Type B

BACKGROUND

Introduce your business and what you do there.

I’m an Executive of Hire North Services Inc., an employer of record for international companies that want to hold employees in Canada.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Type B to accomplish for your employer of record services in Canada?

We needed them to build our brand and marketing website.

SOLUTION

What was the scope of their involvement?

Type B built our brand kit by doing a brand discovery session with us. They defined details like typography, imagery, logotype, logomark, and color selection. The team also built our brand messaging and marketing website. Type B sourced images and created copy, as well as designed and developed the site.

What is the team composition?

We worked with 2–5 teammates from Type B.

How did you come to work with Type B?

Someone referred Type B to me. I chose them over other options because they were close to my geographic location and had a strong portfolio of work.

How much have you invested with them?

We spent $10,000–$49,999.

What is the status of this engagement?

We worked together from May–August 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Type B completed our brand and launched our website. Our internal team said it looked great, modern, and innovative for the industry.

How did Type B perform from a project management standpoint?

Type B delivered on time. They were effective and organized with timely reports and status updates. The team also organized very effective workshops. We communicated via virtual meetings, emails, and a messaging app.

What did you find most impressive about them?

I was impressed by their strategic thinking and desire to invest in workshops to understand our brand essence. I also appreciated their market research.

Are there any areas they could improve?

No, there weren’t any.

BACKGROUND

Introduce your business and what you do there.

I’m an executive of Dome Capital LLC, a real estate company. We enable users to co-invest in high-value assets, allowing them to become fractional property owners and earn passive income without traditional loans or high-interest fees.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Type B?

Our development had stalled with a prior team. We were no longer seeing effective progress, and we felt that adequate customer care was not being provided. Additionally, the prior team was not cost-effective. We had to develop three web portals and a cross-platform app, and the prior team had only completed one of these to about 65%. We wanted Type B to come in and help us with the rebranding of the application, understand the major requirements, and complete the development. We also needed to meet SEC guidelines to get our RegA+ status, so we needed help with that.

SOLUTION

What was the scope of their involvement?

Type B provided product and project management, front-end development in Next.js and React Native, back-end development in NestJS and GraphQL, and infrastructure on AWS. They also incorporated Plaid, Stytch, DocuSign, and other integrations. Moreover, they delivered Figma designs for the brand and the overall UX/UI of the application and marketing site. Additionally, they supported us in meeting requirements for the SEC filing for RegA+ status.

What is the team composition?

We worked with 2–5 teammates from Type B.

How did you come to work with Type B?

We found them through a referral. We chose them over other options because their pricing fit our budget, they had a great culture fit, they offered good value for the cost, and their company values aligned with ours.

What is the status of this engagement?

We worked together from April 2024 to June 2025.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The fact that we got RegA+ status through the SEC and were ready to launch the product was a success. Moreover, we saved about 30%–40% in cost.

How did Type B perform from a project management standpoint?

Type B delivered on time and was very methodical and effective. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Type B provided great leadership, problem-solving, and focus at a great cost.

Are there any areas they could improve?

We ran into some blockers due to regulatory requirements that were unique to the SEC. Seeing those in advance would have been good.

BACKGROUND

Introduce your business and what you do there.

I am the Co-Founder of EventBook. We provide AI-powered solutions to enable smarter event planning and better business management for vendors in the arts, entertainment, and music industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Type B?

EventBook was purchasing the technology of an existing company, Afterwork. The goal was to assess the existing technology, understand any limitations and vulnerabilities, and compare it against our desired roadmap. We also needed a refresh of the brand, a new marketing website, and the development of many new features for the product, including product management, design, and development.

SOLUTION

What was the scope of their involvement?

The main deliverables were: 1. An audit report of the existing technology 2. A roadmap for the development of the technology to meet the desired end-state 3. Brand definition and marketing website 4. Product UX/UI design 5. AI integration into the product 6. Product software development and testing All of these were handled directly by Type B.

How did you find Type B?

Referral.

