Tarasenko Agency

BACKGROUND

Please describe your company and your position there.

Digital Marketing Manager working for 2 german interconnected tech companies: GroupLotse (iPaaS solution) and CONTROLEX GmbH (B2B specialized wholesaler)

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tarasenko Agency?

We needed support in graphic design for our marketing campaigns. Most of all, we were interested in visual content, that is different graphics for our marketing campaigns on social media. We also had a couple bigger projects that involved a completely new design for a section of our website.

SOLUTION

How did you select Tarasenko Agency and what were the deciding factors?

We found Tarasenko Agency on the Internet and were interested in working with them because of good reviews and their portfolio.

Describe the project in detail and walk through the stages of the project.

Tarasenko Agency had to complete weekly tasks that included creation of graphics. The bigger projects were discussed and improved during meetings, after which they provided us with more detailed and thorough content, that is Figma files and AI Toolset.

How many resources from the Tarasenko Agency team worked with you, and what were their positions?

We worked with a project manager and a designer from Tarasenko Agency.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We have successfully completed some projects that we are satisfied with, and we continue to work actively on larger projects. We have become more thorough in discussing deadlines and necessary areas of work together.

How effective was the workflow between your team and theirs?

On the whole, the project management side of the agency can be characterized as satisfactory, and Tarasenko Agency handled this task well. Sometimes there was a need for follow-up discussions, but regarding the current situation, Tarasenko Agency has provided us with the best results possible.

What did you find most impressive or unique about this company?

Wide portfolio, qualified designers and value for money

Are there any areas for improvement or something they could have done differently?

Project management, but we have already seen some improvements from their part.

BACKGROUND

Please describe your company and your position there.

Plat4ma - Digital Energy Retail System. It changes the way how people buy and sell energy. Position - CMO

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tarasenko Agency, and what were your goals?

We have been developing brand new product on Utilities market. We need to create attractive and innovative design for our new Brand with its visual system that could spread on all brand assets and attributes.

SOLUTION

How did you select this vendor?

I have already worked with Tarasenko Agency on my other project in the field of energy distribution company. We got good results during the partnership, and I took Tarasenko Agency for the second project.

Describe the scope of their work in detail, including any steps and the final deliverables.

The team's first step was to conduct research on our industry, our audience, and our competitors. Also, the Tarasenko Agency team conducted a research on the name of the future brand and provided presentations with different name options. After the name was approved, the team moved on to developing the visual part of the brand (logo and identity).

How many people from the vendor's team worked with you, and what were their positions?

The project was divided into phases, so we first worked with the strategy team and then the creative team. In total we dealt with five core team members.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

It wasn't launched on the market yet. But we expect that it would be a revolution on the market.

Describe their project management style, including communication tools and timeliness.

Their communication was excellent. We had regularly scheduled meetings and communicated with them remotely and f2f meetings. There was a very interactive process between them and our marketing team.

What did you find most impressive or unique about this company?

Especially we evaluate the involvement of the team in the project and their desire to make it better. Even if it needs more time and iterations than we had in our agreements.

Are there any areas for improvement or something they could have done differently?

The whole team did a great job; we got an excellent quality of work done from their side.

BACKGROUND

Please describe your company and your position there.

We specialize in the production and promotion of cosmetics, using dead sea minerals as its core component in its products. My position is managing director of the company.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tarasenko Branding Agency, and what were your goals?

Our brand design was outdated and needed revision. We needed some help with redesigning our brand and all product labels.

SOLUTION

How did you select this vendor?

I have already worked with Yurii and his team on my other project in another industry, namely the agricultural industry. The great result we achieved from that project was the determining factor why I opted once again to work with Tarasenko Agency.

Describe the scope of their work in detail, including any steps and the final deliverables.

Before starting the design development, they conducted research into our industry, our audience, and our competitors. Tarasenko Agency team helped to highlight the strongest points of our products and based on them, developed an unusual and eye-catching packaging design. They also revamped our logo, simplified its geometry, due to which the logo became better perceived, and, at the same time, retained its recognisability.

How many people from the vendor's team worked with you, and what were their positions?

At the main stages of development, we kept in touch with Yurii (Founder and Creative Director), he was responsible for the project and personally gave the main presentations. For technical issues, we communicated directly with the design team.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

KosMystik has received a more prominent packaging design. A specific visual brand concept was obtained, which increased the confidence in the products from our audience. The rebranding opened up the possibility for us to increase our price and consequently our sales margins.

Describe their project management style, including communication tools and timeliness.

Most of the communication was done through emails/instant messaging, with weekly Friday afternoon calls summarising what has been done the past week and the plan for next week. The communication was very efficient, professional and remarkably there were no issues with meeting deadlines and punctuality as a whole.

