Top Growth Marketing INC

BACKGROUND

Introduce your business and what you do there.

I’m the former director of marketing for a bottled water company. We provide a healthy, sustainable, and ethical bottled water product. I was in charge of all our direct consumer sales through e-commerce.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Top Growth Marketing?

I built out our e-commerce presence. I needed help with our online marketing, and that’s where Top Growth Marketing comes into play.

SOLUTION

What was the scope of their involvement?

They started off with handling our Facebook marketing, and then they took over our Google Ads account as well. They also did our Instagram advertising. Their team helped us run some lead generation campaigns focused on social media giveaways; those were marketed through Facebook and Instagram.

What is the team composition?

I started off working solely with Jack (Founder), then I worked with a project manager. We worked with Jen (Creative Director) and another project manager as well.

How did you come to work with Top Growth Marketing?

I heard about Top Growth Marketing through a friend; it was a referral. I chose them because Jack is an absolute genius, and I was so impressed with his knowledge. They were affordable and within our budget. He took a hands-on approach by sitting down with me one-on-one, showing me how to set up our pixels, and cleaning up our ad account. I felt like he was available to hold my hand and explain what they were doing and teach me. It was an easy choice because the quality of work and what they charge is just great value.

What is the status of this engagement?

The engagement was from January 2017–February 2020.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We were focused on cost per acquisition (CPA). When we brought on Top Growth Marketing, they decreased our CPA by roughly 70% within the first four months of working with them. That allowed us to scale our spend significantly.

What’s more, we scaled our spend over the three-year engagement by 190%. Top Growth Marketing was able to do that while keeping the account stable and hitting our target CPA. That was really tricky, and they did a fantastic job of that.

They increased our return on advertising spend (ROAS) by 90% by the end of our engagement. It was awesome. Our giveaway campaigns were super successful and we decreased our cost per lead by 97%.

How did Top Growth Marketing perform from a project management standpoint?

They consistently met deadlines. I was usually at fault if a deadline wasn’t met. Their team communicated really well and were responsive. They were working around the clock and on weekends; they were very available.

We corresponded mostly through emails and had monthly check-in calls. Top Growth Marketing would do screen recordings of the media buyer walking through the Facebook account and would visually explain what things were and why.

What did you find most impressive about them?

Their media buying was top-notch. They were always finding new audiences and were very creative with that. What’s more, I was impressed with their ability to be very flexible. Their team always had innovative ideas and solutions in terms of copy and images.

Are there any areas they could improve?

As they grow, I’d recommend they incorporate other channels in their services. For example, having an email team that could take over a brand’s email. All these platforms and channels are so in sync with each other, so having one team to do it all would be very beneficial and would improve cohesion.

Do you have any advice for potential customers?

Don’t hesitate. Use Top Growth Marketing and they’ll save you a lot of money.

BACKGROUND

Introduce your business and what you do there.

I’m the head of customer acquisitions at AppSumo.com — a marketplace for entrepreneurs. We sell software, business tools, courses, templates, and other solutions to help individuals start their businesses.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Top Growth Marketing?

Our main challenge was scaling our business in a profitable way. As an e-commerce company, we knew that we had the potential to promote ourselves through paid advertising. We wanted an effective way to serve our products all over the world. Our goals were to promote our product to as many people as possible and experiment as much as possible to find profitable channels.

SOLUTION

What was the scope of their involvement?

When we started with Top Growth Marketing, we recently started our paid ads journey. We hadn’t previously done paid advertising at scale. Their team took over our paid ad spend with Facebook and Google Ads as well as display ads on Twitter, Reddit, and other channels.

What is the team composition?

We work with 4–5 people from Top Growth Marketing.

How did you come to work with Top Growth Marketing?

We found them through a mutual connection and started working with them.

How much have you invested with them?

We’ve spent between $150,000–$200,000.

What is the status of this engagement?

We started working together around January 2017, and our relationship’s ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

We see incredible results from our engagement with Top Growth Marketing. They secure customers through campaigns that effectively manage our cost per conversion requirements. 

Their team scaled our paid ad efforts, and a few of them became big parts of our acquisition strategy. They continue to be a part of our acquisition engine. Even though it becomes more difficult to acquire customers the longer you’re in paid channels, they’ve still been able to find new audiences.

How did Top Growth Marketing perform from a project management standpoint?

We mostly communicate via Slack. We also run through our one-on-one meetings using Google Docs.

What did you find most impressive about them?

Their knowledge of paid media is notable. I’m always impressed by their expertise, and I haven’t found anyone else with their level of talent in that industry. We expanded services since we started with Top Growth Marketing because working with them is great.

Are there any areas they could improve?

They could make improvements to project management and organization. We have a lot going on this time of year and would like to see more organization around notes and follow-through from meetings.

BACKGROUND

Please describe your company and position.

I am the Manager of a beauty brand.

Describe what your company does in a single sentence.

Direct to consumer beauty brand

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Top Growth Marketing INC to accomplish?

• Support day-to-day creative strategy for paid social and e-commerce campaigns.
• Turn product education and customer feedback into stronger ad messaging.
• Collaborate on creative ideas, performance insights, and ways to improve conversion and AOV.