Why did you select Type B over others?

We chose Type B because of their high ratings, pricing that fit our budget, good value for cost, and company values that aligned with ours.

What is the status of this engagement?

The project started in February 2025 and is ongoing.

How much have you invested with them?

$50,000 to $199,999.

How many teammates from Type B were assigned to your project?

About 5 people from Type B were assigned to the project.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The Beta was launched, users signed up, and the marketing site went live. During the Beta, we had actual users that gave us feedback. The feedback was more qualitative, as we did not track other specific metrics.

What was your primary form of communication with Type B?

We primarily communicated through virtual meetings and email or messaging apps.

How did Type B perform from a project management standpoint?

Type B was very well organized and thorough. They delivered on time with very clear and effective communication.

What did you find most impressive about them?

Type B's professionalism and ability to work with limited supervision from my side were most impressive.

Are there any areas they could improve?

Things could have been better if we had defined a clearer roadmap up front, but this was not their fault.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Classfi.ai, an AI-powered trade product classification and compliance solutions company for cross-border retailers and supply chains. We reduce compliance costs and enhance sales and customer experience.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Type B?

We needed help developing our MVP from the prototype stage to design, UI, front-end development, and cloud deployment.

SOLUTION

What was the scope of their involvement?

Type B has designed our logo and brand kit. They’ve also done wireframing, Figma prototype development, website development, Azure deployment and monitoring, database management, and Python coding to support agentic AI capability.

What is the team composition?

We’ve worked with 2–5 teammates from Type B.

How did you come to work with Type B?

Someone referred them to me. I chose them over other options because they had high ratings, a great culture fit, and good value for the cost.

What is the status of this engagement?

We started working together in March 2025, and the engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Type B’s delivery of our logo and brand kit has been a measurable outcome. Customer adoption, system stability, and continuing usage have also been important outcomes. Over three dozen B2B users signed up for our app upon launching our MVP, and we initiated our first enterprise pilot because of Type B's development work.

How did Type B perform from a project management standpoint?

Type B’s project management has delivered timely results. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Type B offers customers a comprehensive team and exceptional value. We don’t have to waste time or effort guiding their engineers because their managers are experienced with service delivery requirements and are very effective at guiding development personnel. There’s a significant “turnkey” capability that Type B brings to engagements, which is extremely beneficial and reassuring for its clients.

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the managing partner of Highland Partners, an investment firm that acquires and operates established businesses in Southern Ontario's industrial, commercial services, and light manufacturing sectors. We focus on scaling them while preserving their legacy and culture.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Type B?

We needed help exploring our brand image and narrowing down a visual feel that reflected our company's values. We also needed technical experts to build our website.

SOLUTION

What was the scope of their involvement?

Type B provided visual brand exploration, sharing multiple high-fidelity renderings for us to choose from. They also built our website using a CMS of our choosing and provided training on how to manage the website independently moving forward.

What is the team composition?

We worked with 2–5 teammates from Type B.

How did you come to work with Type B?

I used to work with Nabeel.

What is the status of this engagement?

We worked together in February 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We received positive feedback from our peers that our website looked great.

How did Type B perform from a project management standpoint?

I had a rushed deadline, and Type B worked diligently to meet it. We communicated via virtual meetings.

What did you find most impressive about them?

Type B was high-touch and overdelivered on the scope, ensuring we never felt like we were settling.

Are there any areas they could improve?

I can't think of anything for Type B to improve.

BACKGROUND

Introduce your business and what you do there.

I’m an executive at Taghavi Farms. We provide pumpkin patches, petting zoos, and other fun family activities such as hay rides and corn mazes at our farms.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Type B?

We had a very outdated and poor online presence. We needed online capabilities for purchasing and booking, including integration with payment and checkout systems.

SOLUTION

What was the scope of their involvement?

Type B built a new brand from scratch, wrote the site content, developed the site, and integrated payment and checkout systems. The team also provided ongoing support.

What is the team composition?

We worked with 2–5 teammates from Type B.

