Sure Oak

BACKGROUND

Introduce your business and what you do there.

I’m the director of fabrication and operations at Claire Crowe Collection, an artistic metalwork studio creating custom fireplace screens, sculptural lighting, furnishings, and wall art handcrafted in Texas.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sure Oak?

We needed help growing and improving our SEO keyword ranking and our organic Google searches.

SOLUTION

What was the scope of their involvement?

Sure Oak works monthly on 2–3 optimizations for our product and collection pages. The team has helped us clean and prune our blog posts, improve our CRO, and create custom meta fields for better SEO. Sure Oak also supports us with any questions regarding updates to our website and competitors.

What is the team composition?

We work with one teammate, Ralph from Sure Oak.

How did you come to work with Sure Oak?

We found Sure Oak through an online search, and their pricing fit our budget.

What is the status of this engagement?

We started working with Sure Oak in June 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Sure Oak's work has increased our organic Google search sales, trade applications, and keyword rankings. The team has helped us achieve a 103% increase in overall site sessions, a 42.9% increase in organic search sessions, a 353.4% increase in search impressions across all queries, and an 88.5% increase in tracked organic conversions.

How did Sure Oak perform from a project management standpoint?

Sure Oak delivers on time. We communicate via email and messaging apps.

What did you find most impressive about them?

Ralph has come to truly understand our brand. He takes the time to know the ins and outs of our website and product assortment.

Are there any areas they could improve?

I can't think of anything for Sure Oak to improve.

BACKGROUND

Introduce your business and what you do there.

I’m the VP of Marketing at Brightspot. Brightspot is the flexible content management platform that helps enterprise businesses transform fragmented content ecosystems into scalable operations, accelerating their ability to publish easier, govern better and grow faster.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sure Oak?

We needed help with our backlinking strategy. Our goal was to grow our referral traffic and domain authority by getting quality links placed on high-value sites.

SOLUTION

What was the scope of their involvement?

Sure Oak is currently building 11 backlinks per month for us from our target URLs across high-priority keywords. The team also does reporting on AI overviews, keyword rankings, and off-page performance.

What is the team composition?

We work with one teammate from Sure Oak.

How did you come to work with Sure Oak?

Someone referred Sure Oak to us. We chose them over other options because they had high ratings, were a great culture fit, and offered good value for the cost.

What is the status of this engagement?

We started working with Sure Oak in August 2025, and our engagement is ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We’re now consistently getting links placed on referring sites with strong domain authority (DA), with the large majority being placements with a DA greater than 50 and, uncommonly, in the 70s and 80s. Our domain authority has grown steadily since working with Sure Oak; recently, our referring domains grew 65% month-over-month, and our DA has grown 23% in the last year.

How did Sure Oak perform from a project management standpoint?

Sure Oak delivers on time and keeps us accountable for timelines on our deliverables. We communicate via virtual meetings, emails, and messaging apps.

What did you find most impressive about them?

We’ve had a great experience with our Sure Oak point person. She’s been fantastic to work with, and we genuinely enjoy our meetings with her. Their efficiency has been great — from the quality of domains we’ve gotten placed on to how quickly they move and make recommendations.

Are there any areas they could improve?

No, there aren’t any.

BACKGROUND

Please describe your company and position.

I am the Senior Manager, SEO & Organic Growth of Wave

Describe what your company does in a single sentence.

Wave is an all-in-one accounting, invoicing, and tax-readiness platform for small businesses. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sure Oak to accomplish?

• Building contextual and quality backlinks to core money pages and new educational content, in order to help drive increased visibility in search engines.
• Help guide our off-page SEO strategy and align it with our on-page strategy and overall SEO/website strategy.

SOLUTION

How did you find Sure Oak?

