STUDIO RUBIK

BACKGROUND

Please describe your company and your position there.

We are writing this review on behalf of the Global Marketing Manager and the Global Marketing Assistant.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire STUDIO RUBIK, and what were your goals?

Our goal was to create a Homepage Video for the newly designed website of our digital agency.

SOLUTION

How did you select this vendor and what were the deciding factors?

We looked for video production companies in our area and selected Studio Rubik because we found that they have a lot of experience and creative ideas.

Describe the video(s) and the process in detail, including the project steps and all stages of production.

During the pre-production phase, we started with a discovery meeting. We discussed the purpose, strategy and goals of the video project, as well as the tone and feel of the piece. At the production phase, Studio Rubik captured all of the footage within very tight deadlines. During the production phase, they produced the final story, did the music selection and video editing. In the end, Studio Rubik delivered the 2-minute Homepage Video within deadlines.

Who did you work with and what was the feedback process like?

We worked with the Head of Creative and the Digital Creative Manager of Studio Rubik. They outlined the project and gave us feedback regularly.

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

Although we started the project during challenging times of isolation, Studio Rubik followed all of the anti-epidemic measures and created an outstanding video within very tight deadlines.

Describe their project management style, including communication tools and timeliness.

Studio Rubik were very flexible, as well as at our disposal at all times. We had review processes regularly.

What did you find most impressive or unique about this company?

They took the time to learn in depth the vision our agency had so the final video can reflect our culture.

Are there any areas for improvement or something they could have done differently?

I wish we could have met them in person so we could show them the product. But they still did a good job communicating the key features in the video.

BACKGROUND

Introduce your business and what you do there.

Our company is called Telelink Business Services and we’re currently operating in the Bulgarian market. We work with lots of different software vendors such as Dell, Microsoft, Cisco, and many others to sell their services and products. We also create our own solutions that are made up of a multitude of products integrated together.

We mainly focus on predictive teamwork, hybrid clouds, enterprise connectivity, intelligent automation, cybersecurity, and applications services.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with STUDIO RUBIK?

We needed help positioning ourselves marketing and branding-wise. We wanted to gain more visibility and a better outlook for people to see us as a transformed entity that’s modern, dynamic, and innovative.

SOLUTION

What was the scope of their involvement?

STUDIO RUBRIK provided us with their video production services. They helped us strategize how we needed to embed our values, daily work, and company culture into the video. They did all of the things that were basically appointed to the video process including scriptwriting, pre-production, editing, and hiring actors.

We didn’t want a stock video; we wanted to really capture how our days are in our company.

What is the team composition?

We mainly interacted with two people from their company, and our main point of contact was the head of creative.

How did you come to work with STUDIO RUBIK?

We first heard of them from a reference. We were a bit skeptical at first because they seemed a bit too disruptive and young to be handling a variety of different brands. However, after having meetings and shortlisting vendors, we made the decision to try them out with their new approach, and they came up with successful results.

How much have you invested with them?

We invested somewhere between $10,000–$15,000.

What is the status of this engagement?

We worked together from November 2020–January 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement? 

The video they delivered had the most views and the highest engagement rate on social media.

How did STUDIO RUBIK perform from a project management standpoint?

Given that we worked on the project during the pandemic, we mainly used Microsoft Teams and Microsoft Suite to communicate. Our partnership was based on the best practices, and it was simple but effective.

What did you find most impressive about them?

I was impressed with their attitude. They were just so eager to get in and make something great and interesting. We were going in the direction of having a corporate and generic video, but they were the type of company to produce something special and make you stand out.

Additionally, STUDIO RUBIK was very good and productive. They had a young dynamic group of people that definitely stood out from the rest of the agencies that we worked with. They positioned themselves as a disruptive agency, because they were always thinking of ways to give our project a twist.

Are there any areas they could improve?

Based on our experience, it’s really hard to say if they could’ve done things differently, because it was a really tough project to handle in a really short time frame — especially since it was around the Christmas holidays and during the pandemic.    

Do you have any advice for potential customers?

I would advise the potential client to be open-minded and reach out with more or less, a good idea in mind of what you want to do.