storytelling, into formats that would thrive on social media.

SOLUTION

How did you find UBlac?

Online Search

Why did you select UBlac over others?

• High ratings
• Good value for cost
• Company values aligned

How many teammates from UBlac were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UBlac’s approach was refreshingly thorough and thoughtful. They began by asking questions that even we hadn’t fully articulated—about our brand’s voice, our mission, and the type of emotional impact we wanted to have on our audience. They conducted a multi-layered audit of our existing social platforms, analyzed the types of content we were publishing, and even interviewed some of our editorial team to understand our internal workflows and aspirations.

From there, they developed a comprehensive social media strategy tailored to each platform. The scope of work included:

• Content Calendar Planning: Weekly calendars with platform-specific content including captions, visuals, hashtags, and publication timing.
• Visual Identity Revamp: UBlac redesigned our social templates to align with our branding but added visual elements that made the content more dynamic and emotionally resonant. They even created quote cards, animated clips from interviews, and literature “moments” as snackable videos.
• Platform-Specific Strategy: For instance, Instagram was used to spotlight beautiful visual content and author tributes, while LinkedIn focused on thought-leadership pieces and academic partnership highlights.
• Live Campaigns and Engagement Events: During World Literature Day, UBlac managed a week-long campaign where users shared their favorite global authors using a custom hashtag. The campaign fostered thoughtful engagement and even led to a mini-feature segment on our blog that compiled the community’s contributions.
• Performance Monitoring & Optimization: They provided regular updates and would tweak our strategy monthly based on real-time performance data.

One of the standout efforts was a campaign called “Echoes from the Page” where they repurposed lesser-known excerpts from international literary texts and matched them with atmospheric imagery. These posts triggered waves of discussion in the comments—people shared how those lines connected with them personally, often tagging friends or sending DMs asking where they could read more. It turned our feed from passive consumption into a space for personal reflection and dialogue.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

While we didn’t go into the project seeking specific numbers, the transformation in engagement was evident. Our posts began to generate more thoughtful comments, and our direct messages were filled with genuine queries about our content and subscriptions. More importantly, our content was being shared—by teachers, book clubs, and even literary influencers who discovered us through campaigns managed by UBlac.

We noticed a steady uptick in site traffic that originated from social media referrals, particularly during key campaigns. We were also contacted by a small university in Canada after they discovered one of our author spotlight posts on Facebook. That conversation has since turned into a licensing opportunity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

UBlac was a dream to work with. They delivered content consistently, never missing deadlines—even during periods when we had internal delays in approvals. Their team was proactive in following up, asking clarifying questions when needed, and never made us feel like we were just another task on a list. When we requested last-minute changes to promote a surprise event (a Q&A session with a prominent literary scholar), they pivoted within hours and delivered a stunning visual and post that drew hundreds of viewers.

They also established a rhythm that worked perfectly for us: weekly previews, bi-weekly strategy reviews, and monthly performance insights. It gave us a clear sense of direction without the burden of micromanagement.

What was your primary form of communication with UBlac?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out about UBlac was their ability to translate the soul of literature into digital experiences. Social media often feels ephemeral, but UBlac found a way to make our content feel lasting. They struck a beautiful balance between academic depth and emotional accessibility. Our audience didn’t just scroll through—they paused, read, and responded. That kind of emotional engagement is incredibly rare, especially in a world saturated with flashy but forgettable content.

Another unique trait was their cultural sensitivity. Since we cater to a global audience, they were mindful of language nuances, time zones, and culturally significant dates. This attention to detail made our international followers feel seen and respected.

Are there any areas for improvement or something UBlac could have done differently?

If there’s anything we’d suggest for improvement, it might be the addition of quarterly creative brainstorming sessions. UBlac brought fresh ideas regularly, but having set times dedicated solely to blue-sky thinking could open doors for even bolder campaign directions. We mentioned this during one of our wrap-up meetings, and they were already enthusiastic about implementing it.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of By the Pixel, LLC

Describe what your company does in a single sentence.

