Talent Magnet by Caliber Media

BACKGROUND

Please describe your company and position.

I am the Enrolled Agent of Intuit

Describe what your company does in a single sentence.

We help marketing professionals grow in their expertise and practice.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Caliber Media Co. to accomplish?

• Reach more agents
• Obtain more demos for our service

SOLUTION

How did you find Caliber Media Co.?

Online Search

Why did you select Caliber Media Co. over others?

• Close to my geographic location
• Pricing fit our budget
• Good value for cost

Describe the scope of work in detail. Please include a summary of key deliverables.

We ran a combination of header and dedicated ads to a segment of their audience of marketers. From the campaign, we were able to reach over 10,000 marketers, multiple touches. We secured 30 demos/consultation calls and just closed 2 clients.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Just one closed sale gave us ROI on our investment with them. We closed two which made our campaign profitable. Not to mention, the leads we collected are still MQLs for next year.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Our account maanger maintained communication throughout the campaign and they delivered campaign reports each week. The first campaign didn't perform to our liking, so they adjusted our copy, and it yielded better results.

What was your primary form of communication with Caliber Media Co.?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

The time to launch was pretty quick.

Are there any areas for improvement or something Caliber Media Co. could have done differently?

It would have been nice to have been able to reach a larger audience just to really help maximize results, but for now we're satisfied with the performance overall.