Tigercomm

BACKGROUND

Please describe your company and your position there.

VP Marketing Communications for leading independent utility-scale renewable energy company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tigercomm, and what were your goals?

We engaged Tigercomm to drive a full rebuild of digital platform, create inbound marketing leads, and catalyze a thought leadership program.

SOLUTION

How did you select this vendor and what were the deciding factors?

Tigercomm is an established leader in the space - with depth of knowledge and relationships balanced by experience and expertise in leveraging insight to generate qualified leads. Team was purpose-built for what we needed to achieve, from the technology side to thematic content development.

Describe the scope of work in detail, including the project steps, key deliverables, and marking tools used.

Full website build on WordPress, HubSpot integration, research/white paper development, partnership with GreenBiz, conference promotion, multimedia blog creation, start of social marketing program.

How many resources from the vendor's team worked with you, and what were their positions?

Mike Casey was actively involved both behind-the-scenes and engaged with our corporate leadership. Project was supported by account manager and various SMEs across technology and content functions.

RESULTS & FEEDBACK

Can you share any measurable outcomes of the project or general feedback about the deliverables?

Post-launch, our website was delivering 10x views with significantly longer visits and fewer percentage bounces - but the big difference was the inbound created by the thought leadership program.

How effective was the workflow between your team and theirs?

Clear and consistent communication and project management through clear benchmarks.

What did you find most impressive or unique about this company?

Mike is engrained in our sector - They understood and appreciated nuance as well as the top-level priorities that drive success

Are there any areas for improvement or something they could have done differently?

We could have pushed harder on earned media - that's on us as much as Tigercomm as at the time our m.o. was remaining under the radar unless obvious benefits were likely to accompany coverage.

BACKGROUND

Please describe your company and your position there.

Sustainable energy services, EVP

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tigercomm, and what were your goals?

Sustainability and solar advocacy before state utility boards and legislative forums.

SOLUTION

How did you select this vendor?

In-depth market research.

Describe the scope of their work in detail, including any steps and the final deliverables.

Soup-to-nuts image branding, special project advocacy, web site content consulting.

How many people from the vendor's team worked with you, and what were their positions?

Half a dozen of the years.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

“Tigercomm drives results for clean economy companies like no other firm I’ve used – or even seen. Their work saved one company several hundred million dollars. They are leaders in the space and a huge competitive asset for the companies that hire them. When it comes to delivering value, they are at the top of the game..”

Describe their project management style, including communication tools and timeliness.

Fast response, effective image, and crises management.

What did you find most impressive or unique about this company?

Their personal attention to detail is highly impressive.

Are there any areas for improvement or something they could have done differently?

No.