What did you find most impressive or unique about this company?

They do not just create a design but find deep meaningful solutions that favorably distinguish a brand / company from competitors and speak of its uniqueness.

Are there any areas for improvement or something they could have done differently?

No, nothing comes to mind. We've received a high quality of ideas and their implementation.

BACKGROUND

Please describe your company and your position there.

Exogenica is a research and production company focused on the overall improvement of the process of growing crops. I am the co-founder and development director at Exogenica LLC. My responsibilities include the strategic development of the company and the development of new commercial areas.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tarasenko Branding Agency, and what were your goals?

We are a new company on the market, and we need to start our journey with high-quality brand development. During the development, the task was to get away from stereotypes in agriculture (typical names and graphic symbols). We needed to differentiate ourselves from the market and get the look of a professional company. We decided not to save on this, because clothes make the man.

SOLUTION

How did you select this vendor?

We know the director of the Stoller Ukraine company, who by that time had been working with Tarasenko Agency for a couple of years. We love the design and marketing materials this agency has developed for them, so we have taken the recommendation.

Describe the scope of their work in detail, including any steps and the final deliverables.

At first, Tarasenko Agency conducted research into our industry, our audience, and our competitors before the design stage. Then the team has started finding ideas for the company logo. We received all very interesting options of logo ideas, and the project manager helped us to make the best choice. After that, the design team started developing brand identity elements such as brand color pallet, brand pattern, and marketing materials we needed. Also, we asked to design labels for all our products (plant regulators and micro fertilizers).

How many people from the vendor's team worked with you, and what were their positions?

The team that worked on our project consisted of our personal project manager, research specialist, and a team of designers.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Increased interest in the product among the B2B and B2C clients. The company has become more visible. We began to look professional in the eyes of potential clients and attracted the attention of promising partners.

Describe their project management style, including communication tools and timeliness.

We held video meetings in Zoom on Mondays and discussed plans for the coming week and received progress reports for the past week.

What did you find most impressive or unique about this company?

Their competence and teamwork were very impressive. Effective work was carried out in a fairly tight time frame and, most importantly, an excellent result was obtained.

Are there any areas for improvement or something they could have done differently?

In the beginning, we thought that the services were somewhat expensive for our young company. However, we decided to take advantage of their offer, and, as a result, receiving positive feedback on branding from outside, we got that the resources allocated for the project were fully justified.

BACKGROUND

Please describe your company and your position there.

My name is Vladislav, I'm CEO of TurboBoost – car service Company in Ukraine. Our company provides services for the repair of turbines for passenger cars, trucks and special transport.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tarasenko Branding Agency?

Tarasenko Agency had created the logobook and brand identity elements design. Also they developed marketing Materials such as Business cards, Folders, bags, and boxes for fixed products.

What were your goals for this project?

We hired the Agency to recieve the memorability and Visual recognizability for our Company.

SOLUTION

How did you select Tarasenko Branding Agency?

Tarasenko Agency had recommended to us by friends who had previously worked with them.

Describe the scope of their work in detail.

The first thing we did was hold a brand session with their team and share our positioning and brand vision for the company. Tarasenko Agency then developed a brand concept and a key communication message. After that, the team proceeded to create the visual part of the brand (visual concept, logo, corporate identity and design of branded materials).

What was the team composition?

There was a design team headed by crative director and CEO Yurii Tarasenko. Also we communicated with our own project Manager.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

We got a result that sets our company apart from competitors and allows our company to look more professional on the market.

How effective was the workflow between your team and theirs?

We recieved weekly and monthly plans and reports from the Agency's team agency team has always been open to communication with our team.

What did you find most impressive about this company?

They're very strong in branding services and design. They're very strong in branding services and design and are always accessible and care about their work.

Are there any areas for improvement?

They’re a little pricey, but you pay for their high-quality. We are completely satisfied with the result of our work and believe that good cannot be cheap.

BACKGROUND

Introduce your business and what you do there.

I’m the managing director of Stoller Ukraine. We specialize in the distribution and sale of micro fertilizers, plant regulators, and other nutritional products for plants. Ukraine is an agricultural country with largescale plant farming, and the market for any kind of new agricultural technology is huge here. This is why we put a lot of emphasis on marketing.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Tarasenko Branding Agency?

Marketing is really important to us, and we wanted to make sure that the association people had with us was that of a company with high standards, using innovative technologies. We reached out to Tarasenko for help achieving that goal.

SOLUTION

What was the scope of their involvement?

Tarasenko Branding Agency handled all aspects of marketing and design. We started with some fliers and other print marketing materials for seminars and expos, and the relationship expanded from there.