We design and develop leading-edge digital solutions while maintaining a strong focus on our clients' unique needs and goals.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UBlac to accomplish?

• We turned to UBlac at a pivotal moment in our journey. By the Pixel had grown steadily over the years, but we realized our brand identity hadn’t kept pace with who we had become. While our work was cutting-edge and our team constantly pushed creative boundaries, our visual and verbal identity didn’t reflect the confidence, precision, and maturity we had developed. We wanted UBlac to help us articulate a brand that aligned with our evolution—something modern, cohesive, and compelling without losing our personality. Our objective wasn’t just to look better—we needed to feel more aligned internally and resonate more clearly with our ideal clients.

SOLUTION

How did you find UBlac?

• Online Search
• Clutch Site

Why did you select UBlac over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from UBlac were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

UBlac’s approach was both methodical and creative. They began with a deep-dive brand discovery process that included stakeholder interviews, brand positioning workshops, and a thorough audit of our existing materials. It was clear from the start that this wasn’t a “surface-level” rebrand. They got into the weeds with us—understanding our workflow, our clients, our voice, even our quirks.

Key deliverables included a full brand strategy document outlining our vision, mission, values, audience personas, and tone of voice. Visually, they crafted a refreshed logo, brand color palette, typography system, iconography, and guidelines for social and digital usage. They also built flexible templates for proposals, presentations, and case studies to ensure consistency across touchpoints. Every asset came with clear rationale—nothing felt arbitrary.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new brand resonated immediately. Internally, our team had a renewed sense of purpose—especially during onboarding and client kickoff calls where the messaging now felt concise and powerful. Externally, the rebrand sparked a noticeable increase in client inquiries that referenced our “polished” or “professional” presentation. It’s difficult to quantify the shift in perception, but we could feel it in conversations, in the types of clients we attracted, and in the pride our team had when sharing branded materials.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Project management was smooth throughout. UBlac set clear milestones and consistently delivered on time. Communication was proactive and responsive—they never left us wondering where things stood. Even when we had last-minute changes or needed additional use-case guidance, they responded with flexibility and clarity.

What was your primary form of communication with UBlac?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What truly stood out about UBlac was their ability to listen. They never imposed a vision on us—they pulled ours out from under the surface and elevated it. Their ability to translate strategy into design was seamless, and the final product felt uniquely ours. They didn’t just make us look better—they helped us feel like the company we had become.

Are there any areas for improvement or something UBlac could have done differently?

No, whenever we reached out with questions, UBlac was always available and eager to help.

BACKGROUND

Introduce your business and what you do there.

I’m the marketing and customer care manager for Vtel, an internet service provider (ISP) company. We provide internet connection through fiberoptics.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UBlac Agency?

As the new marketing manager, I needed to develop a good brand and a strong identity for the company. We had very weak branding and were not positioned elegantly. It didn’t represent the segment in a good way, so I turned to Ublac Agency to help us reshape our identity.  

SOLUTION

What was the scope of their involvement?

Ublac Agency changed our brand identity and helped us with digital marketing. We discussed the company’s segment and target audience, and they proposed two possible brand identities that we could go with. When we finally agreed on one concept, the team produced a logo with samples of how it would look like printed on different media.

We then went into changing the whole company identity, but unfortunately had to postpone all of our branding efforts due to a change in our company’s management. Ublac Agency decided to do our digital marketing in the meantime.

We agreed on an annual plan for how we’d approach our customers and what kind of posts we’d publish on our social media platforms. Ublac Agency acted as our advisors and consultants during this time. 

How did you come to work with UBlac Agency?

We tried two different branding and digital marketing agencies before UBlac Agency called us. I met with them and liked how they worked. From that first meeting, I knew they were going to be right people for the job. They did branding like a science. I loved their approach and I loved that they understood what I was looking for. They were the only agency that I asked for a second interview with our general manager. 