Online Search

Why did you select Sure Oak over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Good value for cost

How many teammates from Sure Oak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Contextual Link Building campaign:

• 22 links a month – targeting highest converting and/or highest performing pages
• Links will be a minimum DA30+
• 2 links will be a minimum of DA 70+
• Competitive Link Analysis Report  

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Consistently generated 22 contextual links per month, a total of 628 links built since our relationship has started.
• 30% increase in keyword rankings over 6 months, across our key money pages.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Dalley and her team consistently provided new links and reports on time each month. Dalley provided detailed reports of our linkbuilding efforts across multiple formats, including custom Data Studio dashboards. 

What was your primary form of communication with Sure Oak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sure Oak was able to provide unique backlinks from niche and industry-specific websites without exhausting their inventory. This is a common issue that I've come across from other agencies, but Sure Oak was able to avoid this and stand out from the competition.

Are there any areas for improvement or something Sure Oak could have done differently?

Something that Sure Oak could try in the future is providing proactive recommendations on how we can improve our results reporting and dashboarding to better showcase our results and achievements. 

BACKGROUND

Please describe your company and position.

I am the Director, Demand Generation of STACK Construction Technologies

Describe what your company does in a single sentence.

We sell construction software.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sure Oak to accomplish?

• Drive qualified traffic to our website
• Increase our visibility / rankings in search engines

SOLUTION

How did you find Sure Oak?

Online Search

Why did you select Sure Oak over others?

• High ratings
• Pricing fit our budget
• Great culture fit

How many teammates from Sure Oak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sure Oak provided SEO & AEO services for us for 2 years. This included content creation, content outlines, technical SEO audits, internal linking recommendations, SEO and AEO reporting, etc.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sure Oak was able to help us increase our existing keyword rankings and also the number of keywords that ranked in Google. They provided guidance that helped us create new content and update existing content in a way that drove increased traffic to our website. In addition, they provided monthly reporting to help us keep track of progress.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Sure Oak has been very responsive to emails and is always will to have scheduled and improptu meetings when necessary. They deliver items on time and are very knowledgeable in all things SEO.

What was your primary form of communication with Sure Oak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Sure Oak delivers professional work in a positive and friendly way. They are willing to do additional research to answer questions that can come up.

Are there any areas for improvement or something Sure Oak could have done differently?

N/A

BACKGROUND

Introduce your business and what you do there.

We are a company in the education sector, focused on providing cultural exchange programs. My role involves overseeing digital marketing initiatives to support our business objectives.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Sure Oak?

We needed to improve our website's SEO after a recent re-launch, optimize our content and site structure, and ensure our readiness for AI-driven changes in search. Our goal was to enhance our organic visibility and performance in a competitive market.

SOLUTION

What was the scope of their involvement?

Sure Oak conducted a 3 full website audits, performed keyword research and competitor analysis, and provided content guidelines and optimization recommendations. They also carried out AI research relevant to our site. While we implemented most of the recommendations ourselves, Sure Oak handled some technical settings, such as llms.txt and schema markups.

What is the team composition?

There were between two and five team members from Sure Oak involved in our project.

What is the status of this engagement?

The project began in October 2024 and is still ongoing.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

Since working with Sure Oak, we have seen continuous improvements in our search rankings, particularly for our location and conversion pages. Our organic traffic has grown, and we received comprehensive content guidelines and a detailed website audit review.

How did Sure Oak perform from a project management standpoint?

Sure Oak delivered their work on time and communicated clearly and quickly. Their project management was detailed and effective, using virtual meetings and email or messaging apps to keep us updated.

What did you find most impressive about them?

I was most impressed by their flexibility, responsiveness, and the level of detail in their work.

Are there any areas they could improve?

No, there aren't any.

BACKGROUND

Please describe your company and position.

I am the Digital Marketing Assistant Manager of Aqua Expeditions

Describe what your company does in a single sentence.

A recognized global leader in luxury small-ship expeditions, Aqua Expeditions explores the world’s most biodiverse and culturally significant destinations aboard best-in-class vessels of stylish contemporary design.

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sure Oak to accomplish?

• Improve keyword ranking on SERP
• Improve domain authority
• Increase the website traffic

SOLUTION

How did you find Sure Oak?

