TRUE2YOU

BACKGROUND

Please describe your company and position.

I am the CEO of a retail company

Describe what your company does in a single sentence.

The company offers local consignment sale services for second-hand fashion customers.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRUE2YOU to accomplish?

• Creation of materials to effectively communicate the purpose of the event
• Creation of promotional materials for a pop-up shop
• Creation of materials to gather customers' impressions about the products and event

SOLUTION

How did you find TRUE2YOU?

Upwork

Why did you select TRUE2YOU over others?

• Close to my geographic location
• Good value for cost
• Great portfolio design

How many teammates from TRUE2YOU were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

• Creation of a social media event page and engaging content for Facebook and Instagram.
• Design and execution of social media advertisements.
• Development of a visually appealing street poster (8.5" x 11") for local marketing.
• Interior presentation design to effectively communicate the purpose of the event and the underlying project.
• Creation of an exterior "sandwich" poster (28" H x 24" W) for enhanced visibility.
• Design of an email invitation template to our existing consignors.
• Design of a post-event "thank you" and short survey email (please note that preparing the survey is not part of the mandate).
• Providing professional advice on strategies to successfully meet the event objectives, if needed.
• Creation of a10-second "Reel"

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Event traffic
• Sources of traffic
• Customer impressions

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Amanda's commitment to quality and punctuality impressed me, as she not only met the tight deadlines but also allowed ample time for revisions, ensuring that every detail was addressed.

What was your primary form of communication with TRUE2YOU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Translation of our strategy, goals, and vision into captivating designs that resonated perfectly with our primarily French target audience. Ability to capture the essence of the project and bring it to life through creative visuals.

Are there any areas for improvement or something TRUE2YOU could have done differently?

Nothing significant, except for few syntax and punctuation errors in French.

BACKGROUND

Please describe your company and position.

I am the Communications Coordinator of YoungLife

Describe what your company does in a single sentence.

Young Life is a organization that focuses on reaching out to adolescents and young adults, building relationships, and providing opportunities for personal growth and faith development through various programs and activities.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire TRUE2YOU to accomplish?

• Developing a cohesive and visually appealing brand identity that reflects the spirit of Christmas and aligns with the organization's values.
• Leveraging the power of storytelling through design to emotionally connect with the audience and evoke feelings of warmth, generosity, and celebration.

SOLUTION

How did you find TRUE2YOU?

Referral

Why did you select TRUE2YOU over others?

• High ratings
• Referred to me

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work: Young Life Branding and Christmas Promotional Material 

• Develop a unique and festive brand identity for Young Life's Christmas campaign, incorporating seasonal elements and colors while maintaining brand consistency. 
• Design eye-catching promotional materials 
• Craft a compelling narrative and messaging for the Christmas campaign, creating an emotional connection with the target audience 
• Provide final design files in high-resolution formats suitable for both digital and print use.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased Engagement 
• Brand Awareness 
• Donating or Fundraising

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Young Life's project management for their Christmas outreach was exemplary and showcased a high level of professionalism and efficiency. Crucial to the project's success was their commitment to timely delivery. They set clear and realistic timelines for each deliverable, allowing ample time for design, revisions, and printing. Regular progress updates and effective communication ensured that deadlines were met without any last-minute rush. 

In terms of responsiveness, TRUE2YOU's team was consistently attentive and receptive to our needs. They actively listened to our vision and objectives, taking the time to understand our brand values and target audience. This understanding was beautifully translated into captivating designs that perfectly captured the spirit of Christmas while staying true to our brand identity.

What was your primary form of communication with TRUE2YOU?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What stands out most about True2You is their unwavering commitment to delivering authentic and captivating brand identities that resonate deeply with their clients' values and aspirations. One of the most impressive aspects of True2You is their innovative approach to design. They have a keen eye for visual storytelling, seamlessly weaving compelling narratives into their designs. Each creation exudes a sense of uniqueness and purpose, reflecting the true essence of our brand.

Are there any areas for improvement or something TRUE2YOU could have done differently?

Everything was great!