How did you come to work with Type B?

We found them through an online search. Their pricing fit our budget, they were a great culture fit, and their company values aligned with ours.

How much have you invested with them?

We spent between $10,000 and $49,000

What is the status of this engagement?

We started working with them in September 2025 and is our engagement is ongoing

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We can take bookings online for our work and earn revenue due to it. We’ve also received great feedback from customers and increased traffic on our site.

How did Type B perform from a project management standpoint?

Type B delivers on time. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Their culture and how easy it is to work with them are impressive. We also like the leadership from Nabeel (Founder & CEO), who helps with the process.They were very effective and had a great way to understand our brand

Are there any areas they could improve?

There’s nothing they need to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the CEO of Mave, an AI assistant that automates marketing tasks, provides real-time data, and creates personalized content via text, helping businesses focus on growth.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Type B?

We needed help streamlining some of our backend operations and building a new processing tool.

SOLUTION

What was the scope of their involvement?

Type B built an onboarding pipeline for us.

What is the team composition?

We worked with 2–5 teammates from Type B.

How did you come to work with Type B?

Someone referred Type B to me.

How much have you invested with them?

We spent $50,000 to $199,999

What is the status of this engagement?

We worked together from April 2025–January 2026.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Type B was quick at doing the work, and the results were amazing.

How did Type B perform from a project management standpoint?

Type B delivered on time. We communicated via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

Type B's team was top-notch.

Are there any areas they could improve?

I didn't think there was anything they could improve on.

BACKGROUND

Please describe your company and position.

I am the Founder of the frnds brand

Describe what your company does in a single sentence.

Community based services, technology, and merchandise.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Type B to accomplish?

• Create a demo of the app my company is developing
• Flows and Frameworks
• Branded interfaces
• Understanding the app design process

SOLUTION

How did you find Type B?

Referral

Why did you select Type B over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned
• High level of knowledge and genuine connection with project lead

How many teammates from Type B were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Weekly meetins

Deep Brainstorming and Concept Challenging

User Flow Develpment

App Framework

Understanding MVP

App Demo Creation

Branding

Identifying Demographics and User Profiles

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

At the end of the project I was given an app demo that made me not only confident about the project and my goals, but gave me something to walk into a meeting with something to display as my ideal final product for the phase I was in. I learned an immense amount working with Type B, felt a bond develop, and established confidence in my project through our work. I felt the team gave me everything they had.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every meeting, my needs were exceeded. In the one instance it felt like our joint ideas hit a wall, the team took a week to reconvene and they came back and blew every expectation out of the water again. Deliverables were on time. Communication was clear. Their scheduling was flexible but always timely.

What was your primary form of communication with Type B?

Virtual Meeting

What did you find most impressive or unique about this company?

Their genuine interest in the work that we did together was impressive. The ability to predict needs and provide solutions before they were asked. The high level of understanding of my direction, and cohesion to turn that into a working model between their separate skill sets.

Are there any areas for improvement or something Type B could have done differently?

To speak on "improvement" I'd be nitpicking. Everything was great.

BACKGROUND

Please describe your company and position.

I am the CEO of a fintech company

Describe what your company does in a single sentence.

Fintech and Regtech. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Type B to accomplish?

• Talent acquisition.
• Global scaling.

SOLUTION

How did you find Type B?

Referral

Why did you select Type B over others?

• Great culture fit
• Good value for cost
• Referred to me
• Company values aligned

How many teammates from Type B were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Co-developed a transformation strategy for an artificial intelligence company and executed it over the course of six months, including staffing, operations, roadmap development, and other. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Delivered a global transformation strategy in under six months. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Highly responsive, always on time, very strong leadership. 

What was your primary form of communication with Type B?

Virtual Meeting

What did you find most impressive or unique about this company?

The problem-solving capability was within the bounds of the determined scope. 

Are there any areas for improvement or something Type B could have done differently?

None really. We would have benefited from bringing Type B closer to leadership earlier.