TruFocus Productions

BACKGROUND

Please describe your company and position.

I am the Founder of Just Lift Fitness

Describe what your company does in a single sentence.

We provide personal training and small group private training for our clients to guide them on their health and fitness journey. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TruFocus Productions to accomplish?

• Drive client acquisition: Develop marketing videos that could be used across social media platforms and the company website to attract new clients
• Showcase services: Create a gym tour video to give prospective clients a virtual walkthrough of their newly renovated training facility
• Build credibility: Produce an assessment video demonstrating their professional client onboarding process and expertise
• Support business expansion: Provide video assets that could support their growth as they expanded into new program offerings for both adults and athletes
• The primary goal of this project was to create comprehensive video marketing content for Just Lift Fitness (Jackie Errico Fitness LLC) to support their digital marketing efforts and increase online revenue in 2022.
• Establish brand identity: Create a professional brand film that showcased the Just Lift Fitness brand story, values, and unique approach to fitness training

SOLUTION

How did you find TruFocus Productions?

Referral

Why did you select TruFocus Productions over others?

• Great culture fit
• Referred to me
• Company values aligned

How many teammates from TruFocus Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We did a brand video, faclity tour, and client testimonials for our business. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Complete deliverables package: Successfully delivered all three contracted videos (Brand Film, Gym Tour Video, and Assessment Video) on schedule by December 24, 2021

Production quality: Created professional-grade content suitable for marketing use across multiple platforms

Comprehensive footage capture: Successfully filmed two full days of content including staff demonstrations, client testimonials, live training sessions (8am and 9:15am small group sessions), and facility tours

Revision efficiency: Completed project with minimal revision rounds, indicating strong initial execution that met client expectations

Foundation for growth: Provided video assets that positioned the business for continued expansion, as evidenced by the client's subsequent interest in additional video shoots for their newly launched "Just Sports" athlete program

Long-term relationship: The project established a successful partnership, with the client requesting follow-up proposals for additional video marketing content in 2022

Client satisfaction: The client expressed enthusiastic approval, stating "We love love love the videos. You crushed it"

We still use all of the vidoes that were produced for us. We use them on our website and social media platforms. The project with highly successful. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Communcation and response time was perfect. They were timely and quallity videos. 

What was your primary form of communication with TruFocus Productions?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The process of diong the videos was very smooth. The quality of the videos were amazing. 

Are there any areas for improvement or something TruFocus Productions could have done differently?

No. Highly reccomend 

BACKGROUND

Please describe your company and position.

I am a department manager at DLA Piper

Describe what your company does in a single sentence.

Global lawfirm with specialist in every industry.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TruFocus Productions to accomplish?

• Secure event documentation: Capture sensitive training content with trusted production staff who had previously worked with DLA Piper's Chicago office, ensuring confidentiality and familiarity with their protocols
• Video documentation: Record the training sessions for internal archival and future reference purposes
• Seamless technical execution: Deliver reliable AV support that allowed facilitators and participants to focus on the training content without technical interruptions
• Flexible setup accommodation: Complete equipment setup on Day 1 (October 7) to ensure training days (October 8-9) could proceed smoothly from 8am-6pm without setup delays
• The primary objective was to provide comprehensive audio-visual production support for DLA Piper's confidential Catalyst training program in Chicago
• Professional audio coverage: Provide high-quality sound reinforcement through a professional PA system and microphone setup to ensure all attendees could clearly hear presenters throughout the two-day training

SOLUTION

How did you find TruFocus Productions?

Online Search

Why did you select TruFocus Productions over others?

• High ratings
• Close to my geographic location
• Great culture fit
• Company values aligned

How many teammates from TruFocus Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Trufocus recorded a series of training sessions at our Chicago office. They provided microphones, cameras, and AV personel. After the trainings, they deliverd the raw files to the DLA Piper video team.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Trusted partnership: DLA Piper specifically requested TruFocus staff who had previously worked at their Chicago office, demonstrating strong confidence in our team's professionalism and discretion with sensitive materials

Technical reliability: Delivered uninterrupted AV support across three days (one setup day, two training days) with daily sessions

Confidentiality maintained: Successfully handled sensitive training content with appropriate security protocols and trusted personnel

Efficient setup execution: Completed all technical setup on October 7th, allowing training to begin promptly at 8am on October 8th

Quality footage delivery: Provided professional-grade video documentation suitable for DLA Piper's internal archival and training purposes

Timely delivery: Footage and deliverables provided post-event for client review same day delivery

Client satisfaction: Successfully completed project with payment processed and positive working relationship maintained for potential future engagements

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Trufocus delivered every asset promised in great quality and on time. Leading up to the production, their team touched based with us several times to ensure the production went smoothly.