SOLUTION

How did you find Top Growth Marketing INC?

Referral

Why did you select Top Growth Marketing INC over others?

• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Top Growth Marketing INC were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Top Growth helps manage our paid social and e-commerce marketing, including creative strategy, ad testing, messaging, and performance insights. On my end, I work with them on content ideas, customer-facing language, and creative feedback so our campaigns feel clear, effective, and on-brand.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We saw stronger creative performance, clearer customer messaging, and improved campaign results across paid social. Their work helped us better understand what resonates with customers and turn those insights into higher-performing ads.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are responsive, organized, and easy to collaborate with. They take feedback well, move quickly on creative updates, and always make me feel like our ideas and concerns are heard.

What was your primary form of communication with Top Growth Marketing INC?

Virtual Meeting

What did you find most impressive or unique about this company?

What stands out most is how collaborative they are. They bring strong strategy and creative ideas, but they also listen, adapt, and make you feel like you’re working with true partners who care about the brand.

Are there any areas for improvement or something Top Growth Marketing INC could have done differently?

They have been responsive, collaborative, and consistently open to feedback throughout the process.

BACKGROUND

Please describe your company and position.

I am the Co-Founder of Rabbit Air

Describe what your company does in a single sentence.

Air purifier DTC brand 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Top Growth Marketing INC to accomplish?

• Increase brand visibility on social media platforms and help us to improve our marketing on Meta.

SOLUTION

How did you find Top Growth Marketing INC?

Referral

Why did you select Top Growth Marketing INC over others?

• Referred to me
• Company values aligned

How many teammates from Top Growth Marketing INC were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Scope of Work:

1. Setup & Integration: Initial setup within the first 15-30 days.
2. Research: Analyze brand, competitors, and past campaigns.
3. Ad Management: Create, manage, and optimize social (Facebook, Instagram) and search ads (Google).
4. Content Creation: Develop ad copy, visuals, and videos.
5. Audience & Campaigns: Build and manage audiences, email marketing, and execute giveaways/contests.
6. Reporting: Provide monthly performance reports and strategy calls.
7. Consulting: Ongoing advice on marketing strategies, website optimization, and influencer marketing.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our ad ROI, conversions, and traffic have all increased since we began working with TGM's team.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Yes. Definitely. 

What was your primary form of communication with Top Growth Marketing INC?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

c, executing them effectively. If something doesn't work, they promptly stop it and are very careful with ad spending.

Are there any areas for improvement or something Top Growth Marketing INC could have done differently?

Nothing comes to mind at the moment.

BACKGROUND

Please describe your company and position.

I am the Manager at Emerson of a software and engineering company

Describe what your company does in a single sentence.

We are a leading global technology, software and engineering company providing innovative solutions for customers in industrial, commercial, and residential markets. We help customers in the world’s most essential industries solve the biggest challenges of modern life. Every day, our global workforce fulfills our unified Purpose and lives out the Values we hold close as an organization: Integrity, Safety & Quality, Support Our People, Customer Focus, Continuous Improvement, Collaboration, and Innovation. 

Across the globe, we are united by a singular Purpose: We drive innovation that makes the world healthier, safer, smarter, and more sustainable. We invest in our employees to ensure they have the marketplace knowledge, skills, and competencies to bring this Purpose to life while competing and leading in a global economy. Our training programs focus on end-to-end development, from onboarding through senior leadership. 

Our success is measured by the positive impact we make on people, our communities, and the world through our unwavering focus on environmental, social, and regulatory progress. Learn more about us! Flexible and competitive benefits plans offer you the right options to meet your individual and family needs: medical insurance plans, dental and vision coverage, 401(k), tuition reimbursement and more. 

We also provide you flexible time-off plans, including paid parental leave, vacation, and holiday leave. Our Commitment to Diversity, Equity & Inclusion At Emerson, we are committed to fostering a culture where every employee is valued and respected for their experiences and perspectives – and that reflects the world around us. 

We believe a diverse, equitable and inclusive work environment contributes to the rich exchange of ideas that inspires innovation and brings the best solutions to our customers. This philosophy is fundamental to living our company’s values and our responsibility to leave the world in a better place.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Top Growth Marketing to accomplish?

• eCommerce ad and email service

SOLUTION

How did you find Top Growth Marketing?

Online Search

Why did you select Top Growth Marketing over others?

• Pricing fit our budget
• Great culture fit
• Good value for cost

How many teammates from Top Growth Marketing were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

They assisted me in developing a thorough marketing strategy for my online Shopify store that includes an emphasis on PPC, social ads, and email marketing. Their advertisements and email marketing campaigns were highly effective and they assisted us in considerably increasing website traffic and sales month after month.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

We experienced consistent month-over-month revenue increase, as well as improved ROAS and ROI on all marketing activities, both MoM and YoY.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They are exceptionally well-organized, making approvals and brainstorming.

What was your primary form of communication with Top Growth Marketing?

Email or Messaging App

What did you find most impressive or unique about this company?

They were easy to work with.