We had an existing brand, and Tarasenko Branding Agency helped us more with the expression and communication of it. They helped us create all the materials that a company would need, including letterheads, product labels, and the company website and landing pages. We were upgrading all of those and adapting them to the market. Being able to stand out was really important for us.

Our website was developed by another company, and Tarasenko designed its interface.

What is the team composition?

I was in communication mainly with Yurii (CEO & Creative Director), and their project manager was in contact with my marketing manager.

How did you come to work with Tarasenko Branding Agency?

My assistant found Tarasenko Branding Agency. We were looking for an in-house graphic designer, and she found Yurii through friends.

I had a meeting with him, with the idea of hiring him as a graphic designer. He said that he wasn’t looking for any kind of employee position, but for a partnership. He made us an offer, and we started working together on a monthly basis, which progressed to a quarterly basis, and to an as-needed basis.

How much have you invested with them?

The first tasks cost around $2,000, and we made a contract for about $50,000 per year after that.

What is the status of this engagement?

Our ongoing engagement began in January 2017.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Tarasenko Branding Agency has covered all aspects of marketing design and communication. Yurii is a young individual himself, and he and his team have grown with us. I also like that I can have a personal relationship with Yurii, as the main decisionmaker. 

We’ve received a very professional level of service. Even competitors have sincerely complimented our marketing materials. We’re standing out from the other companies in the market. Tarasenko Branding Agency understood that design is essential for marketing. They didn’t provide marketing services as such, but they understood that they had to be in line with the marketing strategy of our company.

How did Tarasenko Branding Agency perform from a project management standpoint?

We have meetings once per quarter, to go through everything that’s been done and plan ahead.

What did you find most impressive about them?

They’re quite creative, and they adapt the design to our needs. It was sometimes hard for me to express what exactly I wanted, but they somehow managed to fulfill that and show it to me.

Are there any areas they could improve?

Yurii was quite young when we started working together, and he’s improved across the relationship.

Do you have any advice for future clients of theirs?

Clients should give them as much information as possible about what they want, even if it’s in single words rather than sentences. Tarasenko will definitely deliver a good result. Communication is very important when building a brand image.

We need to have a clear plan when working with any kind of company like Tarasenko, with deadlines that need to be followed by both sides.

BACKGROUND

Please describe your company and your position there.

I am the founder and CEO of the Ruffade Barbershop chain. We opened the first barbershop in 2019. We are now developing a global network. I am involved in management, network marketing, business promotion and expansion.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Tarasenko Branding Agency?

We hired Tarasenko Branding Agency to help us create a strong men's hairdressing brand that differentiates itself from the competition and grabs the attention of customers.

What were your goals for this project?

We needed to create a holistic visual image of the company and develop a system of graphic elements that would help communicate with the target audience. In addition to the corporate identity logo, we needed the development of a site synchronized with the online recording service.

SOLUTION

How did you select Tarasenko Branding Agency?

We found Tarasenko Agency at the branding agencies rating lists. Our team looked at 4 different agencies. The main selection criteria were portfolio and communication speed. We chose the Tarasenko agency because we liked their openness and speed of communication, as well as the style of the implemented projects. We also really liked their agency website.

Describe the scope of their work in detail.

We started our cooperation with Tarasenko Agency after filling out the brief, discussing the timing and necessary project details. The first stage of their work was to analyze the design of competitors and the market as a whole. At this stage, we received a presentation with all the necessary data, on the basis of which we understood where to move in visual style and what techniques to use in order to get uniqueness.

Then, the guys started to develop a logo book. During the development process, we received several design concepts, after which the chosen one was finalized and issued in a logo book. After that, the agency proceeded to develop the corporate identity and design of branded materials. After this stage, we received a guide on all the created design elements, as well as advice on how to use them.

When the corporate identity of our company was ready, Tarasenko Agency's team created a design and developed a landing page that reflected the new brand image of our company.

What was the team composition?

We began the project with CEO and with business development manager Tarasenko Agency. They provided a dedicated project manager for the work and I had access to their senior management team at all times. Also there was a design team assigned to us.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Our clients are very positive about the visual aesthetics of our brand. We have implemented all the proposals of the Tarasenko agency, now we have a coherent design and they helped us to turn into a recognizable brand.

How effective was the workflow between your team and theirs?

I was perfectly comfortable communicating with the team through the project manager and agency leadership. All of our comments quickly reached the design team or were constructively challenged at the inception stage. We mostly talked by phone, e-mail, and I could go to their office.

What did you find most impressive about this company?

I was most impressed by the fantastic level of ideas and visual taste of the design team, as well as the high level of presentations (their informativeness and aesthetics), which completed each stage of development on their part.

Are there any areas for improvement?

There’s nothing I can think of that they could’ve improved. We were absolutely satisfied with the final result. We will cooperate with the Tarasenko Agency in other business projects too.