Studio LDN

BACKGROUND

Introduce your business and what you do there.

I’m the digital content lead for a humanitarian aid based in Sydney, Australia. I manage the strategy and production of content across all our digital channels such as social media, email, and website.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio LDN?

We were looking to redesign our website, so we engaged with Studio LDN.

SOLUTION

What was the scope of their involvement?

Apart from the research and development of our website’s UI/UX, Studio LDN helped us create a more flexible component-based system that allowed us to build pages with agility. The project started with a discovery phase where we implemented a workshop, to understand the problems of our business and identify our key audiences.

From there, we were able to define the site’s architecture and how the layout should look. We used Figma for the design of our website and built it using WordPress with a plugin called Elementor.

What is the team composition?

We worked with James (Design Director & Founder) and Benoit (Lead Designer).

How did you come to work with Studio LDN?

They were recommended and brought on by a contractor we used to work with. James was very professional in the initial meetings, and they seemed to understand what we were talking about. We ultimately went with them because they had the trust of our supplier.

How much have you invested with them?

We spent less than $50,000.

What is the status of this engagement?

We worked together from June–August 2021.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

We haven’t launched yet, so I can’t talk about any kind of success metrics at the moment. However, I think they successfully delivered the brief that we initially agreed upon. They did really well in the discovery phase, and with the way they went through the details of what we needed to achieve for the website. 

The biggest shortcoming we had was they didn’t really integrate some of our brand elements, which is quite important for our company. I don’t know if those brand elements would’ve compromised the component system, but that was something we had to work through a bit.

We wouldn’t have gone through that hurdle if they addressed that in the initial phase but nonetheless, we’re really happy with the end results. 

How did Studio LDN perform from a project management standpoint?

They performed well and the people that we worked with were great people who I enjoyed working with. They were nice, professional, and had an easygoing approach to the project.

We typically used Monday.com, and Zoom to communicate and implemented the SMART objectives method for the project management.

What did you find most impressive about them?

What distinguishes them from other providers is how in-depth their discovery phase was. It allowed them to really understand what we were trying to achieve, and it felt like they were delivering something that was going to benefit our goals as an organization.

Are there any areas they could improve?

We had a lot of ideas thrown around in the discovery phase, but they were dropped off along the way. Maybe linking back to the original scope could’ve helped minimize getting rid of those ideas.

Do you have any advice for potential customers?

My advice is to be clear on the brand guidelines and elements you want to see in the design, and discuss the non-negotiable aspects of the project. I would also suggest paying attention to the process and making sure you’re on top of everything.

BACKGROUND

Introduce your business and what you do there.

I’m the COO for National Property Data. We provide data services to the real estate and property industry.

OPPORTUNITY / CHALLENGE

What challenge were you trying to address with Studio LDN?

We purchased an existing platform in the marketplace, but it was very dated so we wanted to rebuild it.

SOLUTION

What was the scope of their involvement?

We engaged Studio LDN to help us with the UX of our progressive web app. Prior to the development, they did a number of investigations, an internal exploratory, and discussed the existing platform with our current and previous clients — they also talked to potential customers who’ve never used our platform before.

They then came back with ideas around the weaknesses of the other platforms, so they’ve been helping us design the UX framework. Studio LDN has been working on this project since the start of the relationship, and we consider them as our strategic partner working with our development team. They’re with us to make sure we meet the UX and design guidelines, and provide us with consultation whenever we get user feedback.

What is the team composition?

James (Design Director & Founder) is our main point of contact, and we also work with a designer and a couple of additional resources for particular projects.

How did you come to work with Studio LDN?

A marketing company we previously worked with introduced us to Studio LDN, since we were talking about investigating our UX. We actually already mapped out a number of projects that we needed for this platform, so we decided to start one project with them — that project ended up doing well, so we’ve given them every single project that we’ve got.

How much have you invested with them?

I think we’ve invested around $100,000 AUD (approximately $73,500 USD).

What is the status of this engagement?

The project officially kicked off in November 2020 and they’re still providing us with ongoing consultancy.

RESULTS & FEEDBACK

What evidence can you share that demonstrates the impact of the engagement?

The way they approach the work is excellent. There’s no question about the quality of the work that we receive from them, and everything they do is quantified and qualified. We trust what they give us because we know how good they actually are.

So far, we’ve only made minor adjustments to what they delivered, rather than significant rewrites.

How did Studio LDN perform from a project management standpoint?

Their project management has been really fantastic. They meet their deadlines every time and on the occasions when they don’t, it’s usually because there’s a change in the scope.

Furthermore, we have a weekly check-in with them through Zoom, Asana and Sigma for project management, as well as JIRA and confluence for the development — those tools give us insight into the design and functionality of what they’re working on.

What did you find most impressive about them?

What stands out for me is their passion for the development of the project — they live and breathe it, which we can see from the work that comes through. Apart from that, I really like how they understand and get involved with the business, so working with them is very easy.

They make us feel very comfortable in our lack of knowledge in particular areas, which is great because we’ve got so many stakeholders.

Are there any areas they could improve?

They have nothing to improve on. I can’t fault them at all.

Do you have any advice for potential customers?

I would suggest trusting them because they’re the experts. Additionally, make sure that you involve yourself in the work with them — that can make your product much better, and they would always be happy to collaborate with you.

BACKGROUND

Please describe your company and your position there.

