Tersus Strategy

BACKGROUND

Please describe your company and your position there.

I am co-founder. Our company is in IT services. We provide our clients with customized mobile apps, SaaS software and related services.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tersus Strategy?

We hired Tersus Strategy to understand North America market for customized SaaS software with focus on US.

SOLUTION

How did you select this vendor?

We did online research looking for market research firms and identified a few companies that looked like they would meet our needs. Then, we went through a selection process and finally selected Tersus Strategy.

Describe the scope of their work in detail.

We had a substantial clientele in APAC and Europe and we wanted to enter the North American market. So we wanted to understand how big is the market, what are the requirements and expectations of the clients and how it differed from Asia and European markets. How we should position ourselves in the North American market to differentiate from existing player

What was the team composition?

The team constituted research associates, research analysts, research manager and a consultant. They also provided us with a dedicated accounts manager who was our key contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The study provided by Tersus Strategy was very insightful. We were able to understand the market, differentiation from other regional markets, how to position ourselves in niche industrial sectors for high value projects

How effective was the workflow between your team and theirs?

The team was highly inclined to understand our research scope with every bit of detail. The team had enough experience in such projects. They regularly updated us on project progress and provided the study within timeline

What did you find most impressive about this company?

We were very impressed with the market research generated by Tersus Strategy. They derived important market insights from a series of interviews. The results were insightful, actionable, and valuable.

Is there any area for improvement or anything that could have been done differently?

no

BACKGROUND

Please describe your company and your position there.

I am authorized officer in risk management team for one of the global wealth management investment bank. I along with my team look after the risks associated with any new investment and hence detailed insight is a must for my role.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tersus Strategy?

With the advent of Blockchain we intended to understand its impact on money market and what opportunities are available in the field of Blockchain.

SOLUTION

How did you select this vendor?

We have been a client to Tersus Strategy for quite a few projects now. Though we did asked for proposals from other companies too but ended up selecting Tersus Strategy for this study as well.

Describe the scope of their work in detail.

We needed an intensive study to understand Blockchain at global level. How is it impacting the existing industries with key focus on money market. How big is the Blockchain market at global and regional levels, who are the key players, their competitive edge, addressed markets and finally we wanted them to provide us with the valuations of the top three firms in the field which are currently being funded through private equity for our merger & acquisitions team to consider investment.

What was the team composition?

The team constituted 3-4 research associates, 2 research analysts (one each from IT domain and financial markets), 1 research manager and a consultant which formed the research team. The team also constituted a dedicated accounts manager who was our primary point of contact.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

The study was done in 8 weeks’ time. We were provided with intermittent reports as well to check on the expectations and delivery is inline. This was the sixth time we engaged with Tersus Strategy for such a deep dive study. The study provided by Tersus Strategy was highly granular and was highly insightful. We were able to understand the market thoroughly and were able to make a sound investment.

How effective was the workflow between your team and theirs?

The team was highly responsible, they maintained adherence to strict timeline. The dedicated accounts manager was always available for a call to clarify any of our queries or to bring in the research team on call. We highly appreciated their professional behavior and flexibility to accommodate modifications to the project scope.

What did you find most impressive about this company?

The flexibility to modify the research scope half way through the project and adherence to strict timelines.

Is there any area for improvement or anything that could have been done differently?

No. We were very pleased with all the aspects of the project. The quality of the deliverables, timeliness, and the opportunities that they helped us identify were great.