ASO, Influencer & Social Media Mktg for Social Media Company
- Conversion Optimization Media Planning & Buying Mobile & App Marketing
- Confidential
- July 2023 - Jan. 2024
- Quality
- 5.0
- Schedule
- 5.0
- Cost
- 5.0
- Willing to Refer
- 5.0
- Other industries
- Singapore
- 11-50 Employees
- Online Review
- Verified
A social media platform hired Teletab Mobile Marketing Agency to boost their user acquisition, strengthen their brand presence, and enhance their visibility in app stores. They also worked on the client’s ads.
Thanks to Teletab Mobile Marketing Agency, the client’s Tiktok generated 32 million impressions, 26,968 app downloads, 17,407 sign-ups, and a 70%–80% conversion rate. Their Google Ads generated 66,841 downloads, 9,689 sign-ups, and a 20% conversion rate. Overall, the team delivered great results.
The client submitted this review online.
BACKGROUND
Please describe your company and position.
I am the Marketing & Partnerships Lead of RepubliK
Describe what your company does in a single sentence.
RepubliK is a social media platform that leverages on Web3 technologies to incentivise community-building and social interactions with the goal of bridging the Web2 and Web3 gap by delivering a user experience akin to popular social networking apps – only with a gamified rewards system at its core.
OPPORTUNITY / CHALLENGE
What specific goals or objectives did you hire Teletab Mobile Marketing Agency to accomplish?
- Enhance App Store and Play Store visibilities
- Boost user acquisition
- Amplify our reach and user base
- Strengthen our brand presence across digital platforms
SOLUTION
How did you find Teletab Mobile Marketing Agency?
Referral
Why did you select Teletab Mobile Marketing Agency over others?
- High ratings
- Pricing fit our budget
- Great culture fit
- Good value for cost
- Referred to me
- Company values aligned
How many teammates from Teletab Mobile Marketing Agency were assigned to this project?
6-10 Employees
Describe the scope of work in detail. Please include a summary of key deliverables.
- INFLUENCERS:
- TikTok UGC Performance:
- Measured metrics including spending, installs, sign-ups, CPI, and other metrics
- TikTok Spark Ads
- Creative briefs for influencer marketing
- End-to-end Influencer Marketing Management
- Scripting and conceptualization for influencer marketing
- Challenge ideas
- TikTok UGC Performance:
- ADS STRUCTURE:
- Apple Search Ads:
- Launched 20 Campaigns on ASA targeting competitor keywords, ASO keywords, generic keywords, and brand keywords for SG,VN, PH.
- UAC Ads:
- Launched 31 Campaigns on Google Ads targeting multiple markets to understand the best-performing countries
- GA Headlines & Descriptions used on all Google Ads
- GA YouTube Campaigns:
- YouTube Channels and Creators selected to be targeted in GA campaigns for YouTube search
- GA Assets Brief:
- Guidelines for GA campaign designs
- Google Ads Mock-up:
- Information on how RepubliK Ads appear in different types of GA campaigns
- Landing Page Guidelines for GA
- Apple Search Ads:
- APP STORE OPTIMISATION:
- ASO Metadata for iOS and Android for English (UK), English (US), English (AU), English (IN), Chinese (Simplified), Vietnamese, English (AU), Malay, French, German, Italian, Spanish, Dutch, Portugese (BR), Turkish, Ukrainian, Arabic.
- Long descriptions and subs utilising keyword repetitions
- Install investigations from anomalies
- Ranking analysis
RESULTS & FEEDBACK
What were the measurable outcomes from the project that demonstrate progress or success?
Teletab introduced the potential of marrying paid influencer marketing campaigns and ads to us on other social media platforms, as well as conducted end-to-end influencer engagement, spark ads management, the identification and A/B testing of countries with a market fit for our influencer marketing activities.
Since July 2023 (01/07/2023 - 15/01/2024), our TikTok has brought over 32 Million impressions with TikTok Ads bringing a total of 26,968 downloads and 17,407 sign-ups, for a conversion rate of 70-80%. Since working with Teletab, there has been huge improvement in the ranking for several social media related keywords, like social network and tumblr. RepubliK was previously completely unranked and had no work done prior.
