Trust Deep Branding

BACKGROUND

Please describe your company and your position there.

I was the Marketing Manager for a large ski resort in the Lake Tahoe region.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trust Deep Agency?

We were in need of a massive re-brand in order to remain relevant against growing competition and a rapidly evolving target audience.

What were your goals for this project?

Our goals were to create a splash in our very traditional and somewhat archaic industry, without straying too far from our roots. We wanted to re-position the brand as a safe and trusted destination, but also carefully distance ourselves from our parent company whose reputation preceded us.

SOLUTION

How did you select Trust Deep Agency?

Trust Deep made it clear from the very start that they had met and exceeded the same goals for other brands and offered us a clear roadmap to success.

Describe the scope of their work in detail.

This was an intensive 6-month project that included a complete overhaul of our website, communications, social media, content library and visual storytelling - every aspect of the brand that touched our large consumer base.

Trust Deep led us through historical data, consumer research and competitive analysis to start. And then dove into copy and style revisions, communications strategy and an entirely new brand asset library.

At the end of the project, we were able to seamlessly unveil a new brand in an authentic manner with only positive outcomes leading to a massive increase in revenue.

What was the team composition?

We worked with a copywriter, designer, project manager, and UI/UX specialist.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

After our rebrand, we conducted audience research to see if the new brand resonated with our core audience and the results were overwhelming that the rebrand was a huge success.

We saw a 60%+ increase in social media engagement rates and double that in website traffic and transactions. Our digital media immediately resulted in 20% YoY increase in both engagement and ROI.

How effective was the workflow between your team and theirs?

The relationship with Trust Deep was seamless, they immediately became a trusted partner and truly an extension of our team.

What did you find most impressive about this company?

Hands down their creativity. The rebrand shifted the way our entire organization thought about our marketing and operations. Our General Manager used it to rebrand her own thought leadership campaign and our parent company used it as an example to challenge other resorts to follow the same creative thinking.

Are there any areas for improvement?

I would partner with them again in a second.

BACKGROUND

Introduce your business and what you do there.

I’m the principal of product marketing at Revenera, a company that helps software vendors build better products, accelerate time to value and monetize what matters.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trust Deep?

We first engaged with Stace (Founder) and his team because we were rebranding. Our focus was on software and analytics, and we wanted to rebrand the company to make it clear. We had already come up with the name, but we needed to redo all copy and structure.

SOLUTION

What was the scope of their involvement?

The team met with us to go over what we needed. After we talked things out, we put a structure together before focusing on the analytics side.

Stace interviewed our team, striving to learn about our company and services. After that, we mapped out everything through the back and forth with our team. He put together an outline for all of us to flesh out, which put us in the right direction. From there, we went through two or three revisions for the site.

What is the team composition?

We mostly interacted with Stace. Our team, including our VP of marketing and director of digital marketing, was heavily involved in the process with me.

How did you come to work with Trust Deep?

I believe we came to work with them through a referral. After talking to him and looking over Stace’s work, I could see that he could balance the technical aspects with customer perspectives. His process also seemed very organized.

How much have you invested with them?

We spent between $5,000–$10,000.

What is the status of this engagement?

We worked with Trust Deep from August–November 2016.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Trust Deep provides an efficient process. Stace provided great content for the site, and then it was up to us for the heavy lifting. We had a specific date for the launch, and everything was delivered well before that.

How did Trust Deep perform from a project management standpoint?

Throughout the engagement, they were very clear about drafts and timelines. Stace was always able to keep us on track. Sometimes we were slow with getting comments back to him, but he kept us accountable.

What did you find most impressive about them?

Stace did an excellent job of listening and asking great questions. Throughout the engagement, he understood what we wanted, asked the right questions, and assimilated the information we gave him. That made the entire process a lot easier, compared to our experiences with other companies.

Are there any areas they could improve?

I don’t think so. They could’ve pushed us a little more to get everything together for them.

Do you have any advice for potential customers?

Stace does a great job. He asks great questions that speed up the process and gets everybody on the same page.

BACKGROUND

Introduce your business and what you do there.

I'm the president, founder and president of Innovo Benefits Group. We are an employee benefits brokerage firm.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Trust Deep?

We were trying to build on our brand, expand our marketing, work on our website, and create content marketing materials.

SOLUTION

What was the scope of their involvement?

We began by doing content, meaning, they wrote content for our website and other places. Then we expanded the relationship to include more general marketing services, which included strategy, brand review strategy. They’ve helped us determine how to present ourselves to the broader business community. We’ve also been working on some advertising work.

What is the team composition?

We’ve been working with the founder of Trust Deep for a couple of years now. Then they brought on another team member recently. I also think there’s a third team member working behind the scenes.

How did you come to work with Trust Deep?

We met through a personal connection. They were working with another company that I know, so I decided to give them a shot.

What is the status of this engagement?

We started in October 2017 and it’s an ongoing relationship.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We’ve received positive anecdotal feedback from clients regarding some of the content that we put out there. More quantitatively, we’ve seen more incoming inquiries based on the marketing work they’ve done.

How did Trust Deep perform from a project management standpoint?

