Swerve

BACKGROUND

Please describe your company and your position there.

We are one of the top toy manufacturers in the world, laser-focused on bringing content to life through the creation of innovative play experiences. I am the Managing Director for the Canadian market.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swerve, and what were your goals?

We hired Swerve to manage our national PR / Influencer campaigns. Our goals were to generate impressions / awareness of our key brands.

SOLUTION

How did you select this vendor?

I have a long history working with Andrew and his team at SwervePR. They have always met and exceeded deliverables. They were invited to participate in our RFP process and wow'ed the team with their preparation.

Describe the scope of their work in detail, including any steps and the final deliverables.

They arranged influencer campaigns, organic as well as paid PR media.

How many people from the vendor's team worked with you, and what were their positions?

We work with many different people on their team. Approximately 3-4 people and additional people are looped in when necessary.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

They helped organized a local event at the toronto Fan Expo where we had a mascot attend the event for one of our brands. This resulted in over 18 million impressions over the course of a few days.

Describe their project management style, including communication tools and timeliness.

Communicate with weekly meetings, strong email communication, and regularly updated presentations showcasing earned / paid media.

What did you find most impressive or unique about this company?

They truly care about our needs and want us to exceed our goals.

Are there any areas for improvement or something they could have done differently?

No, we've been very pleased with their services.

BACKGROUND

Please describe your company and your position there.

Company is Farm Boy. We are a grocery retailer with 44 stores across Ontario

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Swerve, and what were your goals?

Swerve was hired to do our PR, support grand openings of stores and develop seasonal campaigns to garner earned media n the marketplace

SOLUTION

How did you select this vendor?

We reached out to a few agencies that were recommended to us through connections. We had a discussion with Swerve and thought they would be a great fit to support our Burlington store opening.

Describe the scope of their work in detail, including any steps and the final deliverables.

Store opening support, press release, media contact

How many people from the vendor's team worked with you, and what were their positions?

3-5 depending on the ask. Director to coordinator

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Overall with our time with Swerve we had very successful openings that had great press coverage and positive ROI on our investment

Describe their project management style, including communication tools and timeliness.

Communication was consistent, professional and timely

What did you find most impressive or unique about this company?

Swerve had strong thinking and unique ideas on how to best support our business. They were adaptable and responsive

Are there any areas for improvement or something they could have done differently?

No, they were a good agency. Staffing was sometimes a challenge but I blame that on COVID and the current climate.