Online Search

Why did you select Sure Oak over others?

• High ratings
• Company values aligned

How many teammates from Sure Oak were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

 Develop a Strategic Link Building Partnership Build links to high priority pages to improve rankings for target keywords Monthly deliverables: • Link Building: Average of 10 links per month • Minimum DA of 40+ and 5,000/month organic traffic (according to Ahrefs) • Website pre-approval will be provided by the Client • Reporting • Competitive Link Analysis Report • Link Audit and Disavow • Account Management and Strategy

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

10 links per month with DA>40 and traffic > 5000/month

Describe their project management. Did they deliver items on time? How did they respond to your needs?

We've been working with Sure Oak to build backlinks for our digital marketing initiatives, and the experience has been exceptional. They consistently deliver on time and maintain full control over the quality of both the links and the accompanying content. The writing is professional, relevant, and tailored to our brand voice, which has helped us strengthen our SEO performance and domain authority.

What was your primary form of communication with Sure Oak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Their team is responsive, transparent, and proactive in ensuring that every backlink aligns with our strategic goals. 

Are there any areas for improvement or something Sure Oak could have done differently?

No, I would not think of any areas of improvement for Sure Oak

BACKGROUND

Please describe your company and position.

I am the SEO Manager of TuitionHero

Describe what your company does in a single sentence.

TuitionHero.org is a free online marketplace and resource that helps students compare student loans, refinancing options, scholarships, and credit cards to navigate college financing. 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sure Oak to accomplish?

• Attain high valued backlinks
• Generate SEO reports

SOLUTION

How did you find Sure Oak?

Online Search

Why did you select Sure Oak over others?

• High ratings
• Pricing fit our budget
• Good value for cost

How many teammates from Sure Oak were assigned to this project?

1 Employee

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope of work involved attaining seven backlinks per month on websites related to our key offerings. Each link must have a minimum Domain Authority score of 50. All websites must be highly related to our website and niche.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Our domain authority has grown significantly since partnering with SureOak. We also saw immediate improvements in clicks and impressions once we began working together. In fact, clicks and impressions increased by over 400%.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They delivered on time and were very prompt with replies and providing supporting documents for everything. 

What was your primary form of communication with Sure Oak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Our experiences with OTHER agencies are not great. We found that other agencies often utilize PBNs and shady general sites for links. The links we got from Sure Oak were from real niche-specific blogs. While there were some lower-level, cookie-cutter, fly-by-night blogs here and there, as you'll find with any backlink agency, the amount and quality of most of the links were impressive. Real people with real blogs and websites in our niche linking out to us. 👍

Are there any areas for improvement or something Sure Oak could have done differently?

I honestly have to say no, it was all good.

BACKGROUND

Please describe your company and position.

I am the Sr Attorney of flora templeton stuart accident injury lawyers

Describe what your company does in a single sentence.

accident Injury Lawyers

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sure Oak to accomplish?

• SEO
• design
• PPC

SOLUTION

How did you find Sure Oak?

Online Search

Why did you select Sure Oak over others?

• High ratings
• seemed to have good SEO

How many teammates from Sure Oak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Sure Oak was hired for my web site SEO along with content creation and Design work. Immediatly after I hired them when I asked for design work they informed me their design team had all quit and they had to outsource all that work at a cost double the normal rate [300.00 hour]. As part of SEO they were to wriite content for my site and blogs. The content was exteremely poor with missinformation and presentation so I had to rewrite it entirely and redeign. After I poined out all the issues without notice they abruptly quit my account. I would not recommend this company.I have close to 50 years as an attorney.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

1. SEO average C
2. Content F
3. Design D
4. PPC  D

Describe their project management. Did they deliver items on time? How did they respond to your needs?

They were never on time and were always a month or two months behind.

What was your primary form of communication with Sure Oak?

Email or Messaging App

What did you find most impressive or unique about this company?

Backlink work on site

Are there any areas for improvement or something Sure Oak could have done differently?