Are there any areas for improvement or something Top Growth Marketing could have done differently?

We wish they will offer Amazon as well, but I am aware that they are working on it.

BACKGROUND

Please describe your company and position.

I am the Sales & Marketing Director of Mustang Motorcycle Products, LLC

Describe what your company does in a single sentence.

Mustang Motorcycle Products continues to be the leader in the design and fabrication of world-class motorcycle seats and accessories.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Top Growth Marketing to accomplish?

• Targeted Brand Awareness & ROI

SOLUTION

How did you find Top Growth Marketing?

Referral

Why did you select Top Growth Marketing over others?

• Referred to me
• Company values aligned

How many teammates from Top Growth Marketing were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Measuring on a monthly basis to drive website revenue: Google ROAS, Meta CPL, Total ROI

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Brand's performance and ROI

Describe their project management. Did they deliver items on time? How did they respond to your needs?

The entire TGM team is wonderful to work with in providing suggestions, but also willing to learn subtle nuances of our business to produce better results. Always quick to respond and adjust on the fly, we greatly appreciate everything they do daily to help us drive growth.

What was your primary form of communication with Top Growth Marketing?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

They continue to challenge themselves to produce better results for our company.

Are there any areas for improvement or something Top Growth Marketing could have done differently?

None to date.

BACKGROUND

Please describe your company and your position there.

Head of Marketing & Sales

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Top Growth Marketing, and what were your goals?

User acquisition & retainment funnels to grow a high-end DTC meat company.

SOLUTION

How did you select this vendor and what were the deciding factors?

TopGrowth was referred to us from trusted colleagues.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Their process was to deeply understand the brand and products, establish a paid digital marketing strategy, ensure all the right IT infrastructure was implemented and working, and managing and optimizing the funnels on an ongoing basis to maximize return on ad spend.

TopGrowth team presents monthly performance reports, as well as in-depth real-time reports on program performance & outcomes.

How many resources from the vendor's team worked with you, and what were their positions?

Owner, account manager, 2x platform specific ad managers.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

We continue to have ongoing success with Topgrowth - we achieve regular double-digit ROAS while always remaining in budget. Thoughtful and skillful results.

How effective was the workflow between your team and theirs?

Excellent working together - once implementation was complete, we met once a month. After performance stabilized, we now meet ad-hoc as needed.

What did you find most impressive or unique about this company?

Skillful management of both us (the client), and our capital to get results.

Are there any areas for improvement or something they could have done differently?

We are very satisfied with Top Growth Marketing and would recommend them to others.

BACKGROUND

Please describe your company and your position there.

I work for a brand holding company as the marketing and brand manager. We started to work with TGM 1 years ago, they are always in the top of everything and always flexible on our urgent updates for all kinds of ads campaigns. They are the best marketing agencies I have ever worked with.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Top Growth Marketing?

TGM is our marketing partner on two of our major brands. They help us run all the social media and SEO ad campaigns, and also heavily involved in our marketing strategies.

SOLUTION

How did you select this vendor?

They were recommended by our friends.

Describe the scope of their work in detail.

We have monthly meeting every month, the meeting are always very structured. We have a over 10 ppl team managing and creating contents for our account, and they will report the ads performant to us in a monthly recap meeting, while also share monthly report with us.

What was the team composition?

We have our in-house creative teams, they will take our creatives and do the data mining part and find the correct platform for the best target groups.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We build a brand started from scratch with TGM, our brand is growing healthily and has over 2 millions sales from our website in 1 year.

How effective was the workflow between your team and theirs?

Work flow was amazing.

What did you find most impressive about this company?

The TGM team is very knowledgeable and reliable.

Is there any area for improvement or anything that could have been done differently?

Everything is good. We are very happy wi the them.

BACKGROUND

Please describe your company and your position there.

I am the COO of an online jewery / DIY jewelry company and oversee all of our marketing / advertising including our Facebook and Google ads.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Top Growth Marketing?

Top Growth Marketing has been involved with our social media advertising since 2016 and has managed various parts of our advertising from consulting to full service management across Facebook, Google, Twitter, and Pinterest ads. They are always responsive and very helpful and focus on results.

SOLUTION

How did you select this vendor?

Jack, founder of Top Growth Marketing, was referred to us.

Describe the scope of their work in detail.

We've worked with TGM in various capacities since 2016. In 2016 they scaled our ads from a few thousand a month to hundreds of thousands a month with profitable ROAS. We eventually brought our ad buying in house until we started working with TGM again in 2020 when they oversaw all of our online advertising on Facebook and Google. They were organized, had a plan of attack, executed, and was easy to get ahold of when there were questions.

What was the team composition?

3 - account manager and buyer fro Facebook ads and buyer for Google ads.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

In 2016 they brought us from spending a few thousand a month to hundreds of thousands profitably. In 2020, they helped us navigate the pandemic and the launch of a new division of our company.

How effective was the workflow between your team and theirs?

Great communication, easy to work with.

What did you find most impressive about this company?

They're very helpful and responsive. They're goal-oriented and they have great teamwork.

Is there any area for improvement or anything that could have been done differently?

N/A