What was your primary form of communication with TruFocus Productions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Working with TruFocus Productions is always a pleasure. The high quality of their work, their attention to detail, and their staff's friendlieness, always makes it a pleasure to work with them.

Are there any areas for improvement or something TruFocus Productions could have done differently?

None that I can think of at this time.

BACKGROUND

Please describe your company and position.

I am the Advisory Board Chairman of Convene

Describe what your company does in a single sentence.

CEO Peer Advisory Team 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TruFocus Productions to accomplish?

• Professional event coverage: Document each quarterly speaker session with broadcast-quality audio and video to create replay content for members who couldn't attend live
• The primary objective of this partnership was to provide professional-grade video production services for Convene Northern Illinois' four Quarterly Speaker Sessions in 2025.
• Live-streaming capabilities: Enable remote participation by broadcasting the quarterly speaker sessions via YouTube Live Stream, expanding audience reach beyond in-person attendees (typically 8-10 online participants plus 100-110 in the room)
• Marketing content creation: Capture high-quality B-roll footage and stills from each event to support Convene's marketing efforts in the Northern Illinois region

SOLUTION

How did you find TruFocus Productions?

Referral

Why did you select TruFocus Productions over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Referred to me

How many teammates from TruFocus Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Event Recording 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Consistent delivery: Successfully provided live-streaming and video production services for each quarterly session (February 20, May 22, September 18, with November 20 upcoming)

Technical execution: Achieved reliable YouTube Live Stream broadcasts with professional audio feed from the venue's sound system

Content deliverables: Delivered B-roll footage and stills suitable for marketing purposes within days of each event

Audience engagement: Enabled hybrid participation with both in-person and online attendees, extending event reach

Client satisfaction: Received positive feedback from Jeff Madsen on deliverables, with continued partnership throughout 2025

Describe their project management. Did they deliver items on time? How did they respond to your needs?

On TIme 

What was your primary form of communication with TruFocus Productions?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Tru Focus Productions is a first-class, highly professional team that we completely trust with our event recordings here in Chicagoland area. Christopher and his team are always committed to excellence, and always ask how they can get better. They do what they say they're going to do, they have a solutions-focuse mindset and they make me feel like they are completely committed to the success of our our organization. I recommend them without hesitation!

Are there any areas for improvement or something TruFocus Productions could have done differently?

NA

BACKGROUND

Please describe your company and position.

I am the Art Director of Copenhagen Atomics

Describe what your company does in a single sentence.

Startup developing thorium molten salt reactors.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TruFocus Productions to accomplish?

• Post production for that event (long form)
• Post production for that event (teaser)
• Filimg of Nuclear SMR event in Chicago

SOLUTION

How did you find TruFocus Productions?

• Online Search
• ChatGPT

Why did you select TruFocus Productions over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost
• Company values aligned

How many teammates from TruFocus Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Copenhagen Atomics needed professional coverage of Thomas Jam Pedersen's presentation and panel discussion at the Nuclear SMR Congress on September 29, 2025. Key deliverables:- 30-second Linkedin promotional trailer (16:9 format)- Ungraded presentation edit in C-Log2 for custom color work- High-quality panel discussion footage (raw)- All raw 4K footage provided

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The team at TruFocus, lead by Chris, did an amazing job with both filming and post-production. It was, in fact, the only company that managed to edit the long form video in a way that it needed 0 rounds of revisions. It was great on the first try. 

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything went as smooth as it can get. Delivered on time and on budget. 

What was your primary form of communication with TruFocus Productions?

• In-Person Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

First and foremost it was the fact that Chris really seemed like a great and profesionally dedicated guy. And also the fact that they managed to fit our requirements into the budget we had.

Are there any areas for improvement or something TruFocus Productions could have done differently?

No.

BACKGROUND

Please describe your company and position.

I am the Chief Storyteller of CyanPoint Communications

Describe what your company does in a single sentence.

We are a public relations consultancy focused on healthcare, connecting our clients to the people they want to reach and strengthening their reputation through stories. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TruFocus Productions to accomplish?

• To create a series of videos to enhance the patient experience.

SOLUTION

How did you find TruFocus Productions?

Referral

Why did you select TruFocus Productions over others?

• Close to my geographic location
• Pricing fit our budget
• Referred to me
• Company values aligned

How many teammates from TruFocus Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TruFocus shot 8 scripted teleprompter videos with talent, providing access to stock footage and creating visual effects to storyboard the videos for the post-production phase of the project. 

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Ultimately, the completed videos done with excellence was the outcome. There were initial edits and some revisions done following client review. The team kept pace with the timelines and deadlines during the review process and project completion with ultimate success.  

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes, all was delivered on time and responded well to different needs along the way. 