They outsourced all their content and design work which was well below standard. They were always way behind even though  I had pre paid for work. They promised work they did not fullfill. They quit when they could not perform without notice and without completing the work I had paid for.

BACKGROUND

Please describe your company and position.

I am the Marketing manager of Wendell Estate Honey

Describe what your company does in a single sentence.

We produce, package and retail ultra-premium, single-farm, soft-set raw honey

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Sure Oak to accomplish?

• Improve onsight SEO
• Improve Google search rankings for relevant keyword terms
• Improve sales and brand awareness

SOLUTION

How did you find Sure Oak?

Online Search

Why did you select Sure Oak over others?

• High ratings
• Pricing fits our budget
• Good value for cost
• Company values aligned

How many teammates from Sure Oak were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Wendell Estate Honey is a Canadian company virtually unknown in the USA. We contracted Sure Oak to assist with optimizing SEO with a specific focus on potential customers in the USA as we attempt to expand in the American market.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

• Increased rankings in keyword search terms, with many relevant keyword terms moving from Google search ranking of page 2 or beyond to Google page 1, some reaching the number 1 position on Google search rankings. 
• Increased search impressions and clicks. 
• Increased sales and new customers

Describe their project management. Did they deliver items on time? How did they respond to your needs?

After researching and speaking with multiple different marketing companies, we chose Sure Oak to guide our small company (Wendell Estate Honey) with SEO optimizations. Whenever we outsource work to a consultant, we seem to encounter several issues to varying degrees: 

• The consultant doesn’t understand/listen to our requirements, so the product delivered is different from the product requested/required.
• The consultant either lacks expertise or dedication and the product delivered is less than expected and/or requires multiple revisions with time-consuming supervision. 
• The consultant delivers the product but doesn’t reply to the “how” and “why” questions that would help us understand the product better: how and why it works and what to do when it doesn’t. 
• The consultant doesn’t reply promptly to questions or requests for modifications on the product. 

In the end I’m often left wondering how much effort the consultant put in and was our investment worth it. Or did we choose a sub-optimal consulting company? Our experience with Sure Oak was the complete opposite. We were fortunate to have Roy M. as our dedicated SEO Strategist. From the beginning, Roy listened to what we needed, and, importantly, understood what I was requesting and requiring.
Obviously extremely knowledgeable in all areas of SEO (and beyond), he tailored his SEO recommendations perfectly to our product, brand image and capabilities (Wendell Estate Honey is a boutique brand of premium honey – quite a rare niche). Roy always responded to my many questions promptly, thoroughly and in a way that I could understand. He was constantly accessible, responsive, and flexible, offering creative solutions to our company’s fairly unique issues. 
From our bi-weekly meetings and inter-meeting email communications, there was no doubt that, despite us being a small customer, Roy and the Sure Oak staff were working hard on our behalf to deliver excellence. Most importantly, we can see results. Our website has shot up the search rankings in many of our most important keyword search terms, moving from Google page 2 or 3 or beyond to the first page, with some keyword terms hitting number 1 on Google search rankings. 
it’s early yet as we just finished our contract with Sure Oak and have some more recommendations to implement, so I expect we will see even more improvement in SEO rankings in the coming weeks and months. The corresponding increase in sales has been significant and better than expected. 
In short, Sure Oak exceeded my expectations in every aspect and has been (by far) the most satisfying and measurably effective consulting company that I have had the pleasure to work with. I highly recommend Sure Oak's services.

What was your primary form of communication with Sure Oak?

• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

1. Listening to and understanding our requirements 
2. Offering creative solutions to our rather unique situation that were tailored perfectly for our product and brand image 
3. Accessibility and promptness of reply and action
4. Thoroughness and quality of recommendations/solutions 
5. A clear dedication to putting in admirable effort in providing even a small customer with superb service. 
6. Measureable results that exceeded expectations

Are there any areas for improvement or something Sure Oak could have done differently?

Not a single thing.