How much have you invested with them?

We paid $5,000 for the branding, and we’re currently investing $20,000 per year for digital marketing.

What is the status of this engagement?

We started working together in July 2017 and our partnership is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Ublac Agency produced a very elegant logo for us. It told the exact story that we wanted to show to our audience. It affected how we were perceived and positioned in the corporate market and earned us a lot of good feedback from our board of directors. We’re all in love with our new brand.

Our engagement also got a boost from their creative and engaging posts. Though we weren’t looking at the number of likes we were getting, we saw that a lot of people had become interested in the our services. The ads were well targeted and whenever we got a sponsor on social media, we’d have a very big response rate. 

How did UBlac Agency perform from a project management standpoint?

The team never missed a deadline. If they needed to postpone something, they provided a new deadline and committed to delivering on that date. 

What did you find most impressive about them?

Ublac Agency was able to shift from being a vendor to being a consultant, which was the value behind the money we paid them. Our new general manager initially questioned why we were paying them so much, but changed his opinions once he saw the outcome of their work. 

The team knew what they’re doing and gave us very good advice. They backed me up in areas I wasn’t experienced in, which was both a comfort and a relief.

Are there any areas they could improve?

No, I’m really satisfied with their work. They deserve to have more customers because they have so much potential.

Do you have any advice for potential customers?

Don’t hesitate to work with Ublac Agency because here’s value in partnering with them. People love to change their digital marketing agency every 2–3 years because they need more ideas and creativity, but that won’t be necessary with this team. They’re good at everything.

BACKGROUND

Introduce your business and what you do there.

Owner at a retail business.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with UBlac?

We needed help transforming our website to a more modern, faster, and better backend/frontend site while keeping aligned with the guidelines set for the brands we represent.

SOLUTION

What was the scope of their involvement?

UBlac has been working on our entire website, which is quite big and has had several backend challenges "E-Commerce for some brands and only display for others" they resolved it in a great manner. Most importantly, they’ve managed the two languages of the site: English and Arabic. Helped us custom build a CRM that meets our complicated requests and most importantly they still help us improve it.

What is the team composition?

We’ve worked with 2–5 teammates from UBlac.

How did you come to work with UBlac?

Someone referred UBlac to us, and we chose them because their company values aligned with ours.

What is the status of this engagement?

We started working with UBlac around 2020, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The brands we represent are extremely satisfied with our site. UBlac has delivered perfect SEO and is always working on improving it. The site speed, page load, and engagement are all up to our expectations.

How did UBlac perform from a project management standpoint?

UBlac’s project management is great; they deliver on time. We communicate via in-person meetings, virtual meetings, and email or messaging apps.

What did you find most impressive about them?

UBlac is extremely responsive; they never put us on hold. They’re also creative; they’ve done full branding for us, and our current logo is designed by them.Moreover, UBlac gives the best advice, when we aim for a certain direction they always lead us to the right way, fast and effective.

Are there any areas they could improve?

Not much: For the past five years, we have been working with them, and we never had a single thing to complain about. They are always working on improving, and with their improvement, we always get more value for the money paid. They always adapt new technologies and use it in a very well manner that helps them and, of course, us to move forward.

BACKGROUND

Please describe your company and position.

I am the Manager of The Hound Barbershop

Describe what your company does in a single sentence.

Barbershop 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire UBlac to accomplish?

• Brand creation
• Brand awareness
• Business growth

SOLUTION

How did you find UBlac?

Referral

Why did you select UBlac over others?

• Good value for cost
• Referred to me

How many teammates from UBlac were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We hired Ublac to create the branding including all assets and brand story 

then thr scope was expanded to social media management and brand awareness and campaigns managment 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Increased oursocial media presence and customers acquisition 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Very responsive and proactive team 

What was your primary form of communication with UBlac?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The team is friendly, easy to work with, and creative.

Are there any areas for improvement or something UBlac could have done differently?

No