I am the Senior Marketing Manager ANZ at Campus Living Villages. We have 20 different properties that we need to roll out unique campaigns for.

OPPORTUNITY / CHALLENGE

For what projects/services did your company hire Studio LDN?

We needed support to provide a fresh new look for our corporate and consumer brands and update our assets to suit. We don't have endless budget so wanted a messaging and creative 'platform' that our internal teams could roll out across all of our properties, campaigns and always on marketing

SOLUTION

How did you select this vendor and what were the deciding factors?

We had worked with Studio LDN before and loved their work.

Describe the project in detail and walk through the stages of the project.

Studio LDN did a deep dive on our research, strategy docs, goals and personas to recommend a refreshed brand look, then we worked together to roll out example assets and guides

How many resources from the vendor's team worked with you, and what were their positions?

We worked with most of the key people on the team

RESULTS & FEEDBACK

Can you share any outcomes from the project that demonstrate progress or success?

There was an instant improvement to the look, feel and cohesiveness across all of our assets, and we are now saving a lot of time internally as we have a clear guide and roadmap to brief and roll out all the creative we need.

How effective was the workflow between your team and theirs?

Very effective, we love working with James

What did you find most impressive or unique about this company?

James and the team really put a lot of care and time into understanding our business, goals, audiences and challenges, and are also brilliant creatives which lead to a great result first go

Are there any areas for improvement or something they could have done differently?

We are loving the whole process so far. We are continuing to work with the team.

BACKGROUND

Please describe your company and position.

I am the COO of Bench Media

Describe what your company does in a single sentence.

We are a media agency specilaising in traditional and digital media

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Studio LDN to accomplish?

• Scope and build a mobile app
• Scope and build a new website including UX Design
• Improve conversion rate through CRO

SOLUTION

How did you find Studio LDN?

Referral

Why did you select Studio LDN over others?

• High ratings
• Close to my geographic location
• Pricing fit our budget
• Great culture fit
• Good value for cost
• Company values aligned

How many teammates from Studio LDN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

We worked with the team at Studio LDN on a number of projects for our clients which included branding & corporate development, app design and development, CRO, UX auditing and design and more. The team is highly professional, responsive, and adaptive, and has delivered high-quality outcomes for every project. I'd highly recommend them to any brand or agency.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

new corporate branding, new website and UX, new app and e-commerce system

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Always on time and responsive

What was your primary form of communication with Studio LDN?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

They were priced really well given the huge scope and their quality was top notch

Are there any areas for improvement or something Studio LDN could have done differently?

Nothing that I can think of

BACKGROUND

Please describe your company and position.

I am the Operations Manager of a marketing agency

Describe what your company does in a single sentence.

Marketing Agency

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Studio LDN to accomplish?

• We hired Studio LDN to design and develop an eCommerce website that would enhance our online presence, improve user experience, drive conversions, and reflect our brand identity.

SOLUTION

How did you find Studio LDN?

• Online Search
• Referral

Why did you select Studio LDN over others?

• High ratings
• Pricing fit our budget
• Good value for cost
• Company values aligned

Describe the scope of work in detail. Please include a summary of key deliverables.

The scope included complete eCommerce website design and development, with deliverables such as intuitive navigation, product categorisation, secure payment gateway integration, and mobile-first optimisation. They ensured all features were tested and ready for a seamless launch.

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

The new website resulted in increased traffic, higher conversion rates, and positive customer feedback. Its ease of navigation and user-friendly design demonstrated clear success in achieving our objectives.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Their team was highly responsive and adaptable, addressing our needs promptly and effectively. They maintained open communication, consistently providing updates and accommodating our feedback. Their professionalism and collaborative approach made the entire experience seamless

What was your primary form of communication with Studio LDN?

• In-Person Meeting
• Virtual Meeting

What did you find most impressive or unique about this company?

Studio LDN’s ability to combine creative design with technical expertise stood out. Their collaborative, adaptive approach and commitment to our goals made them an exceptional partner in delivering a top-tier eCommerce platform.

Are there any areas for improvement or something Studio LDN could have done differently?

No

BACKGROUND

Please describe your company and position.

I am the Marketing Director of College of Law Australia

Describe what your company does in a single sentence.

Private higher education and short courses 

OPPORTUNITY / CHALLENGE

What specific goals or objectives did you hire Studio LDN to accomplish?

• Re-design our-commerce website to increase UX and sales performance
• Develop customer personas and journeys to better inform business decisions

SOLUTION

How did you find Studio LDN?

Referral

Why did you select Studio LDN over others?

Referred to me

How many teammates from Studio LDN were assigned to this project?

2-5 Employees

Describe the scope of work in detail. Please include a summary of key deliverables.

Persona development, customer journey pain points, e-commerce site re-design

RESULTS & FEEDBACK

What were the measurable outcomes from the project that demonstrate progress or success?

Sales results of the new e-commerce site tripled in the year following the site re-launch. The result was partly driven by the new products and partly by UX enhancement of the site.

Describe their project management. Did they deliver items on time? How did they respond to your needs?

Every stage was delivered on time and met or exceeded our expectations 

What was your primary form of communication with Studio LDN?

• In-Person Meeting
• Virtual Meeting
• Email or Messaging App

What did you find most impressive or unique about this company?

Studio LDN's passion and partnership were impressive.

Are there any areas for improvement or something Studio LDN could have done differently?

None for Studio LDN but my company could have budgeted for more user tests