They have a great balance of managing us, knowing that we sometimes have more pressing things to do. They can balance pushing us and knowing when to defer and let us get back to them. They still make sure the project is moving forward. We just use phone and email to communicate.

What did you find most impressive about them?

The results have been most impressive. We’re a small and young organization, and in a short period of time, we’ve advanced our position in the marketplace to be one of the more prominent companies.

Are there any areas they could improve?

No, they’re doing a great job.

Do you have any advice for potential customers?

I’d provide my full support in recommending them without any hesitation.

BACKGROUND

Please describe your company and position.

I am the Owner of a beauty and cosmetics company

Describe what your company does in a single sentence.

Manufactures and sells an all-natural beach sand remover

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Trust Deep Branding to accomplish?

• General branding
• Name
• Logo

SOLUTION

How did you find Trust Deep Branding?

Referral

Why did you select Trust Deep Branding over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from Trust Deep Branding were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Naming our product, creating a brand and a logo. Also developed a label for our product.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We started without a name or a label and we now have a beautiful logo with label and all details. It has completed our product and made it ready for sale.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communication was perfect, prompt, clear. Everything was on time. Anything that was promised was delivered without question.

What was your primary form of communication with Trust Deep Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The energy and passion for what they do.

Are there any areas for improvement or something Trust Deep Branding could have done differently?

None. It was an incredible experience.

BACKGROUND

Please describe your company and position.

I am the Administative Assistant of PonteVita Rx

Describe what your company does in a single sentence.

We provide medication refills for a full year anywhere in the country for patients who are established on their maintenance medications.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Trust Deep Branding to accomplish?

• Develop a brand name
• Develop a brand logo
• Develop a brand guideline
• Develop a color palette

SOLUTION

How did you find Trust Deep Branding?

Online Search

Why did you select Trust Deep Branding over others?

• Company values aligned
• Chemistry

How many teammates from Trust Deep Branding were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Trust Deep helped us to develop a solid brand guideline that is the finger print of our company. They helped us develop a mission statement, vision statement, brand insight, brand story, brand values, and an audience description. We have been able to hand this over to our marketing team for website development which has made the process much smoother for everyone. Deliverables included: 

• Brand Guideline 
• Business Card 
• Color Palette 
• Digital Assets
• Email Signature
• Icons 
• Letterhead 
• Logo 
• PonteVita Rx Newslette 
• Template Presentation 
• Template Typography

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We successfully named our company and are thrilled about the color palette, deliverables, the team's excitement in our project, professionalism, and their overall work ethic. The communication was stellar and response times to questions was less than 24 hrs.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Items delivered on time, revisions made with enthusiasm, clarifying questions asked as needed.

What was your primary form of communication with Trust Deep Branding?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

We were impressed by their quick turnaround, creativity, and style. They also answered questions to hone in on our brand.

Are there any areas for improvement or something Trust Deep Branding could have done differently?

We weren't aware that Trust Deep provided marketing until we had already committed with another company. Sharing this during the initial interview with the client would be great!

BACKGROUND

Please describe your company and position.

I am the President of Smoking Kills. Please Drive Safely.

Describe what your company does in a single sentence.

Specialty apparel for motorsport enthusiasts

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Trust Deep Agency to accomplish?

• Provide inspiring designs for apparel
• Website design
• Advertising copy

SOLUTION

How did you find Trust Deep Agency?

Referral

Why did you select Trust Deep Agency over others?

High ratings, Great culture fit, Good value for cost, Referred to me

What was the size of Trust Deep Agency’s team?

2-5 Employees

What was your primary form of communication with Trust Deep Agency?

In-Person Meeting, Virtual Meeting, Email or Messaging App

Describe the scope of work in detail. Please include a summary of key deliverables.

Trust Deep was indispensable for launching our new venture. Key deliverable included company naming, branding, web site design and copy, and targeting advice for customers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Successful creation of web site and content
• Views and clicks from customers
• Merchandise sales

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The team was extremely responsive and enthusiastic. Interactions were professional yet friendly and easy to understand. Advice was actionable and I felt well guided through the entire project.

What did you find most impressive or unique about this company?

The high quality of their work and personal attentiveness are impressive.

Are there any areas for improvement or something {provider_name} could have done differently?

N.A.

BACKGROUND

Please describe your company and your position there.

We have software to help real estate investors scale.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Trust Deep Agency?

We needed a new brand name that embodies our new direction and focus.

What were your goals for this project?

New brand name.

SOLUTION

How did you select Trust Deep Agency?

Interviewed the founder on my podcast.

Describe the scope of their work in detail.

Brand name and tag line.

What was the team composition?

I worked directly with the founder which is great. Nothing lost in translation as we communicated directly with each other via Zoom.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We're still narrowing down on the name but have been given a great list of well thought out and relevant names that capture what we are looking for. Communication has been nearly instant.

How effective was the workflow between your team and theirs?

Very effective. The questions asked help to guide me through what would have been a difficult process of finding the essence of what we were trying to capture.

What did you find most impressive about this company?

I found their genuine dedication to our success most impressive.

Are there any areas for improvement?

Nope!