What was your primary form of communication with TruFocus Productions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

TruFocus Productions were true professionals and experts in the video production world. Team members are personable too. We were impressed by their diligence with being on-time and fully prepared for the production shoot, arriving with the correct lighting and sound/sound-proof equipment.
They kept our team informed and added input when needed. We also were amazed by the creativity and resources they provided when we needed to tap into them as we put the finishing touches on our videos. 

Are there any areas for improvement or something TruFocus Productions could have done differently?

No. TruFocus Productions are true professionals and true experts in their field. They did an excellent job leading us through the production and post-production process. 

BACKGROUND

Please describe your company and position.

I am the COO of Ex-Import USA, Inc

Describe what your company does in a single sentence.

Since 1995 Elleebana has been a driving force in the lash & brow enhancement industry, with the flagship Elleebana Lash Lift range now exported to over 60 countries around the world.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TruFocus Productions to accomplish?

• Capture the vibe and moments of our company event
• Be able to create a short video portraying how importance education is for our trainers and brand

SOLUTION

How did you find TruFocus Productions?

Referral

Why did you select TruFocus Productions over others?

Referred to me

How many teammates from TruFocus Productions were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

TruFocus did a lot of planning leading up to the event, and asked a lot of questions and asked for examples of things similar to this we have done in the past. Our company held a one day event for our team of educators and distributors that was full of educaton, new product discussions, and a live demonstration.

We wanted the event to be filmed so that we could use it for social media and for bringing on new people into the company. We wanted to showcase how important the role of education is in our industry, and how we are doing things that no other brand does in our space.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The video speaks for itself, the team was really able to delivery everything that we were looking for in this video. We only went back a couple of times with edits, and they quickly saw our vision and made it happen. I anticipated a lot more back and forth than what really happened. They are very talented, communicative, and easy to work with.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

TruFocus delivered on time and was even waiting on our end for things to be able to move forward. They were very professional and responsive by always checking in to be sure they were on the right track. They really did their homework to discover our culture prior to the event.

What was your primary form of communication with TruFocus Productions?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The entire process was professional and efficient. The team members themselves are what make the difference! It is clear that their clients are very important to them and have unique needs, they never made us feel like we were asking for too much or that they couldn't do what we wanted. They completely nailed it! They made us feel like we were their only priority, and the end result shows how how much they dedicated to our project.

Are there any areas for improvement or something TruFocus Productions could have done differently?

No, we were satisfied with the entire process and loved working with this team, we hope to work with them again in the future!

BACKGROUND

Please describe your company and your position there.

The Midwest Invasive Plant Network is a small non-profit organization. As the Coordinator, I am responsible for all program elements, including budgeting, planning, program work, education and outreach, social media, meeting coordination, etc.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TruFocus Productions, and what were your goals?

We hired TruFocus to record, produce and edit ten short informational videos about invasive woody plants of concern in the Great Lakes region. The videos were to be shared on the project website and via social media.

SOLUTION

How did you select this vendor and what were the deciding factors?

Vendor was selected based on collection of quotes. Deciding factors included competative pricing, proximity to filming location, over-all helpfullness and friendliness during the quote-generation/discovery process, and interest in the subject area of the videos.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

First phase was contracting (via the Morton Arboretum, MIPN's fiscal agent). Second phase was scheduling and sharing of information about shooting locations and video scripts (I generated these). Third phase was shooting, done over two days. Fourth phase was editing. Final phase was file transmission and publication.

Who did you work with and what was the feedback process like?

I primarily worked with Chris, the business owner, to plan each phase and to complete the project. The shooting crew included two additional technicians to manage sound and lighting. The feedback process was pretty seamless. Chris was waiting for answers from me far more often than I was waiting on him.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We were ending a grant for which the videos were a required deliverable, so it was really important for us to finish them to the specifications in the grant, and on time, which we did. Chris also helped me think about roll-out on our YouTube channel to help boost engagement. So far, these videos are getting more viewers than MIPN's videos typically do, and I think they will continue to accumulate views over time, since the material isn't easily outdated.

Describe their project management style, including communication tools and timeliness.

Chris was very responsive and honestly did a better job of keeping things on time than I did. Communication was both by email and phone. I also liked the app they used for edits where you could put your comments in associated with a timestamp on the video, which I felt saved time over putting them in an email or word processing doc, etc. No complaints at all.

What did you find most impressive or unique about this company?

This was my first time really working with a video production company. I was a bit nervous about the whole thing and I was impressed by how painless it was to work with TruFocus. Consummate professionals!

Are there any areas for improvement or something they could have done differently?

Nothing really comes to mind.

BACKGROUND

Please describe your company and your position there.

