Third What

BACKGROUND

Please describe your company and position.

I am the Director of Marketing Department of Exact x Forstall

Describe what your company does in a single sentence.

Exact x Forestall is a leading global provider of quality control solutions. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Third What to accomplish?

• To guide the process of redefining the company’s name and identity to better reflect its main values, mission, and direction.
• To create a fresh and impactful visual style that would effectively represent the reimagined brand.
• To establish a stronger, more competitive presence in the market by aligning the brand with industry trends and client expectations.

SOLUTION

How did you find Third What?

Online Search

Why did you select Third What over others?

• Close to my geographic location
• Great culture fit
• Team

How many teammates from Third What were assigned to this project?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved a comprehensive rebranding process for Exact Systems, a company with over 20 years of experience in the quality control industry. The key deliverables included:

1. Brand Recognition Analysis: Conducting an in-depth analysis of the current brand’s recognition, perception, and alignment within the quality control sector.
2. Name Change Proposal: Developing and proposing a new name that better aligns with the industry and the company’s evolving goals, supported by extensive market research and strategic insights.
3. Comprehensive Branding Strategy: Crafting a full communication strategy, including verbal and visual elements, to ensure consistency and alignment across all touchpoints.
4. Creation of a Brand Story: Developing a compelling narrative behind the new name to connect with the company’s legacy, vision, and future ambitions.
5. Visual Identity Development: Designing a modern graphic identity, including logo, typography, and branding guidelines, that reflects the new direction of the company.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The measurable outcomes from the project that demonstrate its success included:

1. Acceptance of the New Name: Successfully introducing and gaining approval for the new name, a significant milestone for a company with over 20 years in the market.
2. Articulating the Value of Change: Clearly communicating the benefits and strategic importance of the rebranding, ensuring buy-in from stakeholders and employees.
3. Development of a Verbal Manual: Delivering a comprehensive verbal manual to guide consistent and effective communication around the new brand name and identity.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their project management was exceptional throughout the process. They demonstrated remarkable patience, adapting to our evolving needs and the complexities inherent in a name change for a well-established company.

The team showcased a deep understanding of the challenges involved in rebranding, especially with a name change after 20 years in the market. They approached every project stage with empathy and professionalism, ensuring our concerns were addressed and our vision was upheld.

Deliverables were provided on time, and their flexibility in adapting to changes made the process smooth and collaborative. Their proactive communication and responsiveness ensured we always felt supported and confident in the project’s progress.

What was your primary form of communication with Third What?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

What impressed us most about this company was the carefully selected team of professionals who won us over from the very first interaction. Their expertise, enthusiasm, and understanding of our needs set the tone for a successful collaboration.

Are there any areas for improvement or something Third What could have done differently?

An area for improvement would be the implementation of an online system for monitoring the progress, scope of changes, budget, and task approvals by the client. Such a system could also streamline the management of additional requests and orders, providing greater transparency and efficiency.

Additionally, improving cost and process transparency could enhance the overall client experience by providing clearer insights into how resources are allocated and managed throughout the project.