Today, we're ranking the most keywords in the US, with our highest ranking keyword being tumblr com, in rank #11(iOS), and republic in rank #3 (Android) Teletab was our first foray in extensively running Google Ads, bringing our Google Ads from nil to a total of 66,841 downloads and 9,689 sign-ups, for a conversion rate averaging a usual of 20% (July 2023 (01/07/2023 - 15/01/2024)
To note: these are only the least of the Branch sign-ups as understandably we have been facing issues with Branch for errors in being unable to read full sign-up data for the longest time even before having engaged Teletab. The Teletab team researched and identified best performing countries, conducted relentless A/B testing, and helped us identify the countries with the best cost per sign-up that are a market fit.
We stood by worry-free as Teletab wrestled with our ad costs which have been astronomically high, bringing it down to a cost per sign-up of $0.23, CPA of $0.07, and CPC of $0.007, generating 29 Million impressions over the course of our engagement.
Describe their project management. Did they deliver items on time? How did they respond to your needs?
TeleTab's project management was exceptional. The team consistently delivered all campaign elements and project milestones on time and demonstrated an excellent ability to manage deadlines, ensuring that our marketing initiatives were rolled out as per the planned schedule.
Their team was highly adaptable, making adjustments based on the evolving needs of our campaigns and keeping us informed with regular progress updates, along with adjusted timelines and action plans. From the outset, the TeleTab team was highly responsive to our needs and took the time to thoroughly understand RepubliK's position in the market to tailor and, if necessary, re-tailor their strategies accordingly.
As a startup, our internal team consisted of members with varying expertise and experiences. The TeleTab team was able to accommodate for data, presentation depth and exercised professionalism and patience depending on which stakeholders were present. We appreciate that TeleTab maintained open lines of communication throughout, always ensuring that everyone was aligned and any concerns were addressed promptly.
The team has also been particularly receptive to feedback. Our suggestions and ideas were always welcomed and incorporated into the ongoing campaigns and strategies at the soonest possible time.
To note that when we provided the latest insights on our product and market sentiment to update the team, we have, on many counts, been pleasantly surprised that they have returned with new strategies and advise from their experience to assist us beyond their scope, making it feel like a truly collaborative effort.
What was your primary form of communication with Teletab Mobile Marketing Agency?
- Virtual Meeting
- Email or Messaging App
What did you find most impressive or unique about this company?
We are impressed by Teletab’s strategic and data-driven approach to influencer marketing. They excelled in identifying and partnering with influencers whose followers aligned perfectly with RepubliK's target audience. This not only increased our reach but also ensured that our messaging resonated with the right demographic for building user trust and credibility.
We have experienced an astronomical boost in our online presence and this has been very commendable as a company that has just launched our Application's beta version with no marketing conducted prior. All paid channels were skillfully optimised for maximum visibility and conversion, with consistently fine-tuned ad targeting based on performance metrics, which greatly enhanced the effectiveness of our ad spend.
We especially enjoyed TeleTab's integrated marketing approaches in marrying influencer marketing with paid ad campaigns. We have found this to be a very holistic approach in truly maximising our outreach, engagement, and lengthening the impact of our campaigns. The synergy between different marketing channels was outstanding and the messaging across influencers and paid ads was aligned.
The TeleTab team focused not just on executing marketing strategies; but to build narrative that resonated across platforms and mediums. Their expertise in influencer marketing and paid channel strategies and implementations truly set them apart as a standout partner in our marketing journey.
Are there any areas for improvement or something Teletab Mobile Marketing Agency could have done differently?
RepubliK is slightly unique as we are a web2 social media platform that leverages on web3 technologies. As such we have both a web2 and web3 audience base. A deeper understanding of the specific nuances and trends in the Web3 space could enhance their service offering, even as far as to be able to integrate web2 and web3 marketing styles, which we have experienced to be vastly different. To note, TeleTab was engaged by RepubliK for Web2 ASO and marketing only.
RATINGS
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Quality
5.0Service & Deliverables
-
Schedule
5.0On time / deadlines
-
Cost
5.0Value / within estimates
-
Willing to Refer
5.0NPS