I am the VP of Marketing for a digital marketing firm called Intrinsic Digital Solutions in San Antonio Texas

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TruFocus Productions, and what were your goals?

We have a client in the Chicago IL area who needed :30 second commercials filmed and edited down to a final production suitable for use in OTT campaigns - commercials on internet-based TV apps.

SOLUTION

How did you select this vendor?

We spoke with several companies and selected Chris at TruFocus Productions as they were the best fit for this project.

Describe the scope of their work in detail, including any steps and the final deliverables.

They worked with us and our client to schedule the video shoot times and dates. They guided our client as they did the video shoot. They worked with us until the production was complete and approved by the client. Their communication was excellent and their attention to detail was great!

How many people from the vendor's team worked with you, and what were their positions?

One person, Chris.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The client was very pleased and the project was extremely successful!

Describe their project management style, including communication tools and timeliness.

We used email, text and phone to communicate with Chris throughout the project. Chris was very responsive and fast!

What did you find most impressive or unique about this company?

They were fast and effective for this project. They made it very easy considering that we were several states away!

Are there any areas for improvement or something they could have done differently?

Our experience was great as it’s a challenge to think of any needed improvements.

BACKGROUND

Please describe your company and your position there.

I am a program assistant for a membership association for professionals in the multifamily wealth community. In addition to other items, we host events/conferences for our members throughout the year.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire TruFocus Productions, and what were your goals?

At our first in-person event since COVID, we had a guest speaker at our networking breakfast. We needed TruFocus to film the event, as well as provide an edit that incorporated the speakers slides, etc.

SOLUTION

How did you select TruFocus Productions and what were the deciding factors?

We looked for video production companies via general web search as well as thumbtack.com. TruFocus was willing to give us prorated pricing (we needed them for less than half a day) and seemed to be the most professional/highest quality for the price point. Chris was responsive and helpful in the consultation call.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

We had a consultation call. Then TruFocus came to the event and filmed. I supplied slides to incorporate as well as logistical information a head of time. We received the edit about a week later.

Who did you work with and what was the feedback process like?

We worked with Chris, who was super helpful and accommodating on site. The feedback process went smoothly. We only had one note that was addressed promptly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Not yet.

Describe their project management style, including communication tools and timeliness.

They were responsive to our needs in the workflow. Asked for materials ahead of the event to expedite the edit.

What did you find most impressive or unique about this company?

Willing to work with us on breaking up payments, prorate pricing as a new customer, etc.

Are there any areas for improvement or something they could have done differently?

No. It was great!

BACKGROUND

Introduce your business and what you do there.

I’m the owner of a boutique fitness studio in Illinois.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with TruFocus Productions?

We were trying to get videos for a few different projects. First, we didn’t have a good intro video to showcase what we do and how we do it. We also needed a video about the different services we offer, as well as testimonials. Finally, we didn’t have social media, so that was another thing we tried to address.

SOLUTION

What was the scope of their involvement?

We contacted TruFocus, and they explained what they were going to provide, how long it would take, and when they were available. We decided to split the shoot into two days due to my client’s availability to do the testimonials, cost, on so on. Once we established that, they came in early and set up everything. Then, they gave us a script, which highlighted our business and what we do.

We had someone in web design who had asked us to get the videos to get more traction for our business. TruFocus collaborated with them to see what we needed to get done. In the end, we got six videos out of the two-day shoot, and they also did all the editing.

What is the team composition?

We had one person working on the shoot. He was in charge of the lighting and making sure everything looked great.

How much have you invested with them?

We spent roughly $5,000–$6,000.

What is the status of this engagement?

We shot the video in May 2021, and it just took two days.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

From the client’s perspective, when I showed them the videos, they were very impressed by how professional they were. However, we haven’t put them out on the market yet, so we won’t be able to see their impact until we make them live.

How did TruFocus Productions perform from a project management standpoint?

The first time we communicated, it was over the phone. From there, it was just through email for the most part.

What did you find most impressive about them?

I liked their professionalism and how specific they were about some aspects of the shoot. When I first started my business, I had another person coming in from another company, and working with TruFocus was like going to a franchise, opposed to a mom-and-pop. They were specific about how the shoot would go and made sure it all went well; that was the difference.

Are there any areas they could improve?

It’s not my area of expertise, so I can’t critique them. All I can see is how the videos turned out, and I’m satisfied.

Do you have any advice for potential customers?

To get the best out of TruFocus, make sure you know what you want and that everything is clear. If you don’t know what you want, it’s hard to make it up. Thanks to our web person, we knew exactly what we need, which helped us focus on what we had to do and who to bring in for the client testimonials.

Nonetheless, they’re great at bringing certain things to the surface. They ask a series of questions to get the idea about what the theme should be, and then everything is based around that.