Swerve

BACKGROUND

Please describe your company and position.

I am the Principal of Uncommon Sense

Describe what your company does in a single sentence.

Uncommon Sense, a strategic consultancy that brings together brand and digital strategy, research, innovation and behavioural science in order to deliver an uncommon perspective that make awfully good sense.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Swerve to accomplish?

• Develop a positioning strategy for In Store Water Systems

SOLUTION

How did you find Swerve?

• Online Search
• Other

Why did you select Swerve over others?

High ratings

What was the size of Swerve’s team?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

brand strategy for In-Store Water Systems which includes insights, recommendations, and examples of how In-Store Water Systems can position itself as it kick-starts its digital marketing efforts.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Brand strategy platform towards social media strategy development

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Swerve delivered clear timings, roles & responsibilities. Next steps were always clearly laid out. Everything was delivered on time and met or exceeded expectations.

What was your primary form of communication with Swerve?

Virtual Meeting

What did you find most impressive or unique about this company?

There are many agencies that can sufficiently do what many marketers require, but few that will go above and beyond. Oftentimes that comes down to the people and Swerve certainly has an advantage in this regard.

Are there any areas for improvement or something Swerve could have done differently?

Not that I can think of.

BACKGROUND

Please describe your company and position.

I am the Division Manager of Do-Gree Fashions Ltd.

Describe what your company does in a single sentence.

Importer and manufacturer of headwear and distribution of baby & Kids apparel and toys.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Swerve to accomplish?

• Bring back on the map one of our brand

SOLUTION

How did you find Swerve?

Other

Why did you select Swerve over others?

• High ratings
• Good value for cost
• Company values aligned

What was the size of Swerve’s team?

6-10 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Swerve planned, managed and executed marketing and PR services for Cloud b for 5 years. During that time they secured high-profile media and influencer coverage to promote priority products and new product launches and also to solidify Cloud b's brand positioning as the leading sleep aid for babies and toddlers.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• The Cloud b line has reached its peak during Swerve's services

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Everything and more, the project was carried out as it had been presented and without blunder and all the deadlines are respected. With this efficiency we brought the Cloud b line to its peak and that was the mission!

What was your primary form of communication with Swerve?

In-Person Meeting

What did you find most impressive or unique about this company?

The rise of their firm during our project

Are there any areas for improvement or something {provider_name} could have done differently?

No! We had results

BACKGROUND

Please describe your company and your position there.

We are one of the top toy manufacturers in the world, laser-focused on bringing content to life through the creation of innovative play experiences. I am the Managing Director for the Canadian market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swerve, and what were your goals?

We hired Swerve to manage our national PR / Influencer campaigns. Our goals were to generate impressions / awareness of our key brands.

SOLUTION

How did you select this vendor?

I have a long history working with Andrew and his team at SwervePR. They have always met and exceeded deliverables. They were invited to participate in our RFP process and wow'ed the team with their preparation.

Describe the scope of their work in detail, including any steps and the final deliverables.

They arranged influencer campaigns, organic as well as paid PR media.

How many people from the vendor's team worked with you, and what were their positions?

We work with many different people on their team. Approximately 3-4 people and additional people are looped in when necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped organized a local event at the toronto Fan Expo where we had a mascot attend the event for one of our brands. This resulted in over 18 million impressions over the course of a few days.

Describe their project management style, including communication tools and timeliness.

Communicate with weekly meetings, strong email communication, and regularly updated presentations showcasing earned / paid media.

What did you find most impressive or unique about this company?

They truly care about our needs and want us to exceed our goals.

Are there any areas for improvement or something they could have done differently?

No, we've been very pleased with their services.

BACKGROUND

Please describe your company and your position there.

Company is Farm Boy. We are a grocery retailer with 44 stores across Ontario

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swerve, and what were your goals?

Swerve was hired to do our PR, support grand openings of stores and develop seasonal campaigns to garner earned media n the marketplace

SOLUTION

How did you select this vendor?

We reached out to a few agencies that were recommended to us through connections. We had a discussion with Swerve and thought they would be a great fit to support our Burlington store opening.

Describe the scope of their work in detail, including any steps and the final deliverables.

Store opening support, press release, media contact

How many people from the vendor's team worked with you, and what were their positions?

3-5 depending on the ask. Director to coordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall with our time with Swerve we had very successful openings that had great press coverage and positive ROI on our investment

Describe their project management style, including communication tools and timeliness.

Communication was consistent, professional and timely

What did you find most impressive or unique about this company?

Swerve had strong thinking and unique ideas on how to best support our business. They were adaptable and responsive

Are there any areas for improvement or something they could have done differently?

No, they were a good agency. Staffing was sometimes a challenge but I blame that on COVID and the current climate.